#TeamTrees
#TeamTrees is a 2019 charitable crowdfunding campaign that lets individuals worldwide donate $1 per tree, with 100% of funds forwarded to the Arbor Day Foundation for reforestation, having raised $24M+ from 800K+ donors to fund 25M+ trees across 104 locations.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What #TeamTrees does
#TeamTrees is a charitable crowdfunding campaign launched in October 2019 in response to a Twitter challenge issued to YouTube creator MrBeast (Jimmy Donaldson). Co-founded with former NASA engineer and YouTuber Mark Rober, the initiative operates in partnership with the Arbor Day Foundation, a US-based 501(c)(3) nonprofit that has been the sole recipient and executor of all funds. The single product is a donation platform at teamtrees.org structured around a fixed unit price of $1 per tree, supported by preset tiers (5, 20, 50, 100 trees) and custom amounts, with a $1 minimum for fiat and $10 for cryptocurrency.
The underlying technology is a lightweight donation portal with no proprietary technology stack — it is a payment-collection and tracking website layered on third-party processors (PayPal, Venmo, Apple Pay, credit/debit cards) plus a cryptocurrency integration via Every.org and Coinbase (Bitcoin, Ethereum, USD Coin; 1% processor fee). Platform features are limited to donation processing, team creation for peer-to-peer fundraising, a public real-time leaderboard, and digital gift certificates; Google reCAPTCHA provides standard bot protection. No AI/ML components, APIs, SDKs, or mobile apps are offered. Headcount is 1–10, consistent with a campaign management team rather than a software company.
The business model is pure donation pass-through with zero retained revenue. The Arbor Day Foundation receives 100% of donations and executes planting through professional forestry partners (U.S. Forest Service, Bureau of Land Management) and biodiversity-focused partners (Veritree for Kenya mangroves, Omaha's Henry Doorly Zoo for Madagascar lemur habitat, Madagascar Biodiversity Partnership). The campaign was a single-shot viral event — it raised more than $24M from 800K+ donors across 200 countries in 56 days, exceeding the $20M goal — and now operates in a planting-fulfillment and impact-reporting mode rather than an ongoing fundraising-growth mode. As of 2024, the initiative reports 25M+ trees funded across 104 planting locations, with planting of the original 20M trees third-party audited by October 2022.
#TeamTrees firmographics
Firmographics- Name
- #TeamTrees
- Legal name
- Arbor Day Foundation
- Website
- https://teamtrees.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- #TeamTrees is a 2019 charitable crowdfunding campaign that lets individuals worldwide donate $1 per tree, with 100% of funds forwarded to the Arbor Day Foundation for reforestation, having raised $24M+ from 800K+ donors to fund 25M+ trees across 104 locations.
- Ownership category
- akta.pro rank
#TeamTrees industry classification
Industry- Product category
- Charitable Reforestation Fundraising
- NAICS
- Grantmaking Foundations (813211), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Environmental & Climate Grantmaking Foundations (BPAGAKAM)
- akta.pro secondary industries
- Forestry & Reforestation (BPAGAGAD), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
Keywords
#TeamTrees business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D
Revenue model
- Tree Donation Revenue: The organization collects monetary donations where each dollar equates to one tree planted. Donations are made through the website using credit/debit cards, PayPal, Venmo, Apple Pay, or cryptocurrency (Bitcoin, Ethereum, USD Coin). All donations are forwarded directly to the Arbor Day Foundation to fund tree-planting projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 5 trees for $5 |
| Unit Pricing | Pay-as-you-go | 20 trees for $20 |
| Unit Pricing | Pay-as-you-go | 50 trees for $50 |
| Unit Pricing | Pay-as-you-go | 100 trees for $100 |
| Unit Pricing | Pay-as-you-go | Custom amount (minimum $1) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
#TeamTrees product offering
Product offeringCore offering
#TeamTrees runs a donation platform that lets individuals fund tree planting at a fixed rate of $1 per tree, with all funds passed directly to the Arbor Day Foundation to execute reforestation across 104 locations globally. The platform supports preset donation amounts (5, 20, 50, 100 trees) or custom amounts, offers team-based peer fundraising with a public leaderboard, and accepts card, PayPal, Venmo, Apple Pay, and cryptocurrency donations.
Product overview
#TeamTrees is a single-purpose tree-planting donation platform built around a viral YouTube campaign. The core product is the donation portal (teamtrees.org) that enables individuals to fund tree planting at $1 per tree, with all donations going directly to the Arbor Day Foundation. The platform includes a cryptocurrency donation feature integrated through Every.org and Coinbase, allowing Bitcoin, Ethereum, and USD Coin contributions. Additional features include team creation for group donations, a public leaderboard displaying donor rankings, and digital gift certificates for tree donations. The platform does not offer multiple products or modules—it is a unified donation experience focused solely on funding reforestation projects around the world.
Differentiator
Problem solved
Functional benefit
Products and services
- #TeamTrees Donation Platform A web-based donation platform at teamtrees.org that allows individuals worldwide to donate $1 per tree to fund reforestation, with all proceeds forwarded directly to the Arbor Day Foundation. Includes preset donation tiers (5, 20, 50, 100 trees), custom amounts, team creation with public leaderboards, gift certificate functionality, and acceptance of card, PayPal, Venmo, and Apple Pay payments.
Quantifiable outcome
- 25M+ trees planted and funded across 104 locations globally
- +2 more outcomes
Companies that use #TeamTrees
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
#TeamTrees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
#TeamTrees partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Arbor Day FoundationcorePrimary implementation partner for all tree-planting projects. The Arbor Day Foundation (501(c)(3) nonprofit with 50+ years of experience) manages all tree planting operations, works with professional forestry partners (US Forest Service, Bureau of Land Management), and ensures sustainable planting practices. All donations are sent directly to the Arbor Day Foundation.
