Scout Counseling

What Scout Counseling does

Scout Counseling, PLLC is an independently owned, board-certified counseling and therapy practice headquartered in Chattanooga, Tennessee. Founded in 2016 by Dr. Tyler Rogers, the practice was originally launched in Memphis and relocated to Chattanooga in 2017. It operates a single physical office in the historic Flatiron Building in downtown Chattanooga and delivers all services in-person with no virtual offering. The clinical team comprises licensed clinicians alongside provisionally licensed residents enrolled in a structured three-year Residency Program, with headcount in the 1-10 employee range.

The practice offers individual, couples/marriage, premarital, grief, trauma, and family counseling, plus child and adolescent play therapy for ages 3-12. Therapeutic modalities are evidence-based and include the Gottman Method (Level 1 and Level 2 trained clinicians), Internal Family Systems (IFS), EMDR, Brainspotting, CBT, DBT, and play therapy. Adjacent professional services include organizational consulting for churches, businesses, and nonprofits; clinical supervision for LMFT and LPC licensure candidates (led by an AAMFT Approved Supervisor); clinical and practice consulting; and fee-based speaking engagements and workshops (Gottman, PREPARE/ENRICH, Bringing Baby Home).

Revenue is generated through fee-for-service clinical sessions at published cash-pay rates ($125-$175 per session for licensed clinicians; $60-$125 sliding scale for residents; $650 preset premarital program), plus professional services fees for consulting, supervision, and speaking. The business operates on a direct-to-consumer model with no insurance billing — clients pay out of pocket and receive a superbill for reimbursement — and is bootstrapped with no external funding, no parent company, and no institutional backing beyond Dr. Rogers' academic appointment at Richmont Graduate University.

Name

Scout Counseling

Legal name

Scout Counseling, PLLC

Website

https://scoutcounseling.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Scout Counseling, PLLC is a Chattanooga-based, independently owned group counseling practice delivering in-person individual, couples, family, and trauma therapy using evidence-based modalities, alongside a three-year residency program for pre-licensed clinicians and professional consulting services.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDACAFAO

Mental Health & Infant/Early Childhood Consultation (0–5)

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

SECONDARYHSAAAIAF

Behavioral Support & Positive Behavior Intervention Childcare

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

SECONDARYEDACALAC

Home Visiting & Parent Coaching Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Mental health counseling
• Couples therapy services
• Trauma counseling therapy
• Child play therapy
• Premarital counseling assessment

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Counseling Sessions: 50-minute individual therapy sessions provided by licensed clinicians and resident counselors. Fees vary by clinician experience level and include sliding scale options for residents.
2. Couples Counseling Sessions: 75-minute couples and relationship counseling sessions. Longer session format allows for deeper exploration of relationship dynamics and Gottman Method interventions.
3. Premarital Counseling Program: 7-8 session premarital process using PREPARE/ENRICH assessment. Preset fee of $650 covers evaluation and skills training. Completion may qualify couples for marriage license discounts.
4. Organizational and Clinical Consulting: Consulting services for businesses, churches, and nonprofits. Includes organizational health consulting, clinical consulting for clinicians, and practice consulting for counseling practices.
5. Clinical Supervision: Supervision services meeting Tennessee LMFT and LPC licensure requirements. AAMFT Approved Supervisor and Approved Clinical Supervisor credentials. Individual and group supervision options available.
6. Speaking and Workshops: Speaking engagements on topics including marital enrichment, family wellness, trauma, mental health. Workshops offered including Gottman Art and Science of Love, PREPARE/ENRICH facilitator training, and Bringing Baby Home.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Scout Counseling is a private group counseling practice that delivers in-person individual, couples, family, and child play therapy from its Chattanooga, Tennessee office. The practice also provides premarital counseling using the PREPARE/ENRICH assessment, organizational health consulting for churches and nonprofits, clinical supervision for licensure candidates, and a three-year residency program for provisionally licensed clinicians.

Product overview

Scout Counseling is a counseling practice offering individual, couples, and family therapy services. The core offerings include General Counseling, Grief Counseling, Trauma Counseling, Couples/Marriage Counseling, Premarital Counseling, and Child/Adolescent Play Therapy. Professional services include Organizational Health Consulting, Clinical Consulting, Practice Consulting, Clinical Supervision, and Speaking/Workshops. Additionally, the practice operates a three-year Residency Program for pre-licensed clinicians. All services are delivered in-person at their Chattanooga, TN office with no virtual sessions offered.

