Sprit & Co.

What Sprit & Co. does

Sprit & Co. is a privately-held Danish wholesale distributor of spirits, wine, champagne, mixers, glassware, and bar equipment, founded in 2006 by Oscar and Morten after working at a wine and spirits retailer. Operating from its headquarters and warehouse at Vodroffslund 7 in Frederiksberg C, Copenhagen, the company serves bars, cafes, restaurants, wine merchants, and bartenders throughout Denmark, maintaining weekly contact with approximately 200 business customers. The company fulfills two parallel commercial roles: it acts as an exclusive Danish agent (importer and distributor) for a curated portfolio of premium international brands, and it simultaneously operates as a generalist wholesaler stocking established spirits brands so that hospitality customers can procure complete bar inventories from a single supplier.

The product portfolio is organized across three tiers. First, the company holds exclusive Danish agency rights for premium international brands including Diplomático rum, Geranium Gin, Fortaleza, Calle 23, Arette, and El Tequileño tequilas, Koch, Los Siete Misterios, Madre, and Pensador mezcals, Avallen and Château du Breuil calvados, Laird's apple brandy, Hødal whisky, and Dolin, Mancino, Cocchi, Cap Corse, and Berto vermouths. Second, Sprit & Co develops and distributes its own private-label "Sprit & Co Økologisk" organic line (gin, vodka, vermouth), produced through partnerships with Nordisk Brænderi in Fjerritslev, Denmark and Antica Distilleria Quaglia in Piedmont, Italy. Third, the company offers a private-label bar equipment range (Nordic Bar), RCR crystal glassware, and a broad assortment of complementary bar supplies. Pricing on the B2B and B2C webshop ranges from approximately DKK 219 for the own-brand vodka to over DKK 3,149 for aged calvados, with free delivery on orders above DKK 500.

The revenue model combines B2B wholesale (transactional sales to bars, cafes, restaurants, and wine merchants) with B2C e-commerce sales through the sprit-co.dk webshop. The company has no proprietary technology and operates a conventional wholesaler model, with no public funding, no parent company, and no external investors. It achieved B Corp certification on June 25, 2024 following a two-year assessment covering social, environmental, and governance practices, and is required to recertify every three years. The company employs more than 20 staff, up from 5 in 2013, and operates a sales-led go-to-market with an explicit focus on service and reliability as competitive differentiators.

Name

Sprit & Co.

Legal name

Sprit & Co ApS

Website

https://sprit-co.dk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sprit & Co. is a Danish B2B wholesaler of spirits, wine, mixers, glassware, and bar equipment serving bars, cafes, restaurants, and wine merchants across Denmark, acting as exclusive Danish agent for premium international brands and producing its own organic spirits line.

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

akta.pro secondary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Beverage wholesale
• Spirits distribution
• Wine distribution
• Bar equipment supply
• Beverage importing

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale Spirits and Bar Supplies: Sprit & Co serves as a wholesaler and exclusive Danish agent for international spirits brands, selling to bars, cafes, restaurants, and wine merchants. The company stocks a comprehensive range of spirits, wine, champagne, mixers, bar equipment, and glassware from its warehouse.
2. B2C E-commerce Sales: The company operates a webshop selling to both business customers (B2B) and private consumers (B2C), offering the full product range including own-brand organic products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sprit & Co is a Danish importer and wholesaler that sells spirits, wine, mixers, and bar equipment to bars, cafes, restaurants, and wine merchants, while also serving private consumers through an online webshop. The company acts as the exclusive Danish agent for a portfolio of international spirits brands and operates its own private-label organic line, Sprit & Co Økologisk.

Product overview

Sprit & Co. is a Danish B2B spirits, wine, and bar equipment wholesaler founded in 2006, operating as both an exclusive distributor (agent) for named brands in Denmark and a generalist wholesaler. The portfolio consists of: (1) their own private label Sprit & Co Økologisk series of organic spirits (vodka, gin, vermouth) produced at Nordisk Brænderi in Denmark; (2) exclusive agency brands including tequila and mezcal (Fortaleza, Calle 23, Arette, El Tequileño, Koch, Los Siete Misterios, Madre, Pensador), calvados and apple brandy (Avallen, Château du Breuil, Laird's), whisky (Hødal Whisky, Michter's, Two Stacks), vermouth (Dolin, Mancino, Cocchi, Cap Corse, Berto), and others; (3) generalist wholesale supply of all established spirits brands, wine, champagne, mixers, bar equipment, and glassware. The company also stocks a private-label bar equipment line (Nordic Bar) and RCR crystal glassware.

Differentiator

Problem solved

Functional benefit

Brands

• Sprit & Co Økologisk: Own organic product line including gin, vodka, and vermouth, produced in collaboration with Nordisk Brænderi in Fjerritslev, Denmark.

