K12 Coalition

What K12 Coalition does

K12 Coalition is a private US education services company operating a multi-division, multi-product portfolio that spans the full educator and student lifecycle, from alternative teacher certification (iteach, Passage Preparation) and online continuing education (Teaching Channel — 300+ graduate-level courses and 2,000+ on-demand videos), through K-8 literacy curriculum (RedThread Literacy: Knowledge, Foundations, Readers, Close Reading) and instructional coaching (Lavinia Instructional Coaching), to summer acceleration (RISE Summer Learning Program) and district-level consulting, strategic planning, and Leadership Academies. The platform is delivered through digital self-serve storefronts for individual educators, enterprise field sales for districts and charter networks, and partnership-mediated distribution with state education departments (New Mexico, Indiana) and nonprofits (The Mind Trust, Summer Boost, DiscoverWorks) for summer programming. Underlying technology centers on a digital learning platform combining curriculum delivery, a video content library, assessment tools (notably the LinkIt assessment platform), and coaching coordination; proprietary frameworks include the Lavinia Rapid Improvement Cycle coaching model and the RedThread knowledge-building literacy architecture, the latter independently validated by The Reading League.

The business generates revenue across five primary streams: professional development services priced per participant ($650–$2,000 per seat for RedThread Institutes workshops) with bundled multi-session series, one-time curriculum license sales (RedThread Readers kits at $3,300 per grade level per set), subscription/one-time payment teacher certification programs, multi-year managed-services district consulting engagements, and partnership-based RISE summer programs that are often delivered at no cost to participating sites with materials procurement by partner organizations. With 251–500 employees and a footprint spanning New York (headquarters per Lavinia Group operations) and Denton (iteach operations), the company served 500+ districts and 380,000 educators following the October 2025 acquisitions of Keys to Literacy and Professional Development Institute, having served 60,000 RISE students and 6,500 educators in Summer 2025 alone and reaching 1M+ teachers in network cumulative terms.

The customer base is anchored by K-12 school districts (primary segment, enterprise multi-year contracts with superintendents, CAOs, and curriculum directors), with secondary segments comprising individual educators and aspiring teachers (DTC channel via iteach.net and passagepreparation.com), charter school networks (Harlem Village Academies, Rocketship Public Schools, Champion Education Network), and state education departments and nonprofits running summer grant-funded initiatives. CEO Jim Hall leads the firm, with Arin Lavinia as Founder of the Lavinia Group division; the company holds B Corp certification, an ISTE Seal of Approval for Teaching Channel, and the Reading League validation of RedThread Literacy, signaling third-party credibility that supports district procurement.

Name

K12 Coalition

Legal name

K12 Coalition

Website

https://k12coalition.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

K12 Coalition is a private US education services company offering teacher certification, K-8 literacy curriculum (RedThread), professional development, instructional coaching, summer learning (RISE), and district consulting to K-12 school districts, charter networks, and aspiring educators across 22+ states.

Ownership category

akta.pro rank

Product category

K-12 Education Services

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (61), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Miscellaneous Publishing (2741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYEDAJAMAD

Curriculum, Lesson Planning & Instructional Content Platforms

Education/K–12 / Primary & Secondary Education/K–12 Educational Technology Solutions

SECONDARYEDAJAFAB

Instructional Delivery & Pedagogy (School-Led)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

SECONDARYEDAJALAC

Test Prep & Exam Readiness (K–12)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDAJADAF

Online Credit Recovery & Alternative Pathways (Virtual)

Education/K–12 / Primary & Secondary Education/K–12 Online & Virtual Schools

SECONDARYEDAJADAI

Virtual Test Prep & Online Supplemental Instruction (K–12)

Education/K–12 / Primary & Secondary Education/K–12 Online & Virtual Schools

Keywords

• Teacher certification programs
• K-12 literacy curriculum
• Professional development services
• Instructional coaching
• Summer learning programs

