Illumination Creative Group

What Illumination Creative Group does

Illumination Creative Group is a privately held, founder-led creative services and business consulting firm founded in 2011 and based in Clearwater, Florida (with an Ozona, Florida mailing/studio address). The company delivers an integrated suite of services spanning brand development and messaging, marketing strategy, graphic design, creative campaign development, journalism and technical writing, and print production management — including offset, digital, letterpress, screen, and large-format printing — alongside a publicly priced line of print SKUs (business cards, postcards, flyers, rack cards, banners, custom table covers, totes, embroidered caps). Beyond traditional agency work, it operates a strategic consulting practice covering organizational assessment, business plan development, Business Model Canvas design, lean startup consulting, and leadership development. The firm also runs Business Labs, a coaching and training sub-brand offering structured entrepreneurial courses (Entrepreneurial Foundations, Innovation-Driven Ventures, Strategic Innovation, Real Estate and Asset Building) that can be customized for municipalities, nonprofits, community development initiatives, and educational institutions.

The customer base is highly diversified across SMBs, startups, nonprofits, and a small set of named enterprises (Straz Center for the Performing Arts, Jobsite Theater, Eupen Cable USA, Cyber Trading University, The Mike Calta Show, King Corona Cigars), primarily in the Tampa Bay region of Florida with select engagements in the Northeast US. The core team is small (Founder/CEO Sarah L. Stone plus an Art Director, Strategy Consultant, PR Consultant, and Marketing/Social Media specialist), and the firm operates a direct, sales-led GTM supplemented by Business Labs' community-style engagement model. Revenue is generated through professional-services fees for consulting and creative work and unit-priced print orders; the firm is bootstrapped with no disclosed institutional funding. The technology stack is non-proprietary (Squarespace-hosted website, standard agency tooling) with no AI/ML components described in available data.

Name

Illumination Creative Group

Legal name

Illumination Creative Group

Website

https://illuminationadvertising.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Illumination Creative Group is a Clearwater, Florida-based, founder-led creative agency founded in 2011 that provides branding, marketing, print production, business consulting, and entrepreneurial coaching (Business Labs) primarily to Florida-based SMBs, nonprofits, and select enterprise clients.

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Graphic Design & Visual Content Production (BPAFAIAC), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Brand development services
• Marketing strategy consulting
• Creative design agency
• Print production services
• Entrepreneurial coaching programs

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design + Creative Services: Graphic design, brand identity design, layout, journalism and technical writing, creative campaign development
2. Marketing + Branding Services: Brand identity development, marketing strategy consultation, creative campaign creation, website and digital experience design
3. Print Services: Offset printing, digital printing, letterpress, screen printing, large format printing. Products include business cards, brochures, postcards, newsletters, magazines, rack cards, letterhead, envelopes, presentation folders
4. Business Consulting: Organizational assessment, business plan development, business model canvas, creative problem-solving, leadership development, design sprint facilitation, lean startup consulting
5. Business Labs Programs: Entrepreneurial coaching and training programs including Entrepreneurial Foundations, Innovation-Driven Ventures, and Strategic Innovation courses. Programs available for municipalities, nonprofits, community development, and educational institutions

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Illumination Creative Group is a full-service creative agency that delivers integrated brand development, marketing strategy, graphic design, and print production services to businesses, organizations, and community initiatives. The firm also offers strategic business consulting (organizational assessment, business model canvas, lean startup facilitation) and educational programs through its Business Labs sub-brand for entrepreneurs. The agency manages the creative-to-execution pipeline from messaging strategy through high-quality print production.

Product overview

Illumination Creative Group is a creative services and business consulting firm offering a portfolio of integrated services as a single unified offering rather than a platform-plus-modules architecture. The core portfolio includes Design + Branding + Marketing + Print services (brand identity, marketing materials, graphic design, and print production), Business Development + Consultation services (strategic planning, organizational assessment, lean startup consulting), and Business Labs educational programs (entrepreneurial coaching courses including Entrepreneurial Foundations, Innovation-Driven Ventures, Real Estate and Asset Building, and Strategic Innovation). The company also offers a comprehensive print product line including business cards, postcards, flyers, rack cards, banners, custom table covers, promotional totes, and embroidered apparel. These services work together as an integrated creative-to-execution offering, where branding and marketing strategy inform the design and print materials produced for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Business Labs: A guided launchpad for entrepreneurs to build ideas and lead with confidence. Coaching and training programs support at any stage of the business journey.

