Inbound Marketing Agents

What Inbound Marketing Agents does

Build STR Wealth, the operating platform associated with Inbound Marketing Agents and founded by serial entrepreneur Bill Faeth, is a Nashville-based coaching and education business serving short-term rental (STR) investors. The platform delivers three tiered programs—The Mastermind (strategic business planning for owner-independent STR operations), The Inner Circle (a portfolio accelerator for hosts managing five or fewer properties), and STR Host Academy (foundational training with prebuilt marketing campaigns, weekly coaching, and webinars). The company is bootstrapped, founder-owned, operates with 11–50 employees from a single Nashville location, and is positioned around Bill Faeth's personal track record of 31 companies built, 19 exits, $1 billion in lifetime sales, and a $19.3 million investment portfolio spanning five U.S. states.

The offering is knowledge-based with no proprietary technology platform disclosed; the product surface comprises coaching sessions, webinars, prebuilt campaigns, community access, and live events. Distribution is anchored by Bill Faeth's personal brand—recurring media appearances on Fox Business, NBC News Now, and major business publications (Inc., Entrepreneur, HuffPost, HubSpot, Social Media Examiner), an active Instagram presence, and a free Build STR Wealth Facebook community that funnels participants into paid programs. The flagship STR Wealth Conference, a sold-out four-day Nashville event drawing 2,500+ attendees, doubles as a brand-building asset and a customer acquisition channel. Forward expansion includes a forthcoming book ("2 Extra Steps") and two TV shows in development.

Revenue mechanics rely on subscription coaching programs (annual and monthly cadences) and professional speaking fees, with a freemium Facebook group serving as the entry point of a tiered progression funnel (Free Facebook group → STR Host Academy → Inner Circle → Mastermind). The company is privately held, takes no institutional capital, and discloses no enterprise customers, formal financials, or app presence. Vendor partnerships are limited to minor supplier relationships (Wallism, Happy Wall) for property-design murals.

Name

Inbound Marketing Agents

Legal name

Bill Faeth

Website

https://inboundmarketingagents.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Build STR Wealth, operated by serial entrepreneur Bill Faeth, is a Nashville-based coaching and education platform serving short-term rental investors through tiered programs—The Mastermind, The Inner Circle, and STR Host Academy—and an annual conference, distributed via personal brand and media appearances.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Coaching Programs: Multi-tiered coaching programs including the STR Mastermind, Inner Circle accelerator, and Host Academy training. Programs provide step-by-step roadmaps, weekly coaching, webinars, and access to expert guidance for short-term rental investors.
2. Speaking Engagements: Bill Faeth is booked as a keynote speaker for events including the STR Wealth Conference and other entrepreneurial/business events. Revenue generated through speaking fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Inbound Marketing Agents is a full-service enterprise SEO and inbound marketing agency that provides SEO, content marketing, and inbound strategy services to business clients. The firm operates with 11-50 employees and is headquartered in Nashville, United States, having been founded in 2012. It serves as a digital marketing services provider for organizations seeking to improve organic search visibility and inbound lead generation.

Product overview

Build STR Wealth is a unified coaching and education platform for short-term rental investors, consisting of three interconnected programs: The Mastermind for strategic business planning and sustainability, The Inner Circle as a step-by-step accelerator for growing hosts, and STR Host Academy for foundational training with prebuilt campaigns and coaching. These programs work together to guide investors from initial training through scaling to sustainable portfolio management.

Differentiator

Problem solved

Functional benefit

Brands

• The STR Mastermind: Strategic planning program for Short Term Rental business owners to develop plans for today, tomorrow, and the future of their business and personal life.
• The Inner Circle
• STR Host Academy

Products and services

• Enterprise SEO Services Full-service search engine optimization services provided to enterprise clients as part of the agency's core offering.
• Inbound Marketing Services End-to-end inbound marketing program design and execution for business clients, paired with the firm's SEO offering.
• Content Marketing Services Content strategy, creation, and distribution services delivered as part of the agency's integrated inbound and SEO programs.

Quantifiable outcome

• Properties designed for guest experience over headcount yield better reviews, better guests, and better returns
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• WallismminorOthersMural supplier for STR property design. Recommended as go-to source for high-quality, thick mural material suitable for peel-and-stick applications, particularly for beginners.
• Happy WallminorOthersMural supplier recommended for STR property design. Provides high-quality mural materials that work well for creating scroll-stopping property aesthetics.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AirDNA: Short-term rental data and market intelligence platform that also produces educational content (podcasts, webinars, market reports) for STR investors. Comparable to Build STR Wealth in serving the same STR investor audience with insights, though AirDNA is a data SaaS company while Inbound Marketing Agents operates a coaching and event business.
• WebFX: Full-service digital marketing agency offering SEO, inbound marketing, content, and paid media services to enterprise and mid-market clients. Comparable to Inbound Marketing Agents if interpreting the company as a marketing agency, though WebFX is significantly larger (1,000+ employees) and more geographically distributed.
• Bigger Pockets: Largest U.S. real estate investing education and community platform with podcasts, books, forums, and a national conference (BPCON). Comparable to Build STR Wealth in serving aspiring and active real estate investors with educational content and community, though Bigger Pockets covers all real estate rather than only STR and operates at much larger scale.
• Thrive Internet Marketing Agency: Full-service digital marketing agency specializing in SEO, PPC, social media, and web design for SMB and enterprise clients. Comparable to Inbound Marketing Agents as a competing inbound marketing agency with overlapping service offerings and mid-market focus.
• Dean Graziosi: Serial entrepreneur and real estate education personality running mastermind programs, courses (including Mastermind.com with Tony Robbins), books, and live events. Directly comparable to Bill Faeth's Build STR Wealth in the personal-brand-led, event-and-mastermind-driven real estate education business model.
• STR Insider: Education and news platform specifically focused on short-term rental investing, offering courses, a podcast, and a community. Directly comparable to Build STR Wealth in targeting the same niche audience with STR-specific educational content, though STR Insider is more content/news-led and lacks a flagship in-person conference.

Emerging players

• iGMS: Short-term rental vacation property management software with channel manager, automation, and reporting tools. Comparable as an ecosystem player serving the same STR hosts that Build STR Wealth coaches, though iGMS is a software vendor rather than a coaching or media business.
• Guesty: Property management software platform for short-term rental operators serving professional hosts and managers. Comparable as part of the broader STR ecosystem that Build STR Wealth's students operate in, though Guesty is a B2B SaaS rather than an education provider.

Broad incumbents

• Vacation Rental Management Association (VRMA): Industry association for vacation rental professionals with an annual conference, education programs, and certification tracks. Comparable to the STR Wealth Conference and education offering, but as a non-profit trade association serving professional operators rather than individual investor-students.
• HubSpot: Inbound marketing software platform that defines and enables the 'inbound marketing' methodology, with a large partner agency ecosystem. Comparable to Inbound Marketing Agents' agency positioning, but as a software/SaaS incumbent and ecosystem enabler rather than a services firm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/InboundMarketingAgents
• Instagraminstagram.com/billfaeth73
• Xx.com/InboundAgent
• LinkedInlinkedin.com/company/inbound-marketing-agents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inbound Marketing Agents