BecomingX
BecomingX is a London-based professional services and EdTech company combining strategy consulting, leadership development, and a digital education platform serving enterprise clients and students aged 8-18.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What BecomingX does
BecomingX is a London-based private limited company (BecomingX Ventures Limited) founded in 2016 by Paul Gurney (CEO, former Senior Director at Accenture Strategy) and Bear Grylls OBE, operating across professional services, education technology, film production, and charitable initiatives. The company operates a deliberately small senior team (11-50 employees) combining strategy consulting, programme delivery, and people development for global enterprise clients including Accenture, Amazon, Deloitte, Ford, Google, KPMG, and Clifford Chance. Its proprietary X Model framework, built from interviews with high performers and 370+ academic references, underpins leadership development, team building, and organisational transformation work.
The company's technology platform centres on BecomingX Education, a cloud-based digital learning and content delivery platform offering over 200 evidence-informed lessons, assemblies, films, surveys, and virtual experiences for students aged 8-18. The platform supports tiered subscription pricing from free Lite tiers to £2,000/year Premium secondary school subscriptions, with self-serve sign-up and PLG mechanics. BecomingX also operates a film library featuring Presidents, Olympic champions, Nobel laureates, and entrepreneurs, distributed via global airlines and corporate channels. A specialised BecomingX Ukraine platform launched in May 2024, delivered in Ukrainian with Respeecher voice cloning technology, is licensed to DIIA Education, Ukraine's national education programme.
BecomingX generates revenue across four streams: (1) corporate consulting and professional services sold via direct enterprise sales; (2) education platform subscriptions with freemium and tiered annual pricing; (3) home edition subscriptions for parents and homeschoolers; and (4) film content licensing to airlines and other platforms. Distribution channels include direct enterprise engagement, self-serve digital subscription, global airline content licensing, and channel partnerships with DIIA Education. The company maintains the BecomingX Foundation as its charitable arm and has secured the highest B Corp certification score in the UK (third globally) as of 2024.
BecomingX firmographics
Firmographics- Name
- BecomingX
- Legal name
- BecomingX Ventures Limited
- Website
- https://becomingx.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BecomingX is a London-based professional services and EdTech company combining strategy consulting, leadership development, and a digital education platform serving enterprise clients and students aged 8-18.
- Ownership category
- akta.pro rank
BecomingX industry classification
Industry- Product category
- Leadership Development Services
- NAICS
- Professional and Management Development Training (611430), Educational Services (611), Software Publishers (5132)
- SIC
- Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Learning Technology & LMS/LXP Implementation (BPACANAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where BecomingX is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BecomingX business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Corporate Consulting and Professional Services: Strategy, delivery and people development services for global organisations. Helping companies define bold strategies, develop workforce capabilities, and deliver complex programmes.
- Education Platform Subscriptions: Subscription-based digital platform for schools with tiered pricing (Free Lite, £600/year Primary Premium, £2000/year Secondary Premium). Delivers lessons, films, assemblies and surveys for students aged 8-18.
- Home Edition Subscriptions: Subscription products for homeschoolers and parents delivering personal development content for home use.
- Film Content and Licensing: Film series featuring extraordinary people licensed across platforms including global airlines. Content spans sport, business, science, arts and public life.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Primary Lite - Free preview for primary schools (ages 8-11) |
| Subscription | Annual | Primary Premium - Full access for primary schools (ages 8-11) |
| Freemium | Others | Lite - Free preview for secondary/all-through schools (ages 8-18) |
| Subscription | Annual | Premium - Full access for secondary/all-through schools (ages 8-18) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
BecomingX product offering
Product offeringCore offering
BecomingX is a professional services firm combining strategy, delivery, and people development to help global organisations achieve extraordinary outcomes, alongside BecomingX Education, a digital subscription platform delivering personal development lessons, films, surveys, and virtual experiences for students aged 8-18. The company also produces a library of films featuring Presidents, Olympic champions, Nobel laureates and other high performers, and licenses this content to airlines, schools, and corporate clients.
