Dialogplus

What Dialogplus does

Dialog+ (operating as Dialogplus) is a privately held Danish training and consultancy founded in 2012 and wholly owned by Brian Vang, who holds a Cand. mag. in philosophy and psychology. The company specializes in customer dialogue and service communication training for Danish enterprises with customer-facing employees and for public institutions, primarily municipalities, that operate citizen service contact centers. Its customer base spans 80+ named organizations across utilities, retail, banking, insurance, IT, transport, media and municipal government, including NRGi, Salling Group, Ørsted, Topdanmark, Coop, NNIT, Øresundsbroen, Odense Kommune and Københavns Kommune.

The company's core product is performerWIZ, a proprietary online training platform for communicative competencies in customer service, citizen service, retail, sales and IT support. The platform delivers system-assisted service training, individual competency reports, team trend analytics, responsive multi-device access and certification management, with data hosted on EU-based GDPR-compliant servers. It is complemented by a proprietary hexagon-based dialogue design methodology, a DiSC-based customer profiling system, and a servicetjek offering in which Dialog+ consultants analyze recorded or live customer dialogues to identify strengths and development areas. Supporting offerings include customized training courses, virtual courses, instructor certification, keynotes, a published handbook ('Tak for hjælpen!') and a free DiSC profile quiz used as a lead-generation tool.

Dialog+ generates revenue through two principal streams: (1) project-based professional services — customized training courses, workshops, servicetjek audits and keynote speeches sold through direct B2B consultative sales, typically billed 50% on agreement and 50% on completion with hourly rates for ongoing engagements; and (2) recurring SaaS subscriptions to performerWIZ, sold on annual agreements with tiered per-seat pricing of 2,500–10,625 DKK/month in Danish and €338–€1,438/month in the English edition, with free trials and self-service onboarding. Distribution is primarily direct enterprise sales supplemented by referrals from the established client base, a 9-partner ecosystem (including No Limitation as technical developer of performerWIZ, and partnerships with Capturi, Puzzel and Servicelovers), and content marketing through a blog, whitepapers and conference speaking.

Name

Dialogplus

Legal name

Dialog+

Website

https://dialogplus.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Dialog+ is a Danish, founder-owned consultancy and SaaS firm that delivers customer dialogue training, service audits and the performerWIZ online training platform to Danish enterprises and municipalities, with an English-language edition for international expansion.

Ownership category

akta.pro rank

Product category

Professional Training and Customer Service Development

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Knowledge Management & Script/Playbook Development (EDABACAM)

akta.pro secondary industry

Language Learning Content & Practice Tools (Workbooks, Flashcards, Conversation Prompts) (EDAMAFAO)

Keywords

• Customer service training
• Communication skills courses
• Servicetjek dialogue analysis
• Contact center training software
• Citizen service training

Headquarters

HQ city

Værløse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Customized Training Courses & Workshops: Dialog+ sells customized communication and service training courses and workshops directly to enterprises and public institutions. Pricing is project/engagement-based, with a 50/50 fixed-price structure (50% at agreement, 50% at completion). For ongoing retainers, an hourly rate applies (calculated per half-hour). Expenses for travel, transportation, and accommodation are billed separately.
2. performerWIZ SaaS Subscriptions: Annual software license (12-month agreement, automatically renewing unless cancelled 30 days prior). Tiered per-seat pricing model: Small Business (1-24 users): 2,500 DKK/month; Medium Business (25-49): 3,750 DKK/month; Big Business (50-99): 6,250 DKK/month; Giant Business (100-200): 10,625 DKK/month; 200+ users: custom quote. Monthly payment incurs +15% surcharge.
3. performerWIZ English Version: Same performerWIZ platform offered in English (EUR pricing): Small Business (1-24 users): €338/month; Medium Business (25-49): €500/month; Big Business (50-99): €844/month; Giant Business (100-200): €1,438/month; 200+ users: custom quote. Monthly payment incurs +15% surcharge.
4. Physical Products & Materials: Sale of hexagon training tools (120 hexagon cards in protective box) for 799 DKK (incl. VAT). Book 'Tak for hjælpen!' sold at 199.95 DKK plus 52 DKK shipping.
5. Keynote Speeches: Inspirational keynote speeches and workshops at conferences, seminars, customer events, and internal corporate events. Themes center on communication and good service in customer service, citizen service, and IT support. Duration ranges from 20 minutes to several days, adapted to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dialog+ designs and delivers customized communication and service training courses, workshops, Servicetjek dialogue audits, and keynote speeches for enterprises and public institutions, anchored by the proprietary performerWIZ online training platform. The company also sells physical training materials (hexagon cards) and a published book on customer dialogue authored by its founder.

