Taubertal Festival

What Taubertal Festival does

Taubertal Festival is an annual outdoor music festival organized by KARO Konzert-Agentur Rothenburg GmbH, a private German limited liability company headquartered in Rothenburg ob der Tauber and led by managing director Volker Hirsch. The festival has run continuously since 1996 and is preparing its 30th anniversary edition for August 6-9, 2026, positioning it as an established, heritage mid-sized German music event.

The festival operates a direct-to-consumer ticketing model through its official website (taubertal-festival.de), with a layered pricing architecture: early-bird festival tickets at 149 EUR limited to the first 3,000 buyers, standard 4-day festival tickets at 164 EUR, single-day tickets (camping included for that day), VIP tickets with premium amenities (lounge, tribune view, shuttle, backstage tour, free parking), youth tickets at 50% discount for ages 12-15, and a set of camping add-ons (22 EUR standard camping, 45 EUR motorhome parking, 22 EUR Green Camping Tal, 175 EUR base + 30 EUR per vehicle for Groups Camping). All published prices exclude a 15% advance booking fee, a 2.50 EUR system fee and 7% VAT, and the festival reports that it typically sells out before the event date. On-site revenue is supplemented by merchandise, food and beverage sales, and a Beck's pre-order system, while non-ticket revenue is reinforced by sponsorship deals with Škoda, Beck's, Coca-Cola (CCEP), HAKRO, Voelkel and others.

Customer segments span music enthusiasts aged 16+, families with children aged 7-15 (children under 6 are not permitted), and teenagers aged 12-15 eligible for youth pricing; over 50 performing artists are programmed across multiple stages, mixing German-language acts (SIDO, SDP, Sportfreunde Stiller, Feine Sahne Fischfilet, Kontra K) with international rock and pop acts (Biffy Clyro, Dropkick Murphys, Papa Roach, Yungblud, Nothing But Thieves). Distribution reaches consumers via the festival's owned digital channels (Instagram, Facebook, YouTube, email), regional radio partnerships (bigfm, RockFM, DELUXE Music) and music media partners (VISIONS, DIFFUS, SLAM Zine), while industry integration runs through ESNS, YOUROPE and Emergenza. The underlying technology stack is a conventional festival ticketing and event management platform; no proprietary AI, API or software product is offered, and the company's competitive position rests on its brand, its venue lock-in at Rothenburg ob der Tauber, and its recurring sponsorship and association relationships rather than on technology differentiation.

Name

Taubertal Festival

Legal name

KARO Konzert-Agentur Rothenburg GmbH

Website

https://taubertal-festival.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Taubertal Festival is an annual four-day outdoor music festival held in Rothenburg ob der Tauber, Germany. Organized by KARO Konzert-Agentur Rothenburg GmbH, it sells tickets direct-to-consumer and serves music fans with a mix of German and international headliners across multiple stages.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Music festival events
• Live music entertainment
• Festival ticketing
• Outdoor camping events
• Event organization

Headquarters

HQ city

Rothenburg Ob Der Tauber

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Festival Tickets: The primary revenue stream comes from selling festival tickets at various price points including early bird (149 EUR), standard (164 EUR), day tickets, and VIP tickets. Additional ticket products include youth tickets at 50% discount and motorhome tickets.
2. Camping and Add-on Tickets: Supplementary revenue from camping tickets (22 EUR), motorhome/Wohnmobil tickets (45 EUR), and Green Camping Tal tickets (22 EUR). These are add-on products purchased in addition to festival tickets.
3. Merchandise and On-site Sales: On-site merchandise sales including official festival shirts and band merchandise at a central merchandise stand on the concert grounds. Additional on-site sales include food and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Taubertal Festival is an annual multi-day live music festival held in Rothenburg ob der Tauber, Germany, celebrating its 30th anniversary in 2026. The company sells tickets (early bird, standard, day, VIP, youth) plus add-ons such as camping, motorhome, and group camping passes, alongside on-site merchandise, food and beverage sales, and sponsorship activations.

