Sähkövertailu.fi

What Sähkövertailu.fi does

Sähkövertailu.fi is a free, consumer-facing electricity comparison and contracting platform operating nationwide in Finland. Founded in 2011 and operated by Effortia Oy (a company owned by Finnish media group Alma Media), the service enables residential consumers and small businesses to compare, competitively tender, and switch electricity contracts across 55+ Finnish electricity suppliers, including major utilities Vattenfall, Helen, Fortum, and Nordic Green Energy. The platform serves the full Finnish market covering all 309 municipalities and has facilitated over 330,000 contracts since inception, with a 4.7/5 rating across 4,200+ reviews on Reviews.io.

The underlying product is a web-based comparison platform with a consumption calculator (Sähkönkulutuslaskuri) that estimates annual electricity usage from property type, heating method, floor area, and household size, enabling apples-to-apples contract comparisons. The platform supports fixed-term (määräaikainen), spot-price (pörssisähkö), and hybrid (hybridisähkösopimus) contract types, integrates real-time Nord Pool spot prices updated daily at 15:00, and offers Hintavahti (price alert) email notifications. The full contracting workflow is digitized, including strong identification and encrypted signing. Distribution is self-serve product-led growth via SEO-driven content marketing, with 309 municipality landing pages and educational articles driving top-of-funnel acquisition.

Sähkövertailu.fi monetizes on a transaction-fee basis: electricity companies pay the platform a commission for each new contract completed through the service, while the comparison, calculator, and contracting tools are free for end users. The service runs as a digital-first, direct-to-consumer operation with a lean 1-10 employee team, and is led by service head Perttu Pääkkölä. As part of the Alma Media portfolio, the platform benefits from cross-promotion through major Finnish media outlets including Yle, Ilta-Sanomat, Iltalehti, and MTV Uutiset.

Name

Sähkövertailu.fi

Legal name

Effortia Oy

Website

https://sahkovertailu.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sähkövertailu.fi is a free Finnish online electricity comparison and contracting platform operated by Effortia Oy (Alma Media subsidiary), serving residential consumers and small businesses across all of Finland with comparison, digital signing, and switching across 55+ electricity suppliers.

Ownership category

akta.pro rank

Product category

Electricity Comparison Services

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Electricity contract comparison
• Energy price comparison
• Electricity supplier switching
• Consumer energy marketplace
• Electricity contract aggregation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission per completed electricity contract: Sähkövertailu.fi receives a small commission from electricity companies for each new electricity contract completed through the platform. This does not affect pricing displayed to consumers — all offers are direct from electricity providers without additional fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sähkövertailu.fi is a free online service that enables Finnish consumers and small businesses to compare, competitive-tender, and purchase electricity contracts from 55+ electricity providers across all of Finland. The platform aggregates fixed-term, spot-price, and hybrid contracts into a single comparison interface, supports filtering by energy source (including renewable options), estimates annual consumption via a built-in calculator, and handles the complete contracting workflow including strong authentication and encrypted digital signing.

Product overview

Sähkövertailu.fi is a free online electricity comparison and competitive-tendering service covering all of Finland. The core platform aggregates and presents electricity contract offers from all Finnish electricity providers, enabling consumers to compare, select, and purchase electricity contracts directly through the service. The platform supports multiple contract types including fixed-term (määräaikainen), spot-price (pörssisähkö), and hybrid (hybridisähkösopimus) contracts. Key supporting tools include a consumption calculator (sähkönkulutuslaskuri) for estimating annual usage and a price alert (hintavahti) notification service. The platform is operated by Effortia Oy and is part of Alma Media, having facilitated competitive tenders since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Sähkövertailu.fi Electricity Comparison Platform A free online comparison and competitive-tendering service that aggregates electricity contract offers from 55+ Finnish electricity providers, enabling consumers and small businesses to compare, select, and purchase electricity contracts directly through the platform. Covers all of Finland, including fixed-term, spot-price, and hybrid contract types.
• Sähkönkulutuslaskuri (Electricity Consumption Calculator) A tool that estimates annual electricity consumption based on dwelling type, heating method, floor area, and number of residents, enabling accurate year-cost projections for contract comparisons.
• Hintavahti (Price Alert) An email notification service that alerts users when electricity contracts matching their predefined criteria become available on the platform.
• Pörssisähkö (Spot/Exchange Electricity Contract) A contract type where electricity price varies every 15 minutes based on Nord Pool electricity exchange prices, allowing active consumers to save by timing their consumption.
• Määräaikainen sähkösopimus (Fixed-term Electricity Contract) A contract type where the electricity price remains fixed for the contract period (typically 6, 12, or 24 months), providing budget predictability for consumers.
• Hybridisähkösopimus (Hybrid Electricity Contract) A consumption-affecting electricity contract that combines fixed pricing with spot price flexibility, allowing consumers to influence their bill by shifting usage to cheaper hours.
• Priima Live A multi-purpose service included with Pohjois-Karjalan Sähkö's Priima contract, enabling users to make price locks, monitor consumption data, and optimize electricity costs.
• Älyenergia (Smart Energy App) Vihreä Älyenergia's mobile application offering real-time data, customized notifications about exchange prices, solar panel production monitoring, and smart home energy management optimization.

