Brookfield, Connecticut Parks and Recreation
- Company typePrivate
- Founded1778
- HeadquartersBrookfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Brookfield, Connecticut Parks and Recreation firmographics
Firmographics- Name
- Brookfield, Connecticut Parks and Recreation
- Legal name
- Brookfield Parks and Recreation
- Website
- https://brookfieldct.myrec.com
- Company type
- Private
- Founded year
- 1778
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Brookfield, Connecticut Parks and Recreation industry classification
Industry- Product category
- Municipal Parks and Recreation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), Administration of Conservation Programs (924120)
- SIC
- Services-Amusement & Recreation Services (7900), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Parks, Recreation & Protected Areas Administration (BPAIAMAH)
- akta.pro secondary industry
- Parks, Recreation & Cultural Services (BPAIACAI)
Keywords
Where Brookfield, Connecticut Parks and Recreation is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brookfield, Connecticut Parks and Recreation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Program Registration Fees: Fees collected from residents for participation in recreational programs including day camps, sports clinics, swim lessons, tennis clinics, and specialty classes
- Beach and Recreation Passes: Seasonal passes for Town Beach access including family passes ($140), individual passes ($90), senior family passes ($110), and senior individual passes (free for 65+). Also includes household tennis passes ($120) and senior tennis passes ($85)
- Boat Launch Passes: Fees for boat launch access to Candlewood Lake including boat passes on trailer ($140), car top ($70), senior variants, and one-day passes ($25)
- Facility Rentals: Rental fees for facilities including the Bandstand at Town Hall ($100-$250 depending on resident status), Cadigan Park Pavilion ($150-$275), and Lakeside Community Room ($250-$550)
- Sponsorships: Fireworks sponsorship tiers (Gold $5,000, Silver $3,000, Bronze $1,000) and Halloween 5K sponsorship opportunities
- Commemorative Donations: Park bench donation program for commemorative memorials at various park locations including Still River Greenway, Williams Park, Cadigan Park, and Town Hall Campus
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Town Beach Family Pass - Brookfield residents |
| Subscription | Annual | Williams Park Tennis Season Passes |
| Subscription | Annual | Boat Launch Passes - Brookfield residents |
| Unit Pricing | Pay-as-you-go | Softball Summer Clinic |
| Unit Pricing | Pay-as-you-go | Volleyball Clinic - per week |
| Unit Pricing | Pay-as-you-go | Tennisclubz Tennis Clinics - per week |
| Unit Pricing | Pay-as-you-go | Horseback Riding Lessons |
| Unit Pricing | Pay-as-you-go | Horseback Riding Camp - weekly |
| Unit Pricing | Multi-year contract | Unrivaled Soccer - 8 week session |
| Unit Pricing | Pay-as-you-go | Swim Lessons - per session |
| Unit Pricing | Annual | Muskrats Swim Team - seasonal |
| Unit Pricing | Pay-as-you-go | Kevin McGinniss Basketball Clinic |
| Unit Pricing | Pay-as-you-go | Yoga Classes |
| Unit Pricing | Pay-as-you-go | Cadigan Park Pavilion Rental |
| Unit Pricing | Pay-as-you-go | Lakeside Community Room Rental |
| Unit Pricing | Pay-as-you-go | Lake Compounce Tickets |
| Unit Pricing | Pay-as-you-go | Guitar Lessons - 4 pack |
| Unit Pricing | Pay-as-you-go | Taekwondo Classes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Brookfield, Connecticut Parks and Recreation product offering
Product offeringCore offering
Brookfield, Connecticut Parks and Recreation is the municipal department responsible for operating and maintaining the town’s parks, playgrounds, trails, athletic fields, and community recreation facilities, and for delivering organized recreational programs including youth sports leagues, classes, and seasonal community events. Services are funded by municipal appropriations and participant fees and are offered primarily to Brookfield residents, with non-resident participation permitted at higher rates.
