Schmidt Family Vineyards

What Schmidt Family Vineyards does

Schmidt Family Vineyards is a privately held, family-owned estate winery and tasting room located on the Kubli bench in the Applegate Valley of Southern Oregon, operating from a 45-acre vineyard in Grants Pass. Founded in 2000 by Cal and Judy Schmidt, the company cultivates 20+ grape varietals and produces approximately 40 distinctly different wines annually across reds, whites, rosés, sparkling, and dessert styles, supplemented by limited sourcing from Pavo Real Vineyards. The business has scaled from a 300-case first harvest in 2004 to well over 6,000 cases annually by 2015, supported by a 2016 facility expansion that added a new larger winery and an expanded tasting room. As of 2024, the company has accumulated more than 100 gold medals across major competitions including a Double Gold at the San Francisco Chronicle Wine Competition for its Perennial White (Chardonnay-Albariño blend).

The company generates revenue through a diversified mix of direct-to-consumer channels: on-site tasting room sales (wine flights at $12-$16, glasses, bottles, and $25 barrel tastings), a free Wine Club that converts visitors into recurring buyers via 20-25% discounts and exclusive releases, a full food menu featuring $19-$21 wood-fired pizzas, bi-annual winemaker dinners, two private event venues (40 and 80 person capacities), wholesale distribution across Southern Oregon through Safeway, Fred Meyer, Plaza Liquor, The Miners' Bazaar, and The Wine Lounge, an e-commerce storefront on orderport.net, and a Custom Crush program offering winemaking services to other vineyards. The customer base is fragmented across tourists, local wine enthusiasts, wine club members, and private event clients, with no enterprise customer concentration.

The business is differentiated by an unusually diverse varietal portfolio that includes rare plantings such as Touriga Nacional, Teroldego, Carménère, Nero d'Avola, and Grüner Veltliner, supported by sustainable farming practices including composting, mulching, and mechanical cultivation. The company launched a secondary label, Brons Wine Company, in 2025 and continues to release 2-4 new wines monthly, with weekly changes to its 12-wine pouring list.

Name

Schmidt Family Vineyards

Legal name

Schmidt Family Vineyards

Website

https://sfvineyards.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmidt Family Vineyards is a family-owned estate winery in Oregon's Applegate Valley producing 40+ wines annually from 20+ varietals on 45 acres, selling through its tasting room, wine club, events, wholesale, and a new custom crush program.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)

Keywords

• Estate winemaking
• Wine tasting experiences
• Vineyard tours
• Wine club programs
• Winery event hosting

Headquarters

HQ city

Grants Pass

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Wine Sales (Tasting Room): The primary revenue stream through on-site sales of wine flights ($12-$16), glasses, bottles, barrel tastings ($25 non-members, $20 members), and dessert flights ($8). They have nearly 100 different wines available with 20% discount for members.
2. Wine Club Membership: Free-to-join wine club offering 20% off all wine purchases and 25% off cases, plus member-only benefits including free flights (1 per person, up to 4), private release parties, and first access to new products. Membership enables recurring revenue through repeat purchases.
3. Food Service: Full food menu including wood-fired pizzas ($19-$21), appetizers ($8-$25), salads, and desserts. Kitchen hours Wed-Sun with extended hours on Fridays. Wine maker dinners held bi-annually as premium experience events.
4. Private Events: Venue rental for private events including The Round Room (40 person capacity with gardens) and The Tasting Room (80 person capacity). Used for corporate events, parties, and celebrations. Room rental rates available upon request.
5. Wholesale Distribution: Since 2018, wine has been distributed through Southern Oregon. In-store tastings at retail partners including Safeway, Fred Meyer, Plaza Liquor, The Miners' Bazaar, and The Wine Lounge extend brand reach and drive wholesale volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Schmidt Family Vineyards is a family-owned estate winery that grows 20+ grape varietals on 45 acres in the Applegate Valley of Southern Oregon, producing approximately 40 distinct wines annually. The winery operates a tasting room offering flights, glasses, bottles, and barrel tastings, supported by a wine club, food service, private event venues, custom crush services, and wholesale distribution throughout Southern Oregon.

Product overview

Schmidt Family Vineyards is a family-operated winery and tasting room located in the Applegate Valley of Southern Oregon. The core offering is estate wines crafted from 20+ grape varietals planted on 45 acres, producing approximately 40 different wines annually including reds, whites, rosés, sparkling, and dessert wines. The visitor experience centers on the tasting room with wine flights, glass/bottle service, and barrel tastings. Supporting offerings include a Wine Club membership program with discounts and exclusive access, a full food menu featuring house-made wood-fired pizzas, private event spaces (Round Room and main Tasting Room), a Custom Crush program for custom winemaking, and seasonal events including winemaker dinners and annual case sales.

Differentiator

Problem solved

Functional benefit

Brands

• Brons Wine Company: Secondary label started in 2025 as a new wine brand under Schmidt Family Vineyards.

Products and services

• Estate Wines
• Wine Flight Tastings
• Wine by Glass and Bottle
• Barrel Tasting Tours
• Dessert Wine Flight
• SFV Wine Club Membership
• Food Menu Service
• Private Event Spaces
• Custom Crush Program
• Winemaker Dinners
• Annual Case Sale

Quantifiable outcome

• Over 100 gold medals and numerous accolades including Editors Choice, Best of Class, Best of Show
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Quady North Winery: Small estate winery in Applegate Valley producing Rhone varietals and Bordeaux-style wines with a tasting room. Directly comparable in scale, region, varietal focus, and DTC hospitality model.
• Cowhorn Vineyard & Garden: Biodynamic estate winery in Applegate Valley, Oregon focused on Rhone and other alternative varietals. Comparable as a same-region small estate producer emphasizing sustainable farming and rare varietals.
• Plaisance Ranch: Estate winery in Applegate Valley/Rogue Valley, Oregon with a tasting room and small-lot production. Directly comparable as a Southern Oregon estate winery with a destination hospitality model.
• Troon Vineyard: Estate winery in Applegate Valley, Southern Oregon producing biodynamic wines with a destination tasting room. Directly comparable as a same-region estate producer with a DTC hospitality model and award-winning portfolio.
• Foris Vineyards Winery: Family-owned estate winery in Rogue Valley, Oregon with a tasting room producing estate-grown varietal wines. Comparable as a Southern Oregon family estate winery with a similar scale and DTC model.
• Del Rio Vineyards: Estate winery in Rogue Valley, Southern Oregon producing estate-grown wines with a tasting room. Directly comparable as a same-region estate producer with DTC sales and limited distribution.

Broad incumbents

• Stoller Family Estate: Large estate winery in Willamette Valley, Oregon with a tasting room, event spaces, and broader distribution. Broader Oregon estate winery incumbent with a hospitality and DTC model similar in concept to SFV.
• King Estate Winery: Large estate winery in Oregon with a destination restaurant, tasting room, and national distribution. Broader incumbent in the Oregon estate winery category with a hospitality-focused model.
• Willamette Valley Vineyards: One of Oregon's largest and most established wineries, publicly traded (NASDAQ: WVVI), with extensive estate vineyards, a tasting room, and broad distribution. Broader incumbent in the Oregon wine space that overshadows smaller producers.

Others

• Orderport: Winery e-commerce and wine club management platform used by SFV for online sales and membership management. An enabling technology partner rather than a direct competitor, but illustrative of the operational stack used by similar DTC wineries.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/schmidtfamilyvineyards
• LinkedInlinkedin.com/company/schmidt-family-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmidt Family Vineyards