Oona Insurance Indonesia

Name

Oona Insurance Indonesia

Legal name

PT Asuransi Bina Dana Arta Tbk

Website

https://myoona.id

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Motor Vehicle Insurance Premiums: Collection of insurance premiums from car and motorcycle insurance policies, including All Risk and Total Loss Only (TLO) coverage options. Premiums are calculated based on vehicle value, age, and geographic region per OJK tariff guidelines.
2. Travel Insurance Premiums: Premiums collected from single-trip and multi-trip annual travel insurance policies, sold directly through the Oona website and embedded in third-party platforms (Airpaz). Coverage includes trip cancellation, medical emergencies, flight delays, and baggage loss.
3. Critical Illness Insurance Premiums: Premiums from cancer, heart attack, stroke, and Big 3 critical illness insurance products. Lump-sum benefit payments are made upon diagnosis of covered conditions. No medical examination required; enrollment via 4 online health questions.
4. Home Insurance Premiums: Premiums from homeowners insurance covering building structures and contents against fire, lightning, flood, earthquake, and other risks under PSAKI and Property All Risks (PAR) policies.
5. Group Health & Personal Accident Insurance Premiums: Premiums collected from employer group health insurance (SME and corporate group plans) and personal accident insurance policies for businesses and individuals, typically with annual policy terms.
6. Cargo Insurance Premiums: Premiums from marine cargo insurance covering goods in transit via land, sea, and air, using ICC A/B/C and PSAPBI policy standards for domestic and international shipments.
7. Property Insurance Premiums: Premiums from commercial and residential property insurance under PSAKI (fire insurance standard) and Property All Risks (PAR) policies.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Oona Insurance Indonesia is a general insurance provider offering motor vehicle (car and motorcycle), travel, critical illness (cancer, heart attack, stroke, Big 3), group health and personal accident, home, property, and marine cargo insurance products to Indonesian consumers, SMEs, and corporate clients. Products are sold through a digital-first omnichannel model spanning the myoona.id website, the Oona Health mobile app, the Kahoona partner portal, embedded partnerships, and a nationwide network of branches and marketing offices, with claims settled through a 600+ workshop and 1,400+ health provider network.

Product overview

Oona Insurance Indonesia (PT Asuransi Bina Dana Arta Tbk) operates as a multi-channel general insurance company offering a broad portfolio of insurance products across motor vehicles (car and motorcycle), travel, critical illness (cancer, stroke, heart attack, and Big 3 combined), health and personal accident, home, property, and cargo lines. The company distributes through a combination of digital channels (online platform, mobile apps, embedded partnerships), a network of branch offices and marketing offices, and a partner distribution portal called Kahoona. Products range from entry-level TLO motor coverage (starting from Rp 85,000 for motorcycles) to comprehensive health group plans with cashless provider networks. Critical illness products are sold without medical examination (4 health questions only), with coverage up to Rp 300 million for the Big 3 plan. Recent digital initiatives include embedding travel insurance within the Airpaz flight booking platform and expanding via partnerships with Tune Protect, Cermati Protect, and Bumame.

Differentiator

Problem solved

Functional benefit

Brands

• Oona Health: Mobile application for health insurance claims and services
• Kahoona
• Home Guardia
• White, Green, Blue (Home Insurance tiers)

Products and services

• Car Insurance (Asuransi Mobil) Comprehensive motor vehicle insurance product for individual car owners covering accidents, theft, fire, flood, and natural disasters, available in All Risk and Total Loss Only (TLO) variants, including specialized coverage for specific vehicle brands and electric vehicles. Pricing starts from Rp 400,000 and is governed by OJK tariff guidelines.
• Motorcycle Insurance (Asuransi Motor) Total Loss Only (TLO) motorcycle insurance protecting against total loss or damage of 75% or more of the motorcycle's value and theft, with premiums starting from Rp 85,000 annually. Motorcycles must be a maximum of 15 years old, in roadworthy condition, with complete documentation (STNK and BPKB).
• Travel Insurance (Asuransi Perjalanan) Single-trip and annual multi-trip travel insurance for Indonesian domestic and international travelers covering trip cancellation, emergency medical evacuation, medical costs, baggage loss/delay, flight delay, personal accident, and legal protection, with region-specific products for Japan, South Korea, Singapore, and Schengen countries and embedded availability via Airpaz.
• Big 3 Critical Illness Insurance Critical illness insurance product covering cancer, heart attack, and stroke that pays a lump-sum cash benefit upon diagnosis, with no medical examination required (only four online health questions), maximum coverage of Rp 300 million, a 90-day waiting period, and worldwide coverage validity.
• Cancer Insurance (Asuransi Kanker) Cancer-specific insurance product providing a 100% lump-sum cash benefit upon cancer diagnosis at any stage, covering all types and stages of malignant cancer, with maximum coverage of Rp 100 million and no medical examination required.
• Stroke Insurance (Asuransi Stroke) Stroke-specific insurance product providing a lump-sum benefit upon stroke diagnosis, covering ischemic and hemorrhagic stroke, with maximum coverage of Rp 100 million and no medical examination required.
• Heart Attack Insurance (Asuransi Serangan Jantung) Heart attack insurance product providing a lump-sum benefit upon heart attack diagnosis, with maximum coverage of Rp 100 million and no medical examination required.
• Health and Personal Accident Insurance Group health insurance product for SMEs (minimum 3 employees, 5 participants) and larger corporates (minimum 25 participants) covering inpatient and outpatient care, basic dental, maternity, and glasses, with cashless claims at 1,400+ providers, Oona Health mobile app access, Halodoc teleconsultation, 24/7 call center, and personal accident benefits (Rp 10 million SME / Rp 20 million corporate per person).
• Home Insurance (Asuransi Rumah) Residential home insurance covering building structures and contents against fire, lightning, explosion, aircraft crash, smoke (FLEXAS), storm, flood, and earthquake, available in White (PSAKI-based), Green (PSAKI with TPL and flood), and Blue (PAR from Munich Re with EQVET and TPL) variants with 12-month policy term, including free Rp 10 million personal accident coverage for up to 5 residents and 2 domestic workers per household.
• Property Insurance (Asuransi Properti) Commercial and residential property insurance covering buildings and assets against sudden and unexpected damage under PSAKI, PAR (Property All Risks), and PSAGBI (Standard Indonesian Earthquake Insurance) policies, with optional add-ons for riots/strikes, terrorism/sabotage, typhoon/storm/flood, and earthquake/volcano/tsunami risks.
• Cargo Insurance (Asuransi Pengangkutan) Marine cargo insurance product protecting goods during transportation by land, sea, or air for importers, exporters, and domestic logistics companies, using Institute Cargo Clause (ICC) A, B, or C policies for international shipments and PSAPBI for domestic shipments, with claim reporting within 7 calendar days and payment within 30 calendar days of agreement.

