Swish Live

What Swish Live does

Swish Live is a French sports-technology company that operates a mobile-first live-streaming platform purpose-built for amateur and semi-professional sports clubs. Founded in 2017 and headquartered in Toulouse, the platform enables clubs to broadcast matches with real-time sport-specific scoreboard overlays, multi-platform RTMP distribution, and integrated highlight capture — capabilities that historically required professional broadcasting equipment. The product supports 30+ sports and serves approximately 5,000 claimed user clubs, generating roughly 1,000 live streams per weekend and 10,000 hours of live content per month.

The company operates two core products. The Swish Live mobile app (iOS 13+ and Android 8+) allows smartphone-based broadcasting with features including Time Capsule (recording 20 seconds before and 10 seconds after a user-triggered highlight), Remote Command (controlling score overlays from a second device), Multi-camera Beta, Live Replay, Montage Studio for highlight compilation, and sponsor logo carousels. The Camera/Laptop version (Mac M1 plus a hardware bundle of Sony camera, Camlink Elgato, and Manfrotto tripod) addresses sports requiring optical zoom with professional-grade output. The streaming stack uses RTMP protocol with native integrations to YouTube, Facebook, Twitch, and Vimeo, plus Restream.io for simultaneous multi-platform distribution. There is no public API, SDK, or MCP server, and no disclosed AI/ML capabilities.

Swish Live employs a freemium, product-led growth model with four subscription tiers: Free (€0), Basic (€30/month or €249/year), Pro (€69/month or €499/year), and Camera (€200/month, hardware-inclusive). Revenue is augmented by an Ambassador referral program that pays commissions (€50 for Pro, €100 for Camera referrals) and refunds annual subscriptions after three successful referrals. Distribution is global via app stores with a primary customer base in French-speaking markets and selective European reach (Italy, Switzerland, the Netherlands). The company has 1-10 employees, no disclosed venture funding, and no M&A history. The platform is positioned as a lower-cost, smartphone-first alternative to premium competitors such as Veo.

Name

Swish Live

Legal name

Swish Live

Website

https://swishlive.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Swish Live is a French mobile-first live-streaming platform for amateur and semi-professional sports clubs, offering real-time scoreboard overlays for 30+ sports, multi-platform RTMP streaming, and a hardware-plus-software Camera tier. It serves 5,000 claimed user clubs via freemium subscriptions priced €0–€200 per month.

Ownership category

akta.pro rank

Product category

Live Sports Streaming Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

Keywords

• Live sports streaming
• Scoreboard overlay software
• Sports broadcast platform
• Mobile sports broadcasting
• RTMP streaming app

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Mobile App Subscriptions (Free/Freemium): Free tier with basic HD streaming to any platform of choice, with scoreboard feature blocked. Serves as a top-of-funnel acquisition tool. Paid upgrades unlock advanced features. Revenue from conversion of free users to paid plans.
2. Pro Subscription: Monthly or annual subscription unlocking simultaneous multi-match streaming, Time Capsule highlight recording, and white-label branding (no Swish Live logo). Supports upsell from Free and Basic tiers.
3. Basic Subscription: Monthly or annual subscription including sport-specific scoreboards, partner logo promotion, highlight capture, and team logos. Entry-level paid tier targeting individual clubs and amateur teams.
4. Camera/Laptop Version (Hardware + Software Bundle): Monthly subscription (EUR 200/month) bundled with hardware (MacBook M1, Sony camera, Camlink, tripod, adapters) and software license. The Camera plan includes the full equipment and Swish Live software license for the first year.
5. Ambassador/Referral Program: Commission earned by ambassadors who refer new clubs to Swish Live. Ambassadors receive Amazon gift cards, prepaid Visa cards, or discounts on their own subscriptions. Clubs referred via ambassadors generate bonus commissions (EUR 100 for Camera, EUR 50 for Pro). After 3 referred clubs, the ambassador's annual subscription is refunded.
6. Sponsor/Monetization Services (Indirect): While not a direct revenue stream, Swish Live helps clubs monetize through sponsor logo display, which can generate approximately EUR 300/month for clubs with 2-3 partners. This indirect revenue supports customer retention and upsell to paid tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Swish Live provides a mobile and desktop application that enables sports clubs to live stream their matches directly from smartphones or cameras, with real-time sport-specific scoreboard overlays for 30+ sports, highlight capture, multi-platform streaming (YouTube, Facebook, Twitch, Vimeo), and sponsor monetization tools. The platform operates on a freemium subscription model and serves amateur clubs, semi-professional teams, leagues, and national federations.

