The Adroit

What The Adroit does

The Adroit is a full-service digital marketing and technology services firm founded in 2019 and headquartered in Navi Mumbai, India, with an additional sales office in Kolkata and service reach across Mumbai, Bangalore, New Delhi, and Canada. The company sells three core service lines to brands and businesses: digital marketing services (social media marketing, SEO, PPC, LinkedIn marketing, influencer marketing, email and SMS marketing, marketplace management), performance marketing (display, native, search, social, affiliate, programmatic), and technology development services (web development in Ruby on Rails, WordPress, PHP, plus mobile app development and video/photo production). Pricing is retainer- and package-based, with social media management ranging from ₹30,000 to ₹1,50,000 per month depending on scope.

Beyond services, The Adroit operates five proprietary SaaS-style products: Watskart (a WhatsApp ecommerce platform enabling small businesses to launch stores in 15 minutes), Property CRM (real estate CRM for dealers and builders), TheAdroit HRMS (HR management with chatbot-driven workflows), TheAdroitChat (custom chatbot builder with Google Calendar integration), and Sales Sunday, an AI-marketed business operating system priced under ₹22 per day. The go-to-market is sales-led direct engagement with brands, with a mix of enterprise logos (Raymond, Checkmarx, BDO India, Gildan, Lamar, QS, IAA, Free Press Journal, Northumbria University) and mid-market, startup, and SMB accounts. The company is privately held and founder-led by CEO Jeevan Tipke and CFO Leeladhar Gour, with no external funding rounds recorded in the input data and revenue not publicly disclosed. Customer concentration risk appears moderate given the breadth of named enterprise logos spanning textile, cybersecurity, education, advertising, accounting, manufacturing, and travel industries, though the absence of revenue mix data limits confidence.

Name

The Adroit

Legal name

The Adroit

Website

https://theadroit.in

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

The Adroit is a Mumbai-based digital marketing agency and hybrid SaaS provider founded in 2019, serving enterprise, mid-market, startup, and SMB clients across India and Canada with services spanning SEO, PPC, social media, web/app development, and video production, alongside proprietary platforms including Watskart, Property CRM, HRMS, TheAdroitChat, and Sales Sunday.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Search engine optimization
• Pay per click advertising
• Social media marketing
• Web development services

Headquarters

HQ city

Navi Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Professional digital marketing services including Social Media Marketing, Branding & Digital Strategy, Influencer Marketing, SEO, LinkedIn Marketing, Email & SMS Marketing, Marketplace Management
2. Technology & Development Services: Web development, mobile app development, eCommerce solutions, brand and corporate websites, WordPress design and development, Ruby on Rails development, PHP development
3. Performance Marketing: Paid campaign performance including Display Advertising, Native Advertising, Search Engine Marketing, Social Media Advertising, Affiliate Marketing, Programmatic Ads with focus on maximum ROI
4. SaaS Products (Proprietary): Proprietary products including Watskart (WhatsApp ecommerce), Property CRM, TheAdroitHRMS, TheAdroitChat - software platforms sold as subscriptions or licenses
5. Video Production & Photo Shoot Services: Corporate Videos, TVC, Digital Film, Product Explainer videos, Photo Shoots, Product Shoots

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Adroit is a full-service digital marketing agency providing tailor-made communication campaigns and digital strategy, spanning social media marketing, SEO, PPC, LinkedIn and influencer marketing, as well as web and mobile app development. Alongside services, the company sells four proprietary SaaS products — Watskart (WhatsApp ecommerce), Property CRM (real estate sales automation), TheAdroit HRMS, and TheAdroitChat — and an AI-powered business operating system called Sales Sunday, marketed primarily to brands, startups, and SMEs.

Product overview

The Adroit operates as a full-service digital marketing agency with a portfolio of four proprietary software products and supplementary technology services. The product suite includes Watskart (WhatsApp e-commerce platform for small businesses), Property CRM (real estate sales management), TheAdroit HRMS (employee management with chatbot integration), and TheAdroitChat (custom chatbot builder). The company also offers digital marketing services (SEO, PPC, social media, influencer marketing) and technology development services (web development, mobile apps, WordPress, Ruby on Rails, PHP). The products operate independently while sharing cross-sell synergies through the agency's digital marketing expertise. An emerging product called Sales Sunday offers an AI-powered business operating system for sales automation.

