Gifted

What Gifted does

Gifted Co., Ltd. (株式会社gifted) is a Japan-incorporated IT venture founded in March 2021 by Hiromi Sasaki, a footwear biomechanics researcher who previously spent 10+ years at AKAISHI and held research roles at Aprica and Tohoku University NICHE. The company operates from a registered headquarters in Kashiwa, Chiba and a Tokyo office opened in Tsukiji in September 2023, with 1-10 employees as of the latest disclosure. Its mission is to connect footwear manufacturers, retailers, and consumers through IT, starting with foot-measurement technology as the foundational data layer.

The company's flagship product is asitom (アシトム), a smartphone application that uses photogrammetry to capture 23 foot measurement dimensions from three photographs per foot (six total), combined with gyroscope-assisted device-orientation detection to reduce measurement error. Outputs include a 3D foot visualization, STL image export for custom insole and shoe manufacturing, and structured measurement data. asitom PRO extends the core app into a tablet-optimized version for in-store retail use, adding PDF output, customer information capture, size charts, and customizable sales-floor interfaces. A co-branded embedded feature, "RoCoMegurer II by asitom," was developed jointly with LOCONDO and integrated into LOCONDO's e-commerce app, alongside a "Big Foot Data" analytics service sold to brands on LOCONDO's BOEM platform.

Gifted monetizes through four streams: consumer subscription or download sales of asitom via the Apple App Store, B2B licensing of asitom PRO to physical shoe and insole retailers, customization and integration services for partner platforms, and embedded technology licensing to e-commerce platforms exemplified by the LOCONDO partnership. The primary distribution channels are the App Store for self-serve consumer adoption, direct B2B sales via the corporate website inquiry form, and OEM-style embedding into partner e-commerce platforms. Target customer segments span physical shoe and insole retailers, e-commerce platforms and the brands that sell on them, direct consumers shopping for shoes online, medical facilities requiring portable measurement for orthotic fitting, and custom footwear/insole manufacturers needing STL output for production. Pricing is not publicly disclosed and is negotiated through bespoke inquiry, with a Tokyo-area geographic footprint and no disclosed international expansion.

Name

Gifted

Legal name

株式会社gifted

Website

https://giftedwork.net

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Gifted Co., Ltd. is a Japanese IT venture that builds asitom, a photogrammetry-based smartphone app measuring 23 foot dimensions for footwear retailers, e-commerce platforms, and consumers, with a tablet B2B version and embedded partnerships such as LOCONDO.

Ownership category

akta.pro rank

Product category

3D Foot Measurement Software

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear (CRAAACAG)

akta.pro secondary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• 3D foot measurement
• Photogrammetry foot scanning
• Smartphone foot sizing app
• Footwear fit technology
• E-commerce size recommendation

Headquarters

HQ city

Kashiwa

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. asitom App Sales (Consumer): asitom smartphone app available on Apple App Store for individual consumer foot measurement use in EC shopping contexts.
2. asitom PRO Tablet Licensing (B2B): Tablet version for in-store professional use by shoe retailers, hospitals, and facilities. Sold/licensed to businesses for customer-facing foot measurement and sales support.
3. Customization Services: Customization of measurement result screens, integration with e-commerce platforms, and white-label embedding (e.g., LOCONDO's RoCoMegurer II).
4. Platform Integration / Embedded Licensing: Technology integration into partner e-commerce platforms such as LOCONDO, providing foot measurement capability as a service to their platform and brands.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Gifted develops and operates the asitom line of 3D foot measurement applications, which use photogrammetry technology combined with gyroscope sensors to capture 23 foot dimensions from three smartphone photographs per foot. The portfolio includes a consumer smartphone app (asitom), a tablet-optimized professional version (asitom PRO) for in-store use at shoe retailers and medical facilities, and embedded OEM integrations such as RoCoMegurer II by asitom deployed inside partner e-commerce platforms like LOCONDO, accompanied by the Big Foot Data analytics service for footwear brands.

