Toggl Track
Toggl Track is a freemium SaaS time tracking platform built by Toggl OÜ in Tallinn, Estonia, serving 1M+ users including freelancers, agencies, and enterprises. It offers multi-client time entry, 100+ integrations, a REST API, and adjacent products in expense management and capacity planning.
- Company typePrivate
- Founded2000
- HeadquartersTallinn, Estonia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Toggl Track does
Toggl Track is a time tracking software product operated by Toggl OÜ, an Estonian private limited company headquartered in Tallinn, founded in 2000. The platform enables individuals, freelancers, agencies, software teams, and enterprise organizations (including named users at Amazon, LinkedIn, SAP, Square, Wise, and Danfoss) to log time across web, desktop, and mobile clients plus browser extensions, with calendar integration, automated background tracking, timesheet approvals, and custom reporting dashboards. The technical foundation is a multi-client SaaS platform with a documented public REST API (v9), webhooks, and 100+ native integrations into Jira, Salesforce, Asana, Slack, and other productivity tools. Security and compliance posture includes ISO 27001:2022 certification and SOC 2 Type II compliance, supporting enterprise procurement.
Toggl's product portfolio has expanded beyond the core Toggl Track time tracker to two sub-products: Toggl Work, an expense management application with AI-powered receipt scanning (PDF, JPG, PNG, HEIF, HEIC), approval workflows, and one-click invoicing; and Toggl 2.0 (launched 2025, formerly Toggl Plan), a time intelligence and capacity planning tool with workload visibility, billable rates reporting, and one-way Jira sync. The three products share the underlying REST API for cross-product extensibility.
The business model is a freemium SaaS subscription: a free tier for up to 5 users, premium tiers with a 30-day trial (no credit card required), and an enterprise tier for teams of 20+ with dedicated customer success managers, custom engineering-built integrations, and volume discounts on annual contracts. Go-to-market combines product-led growth (free tier, 5-minute onboarding, content/SEO, comparison pages) with assisted enterprise sales. The company is privately held, bootstrapped (no disclosed funding rounds), and serves a global user base of 1M+ across more than 15 years of operation. The addressable market for time tracking software is projected at $4.58B in 2026, growing at a 17.3% CAGR.
Toggl Track firmographics
Firmographics- Name
- Toggl Track
- Legal name
- Toggl OÜ
- Website
- https://toggl.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Toggl Track is a freemium SaaS time tracking platform built by Toggl OÜ in Tallinn, Estonia, serving 1M+ users including freelancers, agencies, and enterprises. It offers multi-client time entry, 100+ integrations, a REST API, and adjacent products in expense management and capacity planning.
- Ownership category
- akta.pro rank
Where Toggl Track is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Toggl Track business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS (Free + Premium + Enterprise): Freemium model with free plan for individuals/small teams (up to 5 users), premium paid tiers for expanded features, and enterprise plans with custom pricing, dedicated support, and volume discounts for annual commitments. Revenue derived from subscription renewals and seat expansions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - For individuals and small teams |
| Subscription | Monthly | Premium Plan - Extended features with 30-day free trial |
| Subscription | Annual | Enterprise Plan - For teams of 20+ with dedicated support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Toggl Track product offering
Product offeringCore offering
Toggl Track is a SaaS time tracking platform that enables individuals, teams, and enterprises to log billable and project hours across web, desktop, mobile apps, and browser extensions. It offers automated background tracking, calendar integration, 100+ native integrations (Jira, Salesforce, Asana, Slack), a REST API, custom profitability and productivity reporting dashboards, timesheet approvals, and invoicing. The product is sold via freemium, premium, and enterprise subscription tiers.
Product overview
Toggl offers a suite of three integrated products: Toggl Track (core product) provides time tracking across web, desktop, and mobile with calendar integration, automated background tracking, and 100+ integrations including Jira, Salesforce, Asana, and Slack; Toggl Work handles expense management with AI receipt scanning, approval workflows, and invoicing; and Toggl 2.0 (formerly Toggl Plan) extends the platform into capacity planning and project management, turning time data into forward-looking estimates and workload visibility. All three products share Toggl's REST API for custom integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Toggl Track: Core time tracking software for any workflow.
- Toggl 2.0
- Toggl Work
Products and services
- Toggl Track Core time tracking software that enables individuals, teams, and enterprises to track time across web, desktop (Mac/Windows), mobile (iOS/Android), and browser extensions. Features include calendar integration, automated background tracking, custom reporting dashboards (profitability, productivity, workload), timesheet approvals, invoicing, time off management, and 100+ native integrations (Jira, Salesforce, Asana, Slack) plus a REST API. Sold via Free, Premium, and Enterprise subscription tiers.
- Toggl Work Receipt processing and expense management software that uses AI-powered computer vision to extract details (date, vendor, amount, category) from uploaded receipts (PDF, JPG, PNG, HEIF, HEIC). Includes rule-based approval workflows, multi-currency support, and one-click invoicing integration. Targets employees and finance teams needing fast expense approvals.
- Toggl 2.0 Time intelligence and capacity planning tool (formerly Toggl Plan) that turns time data from Toggl Track into planning decisions. Provides calendar, board, and timeline views; workload and capacity visibility; billable rates reporting; and one-way Jira sync. Built as the next chapter of Toggl Track's time-tracking experience for teams needing forward-looking estimates and workload visibility.
Quantifiable outcome
- ROI in 2.4 months (3-4x faster than G2 benchmark)
- +3 more outcomes
Companies that use Toggl Track
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles4 records
Toggl Track technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Toggl Track partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- JiracoreNative integration with Jira for project and issue synchronization. Issues sync to tasks, labels to tags, assignees carry over. Enables time logging directly within Jira workflow.
- SalesforcecoreNative integration with Salesforce for connecting time tracking data with CRM workflows and customer engagement data.
- AsanacoreNative integration with Asana for syncing projects and tasks with time tracking capabilities.
- SlackcoreSlack integration for notifications, time entry shortcuts, and productivity stack connectivity.
- 100+ Integration PartnerscoreOver 100 integrations with popular tools including project management, CRM, communication, and productivity applications. Custom integration via API for any tech stack.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Toggl Track competitors and assessment
Company assessmentBroad incumbents
- Asana: Asana includes native time tracking within its work management platform and is one of Toggl Track's headline integration partners. Represents the same bundled-feature risk as Jira and Monday.com.
- Atlassian (Jira): Jira includes native time tracking within its issue/project workflows and is one of Toggl Track's deepest integration partners. Represents the bundled-competitor risk: Jira customers may default to in-platform time tracking.
- Monday.com: Monday.com ships native time tracking as part of its work management platform. Competes broadly for the same enterprise project-management and visibility budgets that drive Toggl Track's enterprise tier.
- ClickUp: ClickUp bundles time tracking, project management, and workforce planning into one platform. Competes with Toggl Track by absorbing time tracking into a broader productivity OS.
Direct peers
- Hubstaff: Hubstaff offers time tracking with productivity monitoring (screenshots, activity levels) and workforce management for distributed teams. Competes with Toggl Track on time tracking but takes the opposite approach on employee monitoring.
- Harvest: Harvest provides time tracking and invoicing targeted at small businesses and agencies, with strong integrations into accounting tools. Directly comparable in customer profile and feature set to Toggl Track's SMB/freelancer segment.
- Clockify (CAKE.com): Clockify is the most direct competitor to Toggl Track, offering time tracking, project management, and team scheduling with a similarly generous free tier. Competes head-to-head for freelancers, agencies, and SMBs on price and feature parity.
- Timely: Timely provides automatic time tracking and team management aimed at agencies and consultancies. Competes with Toggl Track on automated tracking and agency-focused profitability reporting.
- DeskTime: DeskTime provides automatic time tracking, productivity analysis, and attendance management for SMBs and enterprises. Direct overlap with Toggl Track on automated tracking and reporting.
- Time Doctor: Time Doctor offers time tracking with productivity monitoring and workforce analytics for remote and distributed teams. Overlaps with Toggl Track on core time tracking but leans into the surveillance-heavy end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Toggl Track social profiles
Digital presenceToggl Track compliance and trust
Trust signalCompliance4 records
Toggl Track financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toggl Track leadership team
Management profileNumber of profiles
Profiles2 records
Toggl Track funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toggl Track M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toggl Track
What does Toggl Track do?
Toggl Track is a SaaS time tracking platform that enables individuals, teams, and enterprises to log billable and project hours across web, desktop, mobile apps, and browser extensions. It offers automated background tracking, calendar integration, 100+ native integrations (Jira, Salesforce, Asana, Slack), a REST API, custom profitability and productivity reporting dashboards, timesheet approvals, and invoicing. The product is sold via freemium, premium, and enterprise subscription tiers.
Is Toggl Track a public or private company?
Toggl Track is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toggl Track founded?
Toggl Track was founded in 2000. It employs 51 to 100 people.
Where is Toggl Track based?
Toggl Track is headquartered in Tallinn, Estonia, in the Europe region.
How does Toggl Track make money?
One revenue line is on record: subscription SaaS (Free + Premium + Enterprise).
Who are Toggl Track's main competitors?
Broad incumbents on record are Asana, Atlassian (Jira), Monday.com and ClickUp. Direct peers are Hubstaff, Harvest, Clockify (CAKE.com), Timely, DeskTime and Time Doctor.
Does Toggl Track have an API?
Yes. Toggl Track exposes a public REST API (v9) enabling developers to build custom integrations and automate workflows. Supported endpoints include: Auth (session management), User, Workspace, Organization, Projects, Tags, Time Entries, and Webhooks. The API is documented at https://developers.track.toggl.com/ and supports cURL, Go, Ruby, JavaScript, Python, and Rust SDK/samples. Developer documentation is at developers.track.toggl.com.