What Habitu8 does

Habitu8 is a security awareness and training platform founded in 2017 and headquartered in Torrance, California. The company produces Hollywood-style video-based training content designed to address the human element of cybersecurity, specifically targeting employee preparedness against phishing, ransomware, and other social engineering attacks. Its core differentiator, relative to the typically compliance-driven, slide-and-quiz format of incumbent security awareness solutions, was a content-first approach emphasizing high production value and entertainment to drive engagement and behavioral change in enterprise workforces.

The product was a single-platform offering built around curated training video libraries, with no disclosed integrations, APIs, or SDKs and no documented AI/ML components. The go-to-market targeted enterprise organizations on a horizontal basis, with no industry-specific verticalization and no publicly disclosed pricing model. Habitu8 was privately held, operated with 1-10 employees, and received participation from TCA Venture Group across funding events in 2017, 2019, and 2020, with no disclosed dollar amounts. The company was founded by Jason Hoenich, who served as Founder and Chief Product Officer.

Habitu8 was acquired by Arctic Wolf, a cybersecurity solutions provider, and has been integrated into Arctic Wolf Managed Security Awareness® as a wholly-owned subsidiary brand. Following the acquisition, the Habitu8 platform is no longer sold as a standalone product; its content is distributed exclusively through Arctic Wolf's broader security operations platform and concierge delivery model, ending Habitu8's operation as an independent company.

Name

Habitu8

Website

https://habitu8.io

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1–10 employees

Short description

Habitu8 is a security awareness training platform producing Hollywood-style video content to help enterprise employees recognize phishing and ransomware attacks. The company was acquired by Arctic Wolf and is now integrated into Arctic Wolf Managed Security Awareness®.

Ownership category

akta.pro rank

Product category

Security Awareness Training

NAICS

Computer Training (61142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Safety, Privacy & Cyber Hygiene (EDAAAIAD)

akta.pro secondary industry

Password, Authentication & MFA Hygiene Training (EDABAGAC)

Keywords

• Security awareness training
• Phishing simulation training
• Cybersecurity training videos
• Security education platform
• Employee security training

Headquarters

HQ city

Torrance

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Habitu8 is a security awareness and training platform that delivers engaging, Hollywood-style video content designed to educate enterprise employees on recognizing and neutralizing social engineering attacks such as phishing and ransomware. The platform was built to fortify the human element in cybersecurity and has been integrated into Arctic Wolf Managed Security Awareness® following its acquisition by Arctic Wolf.

Product overview

Habitu8 was a single-product security awareness training platform offering engaging video-based training content. The company has been acquired by Arctic Wolf, and its platform has been integrated into Arctic Wolf Managed Security Awareness® to complement and enhance that solution's capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Habitu8 Security Awareness Training Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Arctic WolfcoreStrategic or Co-development PartnerArctic Wolf acquired Habitu8, an innovative and award-winning security training platform. The acquisition complements the advancement of Arctic Wolf Managed Security Awareness® by adding Habitu8's Hollywood-style training content with entertaining and engaging videos that fortify the human element in security against phishing and ransomware attacks.

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Proofpoint Security Awareness: Proofpoint offers a broad security awareness and phishing simulation suite as part of its larger people-centric security portfolio. Comparable to Habitu8's offering at the training-content layer, though Proofpoint bundles it with broader threat protection.
• Arctic Wolf Managed Security Awareness: Arctic Wolf's managed security awareness offering that now incorporates Habitu8's content. Comparable as the parent bundle in which Habitu8's platform now sits, providing distribution but also constraining the independent Habitu8 brand.
• Cofense (formerly PhishMe): Phishing detection, reporting, and security awareness training vendor serving enterprise customers. Adjacent peer to Habitu8 in the human-element security category, with broader phishing defense capabilities layered on top of training.

Direct peers

• Curricula: Security awareness training platform using story-driven, animated content to engage employees. Directly comparable to Habitu8's content-led training approach with a similar focus on non-traditional, engaging video content.
• Living Security: Security awareness and human risk management platform combining engaging content, phishing simulation, and behavioral analytics. Comparable to Habitu8 in targeting the human element with differentiated content and broader training programs.
• NINJIO: Security awareness training provider producing Hollywood-style animated micro-learning episodes on cybersecurity topics. Direct content-style peer to Habitu8 given the shared emphasis on entertainment-grade production for training engagement.
• Hoxhunt: Security awareness and phishing simulation platform focused on engaging, gamified training content for enterprise employees. Closely comparable to Habitu8 in its emphasis on engaging, behavior-changing training rather than traditional compliance-style e-learning.
• KnowBe4: Market-leading security awareness and phishing simulation platform serving enterprises with training content, simulated attacks, and reporting. Directly comparable to Habitu8 as a security awareness training vendor targeting the same human-element vulnerabilities.

Emerging players

• Cybrary: Cybersecurity and IT training platform with awareness content for enterprise workforces. Comparable to Habitu8 as a training-content peer serving security awareness needs across similar customer segments.
• SANS Institute: Provider of cybersecurity training, certifications, and awareness content for professionals and end users. Comparable to Habitu8 in delivering cybersecurity training content, though SANS is far broader and more technically oriented.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/habitu8

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitu8