Thu Do Multimedia
Thu Do Multimedia is a Vietnamese technology company that builds and licenses the Sigma OTT ecosystem — an integrated platform of DRM, server-side ad insertion, AI-driven multi-CDN optimization, transcoding, and content packaging modules — for enterprise broadcasters, IPTV operators, and content owners in Vietnam and internationally.
- Company typePrivate
- Founded2010
- HeadquartersThanh Hóa, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Thu Do Multimedia does
Thu Do Multimedia (Công ty Cổ phần Truyền thông Đa phương tiện Thủ Đô) is a Vietnamese technology company that develops and licenses an integrated OTT and IPTV platform built around its proprietary Sigma product line. The company claims to be the first and only enterprise in Vietnam to provide a complete Sigma OTT ecosystem covering the full streaming value chain, spanning content protection (Sigma Multi-DRM, integrating PlayReady, Widevine, FairPlay, and a proprietary Sigma DRM certified by Cartesian), dynamic advertising (Sigma DAI/SSAI for server-side ad insertion into live and VOD streams), content delivery optimization (Sigma Multi CDN Selector with AI-driven multi-provider switching), transcoding (Sigma Transcoder), audience engagement (Sigma Interactive), origin packaging (Sigma Package Origin), linear right management (Sigma LRM), and frontend/backend development services. Sigma Media Server aggregates several of these capabilities and is distributed as a deployable product on the Huawei Cloud and Alibaba Cloud marketplaces in addition to direct enterprise licensing.
The company sells primarily to enterprise customers in media and broadcasting, including cable and IPTV operators, MSOs/ISPs, and content owners. Disclosed deployments include VTVcab On in Vietnam (broadcasting 6 national TV channels, 5 regional channels, and hundreds of pay TV channels across a Sigma Multi CDN-powered platform with 8 million app downloads), On+, Moon.vn (EdTech DRM deployment), and Jungo TV/Jungo+ in the United States (the first multi-language FAST platform in the US, reaching over 2 billion monthly views as of September 2020). Revenue is generated through a combination of platform and module licensing, deployment fees, ongoing technical support contracts on multi-year terms, and recurring cloud marketplace subscriptions. The company is privately held as a Vietnamese joint stock company with general director Nguyễn Ngọc Hân, no disclosed institutional investors or funding rounds, and consecutive Hanoi Key Industrial Product recognition under the 'Make in Vietnam' initiative in 2024 (Sigma OTT) and 2025 (Sigma DRM).
Thu Do Multimedia firmographics
Firmographics- Name
- Thu Do Multimedia
- Legal name
- Công Ty Cổ Phần Truyền Thông Đa Phương Tiện Thủ Đô
- Website
- https://thudomultimedia.vn
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Thu Do Multimedia is a Vietnamese technology company that builds and licenses the Sigma OTT ecosystem — an integrated platform of DRM, server-side ad insertion, AI-driven multi-CDN optimization, transcoding, and content packaging modules — for enterprise broadcasters, IPTV operators, and content owners in Vietnam and internationally.
- Ownership category
- akta.pro rank
Thu Do Multimedia industry classification
Industry- Product category
- OTT/IPTV Video Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI)
- akta.pro secondary industries
- Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Video Streaming & OTT Delivery (Live/VOD, Low-Latency) (HDABAGAC), Media Processing at the Edge (Transcoding, Packaging, DRM at Edge) (HDABAGAD)
Keywords
Where Thu Do Multimedia is headquartered
LocationHeadquarters
- HQ city
- Thanh Hóa
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Thu Do Multimedia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- OTT/IPTV Platform Technology Licensing and Deployment: Thủ Đô Multimedia licenses its Sigma OTT technology platform and individual solutions (Sigma Multi-DRM, SSAI, CDN, Transcoder, etc.) to broadcasters, TV operators, IPTV providers, and content owners. Revenue is generated through deployment fees, platform licensing, and ongoing technical support contracts. Solutions are deployed for domestic Vietnamese services (VTVcab On, On+) and international clients (Jungo+). The company offers both cloud-based and on-premise deployment models.
- Sigma Media Server Cloud Marketplace Subscriptions: Sigma Media Server is distributed as a product on Huawei Cloud and Alibaba Cloud marketplaces, allowing enterprise customers to self-subscribe and deploy the solution. This creates a recurring subscription revenue stream from cloud marketplace purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise custom pricing — deployment and licensing fees for Sigma Media Server on cloud marketplaces (Huawei Cloud, Alibaba Cloud) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Thu Do Multimedia product offering
Product offeringCore offering
Thu Do Multimedia develops and licenses the Sigma OTT/IPTV technology ecosystem — an integrated suite of OTT streaming infrastructure modules including Sigma Multi-DRM (content protection), Sigma DAI/SSAI (server-side ad insertion), Sigma Multi CDN (AI-driven content delivery optimization), Sigma Transcoder, Sigma Interactive, Sigma Package Origin, and Sigma Media Server. The platform is sold to broadcasters, TV operators, IPTV/OTT providers, MSOs/ISPs, content owners, and e-learning platforms in Vietnam and internationally, deployed either on-premise or via cloud marketplaces (Huawei Cloud, Alibaba Cloud).
Product overview
Thủ Đô Multimedia offers a unified Sigma OTT ecosystem of 8+ integrated solutions for building, operating, and monetizing over-the-top (OTT) and IPTV services. The portfolio centers on the Sigma product line: Sigma Multi DRM (content protection), Sigma DAI/SSAI (server-side ad insertion), Sigma Multi CDN (multi-CDN switching with AI optimization), Sigma Interactive (audience engagement), Sigma Package Origin (content packaging), and Sigma Transcoder (video encoding), supplemented by Frontend and Backend development services. These modules are designed to work together as an end-to-end platform, with Sigma Media Server acting as the all-in-one aggregation layer. The company also provides IPTV solutions for the hospitality industry. The entire ecosystem is developed and owned by Thủ Đô Multimedia's Vietnamese engineering team, with products certified by Cartesian and recognized by the Hanoi People's Committee as key industrial products.
Differentiator
Problem solved
Functional benefit
Brands
- Sigma OTT: Comprehensive OTT platform ecosystem for video streaming and digital content management
- Sigma Multi DRM
- Sigma DAI/SSAI
- Sigma Multi CDN
- Sigma Interactive
- Sigma Package Origin
- Sigma Transcoder
- Sigma Media Server
- Sigma LRM
Products and services
- Sigma Multi DRM A digital rights management (DRM) solution protecting digital video content from unauthorized copying and distribution. Supports multiple DRM standards including PlayReady, Widevine, FairPlay, and proprietary Sigma DRM. Validated by Cartesian international security certification. Sold to broadcasters, IPTV/OTT operators, and content owners.
- Sigma DAI/SSAI Server-Side Ad Insertion (SSAI) solution for dynamic ad insertion into live TV, livestreaming events, and VOD streams. Supports HLS and MPEG-DASH formats, one-to-one ad replacement, multi-cluster and geo-cluster deployment, and ad-blocking resistance. Sold to broadcasters, IPTV/OTT operators, and content owners.
- Sigma Multi CDN AI-driven multi-CDN switching solution that automatically selects and routes traffic across multiple CDN providers based on real-time performance metrics. Integrates with CDN providers including Akamai. Sold to broadcasters and OTT operators needing reliable global content delivery.
- Sigma Interactive Audience engagement solution designed to enhance viewer interaction and impact on streaming experiences for OTT/IPTV platforms. Sold to broadcasters and OTT operators as part of the Sigma ecosystem.
- Sigma Package Origin Origin packaging solution for content preparation and packaging within the Sigma OTT ecosystem, supporting OTT streaming workflows.
- Sigma Transcoder Video encoding and transcoding solution that converts and optimizes video files into multiple formats, splitting content into micro-segments for smooth streaming delivery across varying network conditions. Sold to broadcasters, OTT operators, and e-learning platforms.
