Happy Spider

What Happy Spider does

Happy Spider is a Stockholm-based digital event agency that delivers app-based team building activities to corporate clients across the Nordics and Europe. Founded in 2010 as Fitnesslab, the company pivoted in 2018 from physical activities (sumo wrestling, bumperball, Archery Tag) to digital activities for businesses and rebranded to Happy Spider in 2022. The core product is a mobile application used by team captains to receive assignments, follow GPS-enabled routes between hotspots, and submit answers via photo, video, or text challenges, with 10+ named activity concepts spanning indoor (Murder Mystery, Arctic Expedition, Brain Game, Icebreaker) and outdoor (Around the World, Poängjakten, City Explorer, Spy School) formats.

Revenue is generated primarily through per-person activity fees (250 SEK per participant) with tiered add-ons for hosted facilitation (remote host +2,000 SEK; on-site host +7,000 SEK), custom branding and challenges (+3,000 SEK), and bespoke digital corporate games for conferences, onboarding, and training. The go-to-market combines a self-serve website with a consultative sales team (named account and event managers), supported by a global partner network of 30+ agencies in 20 countries that handle on-site delivery internationally. Notable customers include Canon Svenska AB and Accenture, with 500,000+ cumulative participants served and a 4.8/5 customer rating since inception.

The company operates with a lean team of 1-10 employees from its Stockholm headquarters (Slottsbacken 8, SE-100 61 Stockholm), is privately held with no disclosed institutional investors, and integrates with standard video conferencing platforms (Google Meet, Microsoft Teams, Zoom, WebEx) to enable hybrid and remote delivery for distributed teams. Geographic coverage extends across 20+ Nordic cities plus 10 European cities including Barcelona, London, Berlin, Amsterdam, and Lisbon.

Name

Happy Spider

Legal name

Happy Spider

Website

https://happyspider.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Spider is a Stockholm-based digital event agency that delivers app-based team building activities for corporate clients across the Nordics and Europe, serving enterprises like Canon and Accenture through a mobile app with GPS-routed challenges and a global partner delivery network.

Ownership category

akta.pro rank

Product category

Corporate Team Building Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

akta.pro secondary industry

Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)

Keywords

• Team building activities
• Corporate event services
• Mobile event app
• Scavenger hunt events
• Escape room experiences

Headquarters

HQ city

Gamla Stan

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Per-Person Activity Fees: Core revenue from charging per participant for team building activities. Base self-managed format at 250 SEK/person includes instructions, app access, and phone support. Premium options add hosted facilitation.
2. Host/Facilitator Add-ons: Additional fees for on-site event hosts (+7,000 SEK) or remote video host (+2,000 SEK) to lead activities, provide energy, and manage wrap-up sessions.
3. Custom Content Services: Revenue from customizing activities with company-specific challenges (3 custom tasks for 3,000 SEK) or fully tailored corporate games for conferences, onboarding, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Happy Spider is a digital event agency that sells app-based team building activities to corporate clients for kickoffs, conferences, and team off-sites. Activities are delivered through a proprietary mobile platform with QR-code activation, GPS routing, and video-conference integration, and can be played indoors, outdoors, on-site, or remotely across any location. Each engagement is led by a self-managed format, a remote host, or an on-site host, with optional custom challenges and branding add-ons.