Products and services

• Design + Branding + Marketing + Print Integrated creative service encompassing brand development and messaging, marketing strategy and materials, graphic design, layout, creative campaign development, journalism and technical writing, and print production management including offset, digital, letterpress, screen printing, and large format for businesses and organizations.
• Business Development + Consultation Strategic consulting providing organizational assessment, business plan development using Business Model Canvas, creative problem-solving, leadership development, design sprint facilitation, and lean startup consulting for businesses building or restructuring operations.
• Business Labs Entrepreneurial coaching and training program umbrella offering courses on ideation, business model development, brand identity, innovation mastery, and real estate asset building for aspiring entrepreneurs, existing businesses, municipalities, nonprofits, community development initiatives, and educational institutions.
• Entrepreneurial Foundations: From Ideation to Market Success Foundational course cultivating forward-thinking and innovative mindsets, equipping participants with skills to generate and develop successful business ideas, including ideation, value proposition crafting, elevator pitch mastery, business planning, and marketing strategy development.
• Innovation-Driven Ventures: Accelerating Success Advanced 8-week program developing ideation processes, entrepreneurial mindset, Business Model Canvas mastery, brand identity creation, customer journey understanding, and market approaches for entrepreneurs and existing businesses.
• Real Estate and Asset Building Module Practical financial education program exploring property ownership as a pathway to long-term financial stability and wealth creation, covering property as a financial asset, real estate financing basics, investment fundamentals, financial performance metrics, and tax strategies.
• Strategic Innovation: From Ideas to Scalable Ventures Advanced six-week online program transforming entrepreneurs into innovators, covering foundations of innovation and scalability, business model innovation and validation, market strategy and positioning, pitch development, scaling operations, and disruption and sustainability.
• Print Products Direct-order printed products including business cards (14pt/16pt card stock), postcards, full page flyers, large postcards, rack cards, banners (13oz vinyl), promotional totes, custom table covers, and embroidered baseball caps available in standardized quantities and formats.

Quantifiable outcome

• Trusted by businesses, organizations, and community-led initiatives across Florida and beyond
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EmpowHERmentcoreStrategic or Co-development Partner · 1 January 2020Sarah L. Stone has been a Board Member for EmpowHERment since 2020 and has served as Board Chair since 2022. Ellis Rothwell also serves as a VOI (Voice of Impact) for the organization. EmpowHERment is a nonprofit organization focused on women's empowerment.

Scale indicators1 record

Expansion highlights5 records

Broad incumbents

• Anomaly: Independently owned creative network offering brand strategy, advertising, and design. Comparable integrated offering to Illumination but at multi-office, international scale.
• Big Spaceship: Digital-first creative agency working across brand, content, and marketing. Adjacent to Illumination on the integrated creative-services dimension, though more digital production focused.
• Pentagram: Established multi-partner design firm specializing in visual identity and brand systems. Closely comparable to Illumination's brand-identity core, though Pentagram operates at materially larger scale and global reach.
• Chemistry: Larger independent creative agency working across brand, advertising, and content. Overlaps with Illumination on integrated creative services but operates at broader scale and with deeper category specialization.

Direct peers

• Portal A: Independent creative agency combining brand, design, and content production. Matches Illumination's small-team, full-service creative positioning with similar cross-discipline execution.
• Red Antler: Brand strategy and creative agency that builds brands from identity through launch and growth marketing. Comparable integrated brand-plus-marketing model focused on challenger and growth-stage companies.
• Together: Independent creative agency offering brand, design, and integrated campaign work for ambitious businesses. Comparable boutique model and SMB-to-midmarket client base.
• Mekanism: Independent creative agency blending brand strategy, creative campaigns, and integrated production. Comparable to Illumination in its one-stop positioning across brand, marketing, and content for growth-stage clients.
• Franklyn: Boutique creative agency of similar scale, offering integrated brand, design, and campaign work for SMB and mid-market clients. Closely mirrors Illumination's model of small, multi-disciplinary teams delivering full-service creative.
• Character: Independent brand and creative agency building identity systems and integrated campaigns. Comparable to Illumination in serving ambitious smaller brands with end-to-end creative strategy and execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IlluminationAd
• Facebookfacebook.com/IlluminationAdvertising
• LinkedInlinkedin.com/company/illumination-advertising-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Illumination Creative Group