Surrogacy Is

What Surrogacy Is does

Surrogacy Is is a privately held, founder-led surrogacy agency and surrogate-advocacy platform founded in 2020 in Savannah, Georgia by Sunshine Hanson (a three-time surrogate and President), her husband Kyle Hanson (CEO/CMO), and Casey Bojorquez (a two-time surrogate and Vice President). The company directly serves two customer groups in the U.S. family-building market: surrogate candidates (gestational carriers, typically women aged 21-40 with prior successful pregnancies) and intended parents (heterosexual couples with infertility, LGBTQ+ couples and individuals, and single parents by choice). It operates dual-sided — as both an agency (matching, journey coordination, IVF concierge, legal/insurance review via a partnership with ART Risk, mental-health support through postpartum) and as a free advocacy resource for surrogates regardless of whether they ultimately match through Surrogacy Is or a vetted partner agency.

The core product suite is operational rather than technological: an 8-minute pre-qualifying quiz for surrogate screening, an IP qualification flow, structured journey coordination capped at ~25 active cases per coordinator, an IVF concierge with an RN team, and a compensation/benefits package that includes $45,000-$65,000 base for first-time surrogates, $60,000-$85,000+ for experienced surrogates, and an additional ~$19,000 in guaranteed benefits. There is no proprietary technology platform disclosed; the moat is human expertise (every advocate and most coordinators are themselves experienced surrogates, supported by licensed midwives, an RN team, a surrogacy-law paralegal, and clinicians), brand recognition across NPR/CBS/Cosmo/LGBTQ Nation, and an engaged community of 1,500+ candidates and 80+ monthly surrogate conversations.

Revenue is generated through agency fees paid by intended parents (professional-services model), with no deposit required until match and payment broken into installments post-match and post-medical clearance. Geographic reach is most U.S. regions (Louisiana, Michigan, and Nebraska are restricted), with a NYS Department of Health license (#GSP250903) enabling New York operations and incidental international intended-parent cases. The company remains bootstrapped with no disclosed external funding and concentrated ownership among the three co-founders.

Name

Surrogacy Is

Legal name

Surrogacy Is

Website

https://surrogacy.is

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Surrogacy Is is a U.S. surrogacy agency and surrogate-advocacy platform, founded in 2020, that matches intended parents with gestational carriers in 90 days or less and supports surrogates with free coaching, IVF concierge, and postpartum services.

Ownership category

akta.pro rank

Product category

Surrogacy Agency Services

NAICS

Family Planning Centers (62141), Family Planning Centers (621410), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industry

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA)

Keywords

• Surrogacy agency services
• Gestational carrier matching
• Journey coordination services
• Surrogate advocacy program
• Intended parent services

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency Fees from Intended Parents: Surrogacy Is charges agency fees to intended parents for matching services, journey coordination, and support throughout the surrogacy process. The company offers no deposit until match and breaks payments into installments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Surrogacy Is is a full-service U.S. surrogacy agency that matches intended parents with gestational surrogates and coordinates the entire journey. The agency combines free surrogate advocacy and screening with paid matching and journey-coordination services for intended parents, backed by a 90-day match guarantee and no deposit until match. It also runs an Agency Options Advisory that refers candidates it cannot match directly to a vetted network of partner agencies.

Product overview

Surrogacy Is operates as a dual-focused surrogacy agency and surrogate advocacy platform, founded by experienced surrogates. The core offering combines agency services (matching surrogates with intended parents, journey coordination, legal/medical support) with a dedicated surrogate advocacy program (free coaching, mental health support, educational resources). Key products include the 8-minute pre-qualifying quiz for screening, comprehensive journey coordination services with IVF concierge support, and surrogate compensation packages ranging from $45,000-$85,000+. The company also offers agency options advisory to connect candidates with vetted partner agencies when appropriate.

