Trafee
Trafee is a Prague-based CPA affiliate network founded in 2017 whose TrafeeMachine smartlink engine routes publisher traffic to optimal offers across 4,000+ deals in 100+ countries, serving webmasters, media buyers, and direct advertisers in dating, iGaming, and adjacent verticals.
- Company typePrivate
- Founded2017
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trafee does
Trafee s.r.o. is a Prague-headquartered CPA affiliate network founded in 2017 that monetizes publisher traffic for webmasters, media buyers, and direct advertisers. The company's core product is its smartlink system, TrafeeMachine, an AI-powered routing engine that automatically matches each visitor with the highest-converting offer in real time across 4,000+ deals from direct advertisers. Trafee operates through a self-serve publisher platform (48-hour application review) combined with dedicated account managers and 24/7 support, and supports all major traffic types (push, native, social, display) across mobile, tablet, desktop, and Smart TV in 100+ countries and 20+ languages.
Trafee firmographics
Firmographics- Name
- Trafee
- Legal name
- Trafee s.r.o.
- Website
- https://trafee.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trafee is a Prague-based CPA affiliate network founded in 2017 whose TrafeeMachine smartlink engine routes publisher traffic to optimal offers across 4,000+ deals in 100+ countries, serving webmasters, media buyers, and direct advertisers in dating, iGaming, and adjacent verticals.
- Ownership category
- akta.pro rank
Trafee industry classification
Industry- Product category
- Affiliate Marketing Network
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)
Keywords
Where Trafee is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Trafee business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- CPA/CPL/CPS Affiliate Network: Trafee acts as an affiliate network connecting publishers with advertisers. Publishers earn bounties for actions (clicks, click-throughs, sales, registrations, impressions, leads) generated through advertising campaigns. Payment models include CPI (cost per install), CPA (cost per action), CPS (cost per sale), and CPL (cost per lead).
- Advertising Campaign Management: Trafee provides mobile performance advertising campaign services for advertisers, charging commissions based on agreed pricing models (CPI, CPA, CPS, CPL).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly payout model for affiliates |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Trafee product offering
Product offeringCore offering
Trafee operates a CPA affiliate network that connects publishers/affiliates with direct advertisers across 4,000+ offers spanning multiple verticals (Dating, Adult Dating, iGaming, Adult Games, Cams, Sweepstakes, AI Dating, Gay Dating). Its core product is the Smartlink Technology, powered by the TrafeeMachine AI routing engine built on over 15 years of traffic data, which automatically tests and routes visitors to the best-converting offers in real time without manual optimization.
Product overview
Trafee is an affiliate marketing network and traffic monetization platform founded in 2017, headquartered in Prague, Czech Republic. The core product is the Smartlink Technology (TrafeeMachine) — an AI-powered automatic routing engine built on 15+ years of traffic data that matches visitors with optimal offers across 4,000+ deals from direct advertisers. The platform offers a publisher dashboard with real-time statistics, postback integrations for third-party trackers, and personal domain features. Trafee operates multiple verticals including Dating (Mainstream and Adult), Gay Dating, Adult Games, iGaming, Cams, Sweepstakes, and AI Dating. The platform supports 100+ countries with creatives in 20+ languages, accepts all traffic types (push, native, social, display), and offers weekly payouts from $100 with no hold period.
Differentiator
Problem solved
Functional benefit
Brands
- TrafeeMachine: The routing engine behind Trafee, built on over 15 years of traffic data, that automatically picks the right offer for each visitor
Products and services
- Smartlink Technology AI-powered automatic traffic routing system that tests offers in real-time and routes visitors to the best-converting offers across 4,000+ deals with direct advertisers. The TrafeeMachine engine analyzes user data to maximize publisher revenue without manual optimization.
- Trafee Publisher Dashboard User interface for publishers to manage campaigns, view real-time statistics, control smartlinks, and access reporting tools. Features lifetime statistics, fast statistics display, and comprehensive conversion tracking.
- Postback System Mechanism that transfers conversion data directly to third-party trackers, enabling affiliates to receive detailed analytics including completion times, conversion amounts, country data, and other metrics for campaign optimization.
- Dating Vertical CPA dating affiliate network offering mainstream dating and adult dating offers with Smartlink technology. Includes VIP offers, exclusive opportunities, pre-tested funnels, and support across all GEOs, platforms, and devices.
- iGaming Vertical Vertical covering online casinos, sports betting, and virtual games. Offers elevated rates, advanced tracking tools, detailed statistics, and promotional bonuses for new partners.
- Adult Dating Specialized vertical for adult dating offers including short-term relationships, one-night stands, and adult content platforms. Features high conversion rates and wide GEO coverage.
- Adult Games Vertical Vertical for adult gaming offers including PPS and RevShare models. Features wide GEO coverage, multiple language localizations, and high payouts. Includes exclusive offers.
- Sweepstakes Vertical Vertical covering sweepstakes and contest-type offers that remain widely relevant for affiliate marketing.