Product overview

Dialogplus offers a comprehensive portfolio of service training and communication solutions, centered around the performerWIZ online training platform. The platform supports evaluation and training of communicative competencies across customer service, citizen service, retail, sales, and IT-support contexts. Complementing the platform, Dialogplus delivers instructor-led courses covering telephone customer service, customer profiling (DiSC-based), conflict management, service design, and virtual training. Service offerings include servicetjek (service audits) of customer dialogues and individual practical service training with feedback. Additional offerings include team-building workshops, instructor certification programs, and published resources including the book 'Tak for hjælpen!' and free whitepapers on customer contact and AI optimization.

Differentiator

Problem solved

Functional benefit

Brands

• PerformerWIZ: Online platform for training communicative skills in customer interactions, evaluating and training employees in customer service, retail, citizen service, sales, or IT-support.
• Tak for hjælpen!

Products and services

• performerWIZ Proprietary online SaaS platform for training and evaluating communicative competencies in customer contact, citizen service, retail, sales, and IT-support. Provides system-assisted training with continuity tracking, individual competency reports, team trend analytics, certification management, and responsive design across computer, tablet, and smartphone. Data stored on secure EU-based servers with GDPR compliance, SSL encryption, firewall/antivirus, and encrypted backups. Offered as an annual subscription with tiered per-seat pricing.
• Customer Service by Phone (Kundeservice i telefon) Training course in telephone-based customer service covering effective questioning, conversation management, and handling dissatisfied customers. Targeted at customer-facing employees in call centers, retail, and support functions.
• Customer Profile Types (Kundeprofiltyper) Training course in DiSC-based customer profiling (Person Profil Analyse) to help employees adapt their communication style to different customer behavioral types. Useful for sales, service, and support staff.
• Service Training (Servicetræning) Individual practical service training where trainers listen to employee customer dialogues and provide dialog-based feedback with individual action plans. Targeted at customer-facing employees in service roles.
• Design of Customer Dialogue (Design af kundedialog) Training course in designing and optimizing customer dialogues using proprietary hexagon-based communication technique cards to create consistent communication frameworks for the company's most frequent customer contact scenarios.
• Servicetjek of Customer Dialogue (Service Check of Customer Dialogue) Analysis and service audit of employee customer dialogues, delivered either through on-site listening sessions or analysis of recorded conversations. Produces individual training reports and overall status reports identifying strengths and development areas.
• Virtual Courses (Virtuelle kurser) Virtual communication courses in telephone-based service for customer-facing employees, delivered over 2 days with 5 hours per session.
• Instructor Training (Instruktøruddannelse) Training program to develop internal trainers who can use listening and feedback techniques to develop communication competencies among their colleagues. Enables in-house certification and training capacity.
• Communication & Collaboration (Kommunikation & Samarbejde) Team-building activity using a submarine simulation game (Captain Sonar format) to practice communication and collaboration skills, delivered in partnership with Serviceskolen.dk.
• Service Workshop 2-day workshop covering service excellence, communication, customer journey mapping, internal collaboration, and service culture development.
• Conflict Handling (Konflikthåndtering) Training in conflict handling and de-escalation techniques for customer-facing and citizen-facing employees, addressing difficult conversations and complaint situations.
• Tak for hjælpen! (Thank You for the Help!) Practical handbook on customer dialogue and customer contact, authored by founder Brian Vang. Provides techniques for telephone and in-person customer communication. Sold at 199.95 DKK plus 52 DKK shipping.
• Hexagon Cards (120-piece set) Physical set of 120 hexagon cards in protective box used for designing and optimizing customer dialogues with specialized communication techniques. Sold at 799 DKK (incl. VAT). Also available as free PDF download.
• Keynote Speeches (Foredrag) Inspirational keynote speeches and workshops delivered at conferences, seminars, customer events, and internal corporate events. Themes center on communication and good service in customer service, citizen service, and IT support. Duration ranges from 20 minutes to several days.

