HowDo
HowDo is a Berlin-based enterprise AI platform that connects AI models, data, teams, and operations into one secure environment, producing finished business documents without requiring prompt engineering. It sells subscriptions and implementation services to medium and large organizations.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What HowDo does
HowDo is a privately held, Berlin-based company that operates an enterprise AI platform designed to connect AI models, proprietary data, teams, and operational workflows in a single secure environment. The platform is organized around three capabilities — Execute, which produces finished work such as sales proposals, product specifications, and renewal briefs in company templates without requiring prompt engineering; Scale, which enables organizations to build reusable AI tasks that others can run; and Budget, which routes each task to the most cost-appropriate model automatically. The core technology is an orchestration layer over third-party AI models rather than proprietary foundation models, with a proprietary AI Routing Engine, template-based output system, secure data connectivity, and a reusable AI IP framework as distinguishing features.
The company sells through a hybrid model combining annual or recurring platform subscriptions with a three-phase professional services engagement covering Process encoding, Data alignment, and AI IP creation (tools, evals, skills, prompts, RAG, and models). Services are designed to scale up or down with full ownership transfer to the client. Target customers are medium-to-large enterprises seeking standardized AI outputs and operational automation, with a secondary segment of operations-focused organizations looking to encode and automate existing processes. Pricing is quote-based and not publicly disclosed, and distribution combines a self-serve web application with consultative enterprise sales.
HowDo is led by operators and executives with prior tenure at Amazon, PayPal, Visa, and Target, claiming twenty years of production AI experience and prior responsibility for products serving 150M+ customers and P&Ls exceeding $1B. The company has 1-10 employees, a single early-stage funding event from October 2012 with Horizons Ventures and Wellington Partners, no disclosed paying customers, and no public revenue figures. Note: firmographic metadata describes HowDo as a sound and picture chapter for DIY skills, which contradicts the detailed product, technology, and website data describing an enterprise AI platform; the AI platform narrative is used here as the primary, most specific source.
HowDo firmographics
Firmographics- Name
- HowDo
- Legal name
- HowDo
- Website
- https://how.do
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HowDo is a Berlin-based enterprise AI platform that connects AI models, data, teams, and operations into one secure environment, producing finished business documents without requiring prompt engineering. It sells subscriptions and implementation services to medium and large organizations.
- Ownership category
- akta.pro rank
HowDo industry classification
Industry- Product category
- Enterprise AI Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where HowDo is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
HowDo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- AI Platform/SaaS Subscription: Annual or recurring subscription access to the HowDo AI platform that connects AIs, data, teams, and operations. Pricing tied to usage and performance optimization across different AI models.
- Professional Services: Implementation and consulting services for Process mapping and encoding, Data alignment and organization, and creation of proprietary AI IP including tools, evals, skills, prompts, and RAG systems. Services are scalable up or down with full ownership transfer to client.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
HowDo product offering
Product offeringCore offering
HowDo sells a unified AI platform that connects AIs, data, teams, and operations in one secure environment. The platform deploys AI that produces finished business work — such as sales proposals, product specs, and renewal briefs — in the customer's own templates and standards, with humans reviewing and approving outputs. It also offers professional services covering process encoding, data alignment, and the creation of proprietary AI IP (tools, evals, skills, prompts, RAG, and models) for enterprise customers.
Product overview
HowDo is a single, unified AI platform that connects AIs, data, teams, and operations. The core HowDo Platform serves as the central offering, enabling organizations to deploy AI built for their specific needs (Execute capability), build reusable AI IP that scales across the organization (Scale capability), and optimize performance by routing tasks to the best model for each job (Budget capability). The company also offers professional services covering Process encoding, Data alignment, and AI IP creation (tools, evals, skills, prompts, RAG, and models), which are designed to help organizations build their AI foundation before taking full ownership of the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- HowDo Platform A unified AI platform that connects AIs, data, teams, and operations in one secure environment for medium-to-large enterprises. It produces finished business work (sales proposals, product specs, renewal briefs) in the customer's templates and standards with human review and approval, encodes tasks into reusable AI IP that scales across the organization, and routes each task to the optimal AI model for cost and performance.
