Be Limitless
Be Limitless (DBA Limitless) is a privately held, San Mateo–based software company that distributes the Limitless Chrome browser extension, which converts the browser's new tab into a productivity dashboard offering time tracking, automatic link organization, contextual nudges, and a paid Productivity Reports upgrade for individual knowledge workers and self-improvement consumers.
- Company typePrivate
- Founded2014
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Be Limitless does
Be Limitless Inc. (DBA Limitless) is a privately held, San Mateo–based software company that has built and distributed a single product: the Limitless Chrome browser extension, which replaces the browser's new tab with a productivity dashboard. The extension passively logs browsing time, auto-organizes visited links into topics, surfaces frequently visited sites refreshed weekly, and delivers contextual nudges intended to help the user stay on task. In March 2016 the company shipped a major redesign of the extension, and in May 2016 it added a beta Gmail/OAuth integration that allows users to compose email directly from the new tab while preserving passwords client-side via 256-bit SSL.
The technology stack is a standard browser extension: data is stored locally on the user's machine with optional planned server-side sync (reserved in the privacy policy but not yet delivered), with Google OAuth used for Gmail and future Google Calendar integration. All product behavior is delivered through the same extension; there is no second product line, no enterprise tier, and no disclosed API or SDK. Privacy posture is conservative on paper (no PII sales, local storage default, incognito opt-out, domain-only logging) but the policy explicitly reserves the right to escalate to server-side storage and full-URL logging in the future.
Monetization is a freemium, one-time-purchase model: the core dashboard, link organization, and cross-device features are free, while the Productivity Reports feature is sold as a one-time lifetime license via the Chrome Web Store with a 30-minute cancellation window. The company has signaled future revenue levers (VigLinks and SkimLinks affiliate integration) that are not yet active. Distribution is single-channel — the Chrome Web Store — with content marketing via blog and customer engagement on Twitter. The company is founder-led (Anup Gosavi, Co-Founder), operates with 1–10 employees, and has disclosed only one external funding event (a $0-amount round attributed to Boost VC in April 2014).
Be Limitless firmographics
Firmographics- Name
- Be Limitless
- Legal name
- Be Limitless Inc.
- Website
- https://testlimitless.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Be Limitless (DBA Limitless) is a privately held, San Mateo–based software company that distributes the Limitless Chrome browser extension, which converts the browser's new tab into a productivity dashboard offering time tracking, automatic link organization, contextual nudges, and a paid Productivity Reports upgrade for individual knowledge workers and self-improvement consumers.
- Ownership category
- akta.pro rank
Where Be Limitless is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Be Limitless business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Chrome Web Store App Purchases: Users purchase the app through the Chrome Web Store. For Chrome Web Store purchases, there is a 30-minute cancellation period before the credit card is charged. Refunds are not offered after this period.
- Productivity Reports Upgrade: Productivity Reports feature is available as a paid feature with a one-time payment for lifetime access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic browser productivity features |
| One time/ perpetual license | Others | Productivity Reports paid upgrade |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Be Limitless product offering
Product offeringCore offering
Be Limitless sells a Chrome browser extension called Limitless that replaces the new tab page with a productivity dashboard. The extension tracks browsing time, automatically organizes saved and visited links into relevant topics and sub-topics, syncs across devices, and includes Gmail compose functionality, with an opt-in Productivity Reports feature sold as a one-time paid upgrade.
Product overview
Limitless is a single unified browser extension product that converts the new tab into an intelligent productivity dashboard. The core Limitless Browser Extension provides time tracking, automatic link organization into topics, cross-device synchronization, productivity analytics/reports, a notebook feature, frequently visited sites tracking, contextual nudges, and integrated Google Gmail email composition. All features are delivered through the same browser extension with no separate modules or add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Limitless Browser Extension Chrome browser extension that replaces the new tab page with a personal productivity dashboard, offering time tracking, automatic link organization into topics, cross-device sync, and Gmail compose; targets individual Chrome users seeking to reduce distractions and organize online research.
- Productivity Reports (Paid Add-on) Paid feature add-on for the Limitless Chrome extension that provides deeper analytics and reports on browsing and productivity behavior; sold as a one-time license upgrade to free users.