Product overview

Swish Live is a sports livestreaming platform consisting of two core products: the Swish Live Mobile App (available for iOS 13+ and Android 8+) and the Swish Live Camera Version (desktop software for MacBook M1). The mobile app enables clubs to broadcast directly from smartphones with real-time scoreboard overlays and highlight capture, while the desktop version targets sports requiring professional optical zoom via HDMI camera connectivity. The platform operates on a tiered subscription model: Free (basic streaming with Swish branding), Basic (€30/month with scoreboard features), Pro (€69/month with multi-stream and white-label), and Camera (€200/month with complete hardware bundle). Key features include Time Capsule for highlight capture, Remote Command for distant operation, Multi-camera beta, RTMP streaming for multi-platform distribution, Live Replay for instant replay functionality, and Montage Studio for post-production highlight compilations. The ecosystem is complemented by an Ambassador referral program.

Differentiator

Problem solved

Functional benefit

Products and services

• Swish Live Mobile App Mobile application for iOS 13+ and Android 8+ that enables sports clubs to broadcast matches live from smartphones, with real-time scoreboard overlays for 30+ sports, Time Capsule highlight capture, remote command functionality, and multi-platform streaming to Facebook, YouTube, Twitch, and Vimeo via RTMP.
• Swish Live Camera Version (Desktop) Desktop software version for MacBook M1 designed for sports requiring optical zoom. Connects via HDMI to professional cameras (e.g., Sony with x40 optical zoom) using Camlink Elgato. Offered as a complete hardware + software bundle at EUR 200/month, targeting sports such as hockey and rugby that require professional-grade broadcast quality.

Quantifiable outcome

• Clubs generate approximately EUR 300/month with 2-3 partners for live streams reaching ~500 viewers, enabling subscription cost recovery and profit generation
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RTMP / Streaming Platforms (YouTube, Facebook, Twitch, Vimeo)coreTechnology or IntegrationSwish Live integrates with major streaming platforms via RTMP protocol, enabling users to broadcast simultaneously to YouTube, Facebook, Twitch, Vimeo, and custom destinations. This integration is a core feature of the product, allowing clubs and leagues to reach audiences on their preferred platforms.
• Restream.iocoreTechnology or IntegrationSwish Live integrates with Restream.io to enable simultaneous multi-platform streaming, allowing users to broadcast to multiple destinations at once. This expands the reach of live sports broadcasts beyond single-platform limitations.
• SporTech (SportTech France)minorGTM or Marketing PartnerSwish Live appears in connection with SporTech (French SportTech ecosystem), as evidenced by a SporTech banner on their website. May represent a broader SportTech community affiliation or event partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• OBS Project: OBS (Open Broadcaster Software) is a free, open-source broadcasting tool referenced in Swish Live's own blog as a complementary/alternative streaming solution. It represents the free baseline against which Swish Live must justify its sport-specific value.
• Restream.io: Restream.io is a multi-platform streaming aggregator that Swish Live integrates with for simultaneous distribution to YouTube, Facebook, Twitch, and Vimeo. It is an enabling technology partner rather than a direct competitor, but addresses overlapping use cases for multi-platform streaming.

Direct peers

• Hudl: Hudl is a sports video analysis and live-streaming platform used by amateur clubs, high schools, and colleges. It serves the same amateur/semi-pro sports club customer with broadcast and highlight tooling, making it a direct competitor in core use cases (streaming + highlight capture).
• StreamShark: StreamShark is a live-streaming platform focused on sports, events, and enterprise use cases with multi-destination RTMP distribution. It competes with Swish Live's professional streaming and RTMP-to-multiple-platforms capability, particularly for league and federation accounts.
• StreamYard: StreamYard is a browser-based live-streaming studio that broadcasts to multiple platforms simultaneously. While not sport-specific, it competes for the same general-purpose live-streaming use cases that sit adjacent to Swish Live's scoreboard overlay.
• Pixellot: Pixellot offers AI-automated sports broadcasting cameras and a streaming platform for clubs, schools, and federations. Comparable to Swish Live's Camera bundle and live-streaming value proposition but with an AI-camera-led approach rather than smartphone-first.
• Dacast: Dacast is a professional live and on-demand video streaming platform with multi-platform distribution. Comparable to Swish Live's paid tiers for clubs seeking centralized, white-label sports streaming infrastructure.
• Veo Technologies: Veo provides AI-automated sports cameras and a streaming platform for amateur and semi-professional clubs. It is the most directly comparable competitor in the same target segment, with significantly more venture capital and a hardware-led approach that Swish Live itself positions against.

Broad incumbents

• Vimeo Livestream: Vimeo Livestream offers enterprise-grade live event broadcasting as part of Vimeo's broader video platform. It is an RTMP destination that Swish Live integrates with, and competes indirectly for the same club/federation streaming budgets with broader video capabilities.
• LiveU: LiveU is an established provider of mobile video transmission solutions used in professional sports broadcasting. While it targets a higher-end broadcast market than Swish Live's amateur segment, it competes for federation-level streaming budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swishlive
• YouTubeyoutube.com/channel/UC6HUcX9LdyVdIuzRLeWtugg
• Facebookfacebook.com/swishlive
• Instagraminstagram.com/swish.live/?hl=fr
• LinkedInlinkedin.com/company/swish-live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swish Live