- Sigma Media Server All-in-one video streaming platform integrating Sigma CDN, SSAI, LRM, Media Video, and Media Live capabilities. Distributed on Huawei Cloud and Alibaba Cloud marketplaces for global enterprise deployment via subscription.
- Sigma OTT / IPTV Platform End-to-end OTT/IPTV platform solution encompassing the full Sigma product ecosystem (DRM, DAI/SSAI, Multi CDN, Transcoder, CMS, Frontend, Backend) for television operators, MSOs/ISPs, broadcasters, and content owners. Delivered as a complete 8-solution ecosystem for customers building OTT services.
Companies that use Thu Do Multimedia
Customer profileNamed customers4 records
Ideal customer profiles2 records
Thu Do Multimedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature6 records
Thu Do Multimedia partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Jungo TV (USA)coreJungo TV (Los Angeles-based streaming company) is the first international partner of Thủ Đô Multimedia. The company uses Thủ Đô's technology platform — including Frontend, Backend, CMS, and Sigma Multi-DRM — to power Jungo+, the first multi-language FAST platform in the United States. The platform is available on Android, iOS, Tizen, and WebOS. As of September 2020, Jungo TV achieved over 2 billion monthly views globally. The partnership enables Thủ Đô's technology to reach international markets for the first time.
- CartesiancoreCartesian is an international security testing and certification organization. It audited and certified Thủ Đô Multimedia's Sigma Multi-DRM solution, making Thủ Đô one of only 6 enterprises in Asia and 1 of 20 globally to achieve this certification. This certification is a prerequisite for major global content rights holders to license their content for internet distribution.
- Huawei CloudcoreHuawei Cloud serves as a marketplace distribution channel for Thủ Đô Multimedia's Sigma Media Server. The solution is listed and sold through the Huawei Cloud marketplace, leveraging Huawei's global cloud infrastructure and customer base for distribution.
- Alibaba CloudcoreAlibaba Cloud serves as a marketplace distribution channel for Thủ Đô Multimedia's Sigma Media Server. The solution is listed and sold through the Alibaba Cloud marketplace, leveraging Alibaba's global cloud infrastructure and enterprise customer network.
- VTVcab (VTVcab On)coreVTVcab is a major Vietnamese cable/broadcasting operator. Thủ Đô Multimedia deployed its Sigma Multi CDN and broader OTT platform technology for VTVcab On, enabling 100% global content coverage across 6 national channels, 5 regional channels, and hundreds of pay TV channels. VTVcab On reached 8 million app downloads using Thủ Đô's technology.
- SBS (Seoul Broadcasting System, South Korea)minorSBS (Seoul Broadcasting System) is a content partner of Jungo TV. While not a direct partner of Thủ Đô Multimedia, the content collaboration between Jungo TV and SBS (e.g., the Hallypop K-pop channel launched in 2018) is supported by the technology platform Thủ Đô provides to Jungo TV.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Thu Do Multimedia competitors and assessment
Company assessmentEmerging players
- Easy Digital Rights Management (EZDRM): EZDRM is a multi-DRM-as-a-service provider for Widevine, PlayReady, and FairPlay, serving live and VOD OTT operators. Its cloud-based multi-DRM offering is comparable to Thu Do's Sigma Multi-DRM, particularly for smaller OTT/streaming operators.
- Mux: Mux provides video infrastructure APIs for streaming, encoding, and playback with a developer-first product-led approach. Mux's video streaming and transcoding capabilities overlap with Thu Do's Sigma Multi CDN and Sigma Transcoder, primarily serving digital-native media companies.
Direct peers
- Irdeto: Irdeto is a global content security and DRM provider serving broadcasters, OTT operators, and studios. Like Thu Do, it offers multi-DRM and rights management as a security-certified solution for premium content distribution.
- Ateme: Ateme provides video compression, transcoding, and OTT delivery solutions for broadcasters and pay-TV operators. Its transcoding and OTT delivery stack is comparable to Thu Do's Sigma Transcoder and Sigma Media Server.
