Carrot Rewards
Carrot Rewards is a Toronto-based Canadian engagement platform, founded in 2015, that motivates and rewards Canadians for making wise everyday choices. The company currently operates with 11-50 employees and a web presence at carrotinsights.com.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Carrot Rewards firmographics
Firmographics- Name
- Carrot Rewards
- Website
- https://carrotinsights.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Short description
- Carrot Rewards is a Toronto-based Canadian engagement platform, founded in 2015, that motivates and rewards Canadians for making wise everyday choices. The company currently operates with 11-50 employees and a web presence at carrotinsights.com.
- Ownership category
- akta.pro rank
Carrot Rewards industry classification
Industry- Product category
- Consumer Loyalty & Rewards Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industry
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG)
Keywords
Where Carrot Rewards is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Carrot Rewards business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Carrot Rewards product offering
Product offeringCore offering
Carrot Rewards operates an engagement platform that motivates and rewards Canadian consumers for making wise choices in their everyday lives. The platform is delivered as a digital product (with associated website carrotinsights.com) and is designed to drive sustained user engagement through incentive-based mechanics tied to consumer behavior.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrot Rewards Engagement Platform Digital engagement platform that motivates and rewards individual Canadian consumers for making wise choices in their everyday lives.
Companies that use Carrot Rewards
Customer profileIdeal customer profiles1 record
Carrot Rewards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carrot Rewards competitors and assessment
Company assessmentDirect peers
- Limeade: Limeade is an employee well-being and engagement SaaS platform serving enterprise customers, directly comparable to Carrot Insights' pivot toward B2B health and wellness engagement technology.
- Welltok: Welltok operates a consumer health activation and analytics platform used by health plans and providers; it shares Carrot Insights' focus on driving healthy behavior at scale via technology.
- Virgin Pulse: Virgin Pulse is a leading corporate wellness and employee engagement platform; it competes for the same employer and insurer buyers that Carrot Insights targets in the B2B wellness space.
- Wellable: Wellable provides a corporate wellness platform for employers with engagement and analytics features, making it a close comparable in product scope and target buyer to Carrot Insights.
- Castlight Health: Castlight Health delivers health navigation and analytics to employers and health plans, comparable to Carrot Insights' positioning around health insights for institutional buyers.
Broad incumbents
- Yotpo: Yotpo is a broader loyalty and engagement platform for commerce brands; it shares Carrot's heritage in loyalty/rewards mechanics but serves a different buyer segment.
- Punchh: Punchh is a loyalty and engagement platform for restaurants and retailers; it is comparable to the original Carrot Rewards mechanics of rewarding consumer behavior with loyalty currency.
Emerging players
- Sweatcoin: Sweatcoin rewards users for physical activity, making it the closest consumer-side analogue to Carrot Rewards' original value proposition of paying Canadians for healthy choices.
- Achievement (HealthyWage): HealthyWage/Achievement-style apps pay users for hitting health goals, paralleling Carrot Rewards' original premise of monetizing healthy behavior change for consumers.
Market position
Customer concentration
Carrot Rewards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carrot Rewards leadership team
Management profileNumber of profiles
Carrot Rewards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carrot Rewards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carrot Rewards
What does Carrot Rewards do?
Carrot Rewards operates an engagement platform that motivates and rewards Canadian consumers for making wise choices in their everyday lives. The platform is delivered as a digital product (with associated website carrotinsights.com) and is designed to drive sustained user engagement through incentive-based mechanics tied to consumer behavior.
When was Carrot Rewards founded?
Carrot Rewards was founded in 2015. It employs 11 to 50 people.
Where is Carrot Rewards based?
Carrot Rewards is headquartered in Toronto, Canada, in the North America region.
Who are Carrot Rewards's main competitors?
Direct peers on record are Limeade, Welltok, Virgin Pulse, Wellable and Castlight Health. Broad incumbents are Yotpo and Punchh. Emerging players are Sweatcoin and Achievement (HealthyWage).
Does Carrot Rewards have an API?
No public API is recorded for Carrot Rewards.
What industry is Carrot Rewards in?
Carrot Rewards's product category is Consumer Loyalty & Rewards Platform. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its SIC code is 7372.