Product overview
Brookfield Parks and Recreation operates a unified recreation management platform (powered by MyRec.com) that offers residents access to a comprehensive portfolio of recreational programs and facilities. The core offering consists of the online activity registration system, which enables enrollment in diverse programming categories including adult programs, youth camps and sports, fitness classes, waterfront activities, and special events. The department maintains and rents multiple facilities across Brookfield including parks, athletic fields, tennis courts, the town beach, and community rooms. Membership options include beach passes, tennis passes, and boat launch access, all managed through the MyRec.com platform. The program portfolio spans day camps (Camp Bobcat, Camp Cadicopia, Camp Voyager, Camp PeeWee), youth sports (swim team, soccer, basketball, volleyball, tennis clinics), fitness (YogaSpace passes), and specialty programming (horseback riding, music classes, esports), with additional offerings including Get Out of Town trips and facility rentals.
Differentiator
Problem solved
Functional benefit
Products and services
- Municipal Parks and Open Space Access Public access to and maintenance of town-owned parks, playgrounds, trails, and open green spaces for residents and visitors of Brookfield, Connecticut.
- Athletic Fields and Facility Rentals Rental and scheduling of athletic fields, diamonds, and recreation facilities for leagues, tournaments, and community use by local groups.
- Youth and Adult Sports Leagues Organized youth and adult recreational sports leagues, including registration, scheduling, and supervision for participants.
- Recreation Programs and Classes Seasonal instructional classes and enrichment programs (such as fitness, arts, and youth activities) offered to residents on a registration basis.
- Community Events and Special Programs Seasonal and special community events organized or co-sponsored by the Parks and Recreation department for Brookfield residents.
Companies that use Brookfield, Connecticut Parks and Recreation
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Brookfield, Connecticut Parks and Recreation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brookfield, Connecticut Parks and Recreation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- MyRec.comcoreMyRec.com provides the recreation management software platform powering Brookfield Parks and Recreation's online registration system, program management, facility reservations, and membership tracking. The platform enables residents to create accounts, register for activities, purchase passes, and manage household information online.
- USA Sport GroupmajorUSA Sport Group partners with Brookfield Parks and Recreation to deliver preschool sports programs including lacrosse, multi-sports, soccer, and T-ball classes for ages 1.5 to 7 years. Programs feature professional coaching with all equipment provided.
- Brushy Hill FarmmajorBrushy Hill Farm provides horseback riding lessons and summer camp programs for Brookfield residents. Located at 15 Coachman's Drive in Southbury, CT, the facility offers private riding lessons and day camp programs with instructors Ev and Tiffany Lindeborn.
- YogaSpaceminorYogaSpace partners to offer yoga and fitness classes for Brookfield residents through pass-based programs. Classes available at various levels with Intro passes and Freedom passes available for purchase.
- Carlson Gracie Jiu-Jitsu BrookfieldminorCarlson Gracie Jiu-Jitsu offers Brazilian Jiu-Jitsu and Judo classes at Brookfield facilities. Classes run Monday, Wednesday, Thursday evenings for Jiu-Jitsu and Tuesday/Thursday evenings for Judo.
- WCT (World Class Taekwondo)minorWCT provides Intro to Taekwondo programs at their Brookfield location (317 Federal Rd). Classes meet twice weekly for 4 weeks with uniforms included for first-time students.
- Music TogetherminorMusic Together offers early childhood music education programs for toddlers and young children in partnership with Brookfield Parks and Recreation.
- York Analytical LaboratoriesminorYork Analytical Laboratories conducts weekly bathing water sampling at Brookfield Town Beach during the summer season. Samples are analyzed for indicator bacteria to evaluate water quality and potential contamination.
- Unrivaled SoccerminorUnrivaled Soccer provides youth soccer training programs including eight-week sessions, World Cup themed camps, and free spring clinics for ages 3 and up. Founded by Gunnar Lucuk with focus on individual player development.
- USA Elite Training (Softball)minorUSA Elite Training provides summer softball clinics for fastpitch players ages 8-16. Includes position players clinic and pitchers/catchers clinic with coaching staff of current and former college all-star players.
- Twin Travel Concepts / Kay's ToursminorPartner tour operator for 'Get Out of Town' day trips and multi-day excursions including Adirondacks/Cooperstown trips, Brandywine Christmas tours, and Lucy Ball comedy-themed tours. Registration handled through their booking platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Brookfield, Connecticut Parks and Recreation competitors and assessment
Company assessmentDirect peers
- Danbury Parks and Recreation: Larger CT municipal parks and recreation department serving a comparable Western Connecticut community; offers a similar portfolio of programs, facility rentals, and beach/park access — directly comparable operating model.
