What Even-Ari Green does

Even-Ari Green, operating under the legal name פלאמיקס גרין (Pelemix Green), is an Israeli specialty manufacturer and distributor of growing media, planting mixtures, and landscaping materials founded in 1997 and headquartered in Beit Elazari. The company produces, imports, packages, and markets a portfolio of approximately 30 product lines, including the GREEN series of proprietary planting mixes (formulated for propagation, germination, container sizes, and large-volume outdoor use), organic planting mixes, humus/vermicompost, bio-organic compost, orchid growing medium, the T.L.M lawn renovation mixture, Hamra garden soil, tuff (volcanic rock), basalt, river pebbles, stepping stones, and pine bark products. Underlying technology centers on formulation of substrate mixes from raw horticultural inputs — peat, coconut coir, pumice, perlite, quartz sand, vermiculite, compost, and organic or mineral fertilizers — combined with a dedicated experimental greenhouse used to test and customize mixtures for specific plant types. Multiple SKUs carry AgriOr organic certification.

The business operates a hybrid B2B/B2C go-to-market model. Direct enterprise sales are conducted to government ministries, municipalities, government corporations (Ministry of Defense, Israel Airports Authority, Israel Electric Corporation), academic and research institutions (Weizmann Institute, Volcani Center, Hebrew University Faculty of Agriculture, Tel Aviv University), and environmental NGOs (Society for the Protection of Nature in Israel). Consumer and professional landscaping demand is served through a network of approximately 300 retail points nationwide — nurseries, garden centers, and major agricultural supply chains (HaGraan network, Omer, Amirim, HaMashbir LeChalcai) — supported by a national ordering center at 1-700-704-707 and direct bulk ordering for landscape-size volumes (1–1.5 ton bulk bags). Pricing is on a unit/transaction basis with volume tiers; the company does not publicly disclose prices. Revenue mechanics are concentrated in physical product sales, with strong horizontal and vertical segmentation (government/municipal, agricultural, consumer, professional gardening). The company is privately held, family-led, and operates exclusively within Israel.

Name

Even-Ari Green

Legal name

פלאמיקס גרין (Pelemix Green)

Website

https://evenari.co.il

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Even-Ari Green (Pelemix Green) is an Israeli manufacturer and distributor of specialty growing media, planting mixtures, and landscaping materials, serving government, agricultural, academic, and consumer customers through approximately 300 retail points across Israel. Founded in 1997, it offers the GREEN sub-brand of proprietary planting mixes plus organic-certified products.

Ownership category

akta.pro rank

Product category

Landscaping Materials & Horticultural Substrates

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Planting mixtures
• Horticultural substrates
• Landscaping aggregates
• Growing media
• Garden soil amendments

Headquarters

HQ city

Beit El'azari

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware/Green Infrastructure Products: Sale of landscaping and gardening materials including pebbles, pumice, lava stone, mulch, compost, humus, soil amendments, growing media, and specialized planting mixtures. Products sold through distributors and directly to B2B customers. B2C through nurseries and agricultural supply stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Even-Ari Green manufactures, imports, packages, and markets a comprehensive range of gardening substrates and landscaping materials, including the proprietary GREEN series of planting mixtures (formulated for propagation, containers, and heavy outdoor use), organic planting mixes, orchid growing media, lawn renovation mixtures, bio-organic compost, vermicompost (humus), hamra garden soil, river pebbles, volcanic tuff (red and black), basalt, stepping stones, and pine bark products. The company serves Israeli consumers via approximately 300 nursery and agricultural supply chain sales points, and B2B customers including government ministries, municipalities, academic institutions, and professional landscaping companies through direct sales and a national ordering center.

