SOS Events
SOS Events BV, founded 1996 in Uddel, Netherlands, organizes 1,100+ corporate outings and team-building events per year on the Veluwe, operates five VeluweSpecialist retail rental shops, two climbing parks, and licenses the LeisureKing booking SaaS to 200+ Dutch leisure businesses.
- Company typePrivate
- Founded1996
- HeadquartersUddel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SOS Events does
SOS Events BV is a Uddel, Netherlands-based corporate events and outdoor leisure operator founded in 1996 by Erik Kroon. The company organizes more than 1,100 business events per year — company outings, team-building days, family days and bachelor parties for groups of 15 to 400+ persons — exclusively from hotels, restaurants and special venues on the Veluwe, and runs a network of 70 SEO-optimized websites (bedrijfsfeest.nl is the largest lead channel) that feed a 24-hour quote-based sales motion. Beyond corporate events, the group operates five VeluweSpecialist retail rental locations (Otterlo, Hoenderloo, Garderen, Voorthuizen, Harderwijk) renting E-choppers, E-bikes, mountain bikes and Twizys; two climbing forests (Klimbos Garderen and Klimbos Harderwijk); the Adventurepark Harderwijk food-and-leisure venue; and themed attractions including Prison Island Veluwe, Kroongeheim, Fort Vertier and the Mini Classic Tour.
The technology layer is built in-house and includes the LeisureKing booking/CRM/POS SaaS platform (licensed to 200+ Dutch leisure businesses such as escape rooms, sloepverhuur, bowling alleys and bike rentals), an automated E-bike and E-chopper rental system deployed across the VeluweSpecialist sites, and a suite of interactive smartphone and iPad games with GPS-based missions, photo/video challenges, leaderboards and augmented-reality overlays that can be white-labelled for corporate clients (used, for example, in a 900-person Schindler Liften family day). A separate GPS-based landowner notification system is co-developed with Staatsbosbeheer to track activity in nature areas.
Revenue is generated through four distinct streams: professional services for managed corporate events (quote-based, with standard activity packages priced at approximately €20–40 per person), usage-based retail rentals of bikes and motorized vehicles, ticket and F&B sales at the climbing parks and Adventurepark Harderwijk, and recurring LeisureKing SaaS subscriptions. The company holds TÜV safety certification, is a member of Recron and VeBON, is CO2-neutral certified, and has pre-agreed operating permits with Staatsbosbeheer, Geldersch Landschap and Het Nationale Park De Hoge Veluwe, which together form the compliance backbone that large corporate clients require. It is entirely founder-owned and bootstrapped, with no external funding rounds disclosed.
SOS Events firmographics
Firmographics- Name
- SOS Events
- Legal name
- SOS Events BV
- Website
- https://sosevents.nl
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOS Events BV, founded 1996 in Uddel, Netherlands, organizes 1,100+ corporate outings and team-building events per year on the Veluwe, operates five VeluweSpecialist retail rental shops, two climbing parks, and licenses the LeisureKing booking SaaS to 200+ Dutch leisure businesses.
- Ownership category
- akta.pro rank
SOS Events industry classification
Industry- Product category
- Corporate Event Management and Outdoor Activity Services
- NAICS
- Tour Operators (56152), Amusement Parks and Arcades (7131), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)
Keywords
Where SOS Events is headquartered
LocationHeadquarters
- HQ city
- Uddel
- HQ country
- Netherlands
- HQ region
- Europe
Offices7 records
Markets served
SOS Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Corporate Events & Team Building: SOS Events organizes 1,100+ business events per year (company outings, team building, relationship days) exclusively from hotels, restaurants and special venues on the Veluwe. Events range from 15 to 400+ persons and are quoted per request. The company handles all activities in-house, providing an offer within 24 hours of a request.
- Retail Equipment Rental: VeluweSpecialist operates 5 rental locations (Otterlo, Hoenderloo, Garderen, Voorthuizen, Harderwijk) renting E-choppers, E-bikes, mountainbikes, regular bikes, Twizys, and loopfietsen. Rentals are available online via the VeluweSpecialist websites with routes included. In 2018, about 100 E-choppers were added to the fleet.
- LeisureKing SaaS Licensing: Software company started in 2014, licensing the proprietary booking/CRM/POS system to 200+ Dutch leisure businesses (escape rooms, boat rentals, bowling alleys, bike rentals). Revenue from software subscriptions and licensing.
- Adventure Park & Physical Activity Venues: Revenue from Klimbos Garderen (rope climbing park, 7-10 parcours, suitable ages 4-104), Klimbos Harderwijk, Adventurepark Harderwijk (opened 2019, food & activities), and ExperienCity venue (up to 120 persons). Also includes ticket sales for Het Nationale Park De Hoge Veluwe at VeluweSpecialist shops.
