Dumo

What Dumo does

Dumo (Dumo Electronics Pvt Ltd) is a value-added distributor of professional audiovisual (AV) and IT solutions, founded in 2016 in Hyderabad, India. The company distributes premium international brands across three product categories: workspace management software (Humly's room booking, desk booking, visitor management, wayfinding, and analytics ecosystem); display mounting and structural AV hardware (SMS TV mounts, Draper projection screens and projector lifts); and commercial displays (Samsung). Operations span India, the UAE, and Saudi Arabia, with end customers including Fortune 500 enterprises, IT and AV integrators, and corporate facilities teams.

Dumo's business model is value-added distribution rather than pure resale. Beyond sourcing and logistics, the company provides AV design consultancy, system integration, installation, programming, and customization services. The bundle of multi-brand hardware, software, and in-house services is positioned to integrators and enterprise end-customers as a turnkey procurement and deployment package. Customer logos disclosed include Accenture, Air India, Novartis, HSBC, L'Oréal, Nestlé, Red Bull, Nakheel, Deloitte, KPMG, PwC, HCL, Dr. Reddy's, Safran, and Hilton, indicating enterprise-grade project scale across multiple verticals and geographies.

Revenue mechanics rely on margin-on-resale of distributed hardware and software, plus service fees for design, installation, and programming work. Founder Syed Junaid leads the company, which was recognized on the Inavate 40 Under 40 list in 2023. The company is privately held with no disclosed funding, revenue, or headcount figures.

Name

Dumo

Legal name

Dumo Electronics Pvt Ltd

Website

https://dumo.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dumo is a value-added distributor of professional AV and IT solutions in India, the UAE, and Saudi Arabia, distributing premium brands (Humly, SMS, Draper, Samsung) and providing design, installation, and integration services to enterprise customers and AV/IT integrators.

Ownership category

akta.pro rank

Product category

Professional Audiovisual Distribution

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)

Keywords

• Audiovisual equipment distribution
• Workplace booking systems
• Display mounting solutions
• Projection screen supply
• AV integration services

Headquarters

HQ city

Secunderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: Distribution of professional AV equipment including projection screens, projector lifts, TV mounts, room booking systems, and digital signage from premium brand partners (Draper, Samsung, SMS, Humly). Revenue generated from product sales to integration partners and direct customers.
2. Professional Services: AV design consultancy, in-house installation and programming services for integration partners and enterprise customers. Comprehensive project support from conceptualization to implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dumo is a value-added distributor that curates, supplies, and installs professional audiovisual and intelligent workspace solutions from premium global brands. The company sells Humly room and desk booking devices, Draper projection screens and motorized projector lifts, SMS display mounts and stands, and Samsung commercial displays to integration partners and enterprise customers, complemented by AV design consultancy, in-house installation and programming, customization, and partner training services.

Product overview

Dumo operates as a value-added distributor of professional audio-visual and IT solutions, curating products from multiple premium brands into an integrated portfolio. The core offering centers on the Humly ecosystem—a unified software platform combining room booking displays (Humly Room Display), desk booking devices (Humly Booking Device), visitor management, wayfinding, and analytics. Complementary product lines include SMS TV mounts (wall, floor, ceiling, and multi-display motorized mounts) and Draper projector screens and lifts (including StyleLine, Paragon, Acumen series screens and Scissor Lift product lines). Dumo provides design consultancy, in-house installation and programming, customization services, and partner training to deliver integrated AV solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Humly Room Display (HRD) An 8-inch touchscreen meeting room booking display with RGB LED illumination that enables room reservations via tap and supports Outlook and calendar integration for workspace management. Targeted at enterprises and integration partners deploying meeting room booking in corporate offices.
• Humly Booking Device (HBD) for Desks A desk booking device with a 3.46-inch TFT LCD capacitive touch display, RGB lighting, and NFC/RFID reader, designed for hotdesking and flexible workspace management with on-premise and cloud deployment options. Targeted at enterprises implementing hybrid work and desk-sharing.
• Humly Ecosystem Platform An integrated software platform unifying room booking, desk booking, visitor management, wayfinding, and floor plan analytics under a single ecosystem that eliminates the need for additional software when adding new Humly products. Targeted at enterprises and integration partners deploying workplace management solutions.
• SMS TV Mounts and Display Solutions Professional display mounting solutions from SMS including Presence series (wall, floor, motorized, video conference configurations), FUNC series, LEDDY series, and display casings for commercial multimedia settings. Targeted at enterprises, hospitality, and AV integration partners.
• Draper Projector Screens Professional projection screens in fixed, electric, manual, and portable options across StyleLine, Access, Acumen, Paragon, Targa, and Premier series for commercial and residential installations. Targeted at enterprises, education, hospitality, and AV integration partners.
• Draper Projector Lifts Motorized projector lifts including Micro Projector Lift, Scissor Lift SL/SLX, Aerolift, and Acrobat models for concealed installation and flexible positioning of projectors in boardrooms, lecture halls, and premium spaces. Targeted at enterprises, education, and hospitality.
• AV Design Consultancy Professional audiovisual design consultation services for integration partners and IT integrators venturing into AV solutions, covering project design, demo phases, and product selection support. Targeted at AV/IT integration partners.
• Installation and Programming Services In-house installation and programming services supporting turnkey AV projects from conceptualization to implementation for integration partners and enterprise customers. Targeted at integration partners and enterprise end customers.
• Premium Product Customization Services

