Kriselle Cellars

What Kriselle Cellars does

Kriselle Cellars is a privately held estate winery founded by Scott and Krisell Steingraber, with the estate vineyard initially planted in 2006 and the first vintage released in 2009. The business operates from a 200+ acre ranch in White City, Oregon, in the Rogue Valley AVA, with approximately 25 acres under vine and a 5,000 square foot production facility incorporating temperature- and humidity-controlled barrel rooms. The estate's distinctive terroir—south-facing slope between Upper Table Rock Plateau and the Rogue River with round river rock and alluvial silt soils—is positioned as the foundation for vine-stress-driven fruit concentration. All production and hospitality operations have been powered by an on-site solar array since August 2022.

The company's product portfolio centers on Oregon red varietals (Cabernet Franc, Cabernet Sauvignon, Malbec, Sangiovese, Tempranillo, and the Di'tani Bordeaux-style blend), white varietals (Viognier, Albariño, Sauvignon Blanc), and a Grenache Rosé, bottled under estate and purchased-grape sourcing. Quality control is enforced through a triple-tier visual inspection process and minimum two-year French oak aging for reds. The portfolio has earned Wine Spectator ratings of 89-91 points, Wine Advocate scores of 87-89 points, and multiple gold and double-gold medals across San Francisco Chronicle, Oregon Wine Awards, Savor NW, San Diego International, and Wines Northwest Platinum Judging competitions.

Revenue is generated through four streams: direct-to-consumer wine sales at the on-site tasting room (open daily 11 am-5:30 pm) and online store (shipping to select US states); the Cellar Society wine club with three bimonthly tiers (3, 6, and 12 bottles) offering preferred pricing, exclusive library wines, and complimentary tastings; private event venue rentals accommodating up to 80 guests seasonally; and wholesale distribution through approximately 50+ Oregon restaurants and wine shops. The business is family-owned with Scott Steingraber as Owner and Winemaker, Krisell Steingraber managing vineyard and ranch operations (and serving as namesake), and Nora Lancaster as Director and Partner since 2011. Headcount is reported in the 11-50 range, with no institutional capital, subsidiaries, or parent-company structure.

Name

Kriselle Cellars

Legal name

Kriselle Cellars

Website

https://krisellecellars.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Kriselle Cellars is a privately held Oregon estate winery producing approximately 4,000 cases annually of estate-grown Rogue Valley red, white, and rosé wines, selling direct-to-consumer through a tasting room, online store, bimonthly Cellar Society wine club, and private events, plus wholesale through 50+ Oregon restaurants and wine shops.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate winery
• Wine production
• Wine tasting
• Wine club
• Vineyard operations

Headquarters

HQ city

White City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (Tasting Room & Online Store): Direct-to-consumer wine sales through tasting room at 12956 Modoc Road, White City, OR and online store with shipping to select states. Red wines ($37-$45/bottle), white wines ($27-$32/bottle), Rosé, and gift cards ($50-$200) available.
2. Cellar Society Wine Club Membership: Recurring bimonthly shipments with three tiers: 3 Bottle Club, 6 Bottle Club, and 12 Bottle Club. Members receive preferred pricing, complimentary tastings, access to exclusive/library wines, and private event discounts.
3. Private Event Venue Rental: Private event rentals of tasting room and outdoor patio accommodating up to 80 guests. Seasonal rental fees ($500-$1200) plus two-case wine purchase minimum. Gratuity included. Small private tasting room available for up to 10 guests ($100 rental).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kriselle Cellars is an estate winery that produces and sells approximately 4,000 cases annually of red, white, and rosé wines from its 25-acre Rogue Valley vineyard. Wines are sold directly to consumers through a tasting room in White City, Oregon, an online store with U.S. shipping, a recurring bimonthly wine club called Cellar Society, and through distribution to roughly 50+ Oregon restaurants and wine shops. Additional offerings include private event rentals, gift cards, and tasting room hospitality with food pairings.

Product overview

Kriselle Cellars is a winery producing approximately 4,000 cases annually of Oregon red and white varietals from grapes grown on their estate vineyard in the Rogue Valley. The core product offering consists of premium wines including Cabernet Franc, Cabernet Sauvignon, Malbec, Sangiovese, Tempranillo, Viognier, Albariño, Sauvignon Blanc, and Grenache Rosé. Products are sold through their e-commerce online store, at the tasting room, and through their wine club membership called Cellar Society. Additional offerings include gift cards in various denominations, private event rentals at their tasting room facility, and the tasting room hospitality experience.