Product overview

Even-Ari Green (Pelemix Green) is a gardening and landscaping materials company founded in 1997, offering a comprehensive portfolio of natural and innovative solutions for infrastructure, development, and gardening. The company produces, manufactures, imports, packages, and markets a wide range of products including: planting substrate mixes (GREEN series: 53, 73, 761 for propagation; 20, 50, 64, 68 for small containers; 90, 63, 56, 32 for medium containers; 30, 350, 302, 351 for heavy outdoor use), organic planting mixes for vegetables and herbs, professional orchid growing media, T.L.M lawn renewal mixture, bio-organic compost, humus/vermicompost, hamra garden soil, tuff (red and black), basalt (Gan Tal), river pebbles/stones in various types (Nitzan, Chen, Eden, Eda), stepping stones, pine bark wood products, and various infrastructure products. These products are distributed through approximately 300 sales points across Israel including nurseries, agricultural supply stores, and directly to municipalities, institutions, and landscaping companies. The company operates a unique experimental greenhouse facility to test and refine soil mixtures for different plant types and customer needs.

Differentiator

Problem solved

Functional benefit

Brands

• GREEN (גרין): Product line for planting mixtures including Green 90, Green 30, and organic planting mixtures for vegetables, herbs, and flowering plants
• ת.ל.מ

Products and services

• GREEN 90 Planting Mix A high-quality universal planting mix designed for planting in containers and planters. Contains coconut fibers, quality peat, quartz, and chemical fertilizers in an optimal ratio of aeration, drainage, and water retention, suitable for home gardeners and professional landscapers.
• GREEN 30 Planting Mix A high-quality planting mix suitable for all types of vegetation for planting at home and in the garden. Contains quality peat, tuff, compost, and fertilizers with both immediate and slow-release nutrients for sustained plant growth.
• Organic Planting Mix for Vegetables and Herbs An organic planting mix containing natural materials such as quality peat, coconut fibers, natural aeration improvers, and organic fertilizer. Certified organic by AgriOr for growing vegetables, herbs, and spices; targeted at organic gardeners and small-scale commercial growers.
• Professional Orchid Growing Medium A professional orchid growing medium based on high-quality pine bark (8-25mm), with coarse peat and coconut chips. The pine bark undergoes breaking, sieving, and steaming at 90°C for optimal orchid root aeration, designed for professional and hobbyist orchid growers.
• Hamra Garden Soil A sandy red soil (hamra) sourced from coastal sandstone rocks of Israel's northern coastal plain. Contains iron oxides and is slightly acidic, providing a cost-effective solution for planting in large containers and filling large areas, suited for landscapers and home gardeners.
• T.L.M Lawn Renewal Mixture A specialized quality mixture for lawn rehabilitation based on fine peat, quartz, and dedicated fertilizer. Its unique texture allows penetration into existing grass mesh, filling gaps and encouraging new growth; targeted at homeowners and professional lawn care services.
• Bio-Organic Sifted Compost An organic compost produced through aerobic decomposition of organic material from plants and animals. Rich in nutrients, improves soil fertility, accelerates plant growth, and promotes beneficial soil microorganisms, suitable for home gardeners and agricultural operations.
• Humus (Vermicompost) A vermicompost produced by red worms breaking down organic matter. Certified organic by AgriOr, it improves soil fertility, accelerates plant growth, enhances water retention, and increases cation exchange capacity.
• Pine Bark Wood Products Products including pine bark in 2-5cm size and fossilized olive tree trunk, used for ground covering between plants and around buildings as decorative landscape aggregates.
• River Pebbles / Stones (Nitzan, Chen, Eden, Eda) Natural river stones polished by water movement, available in four varieties (Nitzan, Chen, Eden, Eda) and various sizes from granulate to large stones. Used for garden design, ground covering, and aesthetic purposes in landscaping.
• Tuff and Stones (Red, Black) Volcanic rock products (tuff) created from volcanic eruptions, available in red and black varieties and various sizes. Popular for garden and yard covering, helping preserve soil temperature and moisture.
• Basalt Gan Tal Basalt products from Gan Tal available in various sizes including granulate, meshtakton (playground-safe), and regular sizes. Suitable for ground covering and decorative purposes in landscaping projects.
• Stepping Stones Natural stepping stones used in garden design for creating terraces, flower bed borders, garden steps, pathway decoration, and delineating different ground cover types.
• GREEN 53, 533, 73, 761 Propagation and Germination Mixes Specialized propagation and germination mixes with fine fractions of raw materials including fine peat, coconut, perlite, vermiculite, and coarse calcined clay. Certified organic by AgriOr for nursery and commercial propagation applications.
• GREEN 90, 63, 56, 32 Medium Container Mixes Intermediate planting mixes for medium to large containers, containing medium and coarse fractions along with aeration materials such as tuff, quartz, perlite, and expanded clay.
• GREEN 30, 350, 302, 351 Heavy Mixes for Large Volumes Heavy planting mixes for large volumes and outdoor use, rich in nutrients with excellent drainage and aeration. Includes tuff, coarse peat, dolomite, and slow-release mineral fertilizers, suitable for large-scale landscaping and outdoor planting.