Product overview

Happy Spider is a digital event agency offering app-based team building activities for corporate kickoffs, conferences, and events. The core offering consists of two broad categories — outdoor and indoor activities — delivered through a proprietary mobile app where one team captain per team downloads the app, receives challenges, and submits answers. The product portfolio includes nine named activity concepts: Around the World (outdoor travel-themed scavenger hunt), Poängjakten/Scavenger Hunt (outdoor general-knowledge hunt), Spy School (outdoor spy mission), City Explorer (outdoor sightseeing + team building in Nordic and European cities), Go To Gate (indoor travel-themed challenge), Icebreaker (short indoor icebreaker), Energy Booster (indoor high-energy challenge), Brain Game (new 2026 indoor logic puzzle challenge), Mordgåta/Murder Mystery (indoor murder mystery escape room), and Konstkuppen/The Art Heist (indoor art-heist escape room). All activities are available in Self-Managed mode (with phone support), Remote Host mode (via video call), or On-Site Host mode. On top of the standard concepts, Happy Spider offers a Digital Corporate Games (gamification) service for fully customised corporate games, plus a Custom Challenge Add-on for adding bespoke questions/activities and branded visuals to existing concepts. A free Live Demo service is also available for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Around the World Outdoor activity where teams travel virtually around the world, competing in trivia, curiosities, and creative photo/video challenges inspired by different countries and cultures. Played at any location of the group's choosing; 90-minute format. For corporate groups.
• Poängjakten (Scavenger Hunt) Outdoor scavenger hunt where teams move between locations solving challenges across themes including food & drink, society, sports, travel, and culture. 90-minute format, played at any location. For corporate groups.
• Go To Gate Indoor activity where teams compete in challenges inspired by destinations around the world, including trivia questions and creative photo/video tasks, creating an international vibe for conferences and kickoffs. 90-minute format. For corporate groups.
• Mordgåta (Murder Mystery) Indoor murder mystery activity where teams analyse evidence, interview suspects, and solve the case before time runs out, enhancing teamwork and problem-solving skills. 90-minute format. For corporate groups.
• Expedition Arktis (Arctic Expedition) Indoor escape room challenge where teams must work together to restore electricity, start a radio, and call for help while surviving an arctic storm before time expires. 90-minute format. For corporate groups.
• Konstkuppen (The Art Heist) Indoor escape room activity where teams have been wrongfully accused of an art heist and must solve codes and puzzles to clear their name within 60 minutes. For corporate groups.
• City Explorer Outdoor sightseeing team building activity where teams explore city landmarks through questions, challenges, and creative photo/video tasks. Available in Nordic and major European cities. 90-minute format. For corporate groups.
• Icebreaker Short 30-minute indoor icebreaker activity with fun questions across various themes, flexible enough to be split into rounds during a conference. For corporate groups.
• Energy Booster High-energy indoor activity where teams compete in fast-paced challenges across categories including general knowledge, guessing games, and creative photo/video tasks. For corporate groups.
• Spy School Outdoor spy-themed activity featuring cryptic messages, secret codes, and exciting missions that test teamwork and creativity, played at any location. For corporate groups.
• Brain Game Indoor challenge activity where teams tackle around 30 varied pen-and-paper puzzles across easy, medium, and difficult levels in 60 minutes, building momentum and testing logic, creativity, and teamwork. New 2026 launch for corporate groups.
• Digital Corporate Games (Gamification) Customised or fully tailored corporate games built using Happy Spider's app-based platform for conferences, training, kickoffs, or onboarding. Corporate games can be 20–45 minute sessions or run over longer periods such as one week or two months. For corporate groups.
• Custom Challenge Add-on Add-on service allowing clients to add 3 custom challenges (multiple-choice, photo/video, or free-text) to any existing game concept, plus optional company logo and brand colours. For corporate groups.

Quantifiable outcome

• 500,000+ participants have experienced Happy Spider activities
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Global Event Agency NetworkcoreChannel Partner/ Reseller/ DistributorHappy Spider collaborates with 30+ partner agencies across 20 countries as part of a global event network. Partners share experience and knowledge through weekly virtual meetings, webinars, and idea exchanges. This network enables delivery of activities across Europe and beyond, with partners operating as local delivery agents using Happy Spider's platform and concepts.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• TeamBonding: US corporate team building agency offering a wide catalog of in-person and virtual activities. Comparable to Happy Spider as a full-service corporate events agency, though with less of an app-first orientation.
• Let's Roam: App-based scavenger hunt and team building platform offering city-based and custom challenges for corporate groups. Directly comparable to Happy Spider's City Explorer and Poängjakten activities, with stronger US market presence.
• Actionbound: App-based interactive scavenger hunt and rallye platform with a focus on customizable mobile adventures. Closely comparable to Happy Spider's location-based hotspot system and custom challenge framework.
• GooseChase: SaaS scavenger hunt platform used by organizations to create and run mobile-based interactive experiences. Comparable to Happy Spider's Custom Challenge Builder and Digital Corporate Games offering, with a self-serve product orientation.
• The Go Game: US-based corporate team building agency offering app-driven group challenges and city-based activities for enterprise clients. Directly comparable to Happy Spider in business model, technology layer, and target buyer, with longer operating history and larger geographic footprint.
• Wildgoose: UK-based team building provider specializing in scavenger hunts, GPS challenges, and mobile-based group activities. Closely comparable to Happy Spider in app-delivered, GPS-based outdoor team experiences.

Regional players

• CityHunters: Swedish provider of city-based team building activities and scavenger hunts. Directly competes with Happy Spider in the Swedish/Nordic outdoor team building category with similar GPS-based city activities.
• Outdoor i Syd: Southern Sweden-based outdoor activities and team building provider offering corporate events. Comparable as a regional Scandinavian team building vendor, with a less app-centric delivery model.
• Teampedia: Swedish-language team building and corporate events resource directory and provider. Adjacent comparable in the Nordic corporate team building market where Happy Spider also operates.

Broad incumbents

• Kahoot: Norway-based platform for gamified learning and engagement, used in corporate training, kickoffs, and team events. Comparable to Happy Spider as a broader enterprise gamification and engagement tool, though positioned more in learning and training than team building per se.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/happyspider_
• Instagraminstagram.com/happyspider_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Spider