Differentiator

Problem solved

Functional benefit

Products and services

• 2022 Cabernet Franc A red wine from the 2022 vintage with herbaceous aromas mingling with fruit components, expressing varietal character and Rogue Valley terroir with bright, natural acidity and a mouth-watering lively profile.
• 2022 Cabernet Sauvignon A deep crimson red wine with aromas of woodsy cedar, ripe blackberries, and savory smoked meat, offering a warm inviting nose and cellaring potential.
• 2022 Malbec A red wine with aromas of wild berries and forest with notes of sage and white pepper spice, featuring bright acidity and concentrated purple coloration.
• 2022 Sangiovese Estate-grown Sangiovese combining Old World Italian background with New World vibrancy, featuring notes of fresh berries, cedar, savory herbs, and a hint of spice with lively acidity.
• 2023 Di'tani A red wine blend of Cabernet Franc, Cabernet Sauvignon, Merlot, Malbec and Tempranillo, highlighting dark-fruit character with mulled blackberries, dark plum, earthy tones and garden herbs.
• 2023 Tempranillo A red wine with elegant balance and lively acidity, featuring lush red-fruit aromas of ripe raspberry and dried cranberry with layers of black pepper, tobacco, cedar and evergreen.
• 2023 Viognier A white wine with luscious tropical fruit notes of glazed pineapple, ripe mangos, and bananas mingling with jasmine, featuring melon, apricot, and lemon cream on the palate.
• 2024 Albarino A white wine with generous and complex character, featuring ripe apricots, honeydew melon, orange blossom notes with wet-slate minerality and touch of salinity.
• 2024 Sauvignon Blanc A crisp white wine with vibrant and aromatic nose of grapefruit, lime zest, and green apple layered with hints of lemongrass, fresh herbs, and delicate florals.
• 2025 Grenache Rose A dry rosé with deep salmon hues featuring vibrant bouquet of fresh strawberries, watermelon, and delicate geranium with crisp and tart notes of rhubarb, passionfruit, and cucumber.
• Cellar Society Wine Club Wine club membership distributing wines six times per year with preferred member pricing, exclusive wines unavailable to the public, complimentary tastings, and access to library wines. Membership tiers include 3-bottle, 6-bottle, and 12-bottle bimonthly options.
• Gift Cards Gift cards available in denominations of $50, $100, and $200 for on-premise tasting room experiences or on-site wine purchases.
• Private Events Private event rental facilities for receptions including reunions, birthday or anniversary celebrations, retirement parties and holiday gatherings. Accommodates up to 80 guests with tasting room, outdoor patio, indoor fireplace, and outdoor fire pit. Seasonal rental fees of $500–$1,200 plus a two-case wine purchase minimum; small private tasting room available for up to 10 guests ($100 rental).
• Tasting Room Experience Wine tasting room experience with daily hours from 11 am to 5:30 pm, offering cheese plates, platters, and wood-fired pizzas on weekends. Located at 12956 Modoc Road, White City, OR 97503.

Quantifiable outcome

• Multiple gold and double gold medals at prestigious competitions including San Francisco Chronicle Wine Competition, Oregon Wine Awards, and Savor NW Wine Competition
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Upper Rogue Wine TrailcoreOthersIndustry association membership. Kriselle Cellars participates in this regional wine trail organization promoting wineries in the Upper Rogue area of southern Oregon.
• Rogue Valley Vintners AssociationcoreOthersIndustry association membership. Kriselle Cellars is a member of this trade organization representing wineries in the Rogue Valley region.
• Oregon Wine BoardcoreOthersIndustry association membership. Kriselle Cellars participates in this state-level wine marketing and research organization supporting Oregon winegrowers and wineries.
• Oregon Winegrowers AssociationcoreOthersIndustry association membership. Kriselle Cellars is a member of this advocacy organization representing Oregon winegrowers.
• Rogue Valley Winegrowers AssociationcoreOthersIndustry association membership. Kriselle Cellars participates in this regional organization supporting winegrowers in the Rogue Valley appellation.
• Oregon Tempranillo AllianceminorOthersIndustry association membership focused on promoting Tempranillo wines grown and produced in Oregon. Kriselle Cellars produces Tempranillo and participates in this specialized alliance.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• King Estate Winery: Large Oregon estate winery with strong sustainability credentials, tasting room, and DTC channels that represents a scaled-up version of the Kriselle operating model.
• Stoller Family Estate: Oregon estate winery widely recognized for solar-powered, sustainable operations and a robust wine club/DTC model that mirrors Kriselle's sustainability positioning at larger scale.
• Willamette Valley Vineyards: Larger publicly-traded Oregon winery with strong DTC, wine club, and tasting room infrastructure that represents the broader Oregon DTC-winery playbook Kriselle operates within.

Direct peers

• Winderlea Vineyard & Winery: Small Oregon estate winery emphasizing tasting-room and wine-club DTC sales with limited distribution, comparable in scale, premium positioning, and DTC-first model.
• Schmidt Family Vineyards: Family-owned estate winery in Southern Oregon's Illinois Valley with tasting room and wine club, producing estate-grown wines at a scale comparable to Kriselle Cellars.
• RoxyAnn Winery: Estate winery in Medford, Oregon in the Rogue Valley AVA operating a tasting room, wine club, and event venue at similar scale to Kriselle Cellars with comparable DTC model.
• Quady North Winery: Boutique estate winery in Rogue Valley producing Rhône and Bordeaux varietals with DTC and tasting room focus, directly comparable varietal mix and production scale to Kriselle.
• Troon Vineyard: Estate vineyard and winery in Applegate Valley (Rogue Valley AVA) with tasting room and DTC focus, known for regenerative/biodynamic farming similar to Kriselle's sustainable estate practices.
• Lange Estate Winery: Family-owned estate winery in Willamette Valley with tasting room and DTC, comparable in family ownership structure and DTC-first distribution strategy.
• Penner-Ash Wine Cellars: Boutique Oregon estate winery with tasting room and DTC distribution, comparable varietal focus and premium positioning to Kriselle Cellars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KriselleCellars
• Instagraminstagram.com/krisellecellars
• LinkedInlinkedin.com/company/kriselle-cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kriselle Cellars