Hytar
- Company typePrivate
- Founded2020
- HeadquartersBadhoevedorp, Netherlands
- Headcount—
- GTM typeB2C
- OfferingSoftware
Hytar firmographics
Firmographics- Name
- Hytar
- Legal name
- Businessplan Sales Consultants B.V.
- Website
- https://hytar.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Ownership category
- akta.pro rank
Hytar industry classification
Industry- Product category
- Cryptocurrency and VPN Services
- NAICS
- Securities and Commodity Exchanges (5232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Finance Services (6199)
- akta.pro primary industry
- Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)
Keywords
Where Hytar is headquartered
LocationHeadquarters
- HQ city
- Badhoevedorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hytar business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- VPN Subscription via Token: Users purchase HYTAR tokens to access VPN services. Token holders gain access to HytarVPN and the ACE cryptocurrency exchange platform.
- Cryptocurrency Exchange Trading: The ACE platform allows users to trade HT tokens and other cryptocurrencies, generating transaction-based revenue.
- Token Sales: Initial token offering at €5 per HYTAR token (HT), sold directly to users seeking access to the platform's services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HYTAR Token Access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hytar product offering
Product offeringCore offering
Hytar offers a HYTAR (HT) ERC20 utility token that grants holders access to its HytarVPN mobile application and the ACE (Amsterdam Coin Exchange) cryptocurrency trading platform. The HytarVPN app hides users' IP addresses and encrypts network data to enable secure, anonymous browsing and bypass of geo-blocks, while the ACE platform allows token holders to trade HT and other cryptocurrencies with governance voting rights.
Product overview
Hytar offers a portfolio of cryptocurrency and VPN-related products centered around its HYTAR Token (HT), an ERC20 utility token that serves as both a payment method and membership token with voting rights. The token provides access to the ACE (Amsterdam Coin Exchange) platform where users can trade HT and other cryptocurrencies. Complementing the token ecosystem is HytarVPN, a mobile VPN application for Android and iOS that hides user IP addresses and encrypts network data to bypass geo-blocks and secure online payments. The token has an initial value of €5 per HT and can be accessed through the VPN app alongside the ACE platform.
Differentiator
Problem solved
Functional benefit
Brands
- HytarVPN: VPN service that hides IP addresses and encrypts network data, allowing users to access content regardless of location and bypass geo-blocks.
Companies that use Hytar
Customer profileSegments2 records
Ideal customer profiles2 records
Hytar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hytar partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
Hytar competitors and assessment
Company assessmentDirect peers
- Nord Security (NordVPN): Global consumer VPN and privacy platform; directly comparable to Hytar's HytarVPN product in consumer privacy use case, mobile-first distribution, and subscription mechanics.
- Bitvavo: Amsterdam-headquartered cryptocurrency exchange operating in the Dutch retail market under DNB/AFM oversight, directly comparable to Hytar's ACE platform in geography, target users, and regulatory posture.
- Surfshark: Consumer VPN brand with mobile-first app distribution and subscription model; directly comparable to HytarVPN for privacy-conscious consumers and geo-block bypass.
- ExpressVPN: Major consumer VPN provider with global app-store distribution, directly comparable to HytarVPN on consumer privacy access and bypass-geo-blocks use case.
- Proton AG (ProtonVPN): Swiss privacy-focused VPN and broader product suite emphasizing regulatory-grade privacy and GDPR alignment; directly comparable to Hytar's privacy-focused VPN offering and EU data-protection posture.
Emerging players
- Thirdweb: Web3 developer-tooling platform for smart-contract standards, tokens, and on-chain governance; comparable to HYTAR's MVT smart-contract framing as a reusable membership/governance primitive.
- WalletConnect: Web3 wallet connectivity and identity protocol; overlaps with HYTAR's MVT smart-contract standard as on-chain identity/membership infrastructure for token-based access.
Broad incumbents
- Kraken: Large global cryptocurrency exchange with broad spot trading; comparable to Hytar's ACE platform on exchange functionality and token-listing dynamics, operating at vastly greater scale.
- Coinbase: Public, large-scale US cryptocurrency exchange and custody platform; comparable to Hytar's ACE platform in retail exchange functionality and regulatory engagement model.
- Binance: Largest global cryptocurrency exchange by volume; comparable to Hytar's ACE platform in spot trading and token-listing mechanics, though operating at vastly greater scale and with different regulatory posture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Hytar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hytar leadership team
Management profileNumber of profiles
Hytar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hytar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hytar
What does Hytar do?
Hytar offers a HYTAR (HT) ERC20 utility token that grants holders access to its HytarVPN mobile application and the ACE (Amsterdam Coin Exchange) cryptocurrency trading platform. The HytarVPN app hides users' IP addresses and encrypts network data to enable secure, anonymous browsing and bypass of geo-blocks, while the ACE platform allows token holders to trade HT and other cryptocurrencies with governance voting rights.
Is Hytar a public or private company?
Hytar is a private company. It is classified as unknown and is currently operating.
When was Hytar founded?
Hytar was founded in 2020.
Where is Hytar based?
Hytar is headquartered in Badhoevedorp, Netherlands, in the Europe region.
How does Hytar make money?
Three revenue lines are on record. VPN Subscription via Token is the primary driver. The others are cryptocurrency Exchange Trading and token Sales.
Who are Hytar's main competitors?
Direct peers on record are Nord Security (NordVPN), Bitvavo, Surfshark, ExpressVPN and Proton AG (ProtonVPN). Emerging players are Thirdweb and WalletConnect. Broad incumbents are Kraken, Coinbase and Binance.
Does Hytar have an API?
No public API is recorded for Hytar.
What industry is Hytar in?
Hytar's product category is Cryptocurrency and VPN Services. Its primary akta.pro industry code is FSAMAEAI, Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service). Its NAICS code is 5232 and its SIC code is 6200.