Zinin! Events Amersfoort

What Zinin! Events Amersfoort does

Zinin! Events Amersfoort is a privately held, founder-owned full-service event management company headquartered at Oude Fabriekstraat 7, 3812 NR Amersfoort, Netherlands, and operating since 2008. The company delivers end-to-end event organization for both business and public events, with horizontal segment coverage that includes business events (jubileums, congresses, presentations, openings, receptions, incentive trips) and public events (festivals, sport events, Proef Amersfoort, Koningsdag De Nieuwe Stad). Services are organized as 18 integrated modules — concepten, productie, veiligheid, vergunning, registratie, communicatie, locatie, tenten, licht en geluid, materialen, personeel, catering, entertainment, workshops, foto en video, op- en afbouw, logistiek, and financieel — wrapped under a single client-facing bill. The company is owner-operated by Timo Braeken and runs on a small core team supplemented by a curated network of contracted event professionals (servers, drivers, hostesses, stand builders) and external specialists such as safety advisors.

The business model is project-based professional services with custom quotes per engagement; pricing is not publicly disclosed and is determined by event scope and module mix. A distinctive internal asset is the company's proprietary registration system, which integrates invitations, confirmations, invoicing, and mailing into a single workflow. Go-to-market is consultative and sales-led, relying on referrals from a 'circle of regular clients' built since 2008, supplemented by Timotiveert — a recurring advisory offering where Timo Braeken personally provides custom event advice. Marketing channels are organic (LinkedIn, YouTube, Twitter/X, Facebook) plus an Event Tips blog and word-of-mouth.

The technology footprint is light: no mobile app, no published API or SDK, no AI/ML capabilities disclosed, and no patents or third-party integrations recorded. Differentiation rests on regional venue access (villas, castles, historic factories in the Amersfoort region), permit and safety expertise, an integrated single-invoice model, and an established staffing network — assets that are valuable inside the regional Dutch event market but are unlikely to scale beyond it without significant investment in headcount, technology, and branded demand generation.

Name

Zinin! Events Amersfoort

Legal name

Zinin! Events Amersfoort

Website

https://zininevents.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Zinin! Events Amersfoort is a Dutch founder-owned, full-service event management company based in Amersfoort, delivering integrated concept, production, and execution services for corporate and public events across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Management Services: Full-service event management for business and public events including festivals, congresses, and corporate gatherings. Services include concept development, production, logistics, catering, entertainment, and staff.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zinin! Events is an Amersfoort-based event organization bureau providing full-service event management for both business events (corporate gatherings, jubileums, congresses, presentations, openings, receptions, incentive trips) and public events (festivals, sport events, Proef Amersfoort, Koningsdag De Nieuwe Stad). Services span concept development, production, permits, safety, registration, communication, venue sourcing, tents, lighting and sound, materials, staffing, catering, entertainment, workshops, photo/video, setup/teardown, logistics, and consolidated invoicing.

Product overview

Zinin! Events Amersfoort is a full-service event management company offering an integrated portfolio of event organization services. The company provides a comprehensive suite of service modules including Concepten (concept design), Productie (full production), and specialized modules for Safety, Permits, Registration, Communication, Location, Tents, Light and Sound, Materials, Personnel, Catering, Entertainment, Workshops, Photo and Video, Setup/Teardown, Logistics, and Financial invoicing. The portfolio also encompasses specific event categories including Business Events (jubileums, congresses, presentations, openings, receptions, incentive trips) and Public Events (festivals, sport events, Proef Amersfoort, Koningsdag De Nieuwe Stad). The company operates from a central hub model where all services are coordinated through their organization, delivering consolidated invoicing and customized event solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Zakelijke Events (Business Events) Full-service planning and execution of corporate business events in the Netherlands, covering jubileums, congresses, presentations, openings, festive gatherings, receptions, and incentive trips for companies and organizations.
• Publieke Events (Public Events) Full-service planning and execution of public and community events including festivals, sport events, Proef Amersfoort, and Koningsdag De Nieuwe Stad in Amersfoort.
• Congres (Congress) Congress organization services handling all aspects of professional conference execution for business clients.
• Festival Festival organization services creating experiences with music, food, and drinks for targeted audiences.
• Sport Event Sporting event services ranging from local to national scale with complete athletic experience management.
• Proef Amersfoort Annual food and drink event at De Nieuwe Stad in Amersfoort featuring lounging and social experiences.
• Koningsdag De Nieuwe Stad King's Day celebration in Amersfoort featuring market stalls, games, artist performances, and children's activities.
• Jubileum (Jubilee) Anniversary celebration events integrated into client marketing campaigns for maximum effect.
• Presentatie (Presentation) Product launches and corporate presentations managed from start to finish for business clients.
• Opening Grand opening celebration services for new venues or facilities.
• Feestelijke Bijeenkomst (Festive Gathering) Festive celebrations including Christmas events and year-end gatherings for business clients.
• Receptie (Reception) Reception event planning and execution services for business clients.
• Incentive Reis (Incentive Trip) Staff motivation and reward travel experiences organized for business clients.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Safety AdvisorssupportingStrategic or Co-development PartnerCollaboration with safety advisors for permit acquisition and safety protocol development. Ensures proper safety plans, risk analyses, and compliance with municipality and emergency services requirements.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bold & Confident: Dutch event agency organizing business and public events with concept-to-execution services including permits, safety, and logistics; comparable mid-sized direct competitor in the Dutch market.
• The House of Events: Netherlands-based corporate event and meeting agency providing concept, production, location, and entertainment services; mirrors Zinin!'s end-to-end B2B model with similar in-house production capabilities.
• D&B Eventmarketing: Dutch full-service corporate event agency offering strategy, production, and execution for business events across the Netherlands; directly comparable to Zinin! in scope, target customers, and service modules.
• Pavlov Live Marketing: Established Dutch live marketing and event agency for B2B brands with concept, production, and event staffing; directly comparable in offering mix and customer profile to Zinin!.
• Beam Events: Dutch creative event agency producing corporate and public events with full production support; comparable in service breadth and Dutch regional focus to Zinin! Events Amersfoort.
• Maison van den Boer: Large Dutch event catering and hospitality company delivering corporate and public events including festivals and congresses; overlaps with Zinin! on full-service production, catering, and large public events such as Koningsdag.
• De Evenementenfabriek: Dutch event production and organization bureau delivering corporate events, festivals, and public gatherings; comparable full-service model including permits, safety, and crew deployment.

Broad incumbents

• Cvent: Large global event management platform with venue sourcing, registration, and onsite solutions; not a direct Dutch regional competitor but represents the broader incumbent event-tech stack Zinin!'s proprietary registration system competes with at smaller scale.
• Eventbrite: Global self-service event ticketing and registration platform; overlaps with Zinin!'s proprietary registration tooling and serves as a low-cost alternative for some of its public events such as festivals and Koningsdag.
• BCD Meetings & Events: Global corporate meeting and event management agency with strong European presence including the Netherlands; comparable service modules (strategy, sourcing, production) at significantly larger scale than Zinin!.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TimoBraeken
• YouTubeyoutube.com/channel/UCE-7Fc_SiYc2kXWA_O9eS_g
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/zinin-/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zinin! Events Amersfoort