- AI Dating Vertical New vertical for AI-powered dating offers with high EPC (Earnings Per Click). Represents emerging intersection of AI technology and dating affiliate marketing.
Quantifiable outcome
- CPA Dating has 2x higher conversion rates compared to other verticals
Companies that use Trafee
Customer profileSegments2 records
Ideal customer profiles2 records
Trafee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature4 records
Trafee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdsterraminorAdsterra is mentioned as a trusted partner in the context of online advertising in 2026. Trafee collaborated with Adsterra on content about navigating privacy and the rise of quality traffic in online advertising.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Trafee competitors and assessment
Company assessmentDirect peers
- HilltopAds: HilltopAds is a global ad network specializing in pop-under, push, and direct-link monetization with strong dating and sweepstakes vertical coverage. It targets the same publishers as Trafee and competes on payouts and traffic monetization tools.
- RollerAds: RollerAds is a multi-format ad network providing pop-under, push, and direct-link monetization with strong dating vertical presence. It competes with Trafee on publisher payouts, traffic-source breadth, and global GEO coverage.
- MaxBounty: MaxBounty is one of the longest-running CPA affiliate networks, covering dating, sweepstakes, finance, and retail verticals. It is a direct competitor with similar affiliate-network business model, frequent payouts, and direct advertiser relationships.
- ClickDealer: ClickDealer is a global CPA affiliate network operating across dating, iGaming, finance, and e-commerce verticals. It offers direct advertiser campaigns, smartlink solutions, and dedicated account management, overlapping significantly with Trafee's product set and target publisher base.
- Clickadu: Clickadu is a global ad network providing pop-under, push, and smartlink solutions with self-serve publisher onboarding. It overlaps with Trafee on traffic-source acceptance (push, native, display) and dating/sweepstakes vertical coverage.
- CPAlead: CPAlead is a CPA-based monetization platform focused on content-locker and smartlink offers across entertainment, dating, and sweepstakes verticals. It directly competes with Trafee for publishers seeking automated content monetization.
- PropellerAds: PropellerAds is a large multi-format ad network offering push, pop-under, and smartlink-style monetization across global traffic. It competes with Trafee for publisher traffic and offers CPA/CPL campaigns, especially in dating and iGaming verticals.
- Adsterra: Adsterra is a global ad network and CPA platform offering smartlinks, pop-unders, and direct campaigns across dating, iGaming, and sweepstakes verticals. It directly competes with Trafee for publisher traffic and advertiser budgets, and is explicitly referenced as a partner/content collaborator in Trafee's blog.
- CrakRevenue: CrakRevenue is a CPA affiliate network heavily focused on the dating, adult, and webcam verticals, similar to Trafee's primary verticals. It serves publishers globally with smartlink-style tools and direct advertiser offers, competing head-to-head for dating traffic.
- MyLead: MyLead is a Central European (Poland-based) CPA affiliate network offering 4,000+ programs across multiple verticals including dating, iGaming, and e-commerce. It is a near-direct competitor with comparable offer count, multi-vertical coverage, and PLG-style publisher onboarding similar to Trafee.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trafee social profiles
Digital presenceTrafee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trafee leadership team
Management profileNumber of profiles
Trafee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trafee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trafee
What does Trafee do?
Trafee operates a CPA affiliate network that connects publishers/affiliates with direct advertisers across 4,000+ offers spanning multiple verticals (Dating, Adult Dating, iGaming, Adult Games, Cams, Sweepstakes, AI Dating, Gay Dating). Its core product is the Smartlink Technology, powered by the TrafeeMachine AI routing engine built on over 15 years of traffic data, which automatically tests and routes visitors to the best-converting offers in real time without manual optimization.
Is Trafee a public or private company?
Trafee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trafee founded?
Trafee was founded in 2017. It employs 11 to 50 people.
Where is Trafee based?
Trafee is headquartered in Prague, Czechia, in the Europe region.
How does Trafee make money?
Two revenue lines are on record. CPA/CPL/CPS Affiliate Network is the primary driver. The others are advertising Campaign Management.
Who are Trafee's main competitors?
Direct peers on record are HilltopAds, RollerAds, MaxBounty, ClickDealer, Clickadu, CPAlead, PropellerAds, Adsterra, CrakRevenue and MyLead.
Does Trafee have an API?
Yes. Trafee offers a postback mechanism that allows the CPA network to transfer conversion data directly to third-party trackers. Postback supports analysis macros including {country}, {currency}, {smartlink}, {track}, {click_id}, and {sum} parameters. This enables affiliates to receive conversion data for tracking and reporting purposes. Developer documentation is at stats.trafee.com/support.
What industry is Trafee in?
Trafee's product category is Affiliate Marketing Network. Its primary akta.pro industry code is MPAEAMAJ, Mobile/App Install & CPA Networks for Betting. Its NAICS code is 541830 and its SIC code is 7311.