K12 Coalition
K12 Coalition is a private US education services company offering teacher certification, K-8 literacy curriculum (RedThread), professional development, instructional coaching, summer learning (RISE), and district consulting to K-12 school districts, charter networks, and aspiring educators across 22+ states.
- Company typePrivate
- Founded-
- HeadquartersEagan, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What K12 Coalition does
K12 Coalition is a private US education services company operating a multi-division, multi-product portfolio that spans the full educator and student lifecycle, from alternative teacher certification (iteach, Passage Preparation) and online continuing education (Teaching Channel — 300+ graduate-level courses and 2,000+ on-demand videos), through K-8 literacy curriculum (RedThread Literacy: Knowledge, Foundations, Readers, Close Reading) and instructional coaching (Lavinia Instructional Coaching), to summer acceleration (RISE Summer Learning Program) and district-level consulting, strategic planning, and Leadership Academies. The platform is delivered through digital self-serve storefronts for individual educators, enterprise field sales for districts and charter networks, and partnership-mediated distribution with state education departments (New Mexico, Indiana) and nonprofits (The Mind Trust, Summer Boost, DiscoverWorks) for summer programming. Underlying technology centers on a digital learning platform combining curriculum delivery, a video content library, assessment tools (notably the LinkIt assessment platform), and coaching coordination; proprietary frameworks include the Lavinia Rapid Improvement Cycle coaching model and the RedThread knowledge-building literacy architecture, the latter independently validated by The Reading League.
The business generates revenue across five primary streams: professional development services priced per participant ($650–$2,000 per seat for RedThread Institutes workshops) with bundled multi-session series, one-time curriculum license sales (RedThread Readers kits at $3,300 per grade level per set), subscription/one-time payment teacher certification programs, multi-year managed-services district consulting engagements, and partnership-based RISE summer programs that are often delivered at no cost to participating sites with materials procurement by partner organizations. With 251–500 employees and a footprint spanning New York (headquarters per Lavinia Group operations) and Denton (iteach operations), the company served 500+ districts and 380,000 educators following the October 2025 acquisitions of Keys to Literacy and Professional Development Institute, having served 60,000 RISE students and 6,500 educators in Summer 2025 alone and reaching 1M+ teachers in network cumulative terms.
The customer base is anchored by K-12 school districts (primary segment, enterprise multi-year contracts with superintendents, CAOs, and curriculum directors), with secondary segments comprising individual educators and aspiring teachers (DTC channel via iteach.net and passagepreparation.com), charter school networks (Harlem Village Academies, Rocketship Public Schools, Champion Education Network), and state education departments and nonprofits running summer grant-funded initiatives. CEO Jim Hall leads the firm, with Arin Lavinia as Founder of the Lavinia Group division; the company holds B Corp certification, an ISTE Seal of Approval for Teaching Channel, and the Reading League validation of RedThread Literacy, signaling third-party credibility that supports district procurement.
K12 Coalition firmographics
Firmographics- Name
- K12 Coalition
- Legal name
- K12 Coalition
- Website
- https://k12coalition.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- K12 Coalition is a private US education services company offering teacher certification, K-8 literacy curriculum (RedThread), professional development, instructional coaching, summer learning (RISE), and district consulting to K-12 school districts, charter networks, and aspiring educators across 22+ states.
- Ownership category
- akta.pro rank
K12 Coalition industry classification
Industry- Product category
- K-12 Education Services
- NAICS
- Educational Support Services (611710), Educational Support Services (61171), Educational Services (61), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Miscellaneous Publishing (2741), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), Test Prep & Exam Readiness (K–12) (EDAJALAC), Online Credit Recovery & Alternative Pathways (Virtual) (EDAJADAF), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
Keywords
Where K12 Coalition is headquartered
LocationHeadquarters
- HQ city
- Eagan
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
K12 Coalition business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Professional Development Services: Revenue from professional learning programs including RedThread Institutes workshops, coaching services, and Leadership Academies. Priced per participant ($650-$2,000) or as bundled multi-session packages.
- Curriculum Sales: Sales of RedThread literacy curriculum programs and supplemental materials including decodable readers. RedThread Readers kits priced at $3,300 per grade level per set.
- Teacher Certification Programs: Revenue from iteach alternative teacher certification program and Passage Preparation test preparation courses, offered as subscription or one-time license models for aspiring educators.
- District Consulting Engagements: Strategic consulting services for school districts including executive coaching, instructional framework design, district improvement planning, and assessment strategies. Typically structured as multi-year engagements.
