Sweeppea
- Company typePrivate
- Founded2010
- HeadquartersCoral Gables, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Sweeppea firmographics
Firmographics- Name
- Sweeppea
- Legal name
- MOMARES, LLC
- Website
- https://web.sweeppea.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sweeppea industry classification
Industry- Product category
- Sweepstakes and Promotion Software
- SIC
- Services-Advertising Agencies (7311), Services-Management Services (8741)
- akta.pro primary industry
- Sweepstakes, Contests & Giveaway Administration (BPAFAMAD)
Keywords
Where Sweeppea is headquartered
LocationHeadquarters
- HQ city
- Coral Gables
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweeppea business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Self-Service Platform Subscription: Monthly subscription tiers for self-service platform access: Allegro at $99/month and full Self Service at $399/month. Includes active sweepstakes limits, participant caps, and bandwidth allocations.
- Full-Service Sweepstakes Administration: Per-campaign pricing starting at $2,999 per sweepstakes plus $399 monthly platform fee. Includes human expert creation and management of custom campaigns.
- Bandwidth Overage Charges: Usage-based overage charges of $1 per GB when sweepstakes bandwidth limits are exceeded. Limits reset monthly (20 GB for Self Service, 10 GB for Allegro).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Service: Human Expert + Platform starting at $2,999/sweepstakes + $399/monthly |
| Subscription | Monthly | Self Service: Full platform access at $399/monthly |
| Subscription | Monthly | Allegro: Entry-level self-service at $99/monthly |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Sweeppea product offering
Product offeringCore offering
Sweeppea is a cloud-based sweepstakes and prize promotion platform that provides both full-service campaign administration by human experts and a self-service SaaS platform for creating and managing legally compliant sweepstakes. The platform includes an official rules generator, winner liability releases, automated 1099 tax form processing, prize acquisition and fulfillment services, FL/NY state bonding and registration, and offers API and MCP Server access for AI agent integration.
Product overview
Sweeppea is a sweepstakes and promotion platform offering both Full-Service and Self-Service solutions. The platform operates as a dual-model offering: the Full-Service plan provides human expert-led campaign creation and administration for enterprises requiring compliance handling, while the Self-Service platform enables users to independently build and manage sweepstakes. The product portfolio includes Full-Service Sweepstakes Administration, the Self-Service Sweepstakes Platform, and three pricing tiers (Full Service, Self Service, and Allegro) designed to serve agencies and brands ranging from enterprise to SMB. The platform also integrates with Shopify for purchase-to-enter functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Sweepstakes Administration
Quantifiable outcome
- Over 30,000 entries generated for Tyson Foods campaign
Companies that use Sweeppea
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Sweeppea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature7 records
Sweeppea partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreSweeppea offers a Made-for-Shopify application enabling merchants to run purchase-to-enter sweepstakes natively within their Shopify stores. This integration allows ecommerce merchants to leverage sweepstakes as a marketing tool directly on the Shopify platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sweeppea competitors and assessment
Company assessmentDirect peers
- ShortStack: Named competitor offering self-service contest, sweepstakes, and giveaway campaign tools for brands and agencies. Targets the same SMB-to-enterprise brand marketer buyer as Sweeppea's Self-Service and Allegro tiers.
- Vyper: Giveaway and viral contest platform for ecommerce brands; operates in the same category as Sweeppea and has historically combined with ViralSweep, increasing competitive pressure.
- Rafflecopter: Long-standing giveaway and sweepstakes widget platform serving bloggers, brands, and agencies. Competes in the same DIY brand promotion category as Sweeppea's Self-Service tier.
- KingSumo: Giveaway platform built primarily for WordPress and ecommerce brands running viral entry-based contests. Directly overlaps with Sweeppea's SMB and merchant-side functionality.
- Gleam.io: Direct sweepstakes, giveaway, and contest platform popular with ecommerce merchants for entry-based campaigns. Closely comparable to Sweeppea's Self-Service and Shopify-integrated flows.
- Woobox: Named competitor providing a sweepstakes, photo contest, and social promotion platform. Competes head-to-head with Sweeppea on DIY brand campaigns and agency use cases.
- PromoSimple: Self-service sweepstakes, contest, and instant-win promotion platform. Targets the same SMB and mid-market brand marketer segment as Sweeppea.
- ViralSweep: Named direct competitor to Sweeppea in sweepstakes, contest, and giveaway platforms. Overlaps on official rules, Shopify purchase-to-enter, and enterprise FL/NY compliance, and is referenced by Sweeppea in its own platform comparison.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise marketing cloud used by large brands including Sweeppea customers such as Citibank. Overlapping capability surface for campaign management and promotional execution.
- HubSpot Marketing Hub: Broader marketing automation platform used by enterprise brands; could embed sweepstakes functionality as a native feature, pressuring standalone platforms like Sweeppea.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sweeppea social profiles
Digital presenceSweeppea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweeppea leadership team
Management profileNumber of profiles
Sweeppea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweeppea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweeppea
What does Sweeppea do?
Sweeppea is a cloud-based sweepstakes and prize promotion platform that provides both full-service campaign administration by human experts and a self-service SaaS platform for creating and managing legally compliant sweepstakes. The platform includes an official rules generator, winner liability releases, automated 1099 tax form processing, prize acquisition and fulfillment services, FL/NY state bonding and registration, and offers API and MCP Server access for AI agent integration.
Is Sweeppea a public or private company?
Sweeppea is a private company. It is classified as unknown and is currently operating.
When was Sweeppea founded?
Sweeppea was founded in 2010. It employs 1 to 10 people.
Where is Sweeppea based?
Sweeppea is headquartered in Coral Gables, United States, in the North America region.
How does Sweeppea make money?
Three revenue lines are on record. Self-Service Platform Subscription is the primary driver. The others are full-Service Sweepstakes Administration and bandwidth Overage Charges.
Who are Sweeppea's main competitors?
Direct peers on record are ShortStack, Vyper, Rafflecopter, KingSumo, Gleam.io, Woobox, PromoSimple and ViralSweep. Broad incumbents are Salesforce Marketing Cloud and HubSpot Marketing Hub.
Does Sweeppea have an API?
Yes. Sweeppea offers an API and MCP Server for AI Agents integration. The API enables developers to programmatically create and manage sweepstakes projects, access official rules generation, winner selection, and promotional campaign management. MCP (Model Context Protocol) server integration is available for AI Agents. Developer documentation is at apidocs.sweeppea.com.
What industry is Sweeppea in?
Sweeppea's product category is Sweepstakes and Promotion Software. Its primary akta.pro industry code is BPAFAMAD, Sweepstakes, Contests & Giveaway Administration. Its SIC code is 7311.