Product overview
BecomingX is a professional services and education technology company operating as a unified portfolio of services and digital platforms. The core offering combines strategy consulting, project delivery, and people development for corporate clients alongside BecomingX Education, a comprehensive digital platform for student personal development (ages 8-18). Key products include: BecomingX Core Services (consulting, expeditions, leadership development, film production); BecomingX Education (digital learning platform with over 200 lessons, films, surveys, and virtual experiences for schools); BecomingX Home Edition (home-schooling variant); BecomingX Ukraine (specialized Ukrainian platform); and BecomingX Films/Cinema (film series featuring extraordinary people). The X Model serves as proprietary intellectual property underpinning all offerings. The ecosystem also includes the BecomingX Foundation for charitable initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- BecomingX Education: Digital platform for schools delivering personal development for students aged 8-18, featuring ready-to-use lessons, films with extraordinary people, and practical tools.
Products and services
- BecomingX Core Services A professional services offering combining strategy consulting, project delivery, people development, leadership programmes, world-record expeditions, film production and global campaigns for corporate clients including Accenture, Deloitte, KPMG, Amazon, Google, Ford and Clifford Chance.
- BecomingX Education Subscription-based digital learning platform for UK and international schools delivering over 200 evidence-informed lessons, assemblies, films, surveys, and virtual experiences for students aged 8-18, presented by Bear Grylls.
- BecomingX Home Edition Subscription-based personal development platform for parents, carers and home educators providing ready-to-use lessons, films, discussions, and activities to lead meaningful learning at home.
- BecomingX Ukraine Free online learning platform launched in May 2024 in Kyiv for Ukrainian adults, educators, parents and students, providing interactive courses in career guidance, digital skills, and personal development in Ukrainian, with films featuring Ukrainian heroes.
- BecomingX Films Film series featuring interviews with Presidents, Olympic champions, astronauts, entrepreneurs, CEOs and Nobel laureates uncovering what it takes to perform at the highest level; content is licensed across platforms including global airlines, schools and corporate clients.
Quantifiable outcome
- 100,000+ young people equipped with skills for the future
- +4 more outcomes
Companies that use BecomingX
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
BecomingX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature5 records
BecomingX partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- ICMM (International Council on Mining and Metals)coreICMM co-organised the World's Deepest Marathon with BecomingX. ICMM represents mining companies committed to safe, fair and sustainable mining practices.
- BolidencoreBoliden hosted the World's Deepest Marathon in their Garpenberg mine in Sweden, providing the venue and operational support for the event 1,120m below sea level.
- AccenturecoreAccenture provided funding, expertise and content for BecomingX Ukraine platform launch. Also a major corporate client for leadership development and workforce transformation programmes.
- AmazoncoreAmazon provided funding, expertise and content for BecomingX Ukraine platform launch. Supporting education initiative as part of UNITED24.
- Ford Motor CompanyflagshipFord is headline sponsor for both the World's Highest Marathon (Ojos del Salado) and World's Deepest Marathon events. Ford vehicles including F-150 trucks, Transit vans, Ranger Raptor, Expedition Tremor and Everest support expedition logistics.
- UNITED24coreBecomingX Ukraine is part of UNITED24's education initiative. Bear Grylls serves as UNITED24 Ambassador. Platform aims to support Ukraine's education and rebuilding efforts.
- DIIA EducationcoreBecomingX Ukraine is being licensed to DIIA Education, Ukraine's national education programme, to help bring the platform to millions of Ukrainians.
- AWSminorAmazon Web Services contributed IT skills training content to BecomingX Ukraine platform.
- BritannicaminorBritannica contributed educational resources to BecomingX Ukraine, providing digital learning content for the platform.
- CENTURYminorCENTURY contributed AI-powered learning content to BecomingX Ukraine for English, maths and science education.
- Da Vinci KidsminorDa Vinci contributed educational TV content and documentaries to BecomingX Ukraine platform.
- Wild at Heart FoundationminorCharity beneficiary of World's Deepest Marathon. Over $500,000 raised for the foundation enabling them to continue making a difference to animals globally.
- BecomingX FoundationminorCharity arm of BecomingX. Over $500,000 raised for the foundation from World's Deepest Marathon to support people and animals across the globe.
- Rory ColemanminorUK's leading ultra-marathon coach who offered training advice to all World's Deepest Marathon participants.
