Gela Boca
Gela Boca is a Brazilian ice cream manufacturer and franchisor (Carmel Franchising Ltda) operating 150+ stores across 7 Brazilian states, plus theme-park locations, serving end consumers through franchise retail and a mobile app, and supplying franchisees with proprietary manufactured products.
- Company typePrivate
- Founded2000
- HeadquartersMaringá, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gela Boca does
Gela Boca is a Brazilian ice cream manufacturer and franchisor operating under the legal entity Carmel Franchising Ltda, headquartered in Maringá, Paraná. Founded in 2000 by Luiz Ramalho (Seu Luiz) and now led by his son Thiago Ramalho as CEO, the company produces a broad frozen-dessert portfolio — popsicles (including the Zeríssimo zero-sugar line), ice cream containers from 1L to 2L, açaí bowls, ice cream cakes, self-serve buffet formats, milkshakes, and a hot menu (crepes, fondues, churros) — using proprietary traditional recipes such as doce de leite made with pressure-cooked condensed milk and toasted coconut.
The company monetizes primarily through a franchise model: it sells and supplies its manufactured products to franchisees, charges franchise fees, and provides manufacturing, logistics, and ongoing operational support. Its distribution footprint spans more than 150 stores across 7 Brazilian states in the South, Southeast, and Central-West regions, plus 9 theme park and venue locations (Blue Beach, Hopi Hari, Dreamland, Thermas da Mata, and others). Customer-facing digital channels include an iOS/Android mobile app and the Gela Lover loyalty and cashback program, which is operated on a Dynaset technology platform. Complementary sub-brands include Labomba, a protein ice cream bar targeting fitness-oriented consumers.
Gela Boca serves two primary customer segments: end consumers purchasing frozen desserts through retail, park, and mobile-app channels, and prospective franchisees operating SMB-format ice cream shops. The disclosed unit economics — average franchise billing of R$100,000 and average franchisee profitability of 15% — anchor a value proposition centered on an established brand, integrated manufacturing and logistics, and turnkey operational support.
Gela Boca firmographics
Firmographics- Name
- Gela Boca
- Legal name
- Carmel Franchising Ltda
- Website
- https://gelaboca.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gela Boca is a Brazilian ice cream manufacturer and franchisor (Carmel Franchising Ltda) operating 150+ stores across 7 Brazilian states, plus theme-park locations, serving end consumers through franchise retail and a mobile app, and supplying franchisees with proprietary manufactured products.
- Ownership category
- akta.pro rank
Gela Boca industry classification
Industry- Product category
- Ice Cream & Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream & Gelato Shops (THAFAGAA)
- akta.pro secondary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Gela Boca is headquartered
LocationHeadquarters
- HQ city
- Maringá
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Gela Boca business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise fees and product sales: Gela Boca generates revenue through franchise fees and the sale of ice cream products to franchisees who operate retail locations. The company has its own manufacturing and logistics operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Franchise opportunity with manufacturing and logistics support |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Gela Boca product offering
Product offeringCore offering
Gela Boca is a Brazilian ice cream manufacturer and franchise chain that produces and distributes a wide range of frozen desserts — popsicles (fruit, filled, special, milk-based, Dom line, Zeríssimo zero-sugar, Kids, Gela Cone), ice cream tubs (Clássicos, Açaí, Linha Dom premium, Big Sundae), açaí bowls, ice cream cakes, self-service buffets, milkshakes, and a hot menu — through a network of over 150 franchise stores across the South, Southeast, and Central-West regions of Brazil. The company also operates the Labomba protein ice cream bar sub-brand, the Gela Lover loyalty program, and a mobile app, while selling franchise rights to entrepreneurs.
Product overview
Gela Boca is a Brazilian ice cream franchise chain with over 25 years of history and more than 150 stores across Brazil. The company operates as a manufacturer and retailer of frozen desserts, offering a diverse portfolio organized into several product categories: Picolés (popsicles including fruit, filled, special, milk-based, Dom line, Zeríssimo zero-sugar line, Kids, and Gela Cone), Potes (ice cream containers in Clássicos, Açaí, Linha Dom premium, Pop, Super, Zeríssimo, and Big Sundae variants ranging from 1L to 2L), Açais (açaí bowls with traditional and trufado varieties), Tortas de Sorvetes (ice cream cakes in Traditional, Special, and Super tiers), Buffet (self-service ice cream experience including Mesa Fria, Gela Lab, and Mix de Sabores), Milk Shakes (traditional, cup-style, and spoon-style varieties), Cardápio Quente (hot menu with crepes, soups, coffees, fondues, and churros), plus the Gela Lover loyalty program and Gela Boca mobile app. The company also operates Labomba, a protein-enriched ice cream bar sub-brand, and maintains presence in 9 theme parks throughout Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Gela Lover: Loyalty and cashback program offering exclusive benefits to customers.
