Stems Floral Design
Stems Floral Design is a founder-owned boutique florist (established 1985, relocated Windsor 2021) that designs bespoke wedding, corporate, and event floristry, weekly office and hotel subscriptions, retail bouquets and plants, and group workshops for consumers and hospitality clients in the UK.
- Company typePrivate
- Founded1985
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Stems Floral Design does
Stems Floral Design is a founder-owned boutique floral design business established in 1985 by Janet (Janet Davies), who trained as a florist in Sweden after a prior career as a teacher and translator. The company, originally branded Stems of Holborn, operated for 36 years from Sicilian Avenue in central London and supplied flowers to a corporate client base that included ITV's Dressing Rooms and Green Rooms for 25 years. In April 2021, during the COVID-19 period and after failing to recover pre-pandemic turnover, the business relocated to a single retail showroom at 58 Thames Street in Windsor, Berkshire, where it is now branded Stems of Windsor.
The core offering spans four product pillars: weddings (bespoke bridal bouquets, ceremony and reception floristry, foam-free floral arches, and flower crowns, served at venues from local pubs to estates such as Hedsor House, Coworth Park, Windsor Guildhall, and the Palace of Westminster); weekly recurring corporate floristry for offices, hotels, and restaurants; event floristry including Christmas installations for hospitality groups; and group workshops for team building and celebrations. Retail ranges include hand-tied Classic, Deluxe, and Luxury bouquets (from £24.95), plants and cacti (£10 to £200+), specialty items such as ECO Flower Walls, and seasonal Valentine's Day and Christmas collections. Flowers are sourced globally through the Dutch auction with supplementary home-grown organic lavender, myrtle, and herbs, plus foraged material from Windsor Great Park, riverbanks, and countryside walks.
The business operates as a sole-proprietorship-style enterprise with 1–10 employees (Jan, Stephen, Charlotte, Yunny, and historical founder's-husband PR support), opens seven days a week, and serves customers through the Windsor storefront, a website (stemsfloraldesign.com) with e-commerce, same-day Windsor delivery by foot or bike, next-day central London delivery, and on-site wedding and event installation. Revenue derives primarily from one-time bouquet and plant sales, bespoke wedding and event projects (quote-based), recurring Weekly Flowers subscriptions, and workshop fees. The company holds a Theo Paphitis #SBS award (2012) and has appeared on BBC Radio 4, ITV News, Vogue, and Harry Hill's TV Burp, anchoring its brand around a Swedish-trained, foraging-led, sustainable floral style.
Stems Floral Design firmographics
Firmographics- Name
- Stems Floral Design
- Legal name
- Stems Floral Design
- Website
- https://stemsfloraldesign.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stems Floral Design is a founder-owned boutique florist (established 1985, relocated Windsor 2021) that designs bespoke wedding, corporate, and event floristry, weekly office and hotel subscriptions, retail bouquets and plants, and group workshops for consumers and hospitality clients in the UK.
- Ownership category
- akta.pro rank
Stems Floral Design industry classification
Industry- Product category
- Floral Design Services
- NAICS
- Florists (4593), Florists (45931), Florists (459310)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industries
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
Keywords
Where Stems Floral Design is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Stems Floral Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Flower Sales: Hand-tied bouquets, fresh flowers, and plants sold over-the-counter and online. Products range from ready-made bouquets to custom arrangements. Plants and pots range from £10 to £200+.
- Wedding Floral Services: Full-service wedding floristry including bridal bouquets, ceremony and reception flowers, flower crowns, and foam-free floral arches. Services range from intimate gatherings to large weddings at prestigious venues.
- Corporate and Event Services: Weekly office flowers, corporate event installations, Christmas decorations for hotels/restaurants, and promotional displays. Includes seasonal installations and workshops.
- Flower Workshops: Flower crown making classes, wreath making, and team building workshops for corporate groups, hen parties, and friends. Classes held at the shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Bouquets |
| Unit Pricing | Pay-as-you-go | Plants and Cacti |
| Other | Pay-as-you-go | Custom Wedding and Event Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Stems Floral Design product offering
Product offeringCore offering
Stems Floral Design designs and sells bespoke floral arrangements and plants through a physical shop in Windsor and an online store, with same-day and next-day delivery. Core offerings are hand-tied bouquets, plants and cacti, full-service wedding floristry (bridal bouquets, ceremony/reception flowers, foam-free arches), recurring weekly corporate subscriptions for offices/hotels/restaurants, seasonal installations for hotels and restaurants, and hands-on floral workshops for groups and corporate team building.