Differentiator

Problem solved

Functional benefit

Products and services

• General Counseling Individual counseling addressing anxiety, stress, depression, relational conflict, compulsive behavior, career indecision, chronic health issues, and life transitions, using evidence-based approaches including CBT, DBT, mindfulness, and relaxation techniques. For adults in the Chattanooga area.
• Grief Counseling Specialized counseling for processing loss through death, divorce, natural disasters, illness, or life transitions, incorporating the stages and tasks of grief, empathic listening, and emotional exploration. For individuals experiencing grief in the Chattanooga area.
• Trauma Counseling Trauma-informed therapy using evidence-based modalities including Internal Family Systems (IFS), Brainspotting, EMDR, Cognitive Processing Therapy (CPT), and somatic therapy approaches. For individuals processing traumatic experiences.
• Couples and Marriage Counseling Couples counseling addressing communication breakdowns, conflict, betrayal, intimacy struggles, and life transitions, using the Gottman Method, Emotion-Focused Therapy (EFT), and Pragmatic-Experiential Therapy for Couples (PET-C). Includes Discernment Counseling for couples considering divorce. For couples at any relationship stage.
• Premarital Counseling Structured 7-8 session premarital program using the PREPARE/ENRICH assessment to help couples evaluate communication, conflict resolution, expectations, finances, roles, parenting, family dynamics, and spirituality before marriage. Preset fee of $650; completion may qualify couples for marriage license discounts.
• Child and Adolescent Play Therapy Evidence-based play therapy for children ages 3-12 using toys, art supplies, and games as the child's language to process emotions, build coping skills, and address social difficulties, bullying, neurodivergence, and trauma. Provided by a Registered Play Therapist (RPT).
• Organizational Health Consulting Consulting services for churches, corporations, and nonprofits to improve organizational health, communication, productivity, and performance through assessments and tailored recommendations. Engagements begin with an initial stakeholder meeting followed by a tailored proposal.
• Clinical Consulting Guidance and mentorship for clinicians navigating complex cases, ethical dilemmas, and professional development, providing feedback and support for solo practitioners.
• Practice Consulting Consulting for counselors starting or managing clinical practices, covering fee setting, legal compliance, operations, marketing, and clinical guidance.
• Clinical Supervision Individual and group clinical supervision for LMFT and LPC licensure candidates in Tennessee, provided by AAMFT Approved Supervisor Dr. Tyler Rogers. Available in individual and group formats.
• Speaking and Workshops Speaking engagements and workshops on topics including marital enrichment, family wellness, communication skills, grief, trauma, and mental health for churches, organizations, and community groups. Workshops include Gottman Art and Science of Love, PREPARE/ENRICH facilitator training, and Bringing Baby Home.
• Residency Program Three-year post-graduate residency program for provisionally licensed mental health professionals seeking LMFT or LPC licensure, offering supervision, professional development, mentorship, and training in private practice settings. Residents build a caseload of 20+ clinical hours per week.

Quantifiable outcome

• Initial appointments available within 1-2 weeks with no waiting lists
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• LifeStance Health: Public, large-scale outpatient mental health platform operating hundreds of clinics across the U.S. Provides individual, couples, family, and child therapy and psychiatry services, overlapping with Scout's service mix but at vastly greater scale and with insurance-driven economics.
• BetterHelp: Largest consumer telehealth counseling platform, offering individual, couples, and teen therapy via subscription. Comparable in therapy category and cash-pay client base, but competes purely on virtual delivery versus Scout's in-person model.
• Talkspace: National telehealth mental health platform offering therapy and psychiatry via subscription. Overlaps with Scout's core service categories (individual, couples, family) but competes via virtual delivery rather than in-person group practice.

Direct peers

• Ellie Mental Health: Franchise-based multi-clinician mental health group practice operating across multiple U.S. states. Directly comparable to Scout in offering individual, couples, family, and child therapy through a group-practice model with shared brand and operational infrastructure.
• Thriveworks: Large multi-clinician group counseling practice offering therapy and psychiatry across many U.S. markets. Comparable to Scout in service mix (individual, couples, family, child) and group-practice delivery model, though at significantly greater scale and with insurance acceptance.
• Refresh Mental Health: Private-equity-backed network of outpatient mental health practices offering therapy and psychiatry. Comparable as a multi-clinician group practice model serving similar client segments as Scout.

Others

• Alma: Network and insurance-billing platform for independent mental health providers. Comparable to Scout as an ecosystem enabler for therapists, though via an insurance-accepting model that contrasts with Scout's cash-pay approach.
• Headway: Platform that helps independent therapists accept insurance by handling credentialing, billing, and network contracting. Directly relevant as an alternative operating model to Scout's cash-pay, no-insurance stance, and influences the competitive landscape Scout operates in.

Emerging players

• Brightside Health: Telehealth mental health provider combining therapy and medication management. Overlaps with Scout's therapy offerings and targets similar anxiety/depression segments, but via a tech-enabled virtual model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ScoutCounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scout Counseling