- Labomba
Products and services
- Gela Boca Ice Cream and Frozen Dessert Product Line
- Labomba Protein Ice Cream Bars
- Gela Boca Franchise Opportunity (Franquias Gela Boca)
Companies that use Gela Boca
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Gela Boca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gela Boca partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Blue BeachcoreBlue Beach water park in Suzano (SP) hosts a Gela Boca buffet module and two popsicle kiosks. This marks Gela Boca's presence in 9 parks across Brazil.
- DynasetcoreDynaset provides the technology platform for Gela Boca's loyalty program (Programa de Fidelidade). Customer data is shared between Dynaset and Gela Boca for cashback and loyalty benefits management.
- Dreamland Museu de CeracoreWax museum locations in Foz do Iguaçu, Campos do Jordão, and Olímpia host Gela Boca outlets
- Hopi HaricoreTheme park in Vinhedo (SP) featuring Gela Boca products
- BellokikoscoreGela Boca acquired the last two remaining Bellokikos stores in Maringá, preserving the legacy of the 50-year-old family ice cream brand. Diego and Jacqueline Vieira (Bellokikos family) now manage one of the locations.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Gela Boca competitors and assessment
Company assessmentBroad incumbents
- Ben & Jerry's: Global premium ice cream brand with retail shops in Brazil. Comparable on positioning, target consumer, and premium pricing dynamics within the Brazilian market.
- Kopenhagen: Brazilian premium chocolate and ice cream retailer with a national store presence. Competes for the same premium dessert occasion and gift/special-treat consumer wallet share.
- Sorvetes Jundiá: Established Brazilian ice cream manufacturer and brand with nationwide retail distribution through supermarkets and foodservice. Comparable as a scaled Brazilian ice cream brand competing for the same consumer occasions.
- Häagen-Dazs: Global premium ice cream brand with branded shops and franchise presence in Brazil. Direct competitor in the premium impulse-purchase and dessert-occasion segments.
Direct peers
- Bacio di Latte: Italian-style gelato chain operating company-owned and franchised stores in Brazil. Competes directly with Gela Boca in the premium ice cream / gelato category in Brazilian shopping centers and high-street locations.
- Menina Sorvetes: Brazilian ice cream franchise with multi-state presence. Comparable in scale, product range, and franchise-based distribution model.
- Chiquinho Sorvetes: One of Brazil's largest ice cream franchise networks, with a multi-state store footprint and own manufacturing. Closest direct peer to Gela Boca given similar franchised retail model and scale of operations in Brazil.
Emerging players
- Frutos de Goiás: Brazilian açaí chain that overlaps with Gela Boca's açaí product line. Comparable as a frozen dessert and açaí retail competitor in the Brazilian consumer market.
- Yogurberry: Frozen yogurt franchise chain operating in Brazilian shopping centers. Comparable as a franchise-based frozen dessert retail concept targeting families and younger consumers, though focused on yogurt rather than ice cream.
Regional players
- Amor aos Pedaços: Brazilian ice cream cake and dessert franchise. Comparable on dessert occasion overlap and franchise retail model, with partial competition for gifting and special-occasion purchases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Gela Boca social profiles
Digital presenceGela Boca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gela Boca leadership team
Management profileNumber of profiles
Profiles1 record
Gela Boca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gela Boca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gela Boca
What does Gela Boca do?
Gela Boca is a Brazilian ice cream manufacturer and franchise chain that produces and distributes a wide range of frozen desserts — popsicles (fruit, filled, special, milk-based, Dom line, Zeríssimo zero-sugar, Kids, Gela Cone), ice cream tubs (Clássicos, Açaí, Linha Dom premium, Big Sundae), açaí bowls, ice cream cakes, self-service buffets, milkshakes, and a hot menu — through a network of over 150 franchise stores across the South, Southeast, and Central-West regions of Brazil. The company also operates the Labomba protein ice cream bar sub-brand, the Gela Lover loyalty program, and a mobile app, while selling franchise rights to entrepreneurs.
Is Gela Boca a public or private company?
Gela Boca is a private company. It is classified as family owned and is currently operating.
When was Gela Boca founded?
Gela Boca was founded in 2000. It employs 101 to 250 people.
Where is Gela Boca based?
Gela Boca is headquartered in Maringá, Brazil, in the Latin America region.
How does Gela Boca make money?
One revenue line is on record: franchise fees and product sales.
Who are Gela Boca's main competitors?
Broad incumbents on record are Ben & Jerry's, Kopenhagen, Sorvetes Jundiá and Häagen-Dazs. Direct peers are Bacio di Latte, Menina Sorvetes and Chiquinho Sorvetes. Emerging players are Frutos de Goiás and Yogurberry. Amor aos Pedaços is listed as a regional player.
Does Gela Boca have an API?
No public API is recorded for Gela Boca.
What industry is Gela Boca in?
Gela Boca's product category is Ice Cream & Frozen Desserts. Its primary akta.pro industry code is THAFAGAA, Ice Cream & Gelato Shops, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.