- Kaltura: Kaltura provides a video platform with OTT cloud TV, monetization, DRM, and ad insertion capabilities, and serves broadcasters, telcos, and enterprises. The product breadth and target buyer (TV operators, media companies) closely align with Thu Do's Sigma platform.
- JW Player (JWP): JW Player offers video player, streaming, and OTT monetization infrastructure (DRM, SSAI, content management) for publishers and broadcasters. It competes head-to-head with Thu Do's Sigma player, CMS, DRM, and SSAI modules.
- Innovid: Innovid is a leading SSAI and ad measurement/ad decisioning platform for CTV and OTT. Its server-side ad insertion functionality directly competes with Thu Do's Sigma DAI/SSAI module for live and VOD ad insertion.
- Verimatrix: Verimatrix is a content protection and DRM vendor for the OTT and broadcast industry, offering multi-DRM and anti-piracy solutions. Its DRM/security focus is directly comparable to Thu Do's Cartesian-certified Sigma Multi-DRM.
- Muvi: Muvi offers an end-to-end OTT platform with CMS, DRM, transcoding, multi-CDN, and monetization features, targeting broadcasters and content owners globally. Its bundled OTT platform offering is directly comparable to Thu Do's 8-solution Sigma ecosystem.
- Brightcove: Brightcove is a leading OTT video platform and streaming infrastructure provider, offering CMS, player, DRM, SSAI, and live/VOD delivery. It directly competes with Thu Do's Sigma OTT ecosystem for enterprise broadcasters, TV operators, and OTT providers worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Thu Do Multimedia social profiles
Digital presenceThu Do Multimedia compliance and trust
Trust signalCompliance3 records
Thu Do Multimedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thu Do Multimedia leadership team
Management profileNumber of profiles
Profiles1 record
Thu Do Multimedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thu Do Multimedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thu Do Multimedia
What does Thu Do Multimedia do?
Thu Do Multimedia develops and licenses the Sigma OTT/IPTV technology ecosystem — an integrated suite of OTT streaming infrastructure modules including Sigma Multi-DRM (content protection), Sigma DAI/SSAI (server-side ad insertion), Sigma Multi CDN (AI-driven content delivery optimization), Sigma Transcoder, Sigma Interactive, Sigma Package Origin, and Sigma Media Server. The platform is sold to broadcasters, TV operators, IPTV/OTT providers, MSOs/ISPs, content owners, and e-learning platforms in Vietnam and internationally, deployed either on-premise or via cloud marketplaces (Huawei Cloud, Alibaba Cloud).
Is Thu Do Multimedia a public or private company?
Thu Do Multimedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thu Do Multimedia founded?
Thu Do Multimedia was founded in 2010. It employs 51 to 100 people.
Where is Thu Do Multimedia based?
Thu Do Multimedia is headquartered in Thanh Hóa, Vietnam, in the Asia region.
How does Thu Do Multimedia make money?
Two revenue lines are on record. OTT/IPTV Platform Technology Licensing and Deployment is the primary driver. The others are sigma Media Server Cloud Marketplace Subscriptions.
Who are Thu Do Multimedia's main competitors?
Emerging players on record are Easy Digital Rights Management (EZDRM) and Mux. Direct peers are Irdeto, Ateme, Kaltura, JW Player (JWP), Innovid, Verimatrix, Muvi and Brightcove.
Does Thu Do Multimedia have an API?
Yes. Sigma DAI supports API integration enabling automation of advertising processes and data workflows without manual intervention. Developers can establish API connections between business systems and the ad insertion solution, optimizing advertising strategies without disrupting existing workflows. Specific API type (REST/GraphQL), auth method, rate limits, and versioning are not explicitly detailed in available sources.
What industry is Thu Do Multimedia in?
Thu Do Multimedia's product category is OTT/IPTV Video Streaming Platform. Its primary akta.pro industry code is MPAHAJAI, DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady), with a secondary code of MPAHAJAG, Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement). Its NAICS code is 516210 and its SIC code is 7373.