- Every.orgcoreCryptocurrency donation processing partner that enables Bitcoin, Ethereum, and USD Coin donations. Every.org partnered with Coinbase to facilitate cryptocurrency transactions and ensure compliance with IRS requirements for nonprofits.
- CoinbasesupportingProvides cryptocurrency transaction processing infrastructure for the Every.org integration, ensuring bandwidth for donations of any volume with secure and safe transactions.
- U.S. Forest ServicesupportingGovernment forestry agency partnered with Arbor Day Foundation to ensure tree-planting best practices are followed on US public forestlands.
- Bureau of Land ManagementsupportingGovernment agency partnered with Arbor Day Foundation to ensure tree-planting best practices are followed on US public lands managed by BLM.
- VeritreesupportingTechnology partner for Kenya Mangrove Reforestation Project, helping restore mangrove forests with data tracking to empower impoverished coastal communities.
- Omaha's Henry Doorly Zoo and AquariumsupportingPartner in Kianjavato Mountain Range project, Madagascar. Partnership focuses on reversing forest habitat destruction critical to endangered lemurs and other endemic wildlife.
- Madagascar Biodiversity PartnershipsupportingLocal implementing partner for Madagascar reforestation efforts, working to rebuild rainforest canopy for lemur habitat while involving local communities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
#TeamTrees competitors and assessment
Company assessmentDirect peers
- Eden Reforestation Projects: Manages large-scale reforestation and mangrove restoration with an employment-based model in developing countries. Comparable to #TeamTrees as it channels donations into multi-million-tree reforestation programs, including in Madagascar and Kenya where #TeamTrees also operates.
- Plant-for-the-Planet: UN-endorsed youth-led initiative that aggregates global tree-planting pledges and donations toward a trillion-tree goal. Closely comparable to #TeamTrees in scale ambition, social-mobilization approach, and environmental grantmaking for reforestation.
- One Tree Planted: Nonprofit running a $1-per-tree donation model across global reforestation projects, with similar preset donation tiers, partner-driven planting operations, and a public impact counter. Mirrors #TeamTrees' core donation experience and donor funnel.
- Ecosia: Search engine that uses ad revenue to fund reforestation projects worldwide. Comparable to #TeamTrees as a digital-native revenue model that converts user activity into verified tree planting, with public counters and project transparency.
- Trees for the Future: Nonprofit funding farmer-led agroforestry and reforestation in sub-Saharan Africa and other developing regions. Comparable to #TeamTrees in donor-funded tree planting with a focus on training and livelihood outcomes in target countries.
Emerging players
- Veritree: Verified reforestation platform already partnered with #TeamTrees on the Kenya Mangrove Reforestation Project. Comparable as a planting-verification and impact-data layer that #TeamTrees leverages and that competes in the same donor-funded reforestation market.
- Cool Effect: Marketplace for high-quality carbon credits with project portfolios that include reforestation. Comparable to #TeamTrees in donor-funded, verified environmental impact model and unit-priced contribution tiers.
- Pachama: Carbon-credit marketplace using satellite monitoring of forest projects. Adjacent peer to #TeamTrees' verified-reforestation positioning, with comparable focus on transparency and traceability in tree-planting outcomes.
Broad incumbents
- Arbor Day Foundation: Operates the actual tree-planting operations that #TeamTrees funds and is the parent organization of the campaign. Directly comparable as the executing foundation behind reforestation donations, with 50+ years of forestry experience and Charity Navigator ratings equivalent to major nonprofits.
- National Forest Foundation: US-based nonprofit working with the US Forest Service on reforestation across national forests. Comparable to #TeamTrees as a donation-driven forest-restoration organization with US public-land planting partnerships.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
#TeamTrees social profiles
Digital presence#TeamTrees financial estimates
Financial estimateRevenue estimate
Valuation estimate
#TeamTrees leadership team
Management profileNumber of profiles
Profiles1 record
#TeamTrees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
#TeamTrees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about #TeamTrees
What does #TeamTrees do?
#TeamTrees runs a donation platform that lets individuals fund tree planting at a fixed rate of $1 per tree, with all funds passed directly to the Arbor Day Foundation to execute reforestation across 104 locations globally. The platform supports preset donation amounts (5, 20, 50, 100 trees) or custom amounts, offers team-based peer fundraising with a public leaderboard, and accepts card, PayPal, Venmo, Apple Pay, and cryptocurrency donations.
Is #TeamTrees a public or private company?
#TeamTrees is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was #TeamTrees founded?
#TeamTrees was founded in 2019. It employs 1 to 10 people.
How does #TeamTrees make money?
One revenue line is on record: tree Donation Revenue.
Who are #TeamTrees's main competitors?
Direct peers on record are Eden Reforestation Projects, Plant-for-the-Planet, One Tree Planted, Ecosia and Trees for the Future. Emerging players are Veritree, Cool Effect and Pachama. Broad incumbents are Arbor Day Foundation and National Forest Foundation.
Does #TeamTrees have an API?
No public API is recorded for #TeamTrees.
What industry is #TeamTrees in?
#TeamTrees's product category is Charitable Reforestation Fundraising. Its primary akta.pro industry code is BPAGAKAM, Environmental & Climate Grantmaking Foundations, with a secondary code of BPAGAGAD, Forestry & Reforestation. Its NAICS code is 813211 and its SIC code is 800.