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Professional Development Services: Revenue from professional learning programs including RedThread Institutes workshops, coaching services, and Leadership Academies. Priced per participant ($650-$2,000) or as bundled multi-session packages.
2. Curriculum Sales: Sales of RedThread literacy curriculum programs and supplemental materials including decodable readers. RedThread Readers kits priced at $3,300 per grade level per set.
3. Teacher Certification Programs: Revenue from iteach alternative teacher certification program and Passage Preparation test preparation courses, offered as subscription or one-time license models for aspiring educators.
4. District Consulting Engagements: Strategic consulting services for school districts including executive coaching, instructional framework design, district improvement planning, and assessment strategies. Typically structured as multi-year engagements.
5. Summer Learning Program Partnerships: Partnership programs with states and organizations (Summer Learning Labs, Summer Boost, DiscoverWorks) where RISE curriculum and professional development are provided, often at no cost to participating sites with materials procurement by partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

K12 Coalition sells teacher certification programs (iteach, Passage Preparation), professional development services (Teaching Channel courses, video library, Keys to Literacy, RedThread Institutes), a research-based K-8 literacy curriculum (RedThread Literacy), instructional coaching (Lavinia Instructional Coaching), a five-week summer acceleration program (RISE), and district strategic services (Consulting, Leadership Academies, Strategic Planning) to K-12 school districts, charter networks, state education departments, and individual educators.

Product overview

K12 Coalition is an educational services company offering a unified platform-plus-modules architecture with products organized across five main categories: Teacher Certification (iteach, Passage PreparationTM), Professional Learning (Teaching Channel Courses, Video Library, Keys to Literacy, Lavinia Instructional Coaching), Curriculum (RedThread Literacy including RedThread Knowledge, RedThread Foundations, RedThread Readers, and RedThread Institutes), Summer School Programs (RISE Summer Learning Program with regional variants including Summer Learning Labs, Summer Boost, DiscoverWorks), and District Services (Consulting, Leadership Academies, Strategic Planning). The RedThread curriculum programs form the core literacy offerings, developed by Lavinia Group (a division of K12 Coalition), while the RISE program provides the summer learning acceleration solution.

Differentiator

Problem solved

Functional benefit

Brands

• Lavinia Group: Division of K12 Coalition providing literacy curriculum, instructional coaching, professional development, and summer learning programs
• Teaching Channel
• iteach
• Passage Preparation
• RedThread Literacy
• RISE Summer Learning Program
• Keys to Literacy
• Lavinia Instructional Coaching

Products and services

• iteach Alternative Teacher Certification
• Passage Preparation Certification Test Prep
• Teaching Channel Online Continuing Education Courses
• Teaching Channel Video Library Subscription
• Keys to Literacy Professional Learning
• Lavinia Instructional Coaching
• RedThread Literacy Curriculum
• RedThread Institutes Professional Learning
• RISE Summer Learning Program
• District Consulting Services
• Leadership Academies
• District Strategic Planning

