Get In The Ring
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Get In The Ring firmographics
Firmographics- Name
- Get In The Ring
- Legal name
- The Bethea Insurance Group, LLC
- Website
- https://getinthering.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Get In The Ring industry classification
Industry- Product category
- Personal Lines Insurance (Auto and Homeowners)
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Get In The Ring is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Get In The Ring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Insurance Commission Revenue: Get In The Ring, operated by Bethea Insurance Group (an independent agency), earns commissions from insurance carriers when customers purchase policies through the platform. This is a standard insurance agency model where carriers pay agencies for bringing them new business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Insurance quoting service at no cost to customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Get In The Ring product offering
Product offeringCore offering
Get In The Ring is an insurance comparison platform that lets Georgia consumers enter their auto and home information through a multi-step online form and receive competitive quotes from multiple insurance carriers. The company, operated by The Bethea Insurance Group, LLC, represents multiple carriers and combines the technology-driven quote aggregation with personalized agent-led support from Jim Bethea and his team, who help customers select coverage and handle all policy transition paperwork.
Product overview
Get In The Ring is an insurance comparison platform operated by Bethea Insurance Group that enables insurance carriers to compete for customers' auto and home insurance business in Georgia. The platform offers two core products: Auto Coverage and Home Coverage, both designed to help consumers compare quotes and find the best pricing and coverage. The service uses a multi-step online form where users enter their information, compare quotes from multiple carriers, and select the best option. Jim Bethea and his team at Bethea Insurance Group manage the service, which operates as a lead generation and insurance brokerage platform for the Atlanta metro area.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Coverage
Quantifiable outcome
- Customers save $300-$4,000+ annually on insurance premiums
- +2 more outcomes
Companies that use Get In The Ring
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Get In The Ring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Get In The Ring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bethea Insurance GroupcoreGet In The Ring is the brainchild of Jim Bethea, owner of The Bethea Insurance Group. The platform is operated by and closely integrated with Bethea Insurance Group, an independent insurance agency based in metro Atlanta. The agency represents multiple insurance carriers and provides the human element to support the technology platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Get In The Ring competitors and assessment
Company assessmentDirect peers
- CoverHound: CoverHound operates an online insurance marketplace that lets users compare quotes from multiple carriers across personal and small commercial lines. Like Get In The Ring, it combines self-service quoting with agent-assisted closing.
- Policygenius: Policygenius operates a digital insurance marketplace specializing in life, auto, home, and disability insurance, with licensed agents supporting customers. It mirrors Get In The Ring's hybrid self-serve-plus-agent model across overlapping product lines.
- SmartFinancial: SmartFinancial is an insurance comparison platform connecting consumers with carriers for auto, home, and other personal lines. It is a direct functional analog to Get In The Ring's quote-comparison-and-agent-close model.
- Goosehead Insurance: Goosehead Insurance is an independent personal-lines agency franchise that compares policies across multiple carriers for auto, home, and other lines. It shares Get In The Ring's independent agency structure, multi-carrier positioning, and personal-lines focus, though operating nationally.
- The Zebra: The Zebra is a leading online insurance comparison marketplace that aggregates auto, home, and life quotes from multiple carriers. It competes directly with Get In The Ring on the multi-carrier comparison value proposition, though at a national scale versus Get In The Ring's Georgia focus.
Broad incumbents
- Insurance.com: Insurance.com is a long-standing online insurance comparison platform owned by QuinStreet that aggregates quotes from multiple carriers across personal lines. It competes with Get In The Ring on the consumer-facing comparison experience at a national scale.
- GEICO: GEICO is one of the largest direct-to-consumer auto insurance carriers in the US and is explicitly referenced in Get In The Ring's customer testimonials as the incumbent customers are switching from. It is a primary competitor and benchmark for the savings narrative.
- EverQuote: EverQuote is a publicly traded insurance marketplace operator (EverQuote Pro for agents) that connects consumers with agents and carriers. It is an indirect competitor and ecosystem participant relative to Get In The Ring's agency business.
- Allstate: Allstate is a major national personal-lines carrier that is both a partner (its logo appears on Get In The Ring's quote form) and an indirect competitor. The dual relationship is representative of how Get In The Ring operates as an independent agency across multiple carriers.
Emerging players
- Lemonade: Lemonade is a digital-native InsurTech carrier offering renters, homeowners, auto, and pet insurance with a mobile-first experience and AI-driven claims. It represents the direct-to-consumer alternative that competes with both comparison platforms and independent agencies like Get In The Ring.
Market position
Strengths4 records
Weaknesses2 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Get In The Ring social profiles
Digital presenceGet In The Ring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Get In The Ring leadership team
Management profileNumber of profiles
Profiles1 record
Get In The Ring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Get In The Ring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Get In The Ring
What does Get In The Ring do?
Get In The Ring is an insurance comparison platform that lets Georgia consumers enter their auto and home information through a multi-step online form and receive competitive quotes from multiple insurance carriers. The company, operated by The Bethea Insurance Group, LLC, represents multiple carriers and combines the technology-driven quote aggregation with personalized agent-led support from Jim Bethea and his team, who help customers select coverage and handle all policy transition paperwork.
Is Get In The Ring a public or private company?
Get In The Ring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Get In The Ring founded?
Get In The Ring was founded in -1. It employs 1 to 10 people.
Where is Get In The Ring based?
Get In The Ring is headquartered in Atlanta, United States, in the North America region.
How does Get In The Ring make money?
One revenue line is on record: insurance Commission Revenue.
Who are Get In The Ring's main competitors?
Direct peers on record are CoverHound, Policygenius, SmartFinancial, Goosehead Insurance and The Zebra. Broad incumbents are Insurance.com, GEICO, EverQuote and Allstate. Lemonade is listed as an emerging player.
Does Get In The Ring have an API?
No public API is recorded for Get In The Ring.
What industry is Get In The Ring in?
Get In The Ring's product category is Personal Lines Insurance (Auto and Homeowners). Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.