Differentiator

Problem solved

Functional benefit

Brands

• Watskart: WhatsApp Ecommerce platform for small businesses allowing store setup on WhatsApp for selling products like grocery, books, property listings, and clothes.
• The Adroit HRMS
• Property CRM
• TheAdroitChat
• Sales Sunday

Products and services

• Watskart WhatsApp ecommerce platform enabling small businesses (grocery, books, property listings, clothing) to build online stores on WhatsApp in 15 minutes and sell products 24x7 via a mobile app.
• Property CRM Real estate CRM software for property dealers and builders offering project and property listing, lead management, customer relationship management, website and hosting, access management, invoicing, reference contacts, and custom requirement automation.
• TheAdroit HRMS All-in-one chatbot-based HRMS solution for employee management covering recruitment, attendance and leave management, payroll, performance and appraisal, greetings and announcements, claims and reimbursement, document management, project management, and surveys.
• TheAdroitChat Custom chatbot development platform for designing and building website chatbots with multi-chatbots, lead forms, smart switch, custom chatflow, proactive messages, logical jumps, Google Calendar appointments, and live agent management.
• Sales Sunday AI-powered business operating system designed to replace CRM, SOPs, tasks, training, and automation by guiding sales and operations teams on what to do so every process runs correctly and on time; priced under Rs 22 per day.
• Digital Marketing Services Full-service digital marketing offerings including Social Media Marketing, Branding and Digital Strategy, Influencer Marketing, SEO, LinkedIn Marketing, Email and SMS Marketing, Marketplace Management, Display Advertising, Native Advertising, Search Engine Marketing, Social Media Advertising, Affiliate Marketing, and Programmatic Advertising for brands, startups, and SMBs.
• Technology and Development Services Web and mobile app development services including ecommerce websites, brand and corporate websites, blog development, WordPress design and development, Ruby on Rails development, UI/UX audit and design, PHP development, mobile app development, emailers, and WhatsApp ecommerce integration.
• Video Production and Photo Shoot Services Video production and photo shoot services covering corporate videos, TVCs, digital films, product explainer videos, photo shoots, and product shoots for brands and businesses.

Quantifiable outcome

• Monthly review system and reporting process providing periodic updates on results, progress and work done
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• DigitaleminorChannel Partner/ Reseller/ DistributorPartner agency providing additional digital marketing services and collaboration on client projects
• WebtalesminorStrategic or Co-development PartnerStrategic partner for web development and digital solutions collaboration
• Sebone TechnologiesminorChannel Partner/ Reseller/ DistributorTechnology partner and client relationship with cross-promotional activities

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WATConsult: Mumbai-headquartered digital agency providing social media, SEO, mobile, video, and influencer marketing — closely mirroring The Adroit's full-stack agency offering in the same geography.
• Schbang: Mumbai-based full-service digital marketing and technology agency offering social media, web/app development, and creative services to enterprise clients — directly overlapping The Adroit's core service mix and customer segment.
• Kinnect: Mumbai-headquartered independent digital agency delivering social media, performance marketing, video, and content services to enterprise brands across India — directly comparable in scope and geography.
• Social Beat: India-based digital marketing agency of similar mid-scale offering SEO, PPC, social, video, and marketplace management — competing head-to-head for the same mid-market and enterprise clients as The Adroit.

Broad incumbents

• iProspect India: Global performance and digital marketing agency with strong India operations offering paid media, SEO, and data-driven marketing — overlapping heavily with The Adroit's performance/PPC services at larger scale.
• Interactive Avenues (IPG Mediabrands India): Indian arm of IPG Mediabrands providing full-service digital, media buying, and creative services to enterprise clients — competing for the same enterprise marketing budgets as The Adroit with greater scale.
• Performics India: Global Publicis performance marketing network with India operations delivering SEO, paid media, and commerce marketing — competes for the same performance/affiliate and SEO budgets The Adroit serves.

Emerging players

• Yellow.ai: Enterprise conversational AI / chatbot platform — directly comparable to TheAdroitChat at a much larger scale, representing the category leader The Adroit would compete against in the chatbot SaaS product.
• Bobble AI: India-based conversational AI and martech company offering content, keyboard, and chatbot solutions — overlapping with The Adroit's chatbot and AI productization initiatives in the Indian market.
• SocialPilot: India-based SaaS platform for social media management and scheduling — comparable to the recurring-revenue SaaS wedge that The Adroit's product portfolio attempts to build.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theadroit2
• Facebookfacebook.com/theadroitdigital
• LinkedInlinkedin.com/company/the-adroit
• Instagraminstagram.com/theadroitdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Adroit