What Abrash does

Tapetes Abrash (legal name: Tapetes Abrash; DBA: Abrash) is a Mexican manufacturer, exporter, and importer of fine hand-crafted rugs headquartered in Ciudad de León, Mexico, operating since approximately 2009 (firmographic data indicates 2002). The company produces rugs using traditional hand-knotting and weaving techniques across multiple materials including 100% wool, wool-silk blends, hemp, jute, cotton, marine cord, leather, and synthetic fibers, with sourcing from India, Pakistan, Nepal, Iran, and China combined with manufacturing in Mexico. Its product catalog exceeds 800 SKUs across 10 main categories — Cordón Marino, Peletería Fina, Tradicionales, Contemporáneos, Kilims, Fibras Vegetales, Vintage, Patchwork, Hechos a Máquina, and Outlet — spanning price points from approximately 500 MXN (outlet) to over 600,000 MXN (premium silk and wool-silk pieces).

The company operates a multi-channel go-to-market combining direct-to-consumer e-commerce (tapetesabrash.com), physical retail through Liverpool department stores nationwide, Amazon Mexico marketplace, dedicated field sales for the hotel/hospitality Contract division, and special-pricing account management for architects, designers, and decorators. Revenue is generated primarily through one-time unit sales across four pricing tiers (outlet, mid-range hand-crafted, premium hand-knotted wool, and luxury silk), supplemented by ancillary services including custom rug design (Diseña tu tapete), interior design consultation (Interiorismo), and rug maintenance/restoration/appraisal. Target segments include individual consumers, the interior design professional community, the hospitality sector (with named clients including Four Seasons, Hyatt Ziva, Barceló, Breathless Cabo, Camino Real, Secrets Aura, Villa del Arco, and The Palm), and institutions.

Tapetes Abrash holds the Sello de Confianza e-commerce trust certification from the Asociación de Internet MX. The company is privately held and founder-led, with no disclosed institutional investors, funding rounds, or parent entity. It operates with 11-50 employees and has stated a strategic ambition to achieve nationwide Mexican presence and national market leadership by 2026.

Name

Abrash

Legal name

Tapetes Abrash

Website

https://tapetesabrash.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Tapetes Abrash is a Mexican manufacturer and retailer of hand-crafted rugs serving individual consumers, interior designers, and hotels across Mexico through e-commerce, department stores, Amazon, and a dedicated hospitality contract division.

Ownership category

akta.pro rank

Product category

Fine rugs and decorative textiles

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

akta.pro secondary industries

Broadloom Carpet Manufacturing (IMAOAJAA), Rug Cleaning (Area Rugs & Runners) (HSAJAJAA)

Keywords

• Hand-knotted rugs
• Fine tapestries
• Hospitality flooring
• Custom rug design
• Rug maintenance services

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail rug sales: One-time product sales of hand-crafted and machine-made rugs through e-commerce website, with prices ranging from approximately $500 MXN for basic outlet items to over $600,000 MXN for premium hand-knotted wool and silk rugs. Sales include both in-stock items and custom orders.
2. Hotel and contract sales: B2B sales to hotels and hospitality businesses through the Contract division, offering bulk orders of carpets, vinyl flooring, outdoor grass, decks, and foliage for hotel interiors and exteriors.
3. Interior design professional sales: Special pricing programs for architects, designers, and decorators who receive discounts for client projects. This B2B channel supports the interior design community with dedicated account management.
4. Maintenance and restoration services: Rug maintenance services including washing, cleaning, restoration, and appraisal services for existing rugs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tapetes Abrash manufactures, imports, and distributes fine hand-knotted and hand-woven rugs across ten collections spanning marine cord, leather/fur, traditional wool and silk, contemporary felt and shaggy designs, kilims, natural vegetable fibers, vintage, patchwork, machine-made, and outlet items. Beyond finished rugs, the company offers custom rug design, residential and commercial interior design, hospitality Contract flooring solutions (carpets, vinyl, grass, decks, foliage), and professional rug maintenance including washing, restoration, and appraisal.