Quantifiable outcome

• Products sold through approximately 300 sales points nationwide

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Ministry of Infrastructure (Israel)coreOthersProducts licensed and approved by Ministry of Infrastructure for production and distribution. Company operates under governmental oversight for environmental compliance.
• Nature Reserves and National Parks AuthoritycoreOthersProducts licensed in coordination with Nature Reserves Authority for environmental compliance in protected areas.
• Ministry of Environmental Protection (Israel)coreOthersProducts produced with approval and oversight from Ministry for Environmental Protection, ensuring environmental standards compliance.
• AgriOr (Organic Certification)coreTechnology or IntegrationMultiple product lines (Green 20, 32, 50, 53, 68, 73, 761, T.L.M mixture, humus, organic planting mixture) carry organic certification from AgriOr, validating their suitability for organic farming.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compo GmbH: European leader in consumer and professional garden soils, growing media, and plant care products. Comparable in product category (planting mixes, substrates, lawn products) and customer base (DIY gardeners, nurseries), with stronger pan-European distribution.
• Scotts Miracle-Gro: Largest North American consumer lawn and garden products company with broad portfolio including soils, growing media, and plant food. Overlapping product category (consumer and prosumer soils/planting mixes) but vastly larger scale and broader channel reach.
• ICL Group: Israeli-listed specialty fertilizers and plant nutrition multinational. Geographically and commercially adjacent to Even-Ari—both Israeli-based, both selling to agricultural and horticultural channels—though ICL operates in chemical plant nutrition rather than physical growing media.

Direct peers

• Lambert Peat Moss: Canadian peat-based growing media producer with strong presence in North America, Europe, and select international markets. Directly comparable in core raw material (peat) and product format (professional and retail growing mixes).
• Sun Gro Horticulture: North American leader in peat-based professional and consumer growing media (Sunshine, Black Gold, Fafard brands). Directly comparable in formulation-based growing media sold through retail and B2B channels serving greenhouses and landscapers.
• Berger Peat Moss: Canadian peat moss and growing media manufacturer serving professional horticulture worldwide. Closely comparable product portfolio (peat-based substrates, professional mixes) and target customer base of growers and nursery operators.
• Klasmann-Deilmann: One of the world's largest producers of growing media and substrates for professional horticulture. Directly comparable to Even-Ari in core activity (peat- and coir-based planting mixtures) and target market (professional growers and landscapers), though at vastly larger global scale.
• Premier Tech: Canadian-based manufacturer of peat-based growing media, professional substrates, and horticultural inputs. Closely comparable product portfolio (professional and consumer planting mixes) and overlapping customer base in nursery and landscaping channels.

Others

• Pelemix: Global coconut coir substrate producer. Even-Ari Green operates as "Pelemix Green" using @pelemix.com email domains, indicating a parent or affiliate relationship rather than direct competition—relevant for understanding the company's supply chain and strategic positioning.

Regional players

• Haifa Group: Israeli specialty plant nutrition company (potassium nitrate, water-soluble fertilizers). Same domestic market and overlapping agricultural customer base as Even-Ari Green, though focused on chemical plant nutrition rather than substrates. Useful proxy for Israeli agri-input market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/evenarigreen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Even-Ari Green