Palma
Palma is a Cairo-founded women's fashion brand selling contemporary clothing, bags, and accessories inspired by North African art and culture through 13+ retail stores across Egypt, Morocco, and Spain, plus a global e-commerce storefront.
- Company typePrivate
- Founded2016
- HeadquartersCairo, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Palma does
Palma is a privately held women's fashion brand founded in Cairo in 2016, operating as a direct-to-consumer apparel and accessories retailer. The company designs and sells contemporary clothing, bags, and accessories inspired by North African art and culture, with products priced in the $11.95-$69.79 USD range and made primarily from natural materials such as linen, cotton, and viscose. Its product portfolio spans dresses, vests, tops, bottoms, outerwear, kimonos, cover-ups, cross bags, duffle bags, totes, clutches, laptop bags, backpacks, card holders, wallets, jewellery, makeup bags, scarves, and charms, organized under named collections such as "Salt On Skin" and "Sunlit Moments."
Palma firmographics
Firmographics- Name
- Palma
- Legal name
- Palma
- Website
- https://getpalma.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Palma is a Cairo-founded women's fashion brand selling contemporary clothing, bags, and accessories inspired by North African art and culture through 13+ retail stores across Egypt, Morocco, and Spain, plus a global e-commerce storefront.
- Ownership category
- akta.pro rank
Palma industry classification
Industry- Product category
- Women's Fashion and Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
- akta.pro secondary industries
- Luxury Accessories (Scarves, Belts, Gloves, Hats) (CRAKAFAF), Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where Palma is headquartered
LocationHeadquarters
- HQ city
- Cairo
- HQ country
- Egypt
- HQ region
- Africa
Offices6 records
Markets served
Palma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Palma generates revenue through direct sales of clothing, accessories, and lifestyle products via its e-commerce platform and physical retail stores. The business operates on a one-time transaction model where customers purchase individual items at listed prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clothing items priced between $11.95 - $69.79 USD |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Palma product offering
Product offeringCore offering
Palma designs and retails women's contemporary fashion, offering clothing (dresses, vests, tops, bottoms, outerwear, cover-ups, sets), bags (cross bags, duffle bags, tote bags, clutches, laptop bags, backpacks), and accessories (card holders, wallets, jewellery, makeup bags, scarves, charms). Products are inspired by North African art and culture, made primarily from natural materials such as linen, cotton, and viscose, and sold direct-to-consumer through its own e-commerce site and physical retail stores across Egypt, Morocco, and Spain.
Product overview
Palma is a contemporary fashion brand founded in Cairo in 2016, offering a unified product portfolio centered on clothing, bags, and accessories. The clothing category includes dresses, vests, tops (shirts), bottoms (pants, skirts, shorts), outerwear (jackets, kimonos), cover-ups, and sets. The bags category features cross bags, duffle bags, tote bags, clutches, laptop bags, and backpacks. The accessories category encompasses card holders, wallets, jewellery, makeup bags, scarves, and charms. The brand also offers seasonal collections such as Salt On Skin (beach-inspired wraps and sarongs) and occasional collaborations like PALMA x VERYNILE. Products are primarily made from natural materials including linen, cotton, and viscose, and are sold through both e-commerce and physical retail stores across Egypt, Morocco, and Spain.
Differentiator
Problem solved
Functional benefit
Brands
- Salt On Skin: A collection featuring soft silhouettes inspired by summer, golden hour light, waves, and salt air.
- Sunlit Moments
Products and services
- Clothing Women's clothing category including dresses, vests, tops, bottoms, outerwear, cover-ups, and sets, sold to fashion-conscious women seeking everyday contemporary wear.
- Bags Bags collection including cross bags, duffle bags, tote bags, clutches, laptop bags and sleeves, and backpacks, sold to fashion-conscious women as everyday and lifestyle accessories.
- Accessories Accessories including card holders, wallets, jewellery, makeup bags, scarves, and charms, offered as complementary everyday lifestyle pieces to Palma's clothing and bags.
- Salt On Skin Collection Beach-inspired collection featuring sarongs and wrap cover-ups in nature-inspired prints, targeting women seeking summer and warm-weather pieces.
- Sunlit Moments Collection Curated collection within Palma's assortment, presented as a themed line of women's fashion pieces.
- PALMA x VERYNILE Collaboration (Crocodile Prophecy Blue Card Holder) Limited edition crocodile-inspired card holder resulting from a collaboration between Palma and VeryNile, an organization focused on cleaning the Nile River.