Product overview
Stems Floral Design is a luxury floral design business established in 1985, operating as a single-location boutique shop. Originally located in Holborn (Sicilian Avenue) for 36 years, the business relocated to Windsor in 2021. The company offers a comprehensive portfolio of floral products and services organized around four core pillars: Wedding Flowers (bespoke wedding floral design from intimate gatherings to large venue celebrations), Weekly Flowers (recurring subscription service for offices, hotels, and homes), Events (corporate and private event floristry including Christmas installations), and Workshops (floral design classes). The product range includes three bouquet tiers (Deluxe, Luxury, Classic), Plants & Cacti, seasonal offerings such as Valentine's Day flowers and Christmas installations, plus specialty items like flower crowns and eco flower walls. The company supplies flowers sourced globally via the Dutch auction and grows some organic herbs and lavender. Delivery is available daily throughout Windsor, with same-day and next-day options.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Flowers Full-service bespoke wedding floral design covering bridal bouquets, bridesmaids' flowers, flower crowns, ceremony décor, reception installations, and foam-free floral arches, delivered from consultation through on-site installation for weddings ranging from intimate pub gatherings to large events at venues such as Hedsor House and Coworth Park. Aimed at couples planning weddings.
- Weekly Flowers Recurring subscription delivering fresh flowers weekly for offices, hotels, restaurants, and homes. Aimed at corporate and residential clients needing consistent floral refresh.
- Events (Corporate and Private) Bespoke floral design and installation services for corporate events, conferences, private parties, hotel and restaurant seasonal décor, and promotional displays, including Christmas garlands and dried-flower installations. Aimed at corporate event planners and hospitality venues.
- Floral Workshops Booked floral design classes including flower crown making and wreath making, suited to corporate team building, hen parties, creative groups, and friends. Sessions run from the Windsor shop and include materials and tuition.
- Plants and Cacti Online and in-store retail range of potted plants and cacti spanning easy-care houseplants through to larger statement plants, with pot and plant bundles priced between £10 and over £200. Aimed at home and office buyers.
- Hand-tied Bouquets (Deluxe, Luxury, and Classic collections) Three ready-made and made-to-order hand-tied bouquet collections: Classic Bouquets (timeless designs and popular selections), Deluxe Bouquets (luxury flowers with brown-paper and raffia presentation), and Luxury Bouquets (premium blooms hand-tied and elegantly presented). Sold online and in-store with same-day Windsor delivery.
- Flower Crowns Fresh or dried flower crowns crafted with foraged elements, available for festivals, weddings, summer parties, hen events, and other special occasions, and offered both as a finished product and through hands-on workshops.
- ECO Flower Wall Sustainable, foam-free flower wall installation designed for weddings and events, constructed on a moss and chicken-wire base with roses, ranunculus, nigella, gypsophila, limonium, and fern that can dry out and be retained after the event.
- Valentine's Day Flowers Seasonal Valentine's Day floral arrangements built around classic red roses at multiple quantity points from a dozen through to a 100-rose presentation, offered each February for delivery and collection.
- Christmas Flowers and Installations Seasonal Christmas floral installations for hotels, pubs, and restaurants including garlands, wreaths, and table arrangements built around blue pine, dried fruit, cones, and festive foliage, supplied annually to hospitality venues such as Fox and Hounds Bishopsgate and The Ivy Brasserie Windsor.
Companies that use Stems Floral Design
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Stems Floral Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Stems Floral Design partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Pinewood StudiosminorSupplied flowers for Pinewood Studios, providing floral arrangements for their operations.
- Country Life MagazineminorProvided flowers for Botanical Shakespeare book launch event hosted at The Sloane Club, Chelsea. Collaboration with author Gerit Quealy.
- Windsor CarriagesminorPartnership with Windsor Carriages to add special magic to holidays or special occasions in Windsor with combined floral and carriage experiences.