Quantifiable outcome

• Companies with the most loyal customers grow approximately twice as fast as the rest of their industry (referenced in complaint handling course marketing)
• +5 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• No LimitationcoreTechnology or IntegrationTechnical development partner for the performerWIZ online training platform. No Limitation is responsible for the technical development and platform maintenance of the proprietary SaaS product that is central to Dialog+'s digital training offerings.
• Absolut KommunikationsupportingStrategic or Co-development PartnerStrategic partner providing courses and practical training in service and communication. Involved in joint development and delivery of training programs to create synergies and added value for clients.
• PeopleteamsupportingStrategic or Co-development PartnerPartner for concept development and delivery of course programs. Contributes with specialized knowledge and experience in connection with development and delivery of services and products.
• Zillion Consulting GroupminorImplementation/ SI/ Consulting PartnerManagement consulting firm focused on business transformation and operational optimization. Partnership enables Dialog+ to address broader operational and transformation challenges alongside its communication training.
• Reklamationshåndtering (Søren Rasmussen)supportingStrategic or Co-development PartnerSpecialist in advice and training in complaint handling. Co-delivers the Reklamationshåndtering course module, combining Dialog+'s communication methodology with Reklamationshåndtering's expertise in turning complaints into customer loyalty.
• Serviceskolen.dkminorStrategic or Co-development PartnerCollaboration partner for the submarine team-building activity (Captain Sonar format) used in the Kommunikation & Samarbejde (Communication & Collaboration) course module.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Boost.ai: Nordic conversational AI platform for automated customer and citizen service. Represents the structural shift toward AI-driven dialogue that could partly substitute for Dialog+'s human-dialogue training, while increasingly partnering with training vendors like Dialog+.

Direct peers

• Cresta: AI-driven real-time coaching and conversation intelligence for customer-service teams. Targets the same operational pain point (consistent communication quality) as Dialog+ and increasingly bundles the training/quality workflow that Dialog+ delivers via performerWIZ.
• Capturi: Speech analytics platform for customer-service dialogues used by Nordic enterprises and public institutions. Comparable to Dialog+'s Servicetjek and performerWIZ analytics, and an existing partner via the joint AI/analytics whitepaper.
• Puzzel: Nordic cloud contact-center and customer-service software provider. Direct competitor in the Danish/Nordic customer-service tooling market and an existing Dialog+ technology partner, offering overlapping capability around contact-center quality, workforce engagement, and CX.
• Cogito: Real-time AI conversation coaching and agent guidance for call centers. Comparable SaaS category targeting the same buyer (contact-center quality leaders) with a software-led approach to improving customer dialogue, complementing Dialog+'s training-led approach.
• Balto: Real-time agent-assist and call-coaching platform for customer-service teams. Competes for the same SaaS budget line — improving agent communication in live customer calls — that Dialog+ pursues via performerWIZ training.

Broad incumbents

• Five9: Cloud contact-center platform with growing investment in AI-driven agent guidance and quality. Comparable buyer (CX/contact-center leaders) and adjacent capability around agent performance, but at much larger scale and as a suite rather than a specialist.
• Genesys: Global customer-experience and contact-center platform with embedded workforce engagement, quality, and learning modules. Competes at the suite level rather than Dialog+'s niche, but routinely displaces smaller specialists via bundled training and quality tooling.
• Calabrio: Workforce engagement management and call-center quality analytics vendor with training-adjacent features. Operates in the same customer-service operations stack as Dialog+ but at significantly larger enterprise scale and with broader analytics scope.
• Zendesk: Global customer-service suite that has expanded into quality assurance, training content, and agent productivity. A broad incumbent offering comparable outcomes (better agent communication) but as part of a much wider portfolio rather than a specialized training product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dialogplus.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dialogplus