- Summer Learning Program Partnerships: Partnership programs with states and organizations (Summer Learning Labs, Summer Boost, DiscoverWorks) where RISE curriculum and professional development are provided, often at no cost to participating sites with materials procurement by partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | One time/ perpetual license | RedThread Institutes - Introduction Workshops |
| Per seat | One time/ perpetual license | RedThread Institutes - Bundled PD Series |
| Unit Pricing | One time/ perpetual license | RedThread Readers Decodable Book Kits |
| Other | Multi-year contract | District Consulting Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
K12 Coalition product offering
Product offeringCore offering
K12 Coalition sells teacher certification programs (iteach, Passage Preparation), professional development services (Teaching Channel courses, video library, Keys to Literacy, RedThread Institutes), a research-based K-8 literacy curriculum (RedThread Literacy), instructional coaching (Lavinia Instructional Coaching), a five-week summer acceleration program (RISE), and district strategic services (Consulting, Leadership Academies, Strategic Planning) to K-12 school districts, charter networks, state education departments, and individual educators.
Product overview
K12 Coalition is an educational services company offering a unified platform-plus-modules architecture with products organized across five main categories: Teacher Certification (iteach, Passage PreparationTM), Professional Learning (Teaching Channel Courses, Video Library, Keys to Literacy, Lavinia Instructional Coaching), Curriculum (RedThread Literacy including RedThread Knowledge, RedThread Foundations, RedThread Readers, and RedThread Institutes), Summer School Programs (RISE Summer Learning Program with regional variants including Summer Learning Labs, Summer Boost, DiscoverWorks), and District Services (Consulting, Leadership Academies, Strategic Planning). The RedThread curriculum programs form the core literacy offerings, developed by Lavinia Group (a division of K12 Coalition), while the RISE program provides the summer learning acceleration solution.
Differentiator
Problem solved
Functional benefit
Brands
- Lavinia Group: Division of K12 Coalition providing literacy curriculum, instructional coaching, professional development, and summer learning programs
- Teaching Channel
- iteach
- Passage Preparation
- RedThread Literacy
- RISE Summer Learning Program
- Keys to Literacy
- Lavinia Instructional Coaching
Products and services
- iteach Alternative Teacher Certification
- Passage Preparation Certification Test Prep
- Teaching Channel Online Continuing Education Courses
- Teaching Channel Video Library Subscription
- Keys to Literacy Professional Learning
- Lavinia Instructional Coaching
- RedThread Literacy Curriculum
- RedThread Institutes Professional Learning
- RISE Summer Learning Program
- District Consulting Services
- Leadership Academies
- District Strategic Planning
Quantifiable outcome
- 18-23 percentage point increase in student proficiency in RISE Summer Learning Program
- +5 more outcomes
Companies that use K12 Coalition
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
K12 Coalition technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
K12 Coalition partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- BellwethercoreK12 Coalition partnered with Bellwether to release a comprehensive report on America's math crisis, outlining a system-wide approach to improving math proficiency in US schools. The report emphasizes alignment, consistency, and evidence-based practices in math instruction, with joint thought leadership and white paper development.
- The Mind TrustcoreFifth-year partnership with The Mind Trust, Indiana Department of Education, and Lavinia Group to provide RISE Summer Learning Program across Indiana. Summer Learning Labs served 12,000+ students at 144 sites in 2025. Comprehensive program includes curriculum, professional development, and assessments at no cost to participating sites.
- New Mexico Public Education DepartmentcorePartnership to provide RISE Summer Reading Program to students and educators across New Mexico at no cost to families. Includes science of reading-aligned curriculum, ready-to-use student materials, pre-program training, and caregiver communication designed to help students stay engaged and make measurable progress.
- WIDAsupportingPartnership with WIDA, renowned for expertise in multilingual education, to enhance support for multilingual learners in the RISE Summer Program. Educators have access to specialized WIDA tools and resources for supporting MLLs throughout the summer.
- Summer BoostcoreFifth-year partnership providing Lavinia RISE academic program to charter schools in NYC, Baltimore, Memphis, Nashville, San Antonio, Washington D.C., and Birmingham. Up to $2,000 per student awarded for academic acceleration in ELA and math plus enrichment activities. RISE curriculum and professional development provided free to all participating sites.
- DiscoverWorks (formerly Summer Discovery)coreThird-year partnership to bring Lavinia RISE Program to students and educators across Southeast Michigan at no cost to participating sites. In 2025, sites saw 2.4x increase in math proficiency and 3.1x increase in ELA proficiency. Program includes curriculum, professional development, and assessments provided at no cost.
- DiscoverWorks WashingtoncorePartnership to bring Lavinia RISE Program to students and educators across Washington state. Building on Michigan success (2.4x math, 3.1x ELA proficiency increases), DiscoverWorks Washington brings evidence-based practices to communities across the state at no cost to participating sites.