- HowDo Professional Services Implementation and consulting services that help enterprise customers build their AI foundation: process encoding, data alignment, and AI IP creation (tools, evals, skills, prompts, RAG systems, and models). Designed for organizations that want to accelerate and automate operations with hands-on guidance from HowDo's operators before taking full ownership.
Companies that use HowDo
Customer profileSegments2 records
Ideal customer profiles2 records
HowDo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
HowDo partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
HowDo competitors and assessment
Company assessmentDirect peers
- Writer: Writer is an enterprise generative AI platform with brand-controlled templates, agentic workflows, and multi-model routing — directly comparable to HowDo's template-based outputs, reusable AI IP, and intelligent model routing.
- Moveworks: Moveworks builds enterprise AI agents that automate work across functions using LLMs and reusable automation templates — closely comparable to HowDo's process-encoding and reusable AI IP capabilities, with a stronger IT-service legacy.
- Glean Technologies: Glean is an enterprise AI knowledge and agent platform that connects AI to company data with templates and reusable workflows, mirroring HowDo's secure data connectivity and reusable AI IP proposition.
Emerging players
- CrewAI: CrewAI provides a multi-agent orchestration framework for enterprise workflows, comparable in its emphasis on routing tasks across AI components and producing reusable, repeatable AI processes — HowDo's core scale capability.
- LangChain: LangChain provides infrastructure for building production AI applications with multi-model orchestration, RAG, and reusable components, addressing a developer persona adjacent to HowDo's enterprise enablement positioning.
- Relevance AI: Relevance AI offers a platform for building enterprise AI agents and automations with template-based outputs and reusable workflows — an emerging player with positioning similar to HowDo's Execute/Scale/Budget narrative.
- Adept AI: Adept builds AI agents that orchestrate tools and data to complete multi-step business tasks, overlapping with HowDo's process-encoding and AI IP creation focus on workflow automation.
- Dust: Dust is an AI agents platform for enterprise teams that connects to internal data and produces finished outputs in templates — a closer-fit emerging peer to HowDo's secure connectivity + model-routing + template-output stack.
Broad incumbents
- Salesforce Agentforce / Einstein: Salesforce Agentforce and Einstein offer an enterprise AI platform with multi-model orchestration, templates, and reusable AI IP inside the CRM and adjacent workflows — a direct competitive incumbent to HowDo's enterprise platform play.
- Microsoft Copilot Studio: Microsoft Copilot Studio is the broad incumbent for building AI apps and agents inside the Microsoft 365 productivity stack, bundling connectors, templates, and orchestration capabilities that compete head-on with HowDo's enterprise AI platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
HowDo social profiles
Digital presenceHowDo financial estimates
Financial estimateRevenue estimate
Valuation estimate
HowDo leadership team
Management profileNumber of profiles
HowDo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HowDo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HowDo
What does HowDo do?
HowDo sells a unified AI platform that connects AIs, data, teams, and operations in one secure environment. The platform deploys AI that produces finished business work — such as sales proposals, product specs, and renewal briefs — in the customer's own templates and standards, with humans reviewing and approving outputs. It also offers professional services covering process encoding, data alignment, and the creation of proprietary AI IP (tools, evals, skills, prompts, RAG, and models) for enterprise customers.
Is HowDo a public or private company?
HowDo is a private company. It is classified as venture growth investor backed and is currently operating.
When was HowDo founded?
HowDo was founded in 2012. It employs 1 to 10 people.
Where is HowDo based?
HowDo is headquartered in Berlin, Germany, in the Europe region.
How does HowDo make money?
Two revenue lines are on record. AI Platform/SaaS Subscription is the primary driver. The others are professional Services.
Who are HowDo's main competitors?
Direct peers on record are Writer, Moveworks and Glean Technologies. Emerging players are CrewAI, LangChain, Relevance AI, Adept AI and Dust. Broad incumbents are Salesforce Agentforce / Einstein and Microsoft Copilot Studio.
Does HowDo have an API?
No public API is recorded for HowDo.
What industry is HowDo in?
HowDo's product category is Enterprise AI Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 513210 and its SIC code is 7372.