Flora Secret

What Flora Secret does

Flora Secret is a privately held Ukrainian e-commerce retailer specializing in natural essential oils, cosmetic/base oils, and related wellness products. The company manufactures at its own facility in Balakleia village, Smiliansky District, Cherkasy Oblast, operating under two LLC entities: ТОВ "Флора Косметик" (commercial/office entity in Kyiv) and ТОВ "ПКК"ДНД" (production entity). Products are sold primarily direct-to-consumer through the florasecret.ua online store, with stated openness to wholesale partnerships with both large and small B2B clients. Pricing is publicly listed in Ukrainian Hryvnia, ranging from approximately 80 UAH per soap bar to 5,000+ UAH for bulk cosmetic oils, with most SKUs in the 130–300 UAH band.

The product catalog spans 173+ items across nine categories: 38 essential oils, 21 cosmetic/base oils, 5 pre-mixed essential oil blends, 12 handmade natural soaps and body scrubs, 12 sauna/bath products, 8 aromatherapy lamps, 10 accessories, 4 Dr.Oil dietary supplements, and 2 Wash-Out anti-pediculosis products. The portfolio is complemented by an extensive content marketing infrastructure — blog articles, recipes, Facebook and Instagram presence, email newsletter, and SEO-optimized Ukrainian/Russian-language product pages. The company holds ISO 9001 and GMP certifications, plus Ukrainian state sanitary-epidemiological expert conclusions on its products. The customer base is composed of individual consumers in Ukraine purchasing for personal aromatherapy, skincare, haircare, and home use; no enterprise customers, international distribution, or third-party marketplace presence is disclosed. Revenue, headcount, funding, and ownership structure are not publicly disclosed.

Name

Flora Secret

Legal name

ТОВ "Флора Косметик"

Website

https://florasecret.ua

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Flora Secret is a privately held Ukrainian DTC e-commerce retailer selling 173+ natural essential oils, cosmetic oils, handmade soaps, aromatherapy blends, and wellness products — including Dr.Oil supplements and Wash-Out anti-lice lines — manufactured in Cherkasy Oblast and sold direct to consumers across Ukraine.

Ownership category

akta.pro rank

Product category

Natural Oils and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Herbal & Botanical Supplements (CRADAGAD), Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Essential oils
• Cosmetic oils
• Natural soaps
• Aromatherapy products
• Natural skincare

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct sales of essential oils, cosmetic oils, natural soaps, aromatherapy products, and accessories through their online store to consumers in Ukraine.
2. Wholesale/B2B Sales: Bulk sales to wholesale clients, indicated by their statement of working with both large and small wholesale customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Flora Secret manufactures and sells natural essential oils, cosmetic/base oils, handmade natural soaps and body scrubs, essential oil blends, sauna and bath products, aromatherapy lamps, and related accessories. The company also sells dietary supplements under the Dr.Oil sub-brand and anti-pediculosis products under the Wash-Out sub-brand, distributing them primarily through its own Ukrainian e-commerce store and wholesale partnerships.

Product overview

Flora Secret is a Ukrainian e-commerce company selling natural essential oils, cosmetic/base oils, and related wellness products. The product portfolio centers on 9 core categories: Essential Oils (38 varieties) and Cosmetic Oils (21 products) as the primary offerings, complemented by Essential Oil Blends (5 pre-mixed compositions), Natural Soaps and Scrubs (12 handmade products), Sauna and Bath products (12 items), Aromatherapy Lamps (8 varieties), Accessories (10 items), the Dr.Oil dietary supplements sub-brand (4 products), and Wash-Out anti-pediculosis products (2 items). The company also maintains a Sale section with 61 discounted products. All products are manufactured in the ecologically clean Balakleia village of Cherkasy Oblast, Ukraine, using raw materials sourced from leading European producers. Quality is certified to ISO 9001 and GMP standards.

