What Firepond does

Firepond, founded in 1994 and now operating as FPX under Revalize, Inc., provides cloud-based Configure, Price, Quote (CPQ) software for discrete manufacturers selling highly configured, engineered equipment. The company's primary platform, FPX Selling Cloud, combines an Enterprise CPQ engine with a Selector module (together branded as SCPQ) and Industry Vertical Solutions pre-configured for fleet trucks, utility vehicles, construction machinery, and material handling equipment. The platform centralizes product data, pricing rules, configuration logic, and approval workflows across direct sales, dealer/reseller channels, and self-service ecommerce portals, with rules-based validation designed to deliver 100% order accuracy. Integration hooks to existing ERP, CRM, and pricing systems are emphasized as a deployment accelerant.

Revenue is generated through enterprise subscriptions to FPX Selling Cloud, sold on a quote-based, annual billing cadence with no public pricing. The go-to-market is predominantly enterprise field sales targeting industry-leading manufacturers, augmented by dealer-network enablement and self-service ecommerce channels serving end buyers. FPX operates from a US headquarters in Jacksonville, Florida, with additional offices in Harlow (UK), Karlsruhe, and Bochum (Germany), the latter two operated through Revalize-owned Procad and Tenado entities.

The company was acquired by Revalize in 2021-2022 and rebranded as 'FPX Enterprise CPQ from Revalize.' Earlier in its history it traded on NASDAQ under the ticker FIRE following a 1999 $20 million funding round led by General Atlantic, Lehman Holdings, and TCV; it is now a private, wholly-owned product line within Revalize, a portfolio company serving industrial manufacturers. Headcount is reported at 101-250 employees.

Name

Firepond

Legal name

Revalize, Inc.

Website

https://firepond.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

FPX (originally Firepond) is a cloud-based enterprise CPQ (Configure, Price, Quote) software platform serving discrete manufacturers of complex engineered equipment, including fleet trucks, utility vehicles, construction machinery, and material handling equipment. Now part of Revalize, Inc., it sells through enterprise subscriptions and dealer and self-service channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise CPQ Software Subscription: FPX Selling Cloud is delivered as a cloud-based SaaS platform. The revenue model is subscription-based, with customers paying for access to the enterprise CPQ platform including Selector and SCPQ modules. Pricing is likely per-seat, per-transaction, or tiered based on volume given the enterprise sales motion and configuration complexity of the products sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

FPX (originally Firepond, now part of Revalize) provides a cloud-based Enterprise CPQ (Configure, Price, Quote) platform called FPX Selling Cloud. The platform helps discrete manufacturers of complex, highly configurable engineered equipment — including fleet trucks, utility vehicles, construction machinery, and material handling equipment — centralize product configuration, pricing rules, and quoting workflows across direct sales, dealer networks, and self-service ecommerce channels.

Product overview

FPX (Firepond) is now part of Revalize and offers a unified product portfolio centered on FPX Selling Cloud — a cloud-based platform delivering Enterprise CPQ and Selector (SCPQ) solutions purpose-built for discrete manufacturers selling complex, highly configurable products. The core platform is FPX Selling Cloud, which hosts Enterprise CPQ for configure/price/quote workflows and Selector for guided product selection, supported by Industry Vertical Solutions that provide pre-configured domain-specific rules and integrations tailored to automotive, fleet truck, utility vehicle, construction machinery, and material handling equipment manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• FPX Selling Cloud: Industry-specific Selector and CPQ (SCPQ) solutions platform for consumer vehicle brands and commercial equipment manufacturers.

Products and services

• FPX Selling Cloud A cloud-based platform delivering industry-specific Selector and SCPQ (Configure, Price, Quote) solutions for consumer vehicle brands, commercial equipment, and specialty vehicle manufacturers, enabling direct sales teams, dealers, and end customers to configure, price, and quote orders across all sales channels.
• Enterprise CPQ An enterprise Configure, Price, Quote solution that centralizes product data, pricing rules, and quoting workflows across direct sales, dealer networks, and self-service ecommerce channels, ensuring order accuracy and accelerating sales cycles for discrete manufacturers of highly configurable products.
• Selector A best-in-breed product selection and configuration tool that guides sales representatives, dealers, and customers to optimal product configurations and upsell recommendations, addressing the unique configuration needs of complex, engineered equipment.
• Industry Vertical Solutions Domain-specific CPQ solutions backed by more than three decades of industry experience, supporting manufacturers of fleet trucks, utility vehicles, construction machinery, material handling equipment, and automotive brands with pre-built rules, pricing permissions, and integration templates.

Quantifiable outcome

• 100% order accuracy on every order
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Infor: Infor's industry-specific ERP suites for manufacturing include configure-price-quote capabilities serving equipment and industrial manufacturers — a broad incumbent competitor to FPX with deep ERP integration in the same customer base.
• Salesforce Industries (formerly Steelbrick/CPQ): Salesforce's CPQ offering within its dominant CRM platform serves a wide range of industries including manufacturing, providing configure-price-quote capabilities as part of a broader Sales Cloud suite — competing with FPX but from a horizontal SaaS incumbent position.
• Oracle CPQ (formerly BigMachines): Oracle's enterprise CPQ cloud offering, originally BigMachines, provides configure-price-quote for manufacturing and other verticals as part of Oracle CX — a broad incumbent alternative to FPX with deep ERP integration.
• SAP CPQ (formerly CallidusCloud): SAP's configure-price-quote offering within its broader CX portfolio targets manufacturers and other enterprises as an integrated CPQ solution — directly competitive with FPX in discrete manufacturing accounts that standardize on SAP.

Direct peers

• Cincom Systems: Cincom offers CPQ and configure-price-quote software with a focus on complex manufacturing — directly competing with FPX in serving discrete manufacturers of highly configurable engineered products.
• Conga (formerly Apttus): Conga acquired Apttus to offer CPQ and contract lifecycle management within the Salesforce ecosystem — a direct competitor to FPX in configure-price-quote for B2B manufacturers and complex sellers.
• Configure One: CPQ specialist focused on manufacturers of complex, configurable products with deep configurator capabilities for discrete manufacturers — overlapping directly with FPX's specialty vehicle and equipment manufacturer target market.
• Tacton: Swedish CPQ software vendor specializing in configure-price-quote solutions for complex, engineered products including industrial equipment and machinery — directly comparable to FPX's specialty vehicle and equipment manufacturer focus.
• PROS: Publicly-traded CPQ and pricing optimization software vendor serving manufacturers and other B2B sellers with AI-driven pricing and quoting — comparable to FPX's pricing governance and quoting capabilities within a broader analytics platform.
• Logik.io (formerly KBMax): Cloud-native CPQ and product configurator focused on complex manufactured products with a modern API-first architecture — directly comparable to FPX in the specialty manufacturing vertical with a newer technology stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fpx
• Facebookfacebook.com/fpxsolutions
• LinkedInlinkedin.com/company/fpx

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firepond