Products and services

• Sprit & Co Økologisk Organic Spirits Line Private-label organic spirits line owned by Sprit & Co, comprising co-produced organic spirits such as gin, vodka, rum, tequila, aquavit, and vermouth (including Vermouth Rosso and Bianco), sold to both business customers and private consumers via the company's Danish webshop.
• B2B Spirits and Beverage Wholesale Distribution Wholesale distribution of premium international spirits, wine, mixers, and bar equipment to licensed Danish hospitality buyers — including bars, cafes, restaurants, and specialist wine merchants — as the exclusive Danish agent for a curated set of craft brands.
• Nordic Bar Equipment Supply Wholesale and retail supply of professional bar equipment — including glassware (e.g., RCR Crystal), bar tools, mixers, and bar accessories — through the Nordic Bar webshop and the Sprit & Co platform.

Quantifiable outcome

• Sprit & Co has grown from 5 to 20+ employees since 2013, demonstrating consistent growth
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Nordisk BrændericoreStrategic or Co-development PartnerPartnership with Danish distillery Nordisk Brænderi in Fjerritslev for production of Sprit & Co's own organic spirits line (Sprit & Co Økologisk), including gin, vodka, and vermouth. Anders Bilgram serves as the master distiller. The collaboration emphasizes Danish production, organic ingredients, and low CO2 footprint through local manufacturing and lightweight packaging.
• B Lab (B Corp)coreOthersB Corp certification body that certified Sprit & Co in June 2024. The certification requires ongoing compliance with B Corp standards and triennial recertification.
• Diplomático RumcoreChannel Partner/ Reseller/ DistributorExclusive Danish agent for Diplomático rum brand. Sprit & Co introduced the brand to Danish consumers and has consolidated its position as a strong market player.
• Geranium GincoreChannel Partner/ Reseller/ DistributorExclusive Danish agent for Geranium gin. Sprit & Co introduced the brand to Danish consumers and has built it into a strong market position.
• Antica Distilleria QuagliaminorStrategic or Co-development PartnerItalian family distillery in Piedmont producing Sprit & Co's organic vermouth (Vermouth di Torino) through a collaboration where the Italian partner manufactures according to Sprit & Co's specifications using organic wines from Piedmont.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Enjoy Wine & Spirits: Danish B2B importer and wholesaler of wine and specialty spirits serving the on-trade and specialty retail. Closely comparable model to Sprit & Co in terms of customer base (bars, restaurants, merchants), exclusive brand portfolio focus, and Denmark-only footprint.
• Max Jenne: Historic Danish wine and spirits wholesaler serving the hospitality channel nationwide. Directly competes with Sprit & Co for the same on-premise and wine-merchant accounts, with a comparable portfolio-driven B2B model.
• Maverick Drinks: UK independent drinks importer/distributor focused on craft and artisanal spirits with exclusive agency agreements. Comparable to Sprit & Co in curating a niche, bartender-led premium portfolio for on-trade customers.
• Bibendum-PLB Group: UK drinks distributor (wine and spirits) supplying on-trade and independent retail with both owned and agency brands. Comparable to Sprit & Co's hybrid generalist wholesaler and exclusive brand model, though at substantially larger scale.
• Speciality Drinks (Speciality Brands): UK-based specialist drinks importer and distributor with a portfolio of exclusive agencies in premium and craft spirits. Closely analogous operating model to Sprit & Co's exclusive-agency-plus-specialist-wholesale approach, scaled to the UK on-trade.
• Enotria & Coe: UK wine and specialty spirits distributor serving hospitality and independent retail. Mirrors Sprit & Co's combination of curated exclusive brands and broad wholesale assortment, with shared customer overlap in cocktail bars and restaurants.

Broad incumbents

• Diageo Nordics: Nordic regional operation of global spirits major Diageo, distributing brands such as Johnnie Walker, Tanqueray, and Bulleit across Denmark. Represents the scale-end competitive set that Sprit & Co's exclusive-agency positioning is partly built to differentiate against.
• Pernod Ricard Nordics: Nordic arm of global spirits major Pernod Ricard, distributing its owned portfolio (e.g. Jameson, Absolut, Havana Club) through on- and off-trade in Denmark. Competes with Sprit & Co for on-premise shelf space and chain-account listings.
• Anora (formerly Altia + Arcus): Nordic and Baltic wine and spirits producer-distributor resulting from the merger of Altia and Arcus. Overlaps with Sprit & Co in wholesale of branded spirits and wine across the Nordics, but at far broader scale and with owned production rather than exclusive agency focus.

Others

• Nordisk Brænderi: Danish distillery in Fjerritslev producing Hødal Whisky and contract-manufacturing Sprit & Co Økologisk gin, vodka and vermouth. An upstream production partner rather than a competitor, but materially relevant as an adjacent player in Danish craft spirits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SpritCo
• Facebookfacebook.com/spritcodk
• LinkedInlinkedin.com/company/sprit-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprit & Co.