- Interactive Mobile Gaming: Development and delivery of custom and pre-built interactive smartphone/tablet games for corporate events, conferences, team building, family days, bachelor parties, and attraction parks. Includes Escape Tour (available in 200+ cities globally), iPad games, and AR experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote per event, based on group size and activities |
| Unit Pricing | Pay-as-you-go | Dropping incl. permits, transport and organisation |
| Unit Pricing | Pay-as-you-go | Family outing price per person |
| Other | Pay-as-you-go | Monday and Sunday discounts via bedrijfsfeest.nl |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
SOS Events product offering
Product offeringCore offering
SOS Events BV organizes corporate outings, team-building activities and family-friendly adventure events in person and online, primarily on the Veluwe region in the Netherlands. The company operates through a portfolio of sub-brands covering climbing parks (Klimbos Garderen, Klimbos Harderwijk), E-bike and E-chopper rentals (VeluweSpecialist), interactive mobile games (Escape Tours, Gamified Concepts), themed attractions (Prison Island Veluwe, Kroongeheim, Fort Vertier), and a B2B SaaS booking platform (LeisureKing) used by 200+ Dutch leisure businesses.
Product overview
SOS Events operates a portfolio of complementary leisure and corporate event brands centered on the Veluwe region of the Netherlands. The core offering combines corporate event organization (Bedrijfsfeest.nl, Teambuilding.nl) with physical activity venues (Klimbos Garderen, Klimbos Harderwijk, Adventurepark Harderwijk) and vehicle rentals (Veluwe Specialist). Supporting brands include digital gaming experiences (Escape Tours, Gamified Concepts, Online Social Games), themed attractions (Prison Island Veluwe, Kroongeheim, Fort Vertier), classic vehicle tours (Mini Classic Tour), and event location (ExperienCity). The company also developed proprietary software (LeisureKing) serving over 200 leisure businesses. With 70 websites and 1,100+ annual events, the portfolio targets corporate clients, families, friends, and bachelor parties across all age groups.
Differentiator
Problem solved
Functional benefit
Brands
- Bedrijfsfeest.nl: Main platform for company outing arrangements, the largest of the 70 websites
- Veluwe Specialist
- Klimbos Garderen
- Klimbos Harderwijk
- Escape Tours
- Mini Classic Tour
- Gamified Concepts
- Online Social Games
- Adventurepark Harderwijk
- Teambuilding.nl
- ExperienCity
- Prison Island Veluwe
- Kroongeheim
- Fort Vertier
- LeisureKing
Products and services
- Bedrijfsfeest.nl Corporate Event Arrangements Main corporate events platform offering arrangements for company outings from 15 to 400 persons, covering sports and recreational activities organized in-house. After a quote request, a personalized offer is delivered within 24 hours.
- Veluwe Specialist Bike and E-Chopper Rentals
- Klimbos Garderen Climbing Park
- Klimbos Harderwijk Climbing Park
- Adventurepark Harderwijk
- Prison Island Veluwe Escape Attraction
- Kroongeheim Adventure Location
- Escape Tours Smartphone City Game
- Teambuilding.nl Activities
- Mini Classic Tour Rally Experience
- Fort Vertier Interactive 3D Labyrinth
- Gamified Concepts Custom Games
- Online Social Games Smartphone Games
- LeisureKing SaaS Booking Platform
- ExperienCity Event Venue
Quantifiable outcome
- 40,000 expected visitors per year at Klimbos Garderen, making it the most popular climbing forest on the Veluwe
- +3 more outcomes
Companies that use SOS Events
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
SOS Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SOS Events partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Stad in BedrijfminorAdventurepark Harderwijk featured in an article in the Stad in Bedrijf business magazine (May 2019 issue). The magazine covers local business news and helped promote the opening of Adventurepark Harderwijk.
- UddelaerminorUddelaer is a local brewery in Staverden (smallest town in the Netherlands). Erik Kroon, a native of Uddel, collaborated with Uddelaer to create a joint package on Landgoed Staverden: an interactive iPad game (cold case murder mystery) followed by a brewery tour and beer tasting with views of the castle. The arrangement is bookable via bedrijfsfeest.nl.
- Bouw & InfraparkminorPartnership with Bouw & Infrapark for the BIG Stuff activity (driving excavators and construction machinery as a corporate outing). Bouw & Infrapark provides the 27-hectare event terrain surrounded by the Veluwe, while SOS Events organizes and markets the activity.
- Het Nationale Park De Hoge VeluwecoreOfficial partnership between Nationaal Park De Hoge Veluwe and SOS Events. SOS Events organises outdoor activities (GPS wandelingen, teambuildingsactiviteiten, E-Loopfiets) within the national park in compliance with strict nature regulations. The VeluweSpecialist shops in Hoenderloo and Otterlo sell entry tickets for the park and rent E-bikes for touring the park. This partnership gives SOS Events access to the Zuid-Veluwe area.
- Businessclub Gelderland GastvrijminorErik Kroon participated in a Businessclub Gelderland Gastvrij meeting at Radio Kootwijk to discuss intensifying cooperation between tourism businesses, landowners and the Veluwe region. Hosted by Rianne Koenders of Staatsbosbeheer.