Product overview

Gifted operates a product portfolio centered on foot measurement technology. The core product is the asitom foot measurement app, which uses photogrammetry to capture 23 foot dimensions from smartphone photos and generate 3D visualizations. asitom PRO extends this with a tablet-optimized version featuring PDF export and customer management for physical retail use. The company also partners with LOCONDO (株式会社ロコンド) to provide 'ロコメジャーⅡby asitom' integrated into their e-commerce platform, along with 'ビッグフットデータ' analytics services for shoe brands. Applications span e-commerce, physical retail, medical/orthopedic, and custom manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Brands

• asitom: 3D foot measurement application that calculates 23 foot measurement items from 6 photographs (3 per foot). Uses photogrammetry technology to capture foot dimensions including foot length, width, arch area, and 20 other measurements.
• asitom PRO

Products and services

• asitom (アシトム) 3D foot measurement smartphone application that uses photogrammetry to capture 23 foot dimensions from six photographs (three per foot) and generates 3D foot images and measurement data for consumers shopping for shoes online, and for use by retailers, manufacturers, and medical/orthotic providers.
• asitom PRO Tablet-optimized version of the asitom foot measurement app with large-screen visualization, PDF printing, customer data fields, 3D foot image display, size charts, and customizable advice features, designed for face-to-face customer service at shoe retailers, insole shops, and medical facilities.
• RoCoMegurer II by asitom (ロコメジャーⅡ by asitom) Co-branded foot measurement feature embedded inside the LOCONDO e-commerce app platform, built in partnership with LOCONDO to provide integrated foot measurement to online shoe shoppers on the platform.
• Big Foot Data by RoCoMegurer II (ビッグフットデータ by ロコメジャーⅡ) Data analytics service that provides footwear brands on the LOCONDO platform with aggregated foot-dimension analytics showing how foot measurements correlate with shoe size purchases and return reasons, supporting merchandising and inventory decisions.

Quantifiable outcome

• 80% of total sales are generated by repeat customers; customer acquisition costs are 5x higher than retention costs (1:5 rule)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Styku: 3D body and foot scanning company providing measurement-as-a-service to footwear and apparel retailers. Comparable as a 3D scanning competitor pursuing the same shoe-fitting and custom-product use cases as asitom.
• Volumental: Sweden-based 3D foot-scanning platform used by global footwear retailers to capture foot data, recommend fit, and reduce returns. Most direct international comparator to Gifted's asitom, operating in the same retailer/e-commerce use cases with a different (hardware-assisted) measurement method.
• Aetrex: US footwear brand that also sells the Albert 3D foot-scanning hardware to retailers worldwide. Comparable to Gifted because it combines a comfort/orthopedic footwear line with foot-measurement technology sold into physical stores.

Emerging players

• 3DLOOK: AI-based 3D body scanning company with measurement applications for apparel and footwear. Comparable as a computer-vision measurement technology peer that uses smartphone cameras to capture body/foot dimensions for product fit recommendations.
• TrueToForm: 3D foot scanning and custom footwear platform providing retailers with measurement-driven fit recommendations. Comparable as an emerging player in the smartphone/3D foot-measurement space serving the same e-commerce fit-reduction use case.
• Digitsole: France-based smart footwear and foot-scanning company focused on connected insoles and personalized fit. Comparable as an emerging player in the smart-foot/measurement category intersecting with Gifted's insole and medical use cases.
• Footbalance: Finland-based custom insole company that uses foot scanning/measurement as part of its retail fitting process. Comparable because it sits at the intersection of foot measurement and custom insole production, one of Gifted's stated use cases.
• FeetID: Foot measurement and shoe-size recommendation platform used by European footwear retailers and e-commerce players. Comparable as an emerging player in the footwear measurement/SaaS space targeting the same retail and online shoe-sizing problem.

Broad incumbents

• HP FitStation: HP's 3D foot scanning and gait analysis platform partnered with Superfeet for custom insole production. Comparable as a broad incumbent offering foot-measurement infrastructure to footwear retailers, with much deeper capital and hardware reach.
• Superfeet: Established premium insole brand with 3D foot-scanning capabilities for custom fitting. Comparable as a broad incumbent combining comfort/orthopedic footwear with foot-measurement technology in retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gifted