Blaze Performance

What Blaze Performance does

Blaze Performance is a private, founder-led US software and training company that builds the Blaze Digital Compass (BDC), a cloud-based workforce engagement and performance management platform. BDC captures anonymous daily employee inputs in under 90 seconds — covering sentiment, wins on goals, and team collaboration — and turns them into dashboards, heatmaps, and analytics for managers, HR, and executives. The company's stated differentiator is ALICE, an AI-driven coaching bot that autonomously measures daily sentiment and curates personalized leadership content for each participant, paired with proprietary frameworks including the '10 Quiet Questions' and '3 Keys of Execution.' The platform is sold via a tiered per-employee subscription starting at $13/employee/month for the Starter plan (under 200 employees), with custom pricing for Growth (under 500) and Enterprise (500+) tiers sold through direct enterprise field sales; a parallel Leadership Academy / Blaze Leadership Institute training services line generates professional-services revenue. The company serves primarily large corporations and additionally markets into higher education, healthcare, and first-responder agencies, with named customers including Mercedes-Benz, Walmart, FedEx, Nissan, Honda, Kimberly-Clark, PETRONAS Sepang International Circuit, AmBank Group, and AIDT. Distribution is direct in North America with partners/licensees extending reach into Canada, India, and broader Asia; the company appears bootstrapped with no disclosed external funding.

Name

Blaze Performance

Legal name

Blaze Performance

Website

https://blazeperformance.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Blaze Performance is a US-based, bootstrapped SaaS company whose Blaze Digital Compass platform lets managers capture daily anonymous employee sentiment, goal wins, and collaboration inputs and turn them into real-time performance analytics, sold per-employee to enterprises and paired with a Leadership Academy training line.

Ownership category

akta.pro rank

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (Blaze Digital Compass): Per-employee monthly subscription model with tiered pricing based on company size. Starter tier for companies with less than 200 employees at $13/employee/month billed annually. Growth tier for less than 500 employees with custom pricing. Enterprise tier for more than 500 employees with enterprise pricing.
2. Leadership Academy Training: Professional services including leadership training programs, executive coaching, and follow-on services that produce sustainable, value-added learning

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Blaze Performance sells the Blaze Digital Compass (BDC), a cloud-based SaaS platform that captures anonymous daily employee sentiment, goal wins, and collaboration activity through a 90-second check-in, and surfaces real-time analytics, heatmaps, and dashboards for managers and executives. The company complements the software with the Leadership Academy training program, the 10 Quiet Questions Academy, and Blaze University: Refuel alumni coaching sessions, sold to mid-market and enterprise organizations on a per-employee subscription plus professional services basis.

Product overview

Blaze Performance offers a unified platform combining software and training services. The core product is the Blaze Digital Compass (BDC), a SaaS workforce engagement platform providing real-time sentiment analysis, goal alignment, and team collaboration tracking. This software integrates with the Leadership Academy (also called Blaze Leadership Institute), a structured leadership training program delivered alongside the BDC platform. Additional offerings include the 10 Quiet Questions™ Academy for employee retention-focused training and Blaze University: Refuel for alumni coaching sessions. The platform serves organizations across multiple verticals including corporations, universities, hospitals, and first responder agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Blaze Digital Compass (BDC): AI-based workforce sentiment analysis and real-time performance management platform that enables daily employee sentiment tracking, goal alignment, and team collaboration.
• Blaze Leadership Institute
• 10 Quiet Questions Academy

Products and services

• Blaze Digital Compass (BDC) A cloud-based workforce engagement and performance management SaaS platform that captures anonymous daily employee sentiment, goal wins, and team collaboration through a 90-second check-in, and provides real-time analytics, heatmaps, customizable dashboards, goal alignment tracking, and manager coaching tools for mid-market and enterprise organizations.
• Leadership Academy Leadership training program structured around four core areas (Lead Yourself Well, Lead Others Well, Win Together, Communicate Clearly), delivered as 60-90 minute in-person or virtual sessions for executives, HR leaders, managers, and employees, designed for use alongside the Blaze Digital Compass platform.
• 10 Quiet Questions Academy Specialized training course teaching leaders to understand and answer the ten unspoken questions employees have that predict discretionary effort and retention, focused on building trust and credibility through timely, consistent communication.

Quantifiable outcome

• Executive teams lose 20% of goal clarity for every level away from frontline; 4 levels down means 80% loss of clarity
• +1 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Engage Corporate Training & ConsultancycoreStrategic or Co-development PartnerStrategic partnership with Engage Corporate Training & Consultancy team for PETRONAS Sepang International Circuit engagement. The partnership provided 'reporting discipline' and effective communication and engagement throughout teams, developing internal accountability to goals committed.
• Get CLEAR LivingcoreStrategic or Co-development PartnerCo-founded performance improvement company partnership with Blaze Performance CEO Kent Vaughn. Represents a strategic alignment in the performance improvement space, co-developed methodology and approach.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peakon (Workday): Peakon (now part of Workday) is an enterprise employee engagement platform focused on continuous listening, sentiment analysis, and manager dashboards. It is a direct competitor to Blaze's daily sentiment check-in and analytics, especially within larger Workday-installed accounts.
• 15Five: 15Five is a continuous performance management and employee engagement platform built around frequent check-ins and feedback. Its weekly check-in model and engagement analytics directly parallel Blaze Digital Compass's daily sentiment and goal-tracking approach for similar mid-market and enterprise HR buyers.
• Lattice: Lattice provides performance management, employee engagement, and goal-setting software for HR and people teams. Its continuous performance and engagement modules compete head-to-head with Blaze's goal alignment, sentiment analysis, and manager-coaching functionality.
• Culture Amp: Culture Amp is a leading employee engagement and performance management SaaS platform serving enterprise and mid-market customers globally. It directly overlaps Blaze Performance on employee sentiment, engagement surveys, and performance management with similar target buyer personas (HR, executives, managers).
• TinyPulse (Limeade): TinyPulse (acquired by Limeade) provides lightweight employee engagement and feedback tools via frequent pulse surveys. It targets a similar HR persona to Blaze with anonymous, frequent sentiment collection, albeit with less emphasis on goal alignment and manager coaching.
• Reflektive: Reflektive offers real-time performance management, feedback, and goal-tracking software for enterprise customers. Its continuous feedback and goal-alignment capabilities overlap directly with Blaze Digital Compass's real-time performance management and goal tracking features.
• Glint (Microsoft Viva): Glint, now part of Microsoft Viva, offers employee engagement surveys and real-time sentiment analytics for enterprise customers. Its continuous listening and people-analytics capabilities directly overlap with the real-time sentiment measurement and dashboarding that Blaze Digital Compass provides.

Broad incumbents

• FranklinCovey: FranklinCovey is a global leadership and organizational performance training and consulting firm with deep enterprise relationships. It is comparable to Blaze's Leadership Academy and 10 Quiet Questions training offerings, with broader content libraries and longer-tenured enterprise sales motion.
• DDI (Development Dimensions International): DDI is a global leadership development and talent management consultancy serving large enterprises. It overlaps with Blaze on leadership training, executive coaching, and behavior-change methodology, while also offering assessment tools that Blaze does not.
• Workday: Workday is a leading cloud HCM and people analytics platform that has aggressively expanded into engagement and performance via Peakon and Workday Human Capital Management. It competes with Blaze as a bundled incumbent that can absorb point solutions into a broader HR suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCq9f1jxSaaVr5wYt-pgHtfQ
• LinkedInlinkedin.com/company/blaze-performance-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaze Performance