- StaatsbosbeheercoreLong-standing collaboration with Staatsbosbeheer for organising outdoor activities on their land on the Veluwe. SOS Events pays a fixed fee per event held in nature areas and developed a GPS tracking system so landowners can see when SOS Events is operating in their areas. SOS Events acts as the 'eyes' of Staatsbosbeheer, reporting suspicious or illegal activity. In return, SOS Events has exclusivity for activities in certain locations. Co-invested in the new lookout tower at Kootwijk zandverstuiving.
- Geldersch LandschapcoreCollaboration with Geldersch Landschap for organising outdoor events on their land on the Veluwe, similar to the Staatsbosbeheer arrangement. Activities are pre-agreed for specific locations.
Scale indicators10 records
Recent moves14 records
Expansion highlights6 records
SOS Events competitors and assessment
Company assessmentDirect peers
- Booking Experts: Dutch SaaS platform providing booking, CRM and channel management to leisure and holiday parks. Directly comparable to LeisureKing as a vertical SaaS vendor serving the Dutch leisure industry, including bike rentals and outdoor activities.
- Klimbos Nederland: Operates a network of climbing forests across the Netherlands, including in Veluwe-region locations. Closely comparable to Klimbos Garderen and Klimbos Harderwijk, the climbing-forest sub-brands of SOS Events.
- Resengo: Belgian/Dutch reservation and POS software for restaurants and leisure businesses. Comparable to LeisureKing as a competing booking/CRM/POS platform targeting small and mid-sized Dutch leisure operators.
- Fun Valley: Dutch operator of multi-activity outdoor venues for corporate outings, family days and group events. Directly comparable as a competitor in team-building and corporate event experiences, often using similar activities (climbing, archery, GPS games).
- Outdoor Valley: Dutch outdoor and team-building activity provider offering archery, climbing, GPS games and other corporate group activities. Directly comparable in the B2B corporate outdoor events segment.
Broad incumbents
- Landal GreenParks: Major Dutch/European holiday-park operator with on-site outdoor activities and bike rentals. Comparable to Veluwe Specialist as a large-scale bike/activity provider, though operating through a park-resort model rather than event organisation.
- Center Parcs: Large European operator of family holiday parks with on-site activities. Comparable as a broad incumbent in the Dutch family short-break and activity-park space, even though it does not specialise in Veluwe corporate events.
- Walibi Holland: Large Dutch theme park offering group events and corporate outings. Comparable in serving Dutch group-outing demand, though at a much larger scale and as a fixed-park operator rather than a multi-venue event company.
Regional players
- Apenheul: Major zoo and day-attraction located in Apeldoorn on the Veluwe. Comparable as a Veluwe-based day-trip and group-outing destination that draws similar tourist and school-group demand, even though it is a zoo rather than an event organiser.
Emerging players
- Beleef.nl: Dutch online marketplace aggregating day trips, outings and experiences across the Netherlands. Comparable to SOS Events' network of 70 niche websites as a discovery and booking layer for Dutch leisure activities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SOS Events social profiles
Digital presenceSOS Events compliance and trust
Trust signalCompliance4 records
SOS Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOS Events leadership team
Management profileNumber of profiles
Profiles4 records
SOS Events subsidiaries and ownership
Company hierarchySubsidiaries15 records
SOS Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOS Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOS Events
What does SOS Events do?
SOS Events BV organizes corporate outings, team-building activities and family-friendly adventure events in person and online, primarily on the Veluwe region in the Netherlands. The company operates through a portfolio of sub-brands covering climbing parks (Klimbos Garderen, Klimbos Harderwijk), E-bike and E-chopper rentals (VeluweSpecialist), interactive mobile games (Escape Tours, Gamified Concepts), themed attractions (Prison Island Veluwe, Kroongeheim, Fort Vertier), and a B2B SaaS booking platform (LeisureKing) used by 200+ Dutch leisure businesses.
Is SOS Events a public or private company?
SOS Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOS Events founded?
SOS Events was founded in 1996. It employs 11 to 50 people.
Where is SOS Events based?
SOS Events is headquartered in Uddel, Netherlands, in the Europe region.
How does SOS Events make money?
Five revenue lines are on record. Corporate Events & Team Building is the primary driver. The others are retail Equipment Rental, leisureKing SaaS Licensing, adventure Park & Physical Activity Venues and interactive Mobile Gaming.
Who are SOS Events's main competitors?
Direct peers on record are Booking Experts, Klimbos Nederland, Resengo, Fun Valley and Outdoor Valley. Broad incumbents are Landal GreenParks, Center Parcs and Walibi Holland. Apenheul is listed as a regional player. Beleef.nl is listed as an emerging player.
Does SOS Events have an API?
No public API is recorded for SOS Events.
What industry is SOS Events in?
SOS Events's product category is Corporate Event Management and Outdoor Activity Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 56152 and its SIC code is 7990.