What ASBIS Ukraine does

ASBIS Ukraine (АСБІС-УКРАЇНА) is the Ukrainian operating subsidiary of ASBISc Enterprises PLC, a publicly listed (Warsaw Stock Exchange, since 2007) international IT distribution group headquartered in Cyprus and operating across 30+ countries with $3.9B in 2025 revenue and 2,700+ global employees. Operating in Ukraine since 1997, the company distributes 90+ brands across 5,000+ SKUs through four business lines: (1) Apple Distribution — authorized Mac, iPad, iPhone, Watch, AirPods, Apple TV, and accessories via authorized B2B partners and a retail network that includes iSpace, Comfy, Allo, Foxtrot, Rozetka, and Moyo; (2) Consumer Electronics Distribution — notebooks, smartphones, smart home devices, wearables, home appliances, and TCL TVs; (3) IT Components Distribution — processors (Intel, AMD), memory (Kingston), and storage (WD, Seagate); and (4) Value-Added Distribution (VAD) — enterprise servers (Supermicro, Dell EMC), storage (Pure Storage, Infinidat), networking (Ubiquiti, IP Infusion), cybersecurity (Avast, BlackBerry), virtualization (Microsoft Azure Stack HCI), and AV solutions from 40+ international brands, serving 500+ partners with technical pre-sales, configuration, and post-sales support. The company also runs an authorized iSupport service center (Apple, Beats, Bang&Olufsen, Logitech) with a Nova Poshta pickup network and a 24/7 B2B e-commerce portal at b2b.asbis.ua.

Revenue is generated primarily through distribution margins, vendor rebates, and promotional programs on hardware sales, supplemented by VAD solution configuration fees and iSupport service revenue. Customer segments are broadline B2B (SMB channel partners, system integrators, resellers), Apple Enterprise B2B (corporate, government, education with ABM/MDM/Jamf support), and consumer retail (Apple Premium Resellers and CE chains). The company differentiates through authorized-distributor status with multiple tier-1 vendors, VAD technical pre-sales engineering, and a 27-year local presence.

Ukraine-specific standalone revenue and growth are not disclosed in the input data; the entity's 101–250 local employees operate within the larger EMEA group. Recent 2025 portfolio moves include entry into AI infrastructure (ASUS Ascent GX10, AMD Instinct, Intel Xeon 6+), AI software (elDoc Vioma), and renewable energy storage (BLUETTI, Deye) — all distributed through the existing channel rather than developed in-house.

Name

ASBIS Ukraine

Legal name

ASBISc Enterprises PLC

Website

https://asbis.ua

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

ASBIS Ukraine is a Kyiv-based IT and consumer electronics distributor and the Ukrainian subsidiary of Warsaw-listed ASBISc Enterprises PLC, authorized to distribute 90+ brands (including Apple, Intel, AMD, Kingston, Logitech, and TCL) across 5,000+ SKUs to 500+ B2B partners, system integrators, retailers, and enterprise/government/education customers.

Ownership category

akta.pro rank

Product category

Value-Added IT Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

akta.pro secondary industries

Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• Broadline IT distribution
• Value-added distribution
• Enterprise IT solutions
• Consumer electronics distribution
• IT components distribution

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Broadline Distribution of IT Components and Consumer Electronics: ASBIS Ukraine generates revenue by distributing hardware products (processors, storage, memory, peripherals, networking) and consumer electronics from brand portfolio of 90+ brands and 5,000+ SKUs in Ukraine. Revenue is earned on distribution margins, volume rebates, and promotional programs from vendors.
2. Value-Added Distribution (VAD): VAD division distributes enterprise solutions including servers, storage systems, networking, cybersecurity, engineering infrastructure (UPS), software, interactive solutions, and AV solutions through 40+ international vendor brands. Supports 500+ partners across Ukraine with technical pre-sales, configuration, and post-sales support.
3. Apple Distribution: As authorized Apple distributor in Ukraine for over 15 years, ASBIS distributes Mac, iPad, iPhone, Watch, AirPods, Apple TV, and accessories through authorized B2B and B2C partners. Revenue derived from distribution fees and volume incentives.
4. iSupport After-Sales Service: iSupport provides authorized warranty and out-of-warranty repair services for Apple, Beats, Bang&Olufsen, and Logitech products, generating revenue from repair fees and warranty processing.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

ASBIS Ukraine is a broadline and Value-Added IT distributor that supplies 90+ brands and 5,000+ SKUs of computer components, consumer electronics, and enterprise IT solutions to B2B partners and authorized retailers across Ukraine. Its portfolio spans official Apple distribution, AMD/Intel processors, Kingston/Western Digital/Seagate storage, Supermicro servers, Logitech peripherals, TCL televisions, and a 40+ brand VAD portfolio covering servers, networking, cybersecurity, AI computing, and AV solutions for enterprise customers. The company complements distribution with the iSupport authorized service center, a 24/7 B2B ordering portal, ABM/MDM device management support, and Trade-In and extended warranty programs for end-customers in business, education, and government segments.