Product overview

Taubertal Festival is a multi-day outdoor music festival held annually in Rothenburg ob der Tauber, Germany. The festival's product portfolio centers on the core festival event (celebrating its 30th anniversary in 2026) and comprises various ticket types: Festival Tickets for full 4-day access, Day Tickets for single-day attendance, VIP Tickets offering premium amenities including backstage lounge access and shuttle service, Youth Tickets at half price for ages 12-15, Camping Tickets for tent camping on the Berg campsite, Motorhome Tickets for vehicle-based camping, Green Camping Tal Tickets (sold out) for valley camping, and Group Camping packages for large creative group setups. The festival features multiple stages, food and beverage vendors, and camping accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Ticket
• Day Ticket
• VIP Ticket
• Youth Ticket
• Camping Ticket
• Wohnmobil / Motorhome Ticket
• Green Camping Tal Ticket
• Group Camping (Gruppen Camping)

Quantifiable outcome

• Typically sells out before the event date
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ŠkodacoreGTM or Marketing PartnerŠkoda is a sponsor of the Taubertal Festival, featured on the official festival website as a partner.
• Beck'scoreGTM or Marketing PartnerBeck's is a beverage sponsor with a pre-order system available on the festival website.
• VoelkelminorGTM or Marketing PartnerOrganic beverage partner featured as part of the festival's sustainability initiatives.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola European Partners (CCEP) is a beverage partner for the festival.
• bigfmcoreGTM or Marketing Partnerbigfm is presented as a radio partner, helping promote the festival to its listener base in Germany.
• RockFMcoreGTM or Marketing PartnerRockFM is a rock music radio partner providing promotional support for the festival.
• DELUXE MusiccoreGTM or Marketing PartnerDELUXE Music is presented as a media partner for the Taubertal Festival.
• VISIONScoreGTM or Marketing PartnerVISIONS magazine is a media partner, providing editorial coverage and promotion.
• ESNS (Eurosonic Noorderslag)minorStrategic or Co-development PartnerEuropean music festival network partner listed as 'In Zusammenarbeit mit' (In collaboration with).
• YOUROPEminorStrategic or Co-development PartnerYOUROPE is the European Festival Association, listed as a collaboration partner.
• Festival UnitedminorGTM or Marketing PartnerFestival platform partner that lists and promotes the festival to its user base.
• Festival PlanerminorGTM or Marketing PartnerFestival planning platform partner for festival visibility and promotion.
• EmergenzaminorStrategic or Co-development PartnerEmergenza is a festival and artist development network listed as a collaboration partner.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Melt Festival: German electronic/indie festival historically held at Ferropolis near Gräfenhainichen with camping. Comparable mid-scale multi-day ticketed festival format, though with a more electronic-leaning lineup that overlaps with Taubertal's broader music audience.
• Hurricane Festival: Annual multi-day German rock/indie music festival with camping near Scheeßel. Closest direct peer in scale, format, genre mix, and audience overlap with Taubertal Festival's 4-day, multi-stage, camp-out proposition.
• Chiemsee Summer Festival: Bavarian festival held at Lake Chiemsee featuring rock, indie, and hip-hop with camping. Geographic and demographic proximity to Taubertal in southern Germany, and similar mid-scale multi-day format.
• Southside Festival: Sister festival to Hurricane held in southern Germany (Neuhausen ob Eck) with similar multi-day, multi-stage, camping format. Comparable size, demographic, and ticketing structure, and both operate in the German summer festival circuit with rock/indie lineups.
• Open Flair Festival: Multi-day German music festival in Eschwege with camping, combining rock, indie, hip-hop, and family-friendly programming. Similar scale, ticket tiers, and audience mix to Taubertal Festival.
• Deichbrand Festival: Northern German multi-day rock/pop festival at the North Sea coast (Nordholz) with camping. Similar 4-day format, comparable capacity, and directly overlapping lineup genre profile with Taubertal.
• Taubertal-Festival Community (KARO Konzert-Agentur Rothenburg GmbH): The KARO Konzert-Agentur Rothenburg GmbH also runs related music programming; comparable organizers in the German festival space include FKP Scorpio, which operates multiple comparable German festivals (Hurricane, Southside, Deichbrand). FKP Scorpio is the most structurally similar direct peer as a multi-festival operator in the same market segment.
• Highfield Festival: Mid-sized German festival held at Lake Störmthal near Leipzig with camping and a rock/indie/hip-hop lineup. Directly comparable in capacity, ticket tiering, and camp-out experience to Taubertal.

Broad incumbents

• Rock am Ring / Rock im Park: Germany's largest rock festival twin-event organized by Live Nation, with international headliners and much higher capacity. Broad incumbent that defines the upper bound of the same market segment Taubertal serves, with overlap in genre and audience.

Regional players

• Nova Rock Festival: Austrian multi-day rock festival in Nickelsdorf, comparable in scale, format, and genre profile. Operates in a nearby DACH market with a similar 4-day camping festival model, serving overlapping but geographically distinct audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/taubertal_blog
• YouTubeyoutube.com/taubertaltv
• Facebookfacebook.com/taubertalfestival
• LinkedInlinkedin.com/company/taubertal-festival
• Instagraminstagram.com/taubertalfestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taubertal Festival