Motodepoo

What Motodepoo does

Motodepoo is a private Estonian powersports retailer and workshop operator headquartered in Tallinn, with a second retail location in Tartu (Kadaka tee 86A and Tähe 133c, respectively). The company sells new motorcycles, ATVs, UTVs, snowmobiles, and personal watercraft, and operates as the official Estonian importer and authorized dealer for Kawasaki, Polaris, Triumph, Indian, Voge, Zontes, and Loncin. It also retails used vehicles, spare parts, tires, helmets, riding apparel, and accessories from brands including Schuberth, Scorpion EXO, Nexx, Airoh, HJC, Shark, Revit, Sidi, IXS, Dainese, Macna, Richa, Rukka, Givi, Oxford Products, and Sena Technologies, and runs a dedicated workshop (Mototöökoda) providing maintenance, repair, tire mounting, and pre-purchase inspection services.

The business generates revenue through three streams: hardware sales of new and used vehicles, hardware sales of parts, tires, riding gear, and accessories, and professional services through its workshop. Distribution is omnichannel but domestically focused on Estonia, combining two physical showrooms, an e-commerce storefront at motodepoo.ee, and an authorized sub-dealer network covering ETR OÜ (Peetri), Tradilo OÜ (Haapsalu), Pärnu Motopood, Fixus Jõhvi, and Fixus Narva. Customer purchase friction is reduced through financing partnerships with SEB, Swedbank, LHV, Inbank, Coop Pank, Svea, Citadele, and Cusi/Leasi, and a loyalty program offering a minimum 5% discount to registered customers. Marketing is conducted via the company's own e-commerce site and active Facebook and Instagram accounts.

No proprietary technology, software products, or AI/ML capabilities are disclosed. The company is privately held with no funding rounds, parent company, or ownership structure in the public record, and no disclosed headcount or revenue figures. Its strategic posture is that of a multi-brand authorized dealer deepening its premium product mix (2025 launches of the Voge DS900X and Loncin XWOLF 1000L MUD EPS T2b) while extending nationwide reach through sub-dealer partnerships, operating entirely within the Estonian domestic market.

Name

Motodepoo

Website

https://motodepoo.ee

Company type

Private

Operating status

Operating

Short description

Motodepoo is a private Estonian powersports retailer and authorized importer selling new motorcycles, ATVs, snowmobiles, and jets from Kawasaki, Polaris, Triumph, Indian, Voge, Zontes, and Loncin, plus used vehicles, parts, gear, and workshop services through showrooms in Tallinn and Tartu and an authorized dealer sub-network across Estonia.

Ownership category

akta.pro rank

Product category

Motorcycle and Powersports Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Powersports retail
• Motorcycle dealership
• Vehicle maintenance services
• Riding gear supply
• Powersports parts distribution

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used motorcycles, ATVs, snowmobiles, and jets. The company is an official importer/distributor for brands including Kawasaki, Polaris, Triumph, Indian, Voge, Zontes, and Loncin.
2. Parts and Accessories Sales: Sale of spare parts, riding gear, helmets, tires, and accessories. Extensive product catalog across multiple categories.
3. Workshop Services: Maintenance, repair, and tire replacement services for motorcycles, ATVs, snowmobiles, and jets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Motodepoo is an Estonian powersports retailer and authorized service center that sells new motorcycles, ATVs, UTVs, snowmobiles, and jetskis (as official importer for Kawasaki, Polaris, Triumph, Indian, Voge, Zontes, and Loncin), alongside used vehicles, spare parts, tires, helmets, riding gear, and accessories. It complements its retail operation with an in-house motorcycle workshop offering maintenance, repair, tire mounting, and pre-purchase inspections from two physical locations in Tallinn and Tartu.

