Arcadia Farm and Home

What Arcadia Farm and Home does

Arcadia Farm and Home is a privately held, single-location retail and farm supply business headquartered at 1475 E. Wilson Ave, Arcadia, Wisconsin, operating with 11-50 employees. It operates a brick-and-mortar storefront plus a DHRDEALS.com e-commerce channel for closeouts and overstocks with US-wide shipping and in-store pickup. The company carries an unusually broad merchandise mix for its footprint, including hardware and tools (with KT branded hand tools carrying a lifetime warranty), paint with free custom color matching and a Valspar color guarantee, fencing products (positioned as one of Wisconsin's largest fencing distributors via Redbrand, Oklahoma Steel & Wire, Applegate, Dare, and Zereba), farm supplies and baby chicks/poultry, hunting and fishing equipment (Muddy, Ameristep, Remington, Evolved Habitat, Coughlan), and women's, kids', and work clothing and footwear. A separate Auto-Pro Service Center inside the store provides a 4-bay full-service automotive operation with tiered oil change packages (Silver 17-point, Gold 27-point), tire, brake, alignment, suspension, and exhaust services.

The business monetizes through three distinct streams: one-time retail merchandise sales (hardware, farm, hunting, clothing, paint, gifts) supported by a price match guarantee, a professional services stream from the Auto-Pro automotive repair center billed pay-as-you-go, and a recurring Thank You Rewards loyalty program (300 points = $5 coupon) that retains customers across departments. Go-to-market is direct-to-consumer via the physical store combined with a community-led motion including the annual Halloween Event with Trick or Treat for a Cure, Big Buck Photo Contest, bake-offs, and charitable donations (e.g., $4,470 to Gundersen Medical Foundation in 2022). The company is also affiliated with a cooperative (tcc.coop email domain for the rewards program), which is the primary structural indicator of ownership and operating model. Customers are segmented horizontally across hunters and outdoor enthusiasts, farmers/agricultural operations, rural families, DIY homeowners and contractors, and local vehicle owners, with hunting, fencing, and automotive service as the highest-engagement use cases.

Name

Arcadia Farm and Home

Legal name

Arcadia Farm and Home

Website

https://arcadiafarmandhome.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Arcadia Farm and Home is a privately held single-location retail and farm supply store in Arcadia, Wisconsin, selling hardware, fencing, paint, hunting gear, farm supplies, clothing, and gifts, plus an in-store Auto-Pro 4-bay service center, serving rural Wisconsin households, farmers, hunters, and contractors.

Ownership category

akta.pro rank

Product category

Farm and Home Supply Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

akta.pro secondary industry

Closeout Home, Furniture & Decor Retail (CRAEAFAI)

Keywords

• Farm supply retail
• Hardware store
• Hunting supplies
• Fencing products
• Automotive repair services

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Merchandise Sales: Brick-and-mortar retail sales of hardware, farm supplies, hunting/fishing equipment, clothing, footwear, paint, and home goods. Products sold over-the-counter with price match guarantee.
2. Auto-Pro Automotive Service: Full-service automotive repair center with oil changes (Silver, Gold tiers), tire services, brake services, and general vehicle maintenance. Professional technicians with decades of experience. 4-bay service center.
3. Thank You Rewards Program: Loyalty program where customers earn points on purchases. 300 points equals $5 Thank You Coupon. Generates repeat customer engagement and incentivizes ongoing purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Arcadia Farm and Home is a brick-and-mortar retail store and farm supply center in Arcadia, Wisconsin that sells clothing, gifts, paint, hardware, hunting/fishing supplies, fencing products, farm supplies, baby chicks and poultry, and related rural living goods, alongside an in-store Auto-Pro Service Center providing automotive repair and maintenance. The company supplements the physical storefront with an online closeout/overstock store (DHRDEALS.com) offering US shipping and in-store pickup, phone-based catalog ordering for specialized products such as baby chicks, and a free Thank You Rewards loyalty program (300 points = $5 coupon).