Product overview

ASBIS Ukraine is an IT distributor operating as part of the international ASBIS Group (ASBISC Enterprises PLC), with operations in 30+ countries. In Ukraine, it distributes 90+ brands across 5,000+ SKUs, organized into four main business divisions: (1) Consumer Electronics Distribution — notebooks, smartphones, smart home, wearables, home appliances, gaming accessories, tablets, and TV/audio; (2) IT Components Distribution — HDDs, SSDs, RAM, processors (desktop/mobile/server), and graphics cards from brands such as AMD, ASUS, Corsair, Intel, Kingston, KIOXIA, Micron, Samsung, SanDisk, Seagate, Toshiba, and Western Digital; (3) Value-Added Distribution (VAD) — servers, storage systems, networking equipment, cybersecurity, AI computing, software, virtualization, and AV solutions across 40+ brands serving 500+ partners in Ukraine; and (4) Apple Distribution — official authorized distributor of Apple products including Mac, iPad, iPhone, Watch, AirPods, TV, Studio Display, and accessories. The company also provides iSupport — an authorized service center for Apple, Beats, Bang & Olufsen, and Logitech — and operates a B2B online portal for partner ordering. Key vendor brands include Apple, Logitech, Kingston, TCL, Western Digital, AMD, Seagate, Supermicro, Intel, SanDisk, and Ubiquiti. The company also distributes its own brands such as Canyon (consumer electronics/gaming accessories) and Lorgar (gaming peripherals).

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Electronics Distribution Broadline distribution of notebooks, smartphones, smart home devices, wearables, protective accessories, home appliances, software, mobile and computer accessories, gaming and streaming devices, tablets, and TV and audio products to retail and e-commerce channels in Ukraine, supported by promotional programs and authorized partner coordination.
• IT Components Distribution Distribution of computer components for desktop, mobile, and server applications including HDDs, SSDs, RAM, processors, and graphics cards sourced from brands such as AMD, ASUS, Corsair, Intel, Kingston, KIOXIA, Micron, Samsung, SanDisk, Seagate, Toshiba, and Western Digital.
• Value-Added Distribution (VAD) Solutions Value-added distribution of enterprise IT solutions spanning servers, storage systems, networking equipment, cybersecurity, AI computing, software, virtualization, interactive solutions, and audio-visual solutions across 40+ international vendor brands, serving 500+ partners in Ukraine with technical pre-sales, configuration, and post-sales support.
• Apple Products Distribution Authorized distribution of the full Apple portfolio — Mac, iPad, iPhone, Watch, AirPods, Apple TV, Studio Display, and accessories — to authorized B2B partners and B2C retail networks across Ukraine, with extended warranties, Trade-In programs, and ABM/MDM deployment support.
• iSupport Authorized Service Center Authorized warranty and out-of-warranty repair service center for Apple, Beats, Bang & Olufsen, and Logitech products, offering diagnostics, device repair, and a PickUp Service via Nova Poshta that allows customers across Ukraine to send devices to the service center at no delivery cost.
• Apple Business Platform Deployment Support Deployment and integration support for Apple's Apple Business Manager (ABM) platform, providing automated device enrollment, managed Apple accounts, BYOD enrollment, Admin API access, and security features (FileVault, Remote Wipe, Lost Mode) for organizations adopting Apple at scale.