Quantifiable outcome

• 18-23 percentage point increase in student proficiency in RISE Summer Learning Program
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• BellwethercoreStrategic or Co-development Partner · 19 November 2025K12 Coalition partnered with Bellwether to release a comprehensive report on America's math crisis, outlining a system-wide approach to improving math proficiency in US schools. The report emphasizes alignment, consistency, and evidence-based practices in math instruction, with joint thought leadership and white paper development.
• The Mind TrustcoreStrategic or Co-development PartnerFifth-year partnership with The Mind Trust, Indiana Department of Education, and Lavinia Group to provide RISE Summer Learning Program across Indiana. Summer Learning Labs served 12,000+ students at 144 sites in 2025. Comprehensive program includes curriculum, professional development, and assessments at no cost to participating sites.
• New Mexico Public Education DepartmentcoreStrategic or Co-development PartnerPartnership to provide RISE Summer Reading Program to students and educators across New Mexico at no cost to families. Includes science of reading-aligned curriculum, ready-to-use student materials, pre-program training, and caregiver communication designed to help students stay engaged and make measurable progress.
• WIDAsupportingTechnology or IntegrationPartnership with WIDA, renowned for expertise in multilingual education, to enhance support for multilingual learners in the RISE Summer Program. Educators have access to specialized WIDA tools and resources for supporting MLLs throughout the summer.
• Summer BoostcoreStrategic or Co-development PartnerFifth-year partnership providing Lavinia RISE academic program to charter schools in NYC, Baltimore, Memphis, Nashville, San Antonio, Washington D.C., and Birmingham. Up to $2,000 per student awarded for academic acceleration in ELA and math plus enrichment activities. RISE curriculum and professional development provided free to all participating sites.
• DiscoverWorks (formerly Summer Discovery)coreStrategic or Co-development PartnerThird-year partnership to bring Lavinia RISE Program to students and educators across Southeast Michigan at no cost to participating sites. In 2025, sites saw 2.4x increase in math proficiency and 3.1x increase in ELA proficiency. Program includes curriculum, professional development, and assessments provided at no cost.
• DiscoverWorks WashingtoncoreStrategic or Co-development PartnerPartnership to bring Lavinia RISE Program to students and educators across Washington state. Building on Michigan success (2.4x math, 3.1x ELA proficiency increases), DiscoverWorks Washington brings evidence-based practices to communities across the state at no cost to participating sites.
• LinkItsupportingTechnology or IntegrationAssessment platform partnership used across RISE Summer Learning Program for pre/post assessments. LinkIt provides assessment administration, scoring, rostering, and platform functionality. Training provided to leaders and teachers on platform use.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Learning A-Z: Provides K-6 reading curriculum, printable books, and Raz-Plus digital resources for classroom instruction. Comparable K-5 ELA/literacy content-and-platform offering sold to districts and schools.
• Curriculum Associates: Provides i-Ready diagnostic and instruction alongside core ELA and math curriculum (including discontinued-but-resumed readiness tools). Competes head-to-head for district curriculum adoption and professional learning budgets.
• Edmentum: Online K-12 curriculum, intervention, and supplemental program provider (Edmentum Exact Path, Courseware). Competes with K12 Coalition for blended district learning and supplemental instruction budgets.
• Amplify Education: Major K-12 ELA/literacy curriculum publisher (Wit & Wisdom) and provider of assessments and intervention tools to districts. Directly comparable to K12 Coalition's RedThread Literacy and instructional content platform footprint.
• Lexia Learning: Science-of-reading-aligned literacy intervention and curriculum company (Lexia Core5, PowerUp, LETRS). Competes for district literacy budgets and shares the science-of-reading positioning with K12 Coalition's RedThread.
• Imagine Learning: K-12 curriculum, assessment, and supplemental intervention provider (Imagine Learning, Imagine Español). Targets similar district buyers as K12 Coalition with an integrated core + supplemental + intervention suite.
• Benchmark Education: K-5 literacy curriculum publisher with culturally responsive ELA content and teacher PD offerings. Comparable mid-sized competitor bidding for the same district ELA adoption slots.

Broad incumbents

• Renaissance Learning: Large K-12 assessment and personalized learning provider (Star Assessments, Accelerated Reader, Lalilo). Broader but deeply incumbent in district reading/ELA purchasing, with overlapping curriculum and PD channels.

Regional players

• Teaching Strategies (Teaching Strategies Gold): Early childhood and early-elementary curriculum and assessment provider with PD services. Compares to K12 Coalition's professional learning and coaching product line, with a tilted focus toward early grades.

Emerging players

• Really Great Reading: Specialist literacy intervention provider focused on phonics and structured literacy coaching for schools. Niche but adjacent peer to K12 Coalition's Keys to Literacy and RedThread Foundations offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/k12-coalition
• Facebookfacebook.com/61574772930446

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K12 Coalition