Product overview

Tapetes Abrash is a Mexican company that manufactures, exports, and imports fine hand-knotted and hand-woven rugs. The product portfolio is organized into 10 main categories: Cordón Marino (marine cord outdoor rugs), Peletería Fina (fine leather/fur), Tradicionales (traditional wool and wool-silk rugs), Contemporáneos (contemporary felt, wool, silk, and shaggy designs), Kilims (flat-woven rugs), Fibras Vegetales (natural hemp and jute fibers), Vintage (antique-quality hand-knotted pieces), Patchwork, Hechos a Maquina (machine-made), and Outlet (discounted items). Beyond the core product lines, Abrash offers complementary services including custom rug design (Diseña tu tapete), residential and commercial interior design (Interiorismo), and professional rug maintenance including washing, cleaning, restoration, and appraisals. The company also provides specialized contract solutions for hotels and hospitality environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Cordón Marino (Marine Cord Rugs) Hand-woven marine cord rugs with Capri and Crochet sub-collections, designed for outdoor areas with durability suited to exterior environments. Targeted at residential and hospitality interior and exterior spaces in Mexico.
• Peletería Fina (Fine Leather and Fur Rugs) Fine leather rugs (Piel) and mink fur accessories (Mink) targeted at premium residential decoration. Marketed as luxury decorative pieces.
• Tradicionales (Traditional Hand-Knotted Rugs) Traditional hand-knotted rugs in pure wool (Lana) and wool-silk blends (Lana y Seda) with classic floral and geometric designs, including Bokhara, Persian, and Ziegler styles. Targeted at consumers and interior designers seeking authentic Oriental rugs.
• Contemporáneos (Contemporary Rugs) Contemporary rug designs in felt (Fieltro), wool, silk, silk-wool blends, ArtiSeda, and shaggy textures. Targeted at modern residential and commercial interiors.
• Kilims (Flat-Woven Traditional Rugs) Flat-woven traditional rugs in cotton, contemporary, and classic styles. Targeted at consumers and designers seeking lighter geometric decorative pieces.
• Fibras Vegetales (Natural Fiber Rugs) Hand-woven hemp and jute fiber rugs emphasizing resistance, softness, and elegance. Targeted at eco-conscious residential and commercial decoration.
• Vintage (Antique-Style Hand-Knotted Rugs) Hand-knotted wool rugs from the ZC Antique line representing vintage-style quality rugs. Targeted at premium residential consumers and designers.
• Patchwork Rugs Patchwork rugs combining different materials and designs. Targeted at consumers seeking eclectic decorative pieces.
• Hechos a Máquina (Machine-Made Rugs) Machine-made rugs including traditional designs, synthetic materials, and children's options (Infantiles). Targeted at budget-conscious consumers and children's rooms.
• Outlet (Discounted Rugs) Discounted and sale rugs available at reduced prices ranging from $500 to $5,000 MXN for budget entry-level purchases. Targeted at price-sensitive retail consumers.
• Diseña tu tapete (Custom Rug Design Service) Custom rug design service allowing customers to create personalized tapestries with specified style, color, size, and material. Targeted at consumers, interior designers, and hospitality projects needing bespoke rugs.
• Interiorismo (Interior Design Service) Interior design services for residential and commercial spaces including professional consultation across Interiorismo Residencial and Interiorismo Comercial. Targeted at homeowners and businesses seeking professional design support.
• Mantenimiento de Tapetes (Rug Maintenance Service) Rug maintenance services including washing and cleaning (Lavado y Limpieza), restoration (Restauración), and professional appraisals (Avalúo). Targeted at owners of existing fine rugs needing care and valuation.
• Tapetes para Hoteles / Contract (Hospitality Contract Flooring Solutions) Specialized contract flooring solutions for hotel and hospitality environments including carpets (Alfombra), vinyl (Vinílicos), grass (Pasto), decks (Decks), and foliage (Follaje). Targeted at hotel and hospitality clients via the dedicated Contract division with enterprise field sales.

Quantifiable outcome

• Free Teflon application included with every rug purchase for stain protection
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• LiverpoolcoreChannel Partner/ Reseller/ DistributorLiverpool department store serves as a physical retail distribution channel for Tapetes Abrash products. Customers can purchase Abrash rugs through Liverpool stores across Mexico, providing brand visibility and access to customers who prefer in-person shopping for high-value decorative items.
• Amazon MexicominorChannel Partner/ Reseller/ DistributorAmazon Mexico marketplace listing for Tapetes Abrash, expanding online reach to customers who prefer shopping through Amazon's platform for convenience and trust.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Elm: Williams-Sonoma-owned home furnishings retailer with a substantial rug assortment sold across price tiers through its own stores and website. Comparable to Abrash as a broader home furnishings competitor targeting design-conscious consumers with decorative rugs.
• Pottery Barn: Williams-Sonoma-owned home furnishings retailer offering area rugs, runners, and custom rug services through physical stores and online. Comparable to Abrash in the premium home decor segment and as a competitor for designer-driven residential rug purchases.

Emerging players

• nuLoom: US-based online rug brand selling area rugs, runners, and doormats across contemporary and traditional styles. Comparable to Abrash in competing for online rug shoppers in Mexico via e-commerce and marketplace channels.
• Rugs USA: Large US online-first rug retailer offering broadloom and area rugs across price points. Comparable to Abrash as a competitor in the Mexican e-commerce rug category where Abrash also sells online via its own storefront and Amazon Mexico.

Direct peers

• Surya: US-based rug and home accents manufacturer/importer with a broad catalog of hand-knotted and machine-made rugs plus complementary home textiles. Comparable to Abrash in vertical integration, material diversity, and a multi-channel sales model including trade/contract programs.
• Dash & Albert: US rug company offering flat-woven, hand-knotted, and tufted rugs in cotton, wool, and synthetic fibers with strong designer/designer-trade positioning. Comparable to Abrash in material diversity and emphasis on design-led, decorator-friendly product ranges.
• Safavieh: US-based rug manufacturer and importer offering hand-knotted, hand-woven, and machine-made rugs across traditional, transitional, and contemporary designs. Directly comparable to Abrash as a vertically integrated rug maker selling across price tiers and through both retail and trade/designer channels.
• Loloi: US-based rug designer and wholesaler producing hand-knotted and power-loomed rugs in collaboration with artisans in India, Pakistan, and other origins. Comparable to Abrash in offering diverse materials (wool, silk, synthetics) and serving both consumer and designer/contract customers.
• Jaipur Rugs: Indian-based manufacturer of hand-knotted and hand-woven rugs operating a large artisan base across thousands of weavers, with growing global retail and e-commerce reach. Comparable to Abrash in hand-knotting expertise, traditional design heritage, and direct-to-consumer plus B2B distribution.

Regional players

• Think Rugs: UK-based rug importer and distributor offering hand-knotted and hand-woven rugs from India, Pakistan, Nepal, and China. Comparable to Abrash in sourcing geography, traditional handcrafted production methods, and trade/designer channel focus, though primarily serving the UK/European market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/tapetesabrash

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abrash