Quantifiable outcome

• Users can save up to 50% on monthly electricity costs by switching contracts through the platform
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Vattenfall OycoreChannel Partner/ Reseller/ DistributorMajor Nordic energy company offering electricity contracts across Finland (excluding Åland). Part of the core partner network providing competitive spot and fixed-price electricity contracts.
• Helen OycoreChannel Partner/ Reseller/ DistributorHelsinki-based energy company serving over 550,000 customers in Finland. Offers heat, cooling, electricity, and solutions for regional and renewable energy plus electric mobility.
• Fortum Markets OycoreChannel Partner/ Reseller/ DistributorFortum's electricity sales company offering electricity to all Finnish homes regardless of location. Major national provider.
• Pohjois-Karjalan Sähkö OycoreChannel Partner/ Reseller/ DistributorMunicipality-owned electricity company in North Karelia. Offers competitive Priima spot-price contract with free price-lock features. Available nationwide.
• Vaasan Sähkö Myynti OycoreChannel Partner/ Reseller/ DistributorOne of Finland's oldest energy companies, founded in 1892. Offers spot-price contracts with low margins and good mobile app for price tracking. Available nationwide.
• Oomi OyminorChannel Partner/ Reseller/ DistributorElectricity company featured in the partner network.
• Imatran Seudun Sähkö OyminorChannel Partner/ Reseller/ DistributorRegional electricity company in the Imatra area, founded in 1928. Offers fixed-term contracts nationwide.
• Vihreä Älyenergia OycoreChannel Partner/ Reseller/ DistributorGreen energy provider specializing in wind power since 2015. Offers 100% wind power contracts with the 'Älyenergia' app rated 4.5 stars. Over 50,000 customers.
• Cheap Energy Finland OyminorChannel Partner/ Reseller/ DistributorDomestic electricity company offering low-cost electricity contracts. Part of a Nordic electricity group, started operations in Finland in spring 2024.
• Koillis-Satakunnan Sähkö OyminorChannel Partner/ Reseller/ DistributorRegional energy expert offering competitive electricity sales across Finland with reliable and responsible grid services in Pirkanmaa, Central Finland, and Satakunta regions.
• Sähkötytöt OyminorChannel Partner/ Reseller/ DistributorFully Finnish, privately owned company founded in 2025. Offers carbon-negative electricity without hidden fees. Mission to ensure green energy is truly green and prices always favor the customer.
• Omavoima OyminorChannel Partner/ Reseller/ DistributorElectricity sales company founded in 2009 by Raum Energy and Vakka-Suomen Voima. Expanded to Pirkanmaa in 2022. Sells electricity nationwide.
• Hehku Energia OyminorChannel Partner/ Reseller/ DistributorDomestic electricity company originally founded in Helsinki in 2010. Reformed in spring 2023 after corporate restructuring. Serves consumers and businesses nationwide.
• Korpelan Energia OyminorChannel Partner/ Reseller/ DistributorElectricity sales company selling electricity nationwide. Describes itself as approachable, reliable, and responsible in the energy markets with competitively priced contracts.
• Lumme EnergiaminorChannel Partner/ Reseller/ DistributorDomestic national provider helping customers choose smart and sustainable energy solutions for homes, cottages, and businesses including electric mobility solutions. Trusted by over 300,000 customers.
• Nordic Green Energy (Switch Nordic Green AB)coreChannel Partner/ Reseller/ DistributorOne of Finland's largest electricity retail companies. Sells only climate-friendly electricity from 100% renewable sources. Rated as having highly satisfied customers for three consecutive years by EPSI Rating.
• Alma Media (Parent Company)coreOthersSähkövertailu.fi is now part of Alma Media, a major Finnish media company. This ownership provides resources and distribution for continued growth.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hintaopas.fi: Finnish price comparison service operated by Sanoma that includes electricity contracts alongside other consumer services. Competes for the same Finnish consumers and similar SEO keywords in the electricity comparison category.
• Vertaa.fi: Leading Finnish price comparison platform covering electricity, insurance, loans, and broadband. Direct competitor in the electricity vertical with overlapping partner network and similar SEO-driven acquisition model.

Broad incumbents

• Uswitch: UK-based energy and broadband comparison service. Comparable switching platform serving a national residential market with feature set (consumption estimation, contract comparison, partner integrations) similar to Sähkövertailu.
• Selectra: European energy and telecom price comparison specialist active across multiple Nordic and Western European markets. Comparable business model (commission-based switching) and an expansion benchmark for Sähkövertailu if it moves beyond Finland.
• Verivox: One of Germany's largest independent price comparison platforms for energy, telecom, insurance, and finance. Demonstrates the multi-vertical expansion model that Sähkövertailu could follow to grow beyond electricity.
• CHECK24: Major German comparison portal with strong electricity contract switching business. Comparable in consumer journey and commission model; illustrates scale potential and competitive intensity of comparison platforms.

Regional players

• Compricer: Swedish price comparison site covering electricity, insurance, loans, and broadband. Closest Nordic cross-border peer by market structure and product scope, serving a similarly deregulated retail electricity market.
• Elpriser (Strøml) / Elskling: Norwegian electricity price comparison platforms that track Nord Pool spot prices and help consumers select electricity contracts. Directly comparable functionality (real-time spot prices, contract comparison) and serving a similar Nordic electricity market.

Others

• Aurinkosähkö (information/lead-gen) providers: Finnish renewable energy information and lead-generation sites adjacent to Sähkövertailu's green/renewable contract filtering. They serve overlapping consumer intent around sustainable electricity choices but do not contract switching directly.

Emerging players

• Zwitch / Pricewise: Dutch comparison platforms for energy and telecom contracts. Comparable in focusing on residential utility switching with a digital self-serve model; relevant as a use case for cross-border scaling of comparison platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sähkövertailu.fi