- Bedigikind (Kathy)minorKathy, owner of Bedigikind, visited the shop. She promotes small businesses and is an ambassador for #Shoplocal.
- Adam Handling RestaurantscoreProvides dried flower installations for The Frog by Adam Handling in Covent Garden and dried flowers for The Loch and The Tyne by Adam Handling in Old Windsor. Ongoing relationship for dried floral installations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Stems Floral Design competitors and assessment
Company assessmentDirect peers
- Phillippa Craddock: British luxury florist known for royal wedding work (Harry and Meghan, 2018) and high-end events. Comparable premium positioning, event-driven revenue model, and creative-led brand reputation.
- Pulbrook & Gould: Long-established London florist serving Mayfair, luxury hotels, and royal warrant holders. Comparable heritage, prestige clientele, and corporate/hospitality event focus.
- Moyses Stevens: One of London's oldest and most established florists (founded 1876), serving luxury hotels, royal events, and high-end weddings. Comparable heritage, prestige clientele, and corporate hotel/hospitality focus.
- McQueens Flowers: Established London luxury florist with similar focus on high-end weddings, corporate events, and bespoke arrangements for prestigious venues and celebrity clientele. Directly competes for the same luxury wedding and hospitality contracts in the London/South East market.
- The Real Flower Company: UK florist focused on seasonal, scented, garden-grown flowers with strong sustainability and provenance messaging. Closely comparable on foraging/sourcing philosophy and emphasis on real, seasonal blooms over commodity imports.
- Larry Walshe: London-based luxury wedding and event florist serving high-net-worth couples and corporate clients. Comparable bespoke, quote-based wedding service model and premium market positioning.
- Wild at Heart: London-based luxury florist founded by Nikki Tibbles with strong celebrity and royal clientele, recognized for distinctive naturalistic style. Closely comparable on premium positioning, celebrity roster, and creative-led brand identity.
- Jane Packer: Iconic London florist brand with strong school and event programs, celebrity clientele, and distinctive contemporary style. Comparable on premium positioning, design-led brand, and education/workshop revenue stream.
Broad incumbents
- Bloom & Wild: UK's largest online florist with venture-backed scale and letterbox delivery model. Represents the digital-native competitive threat in the broader floral category, not a direct creative competitor but a structural pressure on retail floral pricing.
- Floom: Online marketplace aggregating independent florists for same-day local delivery. Indirect competitor that lists and markets independent florists like Stems while also enabling customer comparison shopping.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stems Floral Design social profiles
Digital presenceStems Floral Design compliance and trust
Trust signalCompliance2 records
Stems Floral Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stems Floral Design leadership team
Management profileNumber of profiles
Profiles1 record
Stems Floral Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stems Floral Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stems Floral Design
What does Stems Floral Design do?
Stems Floral Design designs and sells bespoke floral arrangements and plants through a physical shop in Windsor and an online store, with same-day and next-day delivery. Core offerings are hand-tied bouquets, plants and cacti, full-service wedding floristry (bridal bouquets, ceremony/reception flowers, foam-free arches), recurring weekly corporate subscriptions for offices/hotels/restaurants, seasonal installations for hotels and restaurants, and hands-on floral workshops for groups and corporate team building.
Is Stems Floral Design a public or private company?
Stems Floral Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stems Floral Design founded?
Stems Floral Design was founded in 1985. It employs 1 to 10 people.
Where is Stems Floral Design based?
Stems Floral Design is headquartered in London, United Kingdom, in the Europe region.
How does Stems Floral Design make money?
Four revenue lines are on record. Retail Flower Sales are the primary driver. The others are wedding Floral Services, corporate and Event Services and flower Workshops.
Who are Stems Floral Design's main competitors?
Direct peers on record are Phillippa Craddock, Pulbrook & Gould, Moyses Stevens, McQueens Flowers, The Real Flower Company, Larry Walshe, Wild at Heart and Jane Packer. Broad incumbents are Bloom & Wild and Floom.
Does Stems Floral Design have an API?
No public API is recorded for Stems Floral Design.
What industry is Stems Floral Design in?
Stems Floral Design's product category is Floral Design Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 4593 and its SIC code is 5940.