- ITSkills4UminorFree IT skills training programme for Ukrainians contributed to BecomingX Ukraine platform for career development in tech.
- BabbuminorAward-winning early childhood education app contributed to BecomingX Ukraine platform for children up to 5 years old.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
BecomingX competitors and assessment
Company assessmentDirect peers
- Coursera: Online learning platform offering courses from top universities and companies to individuals, enterprises and educational institutions. Comparable to BecomingX Education as a subscription-based digital learning platform serving schools and enterprises with curated content.
- CENTURY Tech: AI-powered learning platform providing personalised English, maths and science instruction in UK schools. Directly comparable as a UK EdTech subscription platform competing for the same secondary school personal development / PSHE budget that BecomingX Education targets.
- Dale Carnegie & Associates: Long-established corporate training and personal development organisation delivering leadership and high-performance programmes to enterprises worldwide. Directly comparable to BecomingX's enterprise leadership development and workforce transformation services.
- FranklinCovey: Global leadership and performance development firm selling enterprise training, content and consulting. Comparable to BecomingX's enterprise practice in both content framework (The 7 Habits vs X Model) and go-to-market (enterprise field sales to leadership teams).
- Center for Creative Leadership: Research-driven leadership development organisation offering programmes, assessments and coaching to global enterprises. Comparable to BecomingX's evidence-based leadership practice with similar academic framework (X Model vs CCL's leadership research).
Broad incumbents
- Korn Ferry: Global organisational consulting firm with significant leadership development and talent practice. Comparable as a broader incumbent offering overlapping leadership development, executive coaching, and workforce transformation services to enterprise clients.
- McKinsey & Company: Global management consulting firm with a deep organisational practice advising Fortune 500 clients on strategy and transformation. Comparable to BecomingX Core Services as a broader incumbent strategy and people development consultancy serving similar enterprise buyers.
- LinkedIn Learning: Enterprise-focused video learning platform owned by Microsoft, integrated into LinkedIn's professional network. Comparable as a broader incumbent in the corporate L&D and skills development space, with similar enterprise sales motion.
Emerging players
- TED-Ed: TED's educational content platform producing animated lessons and short videos featuring experts and thought leaders. Comparable to BecomingX Cinema as a premium video content library used in schools and educational contexts, though distributed free rather than via subscription.
- MasterClass: Subscription platform featuring video lessons from world-class practitioners across disciplines. Comparable to BecomingX Films/Cinema as a creator-led premium video learning platform, though MasterClass is consumer-direct rather than school/enterprise focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BecomingX social profiles
Digital presenceBecomingX compliance and trust
Trust signalCompliance1 record
BecomingX financial estimates
Financial estimateRevenue estimate
Valuation estimate
BecomingX leadership team
Management profileNumber of profiles
Profiles5 records
BecomingX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BecomingX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BecomingX
What does BecomingX do?
BecomingX is a professional services firm combining strategy, delivery, and people development to help global organisations achieve extraordinary outcomes, alongside BecomingX Education, a digital subscription platform delivering personal development lessons, films, surveys, and virtual experiences for students aged 8-18. The company also produces a library of films featuring Presidents, Olympic champions, Nobel laureates and other high performers, and licenses this content to airlines, schools, and corporate clients.
Is BecomingX a public or private company?
BecomingX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BecomingX founded?
BecomingX was founded in 2016. It employs 11 to 50 people.
Where is BecomingX based?
BecomingX is headquartered in London, United Kingdom, in the Europe region.
How does BecomingX make money?
Four revenue lines are on record. Corporate Consulting and Professional Services are the primary driver. The others are education Platform Subscriptions, home Edition Subscriptions and film Content and Licensing.
Who are BecomingX's main competitors?
Direct peers on record are Coursera, CENTURY Tech, Dale Carnegie & Associates, FranklinCovey and Center for Creative Leadership. Broad incumbents are Korn Ferry, McKinsey & Company and LinkedIn Learning. Emerging players are TED-Ed and MasterClass.
Does BecomingX have an API?
No public API is recorded for BecomingX.
What industry is BecomingX in?
BecomingX's product category is Leadership Development Services. Its primary akta.pro industry code is EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.