Product overview

Arcadia Farm and Home is a retail hardware store and farm supply center located in Arcadia, Wisconsin, offering a diverse product portfolio across multiple departments. The core offerings include Hardware & Tools (with KT branded tools featuring lifetime warranty), Paint & Accessories (with free color matching), Clothing/Gifts (women's, kids', work wear, footwear, home decor, CBD products), Hunting & Fishing supplies, Fencing products (one of Wisconsin's largest distributors), Farm Supplies (including baby chicks and poultry), and Automotive Services through Auto-Pro Service Center. The company also operates an online store (DHRDEALS.COM) for overstocks and a Thank You Rewards loyalty program. The business differentiates through price matching, free rewards programs, and a full-service auto repair shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing & Footwear Women's apparel and footwear assortment including work wear, hunting clothing, safety clothing, jeans, and fashion brands at value prices, with footwear from Rocky, Georgia, Muck, and fashion labels such as Very-G, Levi, Nike, and Blowfish. Targeted at women shopping for work, outdoor, and casual wear.
• Kids Clothing & Footwear
• Home Decor & Gifts
• CBD Oil Products
• Paint & Accessories
• Hunting & Fishing Supplies
• Fencing Products
• Farm Supplies
• Baby Chicks & Poultry
• Hardware & Tools
• Auto-Pro Service Center
• Tire Repair & Service
• Thank You Rewards Loyalty Program

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RedbrandcoreChannel Partner/ Reseller/ DistributorFencing brand partnership - one of Wisconsin's largest distributors of Redbrand fencing products for agricultural applications.
• Oklahoma Steel & WirecoreChannel Partner/ Reseller/ DistributorFencing brand partnership stocking Oklahoma Steel & Wire fencing products including fence wire.
• ApplegatecoreChannel Partner/ Reseller/ DistributorLivestock fencing equipment supplier partnership for fencing projects.
• Dare ProductscoreChannel Partner/ Reseller/ DistributorFencing products and livestock equipment supplier partnership.
• Zereba SystemscoreChannel Partner/ Reseller/ DistributorElectric fencing systems and fencing products partner for agricultural fencing solutions.
• ValsparcoreChannel Partner/ Reseller/ DistributorPaint supplier with free paint mixing, color matching, and color guarantee program.
• Stanley, National, Irwin, DewaltcoreChannel Partner/ Reseller/ DistributorNational brand tool suppliers including Stanley, National Hardware, Irwin, and Dewalt power tools.
• Muddy Treestands/Blinds, Ameristep, Remington, Evolved Habitat, CoughlancoreChannel Partner/ Reseller/ DistributorHunting supplies brands including Muddy treestands and blinds, Ameristep, Remington, Evolved Habitat plot mixes, and Coughlan accessories.
• Gundersen Medical FoundationminorStrategic or Co-development PartnerCharitable partnership through Halloween events - donated $4,470 in 2022 with $2,061 to Cancer Research Fund and $2,409 to Brian's Fund for Colon Cancer.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Blain's Farm & Fleet: Wisconsin-based multi-department farm/home/hardware/auto retailer with a very similar model to Arcadia Farm and Home, including farm supplies, hunting, automotive service, and a price-match focus. Direct Midwestern peer serving overlapping rural customer segments.
• Orscheln Farm & Home: Midwest farm and home retailer offering farm supplies, hardware, automotive parts/service, hunting, and apparel — virtually identical department structure and small-town rural positioning to Arcadia Farm and Home.
• Bomgaars: Iowa-based farm and home retailer selling farm supplies, hardware, automotive, hunting, apparel and footwear across the rural Midwest. Directly comparable multi-department rural retail format to Arcadia.
• Runnings: Upper-Midwest farm, home, and outdoor retailer combining farm supplies, hardware, clothing, footwear, and automotive under one roof. Closely mirrors Arcadia's department structure and rural trade-area customer base.
• Fleet Farm: Upper Midwest (Wisconsin/Minnesota) multi-format retailer offering farm supplies, hardware, hunting, apparel, and automotive service — same geography and nearly identical category mix as Arcadia Farm and Home, making it the closest geographic peer.

Broad incumbents

• True Value: National hardware cooperative serving small-town America with paint, tools, and farm/rural maintenance products. Comparable category mix and similar cooperative-style operating model to Arcadia's core retail business.
• Menards: Midwest-based home improvement chain with full hardware, paint, fencing, and garden assortment. A primary destination competitor for Arcadia's hardware, paint, and fencing departments within driving distance of Arcadia, WI.
• Ace Hardware: National hardware cooperative offering paint, tools, fencing, and farm/maintenance supplies through independently owned stores. Comparable product mix to Arcadia's hardware and paint departments and operates on a similar cooperative model.
• Rural King: Growing rural farm-and-home superstore chain offering farm supplies, hardware, hunting, apparel, and automotive. Overlaps with Arcadia's assortment and rural customer but operates at materially larger scale across multiple states.
• Tractor Supply Company: Public national farm-and-rural lifestyle retailer selling farm supplies, fencing, hardware, hunting gear, apparel and automotive accessories. Comparable category mix to Arcadia but operates at vastly greater scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/arcadiafarmandhome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcadia Farm and Home