- New Milford Parks and Recreation: Neighboring Connecticut municipal parks and recreation department; Brookfield already operates a co-op swim team (Muskrats) with New Milford, indicating direct programmatic overlap and operational parity in town-level recreation services.
- Bethel Parks and Recreation: Neighboring CT town operating a parks and recreation department with similar programs, facility rentals, and resident-passes model — directly comparable municipal recreation operator.
- Ridgefield Parks and Recreation: Nearby CT municipal recreation provider serving a comparable affluent suburban community; similar programming categories and facility rental offerings make it a directly comparable peer.
- Newtown Parks and Recreation: Adjacent CT municipality operating an analogous parks and recreation program with sports clinics, camps, facility rentals, and seasonal passes — a near-direct comparable in size and scope.
Others
- Active Network (Community Pass): Major provider of recreation management and community registration software (now part of Global Payments); serves as a larger-scale alternative to MyRec.com in the municipal recreation tech stack — comparable enabling role rather than direct competitor.
- USA Sport Group: Youth sports program operator that partners with Brookfield Parks & Rec to deliver preschool sports clinics; comparable as a third-party recreation services partner embedded in municipal recreation delivery.
- MyRec.com: Recreation management software vendor that powers Brookfield's registration platform; comparable as the enabling technology layer for municipal recreation departments, though not a direct competitor.
- CivicRec: Recreation management software provider serving municipalities with online registration, facility scheduling, and membership tools — functionally similar to MyRec.com and the technology category enabling Brookfield's operations.
Regional players
- Campspot: Reservation/registration platform for camps and outdoor recreation programs — adjacent enabling technology serving a similar municipal and consumer recreation market, though not a direct town-level competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Brookfield, Connecticut Parks and Recreation social profiles
Digital presenceBrookfield, Connecticut Parks and Recreation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brookfield, Connecticut Parks and Recreation leadership team
Management profileNumber of profiles
Profiles1 record
Brookfield, Connecticut Parks and Recreation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brookfield, Connecticut Parks and Recreation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brookfield, Connecticut Parks and Recreation
What does Brookfield, Connecticut Parks and Recreation do?
Brookfield, Connecticut Parks and Recreation is the municipal department responsible for operating and maintaining the town’s parks, playgrounds, trails, athletic fields, and community recreation facilities, and for delivering organized recreational programs including youth sports leagues, classes, and seasonal community events. Services are funded by municipal appropriations and participant fees and are offered primarily to Brookfield residents, with non-resident participation permitted at higher rates.
Is Brookfield, Connecticut Parks and Recreation a public or private company?
Brookfield, Connecticut Parks and Recreation is a private company. It is classified as state government owned and is currently operating.
When was Brookfield, Connecticut Parks and Recreation founded?
Brookfield, Connecticut Parks and Recreation was founded in 1778. It employs 1 to 10 people.
Where is Brookfield, Connecticut Parks and Recreation based?
Brookfield, Connecticut Parks and Recreation is headquartered in Brookfield, United States, in the North America region.
How does Brookfield, Connecticut Parks and Recreation make money?
Six revenue lines are on record. Program Registration Fees are the primary driver. The others are beach and Recreation Passes, boat Launch Passes, facility Rentals, sponsorships and commemorative Donations.
Who are Brookfield, Connecticut Parks and Recreation's main competitors?
Direct peers on record are Danbury Parks and Recreation, New Milford Parks and Recreation, Bethel Parks and Recreation, Ridgefield Parks and Recreation and Newtown Parks and Recreation. Others are Active Network (Community Pass), USA Sport Group, MyRec.com and CivicRec. Campspot is listed as a regional player.
Does Brookfield, Connecticut Parks and Recreation have an API?
No public API is recorded for Brookfield, Connecticut Parks and Recreation.
What industry is Brookfield, Connecticut Parks and Recreation in?
Brookfield, Connecticut Parks and Recreation's product category is Municipal Parks and Recreation Services. Its primary akta.pro industry code is BPAIAMAH, Parks, Recreation & Protected Areas Administration, with a secondary code of BPAIACAI, Parks, Recreation & Cultural Services. Its NAICS code is 71219 and its SIC code is 7900.