DigitAll

What DigitAll does

DXTA Technology (formerly DigitAll) is a Dubai-headquartered AdTech company that delivers integrated digital advertising solutions across the MENA region. The firm operates five proprietary product modules: DXTA Multimedia (digital out-of-home advertising across malls and public spaces), DXTA Gaming (gaming-environment advertising), DXTA Programmatic (automated ad buying), DXTA Wifi Ads (WiFi-based targeted advertising), and DXTA Social Ai (AI-powered social media advertising). DXTA's underlying stack combines AI-powered targeting, programmatic automation, and venue-network data to deliver measurable consumer digital journeys for enterprise clients in retail malls, public transit, smart cities, and retail chains.

The company serves large enterprise customers across the UAE, Saudi Arabia, Qatar, and Lebanon — including Dubai Metro – Blue Line (RTA), Yas Mall, The Dubai Mall, Nakheel Mall, Mall of Qatar, Dubai Digital Park, Modon Properties, and Union Coop/Lulu. Revenue is generated through managed advertising services and commercial strategy consulting delivered on a quote-based enterprise model, with no publicly disclosed pricing or transaction-level data. Distribution is conducted via direct enterprise field sales led by a CRO, Regional Sales Director, and Country Managers (including a Lebanon country office), supplemented by content marketing, social media, and earned media.

DXTA is a privately held company with no disclosed institutional funding, parent organization, or public listing. Leadership includes Chairman & Group CEO Habib Wehbi, CRO/Acting CEO Roy Matta, Group CFO Khaled El Far, CSO Ghada El-Kari, and CPO Lara El Ghandour, among functional heads. The company has not disclosed financial metrics, headcount, or M&A activity in the available material.

Name

DigitAll

Legal name

DXTA Technology

Website

https://digitallmena.com

Company type

Private

Operating status

Operating

Short description

DXTA Technology (formerly DigitAll) is a Dubai-based AdTech company delivering integrated digital advertising across DOOH, programmatic, WiFi, gaming, and AI-powered social channels for enterprise clients in retail malls, transit, and smart cities across the MENA region.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Advertising Services: DXTA generates revenue through comprehensive digital advertising solutions including DOOH, programmatic, WiFi ads, and social media advertising. The company offers managed services delivering measurable consumer digital journeys for enterprise clients across retail, transit, and destination sectors.
2. Commercial Strategy Services: Revenue derived from strategic commercial consulting and managed services focused on optimizing business and brand performance for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DXTA Technology (formerly DigitAll) is an AI-powered AdTech company that provides integrated digital advertising solutions, including digital out-of-home (DOOH), programmatic, gaming, WiFi, and social media advertising, sold to enterprise clients across the MENA region. The platform combines audience targeting, campaign management, and analytics to help brands and venue owners monetize screens and reach consumers through multiple digital channels.

Product overview

DXTA offers an integrated AdTech platform with five distinct product modules: DXTA Multimedia (digital out-of-home advertising), DXTA Gaming (gaming-focused advertising), DXTA Programmatic (programmatic ad buying), DXTA Wifi Ads (WiFi-based targeting), and DXTA Social Ai (AI-powered social advertising). These products work together to provide a complete measurable consumer digital journey, leveraging AI-powered tools and precise targeting to transform business performance and maximize commercial impact across digital advertising channels.

Differentiator

Problem solved

Functional benefit

Brands

• DXTA Multimedia: Digital multimedia advertising solution.
• DXTA Gaming
• DXTA Programmatic
• DXTA Wifi Ads
• DXTA Social Ai

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Focus Media: Largest building- and venue-based digital advertising network (predominantly China). Comparable to DXTA in deploying digital screens in malls, office towers, and retail destinations as a managed ad network.
• Lamar Advertising: Large US-listed OOH operator expanding into DOOH and programmatic. Comparable to DXTA's broader DOOH and venue-based digital advertising business model, though with a much wider portfolio.
• Adshel (JCDecaux subsidiary): Transit and roadside DOOH network operator. Overlaps with DXTA's transit-advertising deployments (e.g., Dubai Metro) as a venue-based digital advertising media owner.
• JCDecaux: Global OOH advertising giant with strong presence in MENA malls and transit. Overlaps with DXTA Multimedia on venue-based digital signage but is far broader in scope and scale.

Emerging players

• Taptap Digital: DOOH and location-based programmatic platform active across Latin America and Iberia. Comparable in business model — programmatic + DOOH for enterprise brands — though operating in different geographies.

Direct peers

• Hivestack: Global programmatic DOOH ad platform serving enterprise media owners and advertisers. Comparable on the DXTA Programmatic and DXTA Multimedia modules — both sell automated buying across digital out-of-home inventory.
• Place Exchange: Programmatic DOOH SSP connecting buyers to digital out-of-home inventory. Directly comparable to DXTA's programmatic DOOH offerings across retail, transit, and venue-based screens.
• Broadsign: Enterprise DOOH CMS and ad-serving platform for large venue networks. Comparable on the DXTA Multimedia side — both target mall operators, transit, and retail real-estate owners with digital signage and ad workflows.
• Moving Walls: MENA/APAC-focused DOOH and programmatic AdTech platform. Directly comparable on geography, product scope (DOOH + programmatic), and enterprise customer base across retail, transit, and real estate.
• Vistar Media: DOOH SSP and ad-serving platform for digital signage networks. Directly overlaps with DXTA Multimedia/Programmatic in enabling programmatic buying of digital screens in malls, transit, and venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/DXTA.me?mibextid=ZbWKwL
• LinkedInlinkedin.com/company/dxtatechnology/mycompany/?viewAsMember=true
• Instagraminstagram.com/dxta.me

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DigitAll