- LinkItsupportingAssessment platform partnership used across RISE Summer Learning Program for pre/post assessments. LinkIt provides assessment administration, scoring, rostering, and platform functionality. Training provided to leaders and teachers on platform use.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
K12 Coalition competitors and assessment
Company assessmentDirect peers
- Learning A-Z: Provides K-6 reading curriculum, printable books, and Raz-Plus digital resources for classroom instruction. Comparable K-5 ELA/literacy content-and-platform offering sold to districts and schools.
- Curriculum Associates: Provides i-Ready diagnostic and instruction alongside core ELA and math curriculum (including discontinued-but-resumed readiness tools). Competes head-to-head for district curriculum adoption and professional learning budgets.
- Edmentum: Online K-12 curriculum, intervention, and supplemental program provider (Edmentum Exact Path, Courseware). Competes with K12 Coalition for blended district learning and supplemental instruction budgets.
- Amplify Education: Major K-12 ELA/literacy curriculum publisher (Wit & Wisdom) and provider of assessments and intervention tools to districts. Directly comparable to K12 Coalition's RedThread Literacy and instructional content platform footprint.
- Lexia Learning: Science-of-reading-aligned literacy intervention and curriculum company (Lexia Core5, PowerUp, LETRS). Competes for district literacy budgets and shares the science-of-reading positioning with K12 Coalition's RedThread.
- Imagine Learning: K-12 curriculum, assessment, and supplemental intervention provider (Imagine Learning, Imagine Español). Targets similar district buyers as K12 Coalition with an integrated core + supplemental + intervention suite.
- Benchmark Education: K-5 literacy curriculum publisher with culturally responsive ELA content and teacher PD offerings. Comparable mid-sized competitor bidding for the same district ELA adoption slots.
Broad incumbents
- Renaissance Learning: Large K-12 assessment and personalized learning provider (Star Assessments, Accelerated Reader, Lalilo). Broader but deeply incumbent in district reading/ELA purchasing, with overlapping curriculum and PD channels.
Regional players
- Teaching Strategies (Teaching Strategies Gold): Early childhood and early-elementary curriculum and assessment provider with PD services. Compares to K12 Coalition's professional learning and coaching product line, with a tilted focus toward early grades.
Emerging players
- Really Great Reading: Specialist literacy intervention provider focused on phonics and structured literacy coaching for schools. Niche but adjacent peer to K12 Coalition's Keys to Literacy and RedThread Foundations offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
K12 Coalition social profiles
Digital presenceK12 Coalition compliance and trust
Trust signalCompliance2 records
K12 Coalition financial estimates
Financial estimateRevenue estimate
Valuation estimate
K12 Coalition leadership team
Management profileNumber of profiles
Profiles6 records
K12 Coalition subsidiaries and ownership
Company hierarchySubsidiaries6 records
K12 Coalition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
K12 Coalition M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about K12 Coalition
What does K12 Coalition do?
K12 Coalition sells teacher certification programs (iteach, Passage Preparation), professional development services (Teaching Channel courses, video library, Keys to Literacy, RedThread Institutes), a research-based K-8 literacy curriculum (RedThread Literacy), instructional coaching (Lavinia Instructional Coaching), a five-week summer acceleration program (RISE), and district strategic services (Consulting, Leadership Academies, Strategic Planning) to K-12 school districts, charter networks, state education departments, and individual educators.
Is K12 Coalition a public or private company?
K12 Coalition is a private company. It is classified as unknown and is currently operating.
When was K12 Coalition founded?
K12 Coalition was founded in -1. It employs 251 to 500 people.
Where is K12 Coalition based?
K12 Coalition is headquartered in Eagan, United States, in the North America region.
How does K12 Coalition make money?
Five revenue lines are on record. Professional Development Services are the primary driver. The others are curriculum Sales, teacher Certification Programs, district Consulting Engagements and summer Learning Program Partnerships.
Who are K12 Coalition's main competitors?
Direct peers on record are Learning A-Z, Curriculum Associates, Edmentum, Amplify Education, Lexia Learning, Imagine Learning and Benchmark Education. Renaissance Learning is listed as a broad incumbent. Teaching Strategies (Teaching Strategies Gold) is listed as a regional player. Really Great Reading is listed as an emerging player.
Does K12 Coalition have an API?
No public API is recorded for K12 Coalition.
What industry is K12 Coalition in?
K12 Coalition's product category is K-12 Education Services. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAFAB, Instructional Delivery & Pedagogy (School-Led). Its NAICS code is 611710 and its SIC code is 8200.