Differentiator

Problem solved

Functional benefit

Brands

• Dr.Oil: Dietary supplements brand sold under the Flora Secret brand
• Wash-Out

Products and services

• Essential Oils (Ефірні олії) Pure natural essential oils for aromatherapy, cosmetic, and wellness applications, available in 38 varieties in 10ml and 25ml bottles, priced from 129 to 353 UAH. Targeted at individual consumers and wholesale buyers seeking natural plant-based oils.
• Cosmetic/Base Oils (Косметичні олії) Natural plant-based cosmetic and massage oils for skin, hair, and nail care. The line includes 21 products such as carrier oils (apricot kernel, avocado, grape seed, chamomile, jojoba), butter oils (coconut, cocoa, shea), and Classic/Lavender/Citrus massage oils, available from 122 UAH up to bulk 5L options. Targeted at consumers and wholesale buyers needing oils for personal care or commercial use.
• Natural Soaps and Scrubs (Натуральне мило і скраби) Handmade natural soaps and body scrubs made from plant-based oils and essential oils combined with natural additives such as honey, coffee, blue clay, and orange zest. Includes 12 products — 75g soap bars at 80 UAH and 430g body scrubs at 300 UAH — for personal skincare use.
• Essential Oil Blends (Композиції ефірних олій) Pre-mixed aromatic compositions combining complementary essential oils in 10ml bottles. Five blends offered — Protection from Cold, Sweet Dreams, Positive Mood, Relax, and Temptation/Seduction — at 143 UAH per bottle for individual aromatherapy consumers.
• Sauna and Bath Products (Сауна і лазня) Essential-oil-based preparations and accessories intended for sauna and bath use, comprising 12 products in the category, targeted at consumers who use essential oils during bathing rituals.
• Aromatherapy Lamps (Аромалампи) Aromatherapy lamps for diffusing essential oils into living spaces, offered in 8 varieties. Sold to individual consumers as a complementary accessory to the company's essential oil range.
• Accessories (Аксесуари) Accessories for essential oil and aromatherapy use, comprising 10 products in the category. Sold as a complement to the company's essential oils and oil blends.
• Dr.Oil Dietary Supplements (Дієтичні добавки Dr.Oil) Dietary supplements sold under the Dr.Oil sub-brand, comprising 4 products within the Flora Secret portfolio, targeted at consumers seeking oil-based nutritional supplements.
• Wash-Out Anti-Lice Products (Засоби протипедикульозні Wash-Out) Anti-pediculosis (lice-treatment) products sold under the Wash-Out sub-brand, comprising 2 products for consumers and families needing over-the-counter lice treatment.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Primavera Life: German specialist in organic essential oils, aromatherapy blends, and natural cosmetics with its own production and D2C channels. Comparable on certified-natural positioning, blend development, and educational content.
• Aroma-Zone: Major European DTC retailer of essential oils, cosmetic/base oils, soaps, and aromatherapy products manufactured or curated under its own brand. Closely mirrors Flora Secret's catalog mix, manufacturing-plus-retail model, and educational content marketing approach.
• Mountain Rose Herbs: US-based DTC retailer specializing in organic essential oils, carrier oils, herbal ingredients, and aromatherapy accessories with strong educational content. Closely aligned on natural-oils assortment, certification emphasis, and content-led marketing.
• Oshadhi: Specialist supplier of therapeutic-grade essential oils and aromatherapy products with a strong educational content library. Overlaps with Flora Secret on essential-oil assortment, aromatherapy positioning, and content-led customer acquisition.
• Edens Garden: US essential-oils brand operating direct-to-consumer with an extensive single-oil catalog, blends, and natural personal-care products. Mirrors Flora Secret's single-vendor, broad-SKU strategy and content-driven online presence.

Regional players

• Botavikos: Russian/Ukrainian-origin essential oils and natural cosmetics brand with a similar catalog (essential oils, base oils, soaps) and direct-to-consumer orientation. Direct regional competitor with overlapping target customers in the post-Soviet market.
• Elfarma (Ukrainian natural cosmetics): Ukrainian retailer of natural cosmetics and essential oils with a comparable product mix and DTC focus. Most directly overlapping competitor in the home Ukrainian market.

Broad incumbents

• Now Foods (Essential Oils): Large-scale US manufacturer and retailer of essential oils, cosmetic oils, soaps, and dietary supplements. Comparable on product breadth (oils + supplements) and GMP-quality positioning, though at a much larger scale and global footprint.
• doTERRA: Global essential-oils leader combining own-brand sourcing with multi-level distribution and an extensive catalog of oils, blends, and supplements. Comparable on product categories and certifications, but orders of magnitude larger and with a fundamentally different GTM model.
• doTERRA equivalent — Young Living: Global essential-oils incumbent with own farms, broad personal-care and supplement lines, and a large international distributor network. Reference benchmark for category scale and certification-driven branding strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FloraSecret2014
• Instagraminstagram.com/florasecret.ua
• LinkedInlinkedin.com/company/florasecret

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flora Secret