Quantifiable outcome

• SPK (work order) issued within 1 hour for motor vehicle claims
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Tune ProtectflagshipStrategic or Co-development PartnerOona Insurance collaborates with Tune Protect to launch embedded travel protection on the Airpaz flight booking platform. This enables Indonesian travelers to purchase comprehensive travel insurance seamlessly within the flight booking journey, covering flight delays, baggage delays, travel misconnections, document loss, trip cancellation, and personal liability. The partnership strengthens Oona's digital travel touchpoints.
• AirpazflagshipChannel Partner/ Reseller/ DistributorAirpaz is a digital travel platform through which Oona Insurance distributes embedded travel insurance products in collaboration with Tune Protect, making insurance accessible within the flight booking journey for Indonesian travelers.
• Cermati ProtectcoreChannel Partner/ Reseller/ DistributorOona Insurance collaborates with Cermati Protect, a financial services comparison platform, to distribute insurance products to Cermati's customer base of individuals researching financial products online.
• BumamecoreChannel Partner/ Reseller/ DistributorOona Insurance partners with Bumame, a healthcare provider/platform, to expand distribution of health and critical illness insurance products to Bumame's customer and patient base.
• HalodoccoreTechnology or IntegrationOona Insurance integrates teleconsultation services with Halodoc for health insurance customers, enabling policyholders to access virtual doctor consultations through the Oona Health mobile app and as part of group health insurance offerings.
• HealthmetricscoreTechnology or IntegrationHealthmetrics provides claims administration and healthcare provider network management services for Oona Insurance's health insurance products, handling cashless claims processing and provider relations for inpatient care.
• BFI FinanceminorGTM or Marketing PartnerOona Insurance has been a long-term sponsor and insurer for BFI Run, a mass participation running event organized by BFI Finance, since 2016. Oona provides participant safety coverage and event risk management for runners at BFI Run 2024 and 2025 (8,000 runners).

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sompo Insurance Indonesia: Japan-affiliated general insurer with motor, property, and travel insurance offerings; competes with Oona in retail and SME P&C lines across Indonesia.
• Asuransi Sinar Mas: Major Indonesian general insurer with broad motor, property, and personal accident coverage; overlaps with Oona's full general insurance product portfolio and multi-channel distribution model.
• BCA Insurance: Bank-affiliated general insurer leveraging BCA's customer base for credit-life and general lines; competes with Oona for bank-channel distribution and corporate group health.
• Asuransi Tugu Pratama Indonesia: State-affiliated general insurer with strong oil & gas, energy, and commercial lines; competes with Oona in property, cargo, and industrial insurance segments.
• Asuransi Astra: One of Indonesia's largest general insurers with a strong automotive and commercial focus; competes most directly with Oona's motor and general P&C lines across the same dealer and customer channels.
• Asuransi Adira Dinamika: General insurer affiliated with Adira Finance, offering motor and personal lines; directly competes with Oona in motor insurance, particularly through captive auto-finance distribution.
• Allianz Life and General Insurance Indonesia: Multinational general insurer with strong brand and bancassurance distribution in Indonesia; competes with Oona in motor, health, and personal accident products.
• Asuransi Umum Mega: Group-affiliated general insurer offering motor, property, and personal accident; directly competes with Oona in Indonesian general insurance distribution.
• AXA Insurance Indonesia: Global insurer with general insurance coverage in Indonesia, including motor, health, and travel; competes with Oona across consumer and SME P&C segments.
• MSIG Indonesia: Mitsui Sumitomo-affiliated general insurer offering motor, property, marine cargo, and personal accident; directly overlaps with Oona's P&C and cargo product set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@OONAInsuranceID
• Facebookfacebook.com/oonainsuranceind
• LinkedInlinkedin.com/company/oonainsuranceid
• Instagraminstagram.com/oonainsurance_id
• TikToktiktok.com/@oonainsurance_id

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oona Insurance Indonesia