Differentiator

Problem solved

Functional benefit

Products and services

• Surrogacy Agency Services Full-service U.S. surrogacy agency that matches intended parents with gestational surrogates and coordinates the end-to-end journey, including screening, matching, legal coordination, medical coordination, escrow, and postpartum support. Includes a 90-day match guarantee, no deposit until matched, and low case loads per coordinator.
• Surrogate Advocacy Program Free advocacy and coaching program for women pursuing surrogacy, including a dedicated surrogate advocate, webinars, online groups, one-on-one calls, ongoing mental-health support throughout the journey and up to 6 months postpartum, and one-on-one IVF education and injection support. Designed for prospective and active surrogates.
• Journey Coordination Services End-to-end coordination of each surrogacy journey, including medical screening coordination, legal contract support, IVF concierge, escrow management, hospital birth planning, and postpartum follow-up. Each Journey Coordinator handles approximately 25 cases. Serves both intended parents and surrogates.
• Intended Parent Coordination Dedicated matching and coordination support for intended parents from intake through postpartum, including a 90-day match guarantee, low case loads (25 per coordinator), 24-hour support availability, and birth-order assistance. Targeted at intended parents who cannot conceive or carry a pregnancy.
• IVF Concierge Support RN-led support for surrogates during IVF treatment, including medication-administration teaching, injection support, and community support from experienced surrogates. Designed to reduce anxiety and improve adherence during the IVF phase of the journey.
• Agency Options Advisory Advisory service for surrogate candidates who are not the right fit for Surrogacy Is directly; advisors match candidates to vetted partner agencies based on profile and preferences. Provides a fallback for hard-to-match candidates and expands Surrogacy Is's reach without diluting its own agency fit standards.

Quantifiable outcome

• Over 1,500 surrogate candidates helped start their surrogacy journeys since 2020
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ART Risk (Insurance Review Partner)coreStrategic or Co-development PartnerART Risk conducts insurance reviews for surrogates as part of the comprehensive pre-screening process. This partnership ensures insurance matters are handled properly before matching, protecting both surrogates and intended parents.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kindbody: Tech-forward fertility clinic network offering consultations, IVF, and surrogacy-adjacent services. Broader incumbent serving overlapping customer segments (intended parents, fertility patients) but as part of a wider clinic-and-benefits portfolio rather than a surrogate-only agency.
• Carrot Fertility: Employer- and payer-facing fertility benefits platform that routes members to surrogacy, IVF, and other family-building providers. Adjacent incumbent that could become a distribution channel or competitor for Surrogacy Is's intended-parent demand.
• Reproductive Medicine Associates (RMA): Large U.S. fertility clinic network with IVF services that often serve as the upstream clinical partner to surrogacy agencies. Comparable end-customer (intended parents) and works closely with surrogacy agencies including Surrogacy Is-type operators.

Direct peers

• ConceiveAbilities: U.S. surrogacy and egg-donation agency with a comparable dual-sided model (surrogates and intended parents) and comparable marketing-led acquisition approach. Direct competitor in the same product category.
• Growing Generations: Full-service surrogacy and egg-donation agency with a long track record and a notably surrogacy-friendly brand. Closely comparable in product (matching, journey coordination, surrogate compensation packages) and customer base to Surrogacy Is.
• The Fertility Agency: Smaller, surrogate-focused agency offering matching and journey coordination with a comparable personalized-service positioning. Direct competitor at a similar scale band to Surrogacy Is.
• Circle Surrogacy: One of the largest and longest-established U.S. surrogacy and egg-donation agencies. Directly comparable to Surrogacy Is in core service (surrogacy matching and journey coordination) and target customer (intended parents and surrogates in the U.S.), though at a substantially larger scale.
• Family Source Consultants: Surrogacy and egg-donation agency serving intended parents domestically and internationally. Closely comparable service offering, customer segment (including international IPs), and agency-fee revenue model to Surrogacy Is.
• Egg Donor & Surrogate Solutions: Agency focused on egg donors and surrogates with a comparable two-sided matching and coordination model. Direct competitor serving the same surrogate and intended-parent segments as Surrogacy Is.

Emerging players

• Cofertility: Modern fertility platform with a split-program model for egg freezing and family building. Comparable in serving the same reproductive/family-building customer segment with a tech-enabled brand, though not a direct surrogacy agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJJb2k_e_kX1C-tBj4eVXfg
• Facebookfacebook.com/Surrogacyis
• Instagraminstagram.com/surrogacy.is
• LinkedInlinkedin.com/company/surrogacy-is

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surrogacy Is