Quantifiable outcome

• 500+ VAD partners served in Ukraine
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• ApplecoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an authorized Apple distributor in Ukraine, distributing Mac, iPad, iPhone, Watch, AirPods, Apple TV, and accessories for over 15 years. Supports authorized B2B partners and B2C retail networks including iSpace (Apple Premium Reseller), Comfy, Allo, Foxtrot, and Rozetka.
• IntelcoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an official Intel distributor, distributing Intel processors (Xeon, Core Ultra, Core 14th/13th/12th gen), Ethernet networking products, and Intel Arc graphics. Participates in Intel Partner Alliance and offers ASBIS Assist Pro support service for Intel partners.
• AMDcoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an authorized AMD distributor in Ukraine, distributing AMD processors (Ryzen, EPYC, Ryzen PRO, Threadripper PRO), Radeon PRO graphics, and AMD Instinct AI accelerators (MI200, MI300 series).
• KingstoncoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an official Kingston distributor, distributing SSD drives, DRAM modules (ValueRAM, Server Premier, Kingston Fury), USB flash drives, and memory cards. Supported by over 30 years of Kingston brand expertise.
• Western DigitalcoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an official Western Digital distributor, distributing internal/external HDDs, portable drives, data center HDDs (WD Gold, Ultrastar series), and storage platforms (Ultrastar Data60, Data102, OpenFlex).
• SeagatecoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an official Seagate distributor, distributing corporate HDDs (Exos, IronWolf, SkyHawk), BarraCuda consumer drives, external HDDs, gaming storage, and enterprise data storage systems. Operates Seagate Partner Program for system integrators.
• SupermicrocoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an official Supermicro distributor, distributing blade servers, twin/multi-node servers, rackmount servers, storage servers, multi-processor servers, and GPU servers for high-performance computing and data center applications.
• LogitechcoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an official Logitech distributor, distributing personal productivity devices, business peripherals, video conferencing solutions (Rally Bar, MeetUp), and enterprise peripherals. Offers 2-5 year warranties and 100% device replacement on warranty claims. Supported by iSupport service center.
• TCLcoreChannel Partner/ Reseller/ DistributorASBIS Ukraine is an official TCL distributor, distributing TCL smart TVs across multiple series (C85, X95, C65, C8K, X11K, P75, etc.) with technologies including QLED, QD-Mini LED, Google TV, and audio by Bang & Olufsen.
• UbiquiticoreChannel Partner/ Reseller/ DistributorASBIS Ukraine distributes Ubiquiti networking products including UniFi Enterprise AV switching and network infrastructure solutions for enterprise and SMB customers.
• JamfcoreTechnology or IntegrationASBIS supports Jamf School and Jamf Safe Internet for Apple device management in education, and Jamf for enterprise mobile device management (MDM). Enables rapid deployment of hundreds of iPads in schools and Apple management in enterprise.
• BLUETTIminorChannel Partner/ Reseller/ DistributorASBIS Ukraine announced partnership with BLUETTI, a global leader in renewable energy storage solutions, expanding ASBIS portfolio for energy independence solutions.
• DeyeminorChannel Partner/ Reseller/ DistributorASBIS Ukraine expanded its portfolio with Deye solutions for business and household energy independence, adding solar/inverter products to the distribution lineup.
• elDoc ViomaminorChannel Partner/ Reseller/ DistributorASBIS expanded its portfolio with elDoc Vioma — an AI-based document management platform — extending VAD solutions into AI-powered software.
• Nova PoshtaminorStrategic or Co-development PartnerASBIS partners with Nova Poshta for the iSupport PickUp Service, enabling customers across Ukraine to send devices for repair at Nova Poshta branches nationwide at no cost for delivery to the service center.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Also Group: Major European IT broadline and VAD distributor (formerly Actebis) operating across 30+ European countries. Comparable to ASBIS Ukraine in VAD and consumer electronics distribution, with overlapping enterprise and SMB segments across the EMEA region.
• TD SYNNEX: One of the largest global IT broadline distributors, formed by the merger of Tech Data and SYNNEX, distributing IT products and value-added services worldwide. Comparable to ASBIS Ukraine at a vastly larger scale, representing the structural benchmark for IT distribution competition.
• Ingram Micro: Global IT distribution incumbent distributing IT hardware, software, and services across 200+ countries. Comparable to ASBIS Ukraine in core broadline distribution and VAD model, with significantly larger scale and global reach.
• Arrow Electronics: Global technology distributor providing IT components, enterprise solutions, and value-added services to industrial and commercial customers. Comparable to ASBIS Ukraine in VAD and component distribution, particularly for enterprise and embedded customers.
• ASBISc Enterprises PLC (Parent Group): The publicly listed parent company of ASBIS Ukraine, operating the same IT broadline and VAD distribution model across 30+ countries with $3.9B in 2025 revenue. Directly comparable as the same business at group level, providing the upper-bound benchmark for ASBIS Ukraine's model, margin structure, and vendor relationships.

Regional players

• Westcoast: UK-based IT broadline distributor serving resellers and retailers across the UK and Ireland. Comparable in broadline distribution model and channel partner focus to ASBIS Ukraine, though geographically distinct and without ASBIS's Apple B2B program focus.

Direct peers

• ERC: One of the largest IT broadline and VAD distributors in Ukraine, distributing components, peripherals, and enterprise solutions through a similar partner/reseller channel. Directly comparable to ASBIS Ukraine in product mix, customer segments (retail, SMB, enterprise), and value-added services.
• ELKO Group: EMEA-focused IT broadline and VAD distributor headquartered in the Baltics, distributing IT components, consumer electronics, and enterprise solutions across Eastern Europe and Central Asia. Closely comparable business model, scale, and geographic adjacency to ASBIS Ukraine.
• Brain Computers: Major Ukrainian IT distributor and online retailer (brain.com.ua) of components, peripherals, and consumer electronics. Closely comparable to ASBIS Ukraine's IT Components division, with overlapping vendor relationships and channel partner model in the Ukrainian market.
• MTI: Ukrainian IT distribution and retail group distributing computer hardware, components, and consumer electronics. Comparable in business model, channel approach, and product categories to ASBIS Ukraine's broadline and IT components divisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASBIS Ukraine