Companies that use Be Limitless
Customer profileSegments2 records
Ideal customer profiles1 record
Be Limitless technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Be Limitless partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GooglecoreLimitless integrates with Google's ecosystem, specifically Gmail. Users can compose and send emails directly from the new tab using Google Login (OAuth sign-in). This integration uses 256-bit SSL encryption and ensures passwords are never stored on Limitless servers. Going forward, this login will enable data sync across devices, secure backups of To-Dos and notes, and future features like Google Calendar integration.
- VigLinksminorMentioned in privacy policy as a potential future affiliate service. The company states it currently does not use VigLinks but may in the future use their service to automatically affiliate commercial links while maintaining user experience and privacy safeguards.
- SkimLinksminorMentioned in privacy policy as a potential future affiliate service. Like VigLinks, the company currently does not use SkimLinks but may in the future to automatically affiliate commercial links.
Recent moves5 records
Expansion highlights5 records
Be Limitless competitors and assessment
Company assessmentEmerging players
- Habitica: Habit- and goal-tracking app with gamified progress and accountability mechanics, similar to Limitless' self-improvement, 'zero-day' prevention, and contextual nudging features.
- Forest: Focus and habit-formation app that helps users stay on task via gamified trees and contextual nudges. Comparable to Limitless' contextual nudges and 'stay focused' goals experience.
Direct peers
- Clockify: Time-tracking and productivity reporting tool with web/browser time logging. Directly comparable to Limitless' Productivity Reports feature for individual knowledge workers.
- RescueTime: Time-tracking and productivity analytics tool that monitors computer activity and surfaces focus vs. distraction patterns. Directly competes with Limitless' Productivity Reports and time-tracking features.
- Momentum: New-tab replacement Chrome extension that turns the new tab page into a productivity dashboard with to-dos, weather, and focus features. Direct functional analogue to Be Limitless' core new-tab productivity layer.
- Toby (tab manager): Chrome extension for organizing browser tabs into collections/groups, addressing tab overload and cross-session organization. Closely comparable to Limitless' automatic link organization and tab-management use cases.
- Session Manager: Chrome extension that saves, restores, and syncs browser tab sessions across devices. Overlaps with Limitless' cross-device sync and link-continuity positioning.
- Toggl Track: Time-tracking tool with browser integrations that logs activity and surfaces productivity analytics. Functions overlap with Limitless' Productivity Reports and time-on-site tracking.
- OneTab: Chrome extension that consolidates open tabs into a list and helps users manage tab overload and find previously visited pages. Comparable to Limitless' automatic link organization and tab/URL management capabilities.
Broad incumbents
- Notion: Broad productivity and note-taking workspace that increasingly absorbs personal dashboards and integration workflows. Represents the platform risk that could subsume niche new-tab productivity tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Be Limitless social profiles
Digital presenceBe Limitless financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be Limitless leadership team
Management profileNumber of profiles
Profiles1 record
Be Limitless funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be Limitless M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be Limitless
What does Be Limitless do?
Be Limitless sells a Chrome browser extension called Limitless that replaces the new tab page with a productivity dashboard. The extension tracks browsing time, automatically organizes saved and visited links into relevant topics and sub-topics, syncs across devices, and includes Gmail compose functionality, with an opt-in Productivity Reports feature sold as a one-time paid upgrade.
Is Be Limitless a public or private company?
Be Limitless is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be Limitless founded?
Be Limitless was founded in 2014. It employs 1 to 10 people.
Where is Be Limitless based?
Be Limitless is headquartered in San Mateo, United States, in the North America region.
How does Be Limitless make money?
Two revenue lines are on record. Chrome Web Store App Purchases are the primary driver. The others are productivity Reports Upgrade.
Who are Be Limitless's main competitors?
Emerging players on record are Habitica and Forest. Direct peers are Clockify, RescueTime, Momentum, Toby (tab manager), Session Manager, Toggl Track and OneTab. Notion is listed as a broad incumbent.
Does Be Limitless have an API?
No public API is recorded for Be Limitless.