Companies that use Palma
Customer profileSegments1 record
Ideal customer profiles1 record
Palma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VeryNileminorPalma collaborated with VeryNile to create a limited edition crocodile prophecy blue card holder (PALMA x VERYNILE Croco Blue Card Holder) priced at $17.55 USD. VeryNile is an organization focused on cleaning the Nile river, indicating a potential sustainability/social impact partnership.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Palma competitors and assessment
Company assessmentDirect peers
- Rixo: London-based contemporary women's fashion brand known for print-driven dresses and accessories with strong DTC and selective retail. Comparable to Palma in dress-led product line, print/pattern-driven aesthetic, accessible price tier, and growing international retail footprint.
- Reformation: LA-based DTC women's fashion brand with sustainability narrative, contemporary design, and physical-plus-online retail. Comparable to Palma in storytelling-driven positioning, accessible price tier for contemporary fashion, and use of sustainability collaborations/partnerships.
- Doen: California-based women's contemporary fashion brand with romantic, artisanal aesthetic and DTC-led distribution. Comparable to Palma in artisan-inspired design, multi-category assortment, accessible-premium pricing, and storytelling-led brand identity.
- Concrete (Egyptian fashion brand): Leading Egyptian contemporary ready-to-wear fashion brand with multiple Cairo stores and DTC e-commerce. Comparable to Palma as a directly competing Cairo-based women's fashion brand with multi-channel retail, similar price positioning, and overlapping customer base in the Egyptian market.
- Sézane: Paris-based DTC contemporary women's fashion brand with curated collections, storytelling, and a balance of e-commerce and physical stores. Comparable to Palma in artisanal/cultural inspiration, multi-category assortment (clothing, bags, accessories), accessible price points, and brand-led content marketing.
Broad incumbents
- COS (H&M Group): Minimalist contemporary women's fashion brand from H&M with global stores and strong DTC. Comparable to Palma in contemporary design language, accessible price positioning, and store-and-online distribution targeting style-conscious women.
- Massimo Dutti: Inditex-owned contemporary fashion brand offering women's clothing and accessories at accessible-premium price points with global retail and e-commerce. Comparable to Palma in target customer (aspirational, fashion-conscious women), price corridor, and omnichannel strategy.
- Anthropologie: Curated women's lifestyle brand selling clothing, bags, and accessories with an artisanal, globally-inspired aesthetic. Comparable to Palma in product mix (clothing + bags + accessories), cultural-artisan design language, and physical-plus-online retail model.
- & Other Stories: H&M Group brand offering curated women's clothing, bags, and accessories with a creative, story-led brand identity. Comparable to Palma in product breadth (clothing + bags + accessories), storytelling-driven positioning, and contemporary accessible-price tier.
- Mango: Global contemporary fashion retailer with strong MENA physical presence and broad women's apparel-and-accessories assortment. Comparable to Palma as a multi-channel, accessible-price women's fashion brand with store-and-DTC distribution in overlapping geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Palma social profiles
Digital presencePalma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palma leadership team
Management profileNumber of profiles
Palma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palma
What does Palma do?
Palma designs and retails women's contemporary fashion, offering clothing (dresses, vests, tops, bottoms, outerwear, cover-ups, sets), bags (cross bags, duffle bags, tote bags, clutches, laptop bags, backpacks), and accessories (card holders, wallets, jewellery, makeup bags, scarves, charms). Products are inspired by North African art and culture, made primarily from natural materials such as linen, cotton, and viscose, and sold direct-to-consumer through its own e-commerce site and physical retail stores across Egypt, Morocco, and Spain.
Is Palma a public or private company?
Palma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Palma founded?
Palma was founded in 2016. It employs 11 to 50 people.
Where is Palma based?
Palma is headquartered in Cairo, Egypt, in the Africa region.
How does Palma make money?
One revenue line is on record: product Sales.
Who are Palma's main competitors?
Direct peers on record are Rixo, Reformation, Doen, Concrete (Egyptian fashion brand) and Sézane. Broad incumbents are COS (H&M Group), Massimo Dutti, Anthropologie, & Other Stories and Mango.
Does Palma have an API?
No public API is recorded for Palma.
What industry is Palma in?
Palma's product category is Women's Fashion and Accessories. Its primary akta.pro industry code is CRAKAEAL, Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains), with a secondary code of CRAKAFAF, Luxury Accessories (Scarves, Belts, Gloves, Hats). Its NAICS code is 458110 and its SIC code is 5600.