Cluetivity
- Company typePrivate
- Founded2010
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Cluetivity firmographics
Firmographics- Name
- Cluetivity
- Legal name
- Life Action Games GmbH
- Website
- https://cluetivity.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cluetivity industry classification
Industry- Product category
- Location-Based AR Gaming Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)
Keywords
Where Cluetivity is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Cluetivity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- City License (Flat-rate Licensing): Annual or monthly licensing fee for commercial use. Partners receive unlimited game events, ready-to-play games, area protection, product training, marketing materials, and premium support. The license allows partners to commercially resell game events at their location.
- EDU License: Annual license for non-commercial educational use, targeting universities, libraries, schools and organizations.
- Custom Game Development: One-time development fee plus annual license for bespoke games created specifically for a partner's brand, location, and story.
- Hardware and ActionPack Sales: Optional sale of pre-configured iPads, SIM cards, and physical game kits (ActionPack) as part of turnkey packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small City License (0-50,000 residents) |
| Subscription | Monthly | Medium City License (50,000-300,000 residents) |
| Subscription | Monthly | Large City License (300,000+ residents) |
| Subscription | Annual | EDU License (Non-commercial educational use) |
| One time/ perpetual license | Multi-year contract | Custom Game Development |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Cluetivity product offering
Product offeringCore offering
Cluetivity is a location-based augmented reality (AR) gaming platform that combines GPS navigation, mobile iPad-based gameplay, story-driven missions, and AR interactions to deliver outdoor, indoor, and mobile escape game experiences. The company licenses a flat-rate software platform with ready-to-play themed games (Treasure Hunters, Magic Portal, Operation Mindfall, Blackout, Bachelor Royale, Christmas Adventures) plus a browser-based editor and real-time operator dashboard to commercial partners across leisure, tourism, events, and education.
Product overview
Cluetivity is a location-based augmented reality gaming platform operated by Life Action Games GmbH. The platform consists of a core software platform (accessed via iPad apps) paired with a browser-based editor for customization and a real-time operator dashboard for game management. The product portfolio includes six ready-to-play themed games — Treasure Hunters (pirate), Magic Portal (fantasy), Operation Mindfall (spy, available in outdoor/indoor/remote variants), Blackout (thriller/hacking), Bachelor Royale (bachelor party), and Christmas Adventures (holiday) — plus a custom game development service for bespoke branded experiences. Partners access the platform via a City License (commercial, tiered by city size) or an EDU License (educational/non-profit). Optional ActionPack physical props and multilingual support (16+ languages) round out the offering. The platform scales from 2 to 2,000+ simultaneous players per event.
Differentiator
Problem solved
Functional benefit
Products and services
- Cluetivity Platform A location-based augmented reality gaming platform enabling outdoor, indoor, and mobile escape games. Partners receive a flat-rate license to operate ready-to-play or customized games at their location using iPads, with a browser-based editor, real-time operator dashboard, multilingual support (16+ languages), and scalable capacity from small groups to 2,000+ participants.
- Treasure Hunters
Quantifiable outcome
- Partners typically earn between €30,000 and €300,000 per year with Cluetivity
- +2 more outcomes
Companies that use Cluetivity
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles7 records
Cluetivity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Cluetivity partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Cluetivity competitors and assessment
Company assessmentEmerging players
- Scavify: Scavify is a digital scavenger hunt platform for team building, onboarding, and events, offering mobile-based challenges and a leaderboard system. It targets similar corporate and event-agency customers as Cluetivity, with an emerging focus on remote/hybrid workforce engagement.
Direct peers
- GooseChase: GooseChase is a SaaS scavenger hunt and team-building platform used by corporations, schools, and event organizers to run mobile-based interactive games. It is the most direct competitor to Cluetivity, targeting the same teambuilding, education, and event customer segments with a similar mission-and-challenge gameplay model.
- Urban Adventure Quest: Urban Adventure Quest offers self-guided interactive city tours that combine sightseeing with scavenger-hunt style challenges. It is a direct competitor in the tourism and city-tour operator customer segment that Cluetivity addresses with its treasure-hunt and city-mission games.
- CityHunt: CityHunt designs and runs custom team-building scavenger hunts in cities across the United States for corporate groups. It directly overlaps with Cluetivity's team-building and event use cases, particularly for organizations looking for tech-enabled group experiences.
- Let's Roam: Let's Roam operates scavenger hunt adventures in cities worldwide, serving corporate team building, bachelor/bachelorette parties, and tourism. It directly parallels Cluetivity's bachelor party and team building offerings, with a similar customer base of event organizers and tour operators.
- Strayboots: Strayboots provides self-guided, GPS-based scavenger hunts and team-building activities for corporate groups in dozens of US and international cities. It competes with Cluetivity in the same corporate teambuilding and event segment with a comparable outdoor-mission product.
- Actionbound: Actionbound is an interactive scavenger hunt and location-based game app widely used for education, team building, and tourism. It competes directly with Cluetivity in the GPS-mission, AR-adjacent outdoor game category with a self-service model that undercuts Cluetivity on price.
- Questo: Questo is a city exploration and outdoor escape game platform offering self-guided walking tours enhanced with puzzles and stories across dozens of cities. It overlaps with Cluetivity's tourism/DMO and city-tour operator use cases, particularly for treasure-hunt and city-adventure experiences.
- Geoteaming: Geoteaming specializes in GPS-based team building events and outdoor adventures for corporate groups, offering a library of mission-style outdoor games. It is a direct peer in the corporate teambuilding and event-agency customer segment that Cluetivity serves.
- Surprize: Surprize is a location-based mobile game platform used for team building, events, and tourism, with AR and GPS-based challenges similar to Cluetivity. It targets the same B2B2C channel of event agencies and corporate event organizers in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cluetivity social profiles
Digital presenceCluetivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cluetivity leadership team
Management profileNumber of profiles
Cluetivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cluetivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cluetivity
What does Cluetivity do?
Cluetivity is a location-based augmented reality (AR) gaming platform that combines GPS navigation, mobile iPad-based gameplay, story-driven missions, and AR interactions to deliver outdoor, indoor, and mobile escape game experiences. The company licenses a flat-rate software platform with ready-to-play themed games (Treasure Hunters, Magic Portal, Operation Mindfall, Blackout, Bachelor Royale, Christmas Adventures) plus a browser-based editor and real-time operator dashboard to commercial partners across leisure, tourism, events, and education.
Is Cluetivity a public or private company?
Cluetivity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cluetivity founded?
Cluetivity was founded in 2010. It employs 11 to 50 people.
Where is Cluetivity based?
Cluetivity is headquartered in Berlin, Germany, in the Europe region.
How does Cluetivity make money?
Four revenue lines are on record. City License (Flat-rate Licensing) is the primary driver. The others are EDU License, custom Game Development and hardware and ActionPack Sales.
Who are Cluetivity's main competitors?
Scavify is listed as an emerging player. Direct peers are GooseChase, Urban Adventure Quest, CityHunt, Let's Roam, Strayboots, Actionbound, Questo, Geoteaming and Surprize.
Does Cluetivity have an API?
No public API is recorded for Cluetivity.
What industry is Cluetivity in?
Cluetivity's product category is Location-Based AR Gaming Platform. Its primary akta.pro industry code is THACAFAB, Meeting & Event Program Technology (Registration, Apps, Badging). Its NAICS code is 711320 and its SIC code is 7900.