Product overview

Motodepoo is an Estonian motorcycle and powersports retailer and workshop offering a comprehensive product portfolio. The core offering includes new motorcycles and vehicles from Kawasaki, Polaris, Triumph, Indian, Voge, Zontes, and Loncin brands, complemented by a used vehicle marketplace. Supporting product categories include helmets (Schubert, Scorpion EXO, Nexx, Airoh, HJC, Shark), riding gear (Revit, Sidi, IXS, Dainese, Macna, Richa, Rukka), spare parts, tires, and accessories (Givi, Oxford Products, Sena Technologies). The business also operates a motorcycle workshop providing maintenance, repair, tire installation, and pre-purchase inspection services. Financing options are available through multiple Estonian banks and leasing providers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycles, ATVs, UTVs, Snowmobiles and Jetskis New motorcycles, ATVs, UTVs, snowmobiles and jetskis from officially imported brands, sold under manufacturer warranty.
• Loncin XWOLF 1000L MUD EPS T2b ATV 2025 extreme-terrain ATV from Loncin featuring a 976 cm³ V-twin engine (75 kW/100 hp), 343 mm ground clearance, 30-inch mud tires, Torsen differential and electric power steering, sold by Motodepoo as Loncin's official Estonian importer.
• Voge DS900X Adventure Motorcycle Premium Voge street-enduro adventure motorcycle with 895 cm³ twin-cylinder engine (70 kW/95 hp), quickshifter, traction control, Brembo brakes, KYB suspension, 7-inch TFT display and Bluetooth connectivity. Sold under 3-year warranty.
• Pre-owned Motorcycles and Vehicles Pre-owned motorcycles and powersports vehicles sourced through trade-ins and resale, including Indian FTR R Carbon Edition, Kawasaki ULTRA 310 LX, Kawasaki Versys 650, KTM 390 Duke, and Triumph Bonneville Bobber, with trades-in accepted as credit toward new purchases.
• Motorcycle Workshop Services In-house workshop providing maintenance, repair, and tire mounting services for motorcycles, ATVs, snowmobiles, and jetskis, plus pre-purchase inspections carried out at the Tallinn and Tartu locations.
• Helmets Helmets across closed, modular, open-face, motocross, trial, heated and bicycle/scooter categories from brands including Schubert, Scorpion EXO, Nexx, Airoh, HJC and Shark.
• Riding Apparel and Gear Riding apparel including leather and textile jackets and suits, pants, gloves, boots, socks, glasses, and casual/leisure wear from brands such as Revit, Sidi, IXS, Dainese, Macna, Richa and Rukka.
• Spare Parts Replacement parts including brake parts, filters, sprockets and chains, electrical components, batteries, bulbs, oils and lubricants, plus original spare parts for Beta, Kawasaki, Loncin, Suzuki and Yamaha.
• Tires Motorcycle tires for bikes, custom, enduro, motocross, and ATV vehicles, plus inner tubes and tire repair products. Tire mounting/fitting is available through the workshop.
• Vehicle Accessories Vehicle accessories including communication devices, action cameras and Sena accessories, bumpers, crash bars, skid plates, battery chargers, cases, bags, lights, and ATV accessories from brands such as Givi, Oxford Products and Sena Technologies.
• Gift Cards Motodepoo gift cards redeemable across the full product and service catalogue.
• Outlet / Clearance Items Discounted and clearance lines of riding gear, accessories, and parts sold from the dedicated Motodepoo outlet section.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Loncin (Official Importer)coreChannel Partner/ Reseller/ DistributorMotodepoo is Loncin's official importer for Estonia. They sell Loncin XWOLF ATVs and coordinate a network of authorized Loncin dealers across Estonia.
• Voge (Official Importer)coreChannel Partner/ Reseller/ DistributorMotodepoo is Voge's official importer for Estonia. They sell Voge motorcycles and coordinate authorized Voge dealers including Fixus Narva and Pärnu Motopood.
• KawasakicoreChannel Partner/ Reseller/ DistributorMotodepoo is an authorized dealer for Kawasaki motorcycles, ATVs, UTVs, and jets.
• PolariscoreChannel Partner/ Reseller/ DistributorMotodepoo is an authorized dealer for Polaris snowmobiles, ATVs, and UTVs.
• TriumphcoreChannel Partner/ Reseller/ DistributorMotodepoo is an authorized dealer for Triumph motorcycles.
• Indian MotorcyclescoreChannel Partner/ Reseller/ DistributorMotodepoo is an authorized dealer for Indian motorcycles.
• ZontescoreChannel Partner/ Reseller/ DistributorMotodepoo is an authorized dealer for Zontes motorcycles.
• Authorized Dealer Network (ETR OÜ, Tradilo OÜ, Pärnu Motopood, Fixus)majorChannel Partner/ Reseller/ DistributorNetwork of authorized dealers for Loncin and Voge vehicles across Estonia: ETR OÜ (Peetri), Tradilo OÜ (Haapsalu), Pärnu Motopood, Fixus Jõhvi, and Fixus Narva.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Touratech: Germany-based manufacturer and retailer specializing in adventure-motorcycle accessories, parts, and luggage. Closely comparable product category (adventure/enduro accessories), overlapping premium customer base, and direct overlap with Motodepoo's Voge DS900X adventure motorcycle line.
• Sportsbikeshop: UK-based online specialist retailer for motorcycle helmets, clothing, parts, and accessories. Comparable catalog breadth, premium-brand authorizations, and target enthusiast rider base.
• Fixus: Estonian automotive and motorcycle service and parts chain with locations in Jõhvi and Narva that operate as authorized resellers in Motodepoo's network. Comparable in-service format (parts + service) and overlapping geographic split with Motodepoo.
• XL Moto: France-based online motorcycle, scooter, and rider-equipment retailer with European fulfillment. Comparable as a specialist mail-order competitor in parts, helmets, and riding apparel.
• Pärnu Motopood: Estonian motorcycle retailer operating in Pärnu and listed as an authorized Loncin and Voge dealer within Motodepoo's sub-network. Directly comparable as a domestic multi-brand motorcycle retailer in the same geography.
• FC-Moto: Germany-based online specialist for motorcycle helmets, apparel, parts, and accessories with pan-European shipping. Comparable product mix and target buyer (motorcycle gear and parts) and the primary cross-border competitor for non-vehicle SKUs.

Broad incumbents

• RevZilla: US-based online motorcycle gear, parts, and accessories specialist. Highly comparable business model — multi-brand premium gear curation, content-driven retail, and parts/accessories focus — though operating in a different geography.
• Louis (Louis Motorrad): Germany-based European motorcycle clothing, parts, and accessories retailer with broad catalog and pan-European stores. Comparable consumer-facing motorcycle-specialist retail model at significantly larger scale.
• Motonet: Finland-headquartered chain of hardware, auto, and powersports superstores operating broadly across the Nordics and Baltics. Comparable as a multi-category parts, accessories, and tools retailer serving enthusiast riders across a wider footprint.
• MotoSport: US-based powersports retailer for motorcycles, ATVs, snowmobiles, and watercraft parts, gear, and accessories. Directly comparable category mix (motorcycle + ATV + snowmobile + watercraft) and core enthusiast buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/motodepoo
• Instagraminstagram.com/motodepooeesti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motodepoo