Get In The Ring

Name

Get In The Ring

Legal name

The Bethea Insurance Group, LLC

Website

https://getinthering.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Personal Lines Insurance (Auto and Homeowners)

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance comparison platform
• Auto insurance quotes
• Homeowners insurance quotes
• Independent insurance agency
• Georgia insurance brokerage

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Commission Revenue: Get In The Ring, operated by Bethea Insurance Group (an independent agency), earns commissions from insurance carriers when customers purchase policies through the platform. This is a standard insurance agency model where carriers pay agencies for bringing them new business.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Get In The Ring is an insurance comparison platform that lets Georgia consumers enter their auto and home information through a multi-step online form and receive competitive quotes from multiple insurance carriers. The company, operated by The Bethea Insurance Group, LLC, represents multiple carriers and combines the technology-driven quote aggregation with personalized agent-led support from Jim Bethea and his team, who help customers select coverage and handle all policy transition paperwork.

Product overview

Get In The Ring is an insurance comparison platform operated by Bethea Insurance Group that enables insurance carriers to compete for customers' auto and home insurance business in Georgia. The platform offers two core products: Auto Coverage and Home Coverage, both designed to help consumers compare quotes and find the best pricing and coverage. The service uses a multi-step online form where users enter their information, compare quotes from multiple carriers, and select the best option. Jim Bethea and his team at Bethea Insurance Group manage the service, which operates as a lead generation and insurance brokerage platform for the Atlanta metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Coverage

Quantifiable outcome

• Customers save $300-$4,000+ annually on insurance premiums
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bethea Insurance GroupcoreStrategic or Co-development PartnerGet In The Ring is the brainchild of Jim Bethea, owner of The Bethea Insurance Group. The platform is operated by and closely integrated with Bethea Insurance Group, an independent insurance agency based in metro Atlanta. The agency represents multiple insurance carriers and provides the human element to support the technology platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CoverHound: CoverHound operates an online insurance marketplace that lets users compare quotes from multiple carriers across personal and small commercial lines. Like Get In The Ring, it combines self-service quoting with agent-assisted closing.
• Policygenius: Policygenius operates a digital insurance marketplace specializing in life, auto, home, and disability insurance, with licensed agents supporting customers. It mirrors Get In The Ring's hybrid self-serve-plus-agent model across overlapping product lines.
• SmartFinancial: SmartFinancial is an insurance comparison platform connecting consumers with carriers for auto, home, and other personal lines. It is a direct functional analog to Get In The Ring's quote-comparison-and-agent-close model.
• Goosehead Insurance: Goosehead Insurance is an independent personal-lines agency franchise that compares policies across multiple carriers for auto, home, and other lines. It shares Get In The Ring's independent agency structure, multi-carrier positioning, and personal-lines focus, though operating nationally.
• The Zebra: The Zebra is a leading online insurance comparison marketplace that aggregates auto, home, and life quotes from multiple carriers. It competes directly with Get In The Ring on the multi-carrier comparison value proposition, though at a national scale versus Get In The Ring's Georgia focus.

Broad incumbents

• Insurance.com: Insurance.com is a long-standing online insurance comparison platform owned by QuinStreet that aggregates quotes from multiple carriers across personal lines. It competes with Get In The Ring on the consumer-facing comparison experience at a national scale.
• GEICO: GEICO is one of the largest direct-to-consumer auto insurance carriers in the US and is explicitly referenced in Get In The Ring's customer testimonials as the incumbent customers are switching from. It is a primary competitor and benchmark for the savings narrative.
• EverQuote: EverQuote is a publicly traded insurance marketplace operator (EverQuote Pro for agents) that connects consumers with agents and carriers. It is an indirect competitor and ecosystem participant relative to Get In The Ring's agency business.
• Allstate: Allstate is a major national personal-lines carrier that is both a partner (its logo appears on Get In The Ring's quote form) and an indirect competitor. The dual relationship is representative of how Get In The Ring operates as an independent agency across multiple carriers.

Emerging players

• Lemonade: Lemonade is a digital-native InsurTech carrier offering renters, homeowners, auto, and pet insurance with a mobile-first experience and AI-driven claims. It represents the direct-to-consumer alternative that competes with both comparison platforms and independent agencies like Get In The Ring.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/getintheringinsurance
• LinkedInlinkedin.com/company/get-in-the-ring-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Get In The Ring