Quantifiable outcome

• Exceptional after-sales support and on-time delivery commitments
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• HumlycoreChannel Partner/ Reseller/ Distributor · 31 May 2024Humly, a leader in room booking systems and workplace management, partnered with DUMO for strategic distribution. The partnership aims to expand market reach for Humly's innovative workspace products including room booking displays (HRD), desk booking devices (HBD), visitor management, and wayfinding solutions. DUMO leverages its distribution network to make Humly products available across India and Middle East markets.
• Draper Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2018Draper Inc., a leading manufacturer of projection screens and AV equipment with over a century of experience, partnered with DUMO for strategic distribution of their products in India. The partnership focuses on projection screens including StyleLine, Paragon, Acumen series, and motorized lifts. DUMO serves as the authorized distributor bringing Draper's innovative AV solutions to the region.
• SMScoreChannel Partner/ Reseller/ DistributorSMS is a premium brand partner for TV mounts and display solutions. DUMO distributes SMS products including the Presence series (wall/floor mounts, motorized stands, video conference solutions), FUNC series, LEDDY series, and display casings. SMS products are known for modern design, advanced technology, and strong engineering for multimedia settings.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung is a brand partner providing display and digital signage solutions. DUMO distributes Samsung commercial displays as part of their comprehensive AV product portfolio, enabling customers to access Samsung's display technology through DUMO's distribution network and integration partner channel.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Midwich Group: UK-headquartered value-added AV distributor serving integrators and resellers across EMEA. Closest functional comparable to DUMO given its premium brand portfolio, integrator-channel GTM, and AV design/support services overlay.
• AVI-SPL: Global AV integrator and solutions provider with strong US/EMEA presence. Comparable to DUMO on the design-consultancy-to-installation services layer, though operating at significantly larger scale.
• Exertis Pro AV (DCC Technology): European specialist AV distributor within the DCC Technology group, with deep brand partnerships across projection, displays, and UC. Highly comparable to DUMO's AV VAD model and integrator-first channel.

Broad incumbents

• ScanSource: US-headquartered broadline distributor with dedicated AV/UC and modern communications practices. Overlaps with DUMO in projection, displays, and collaboration but operates globally with much broader product breadth.
• Wesco International (incl. Anixter): Global broadline distributor of communications, security, and AV solutions following the Anixter acquisition. Overlaps with DUMO in display mounting, cabling, and AV infrastructure at significantly larger scale.
• TD SYNNEX: Global broadline IT distributor formed via Tech Data–SYNNEX merger. Carries AV/UC categories that compete for the same integrator channel as DUMO, but at far larger scale and with broader portfolio.
• Ingram Micro: World's largest broadline IT distributor with growing AV and UCC practices. Comparable on the distribution-of-displays-and-collaboration-hardware axis, though vastly more diversified across categories and geographies.
• Westcon-Comstor: Specialist distributor focused on security, collaboration, and networking brands across EMEA/APAC. Comparable on the value-added distribution and channel-enablement model even though its core is more networking/UC than projection/mounting.

Regional players

• Savex Technologies: India-focused IT and AV distribution company serving enterprise and government customers. Comparable regional competitor for DUMO's projector, display, and AV integration business within the Indian market.
• Redington: India-headquartered broadline IT distributor with presence across Middle East/Africa. Operates in similar enterprise AV/IT categories from a regional footprint, making it the most direct India-side competitor to DUMO.

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Dumo_Elec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dumo