Virginia Peninsula Association of Realtors

What Virginia Peninsula Association of Realtors does

Virginia Peninsula Association of REALTORS (VPAR) is a regional professional trade association founded in 1926 representing nearly 1,100 licensed real estate professionals across the Virginia Peninsula, specifically Hampton, Newport News, Poquoson, Isle of Wight County, and York County. Headquartered in Hampton, VA, VPAR operates as a chartered local board of the National Association of REALTORS (NAR), and membership automatically extends to Virginia REALTORS and NAR. The association delivers advocacy, education, market intelligence, professional standards enforcement, and networking services to its REALTOR members and a parallel set of Affiliate/Business Partner members (mortgage lenders, title companies, home inspectors, pest control, legal services, and banks).

Core products and services include the Peninsula Real Estate School (60-hour pre-licensing plus continuing education delivered through The CE Shop partnership), the Outstanding Salesmanship Club (OSC) Awards program, monthly and quarterly Market Reports for the Virginia Peninsula, RPAC political fundraising, the Smart Growth Values advocacy program, and member tools including Supra electronic lockbox access via the Supra eKey system. Technology integrations span REIN MLS (Matrix, MLS-Touch, OneHome), Forewarn safety tools, rapams.com membership management, and AssociationVoting.com for governance ballots. VPAR is currently pursuing a strategic merger with Hampton Roads REALTORS Association (HRRA), with membership voting scheduled for June 15-19, 2026 and a proposed completion date of July 1, 2026 under new bylaws.

Revenue is generated through annual membership dues (collected on behalf of VPAR, Virginia REALTORS, and NAR), education and training fees, event and banquet ticket sales, and merchandise sales through the REALTOR Store. Affiliate sponsorships across Diamond, Gold, Silver, and Bronze tiers provide additional non-dues revenue. CEO Jim Wetzel is retiring effective May 31, 2026, with COO Cindy Anderson serving as interim CEO and Dr. Dawn Kennedy planned as CEO of the combined post-merger organization.

Name

Virginia Peninsula Association of Realtors

Legal name

Virginia Peninsula Association of REALTORS, Inc.

Website

https://vpar.realtor

Company type

Private

Founded year

1926

Operating status

Operating

Short description

Virginia Peninsula Association of REALTORS (VPAR) is a professional trade association founded in 1926 representing nearly 1,100 licensed real estate professionals across the Virginia Peninsula, delivering advocacy, education, market intelligence, and professional standards services as a chartered local board of NAR.

Ownership category

akta.pro rank

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues collected from REALTOR members, Designated REALTORs, and Affiliate members. Dues are invoiced and collected for VPAR, Virginia REALTORS, and NAR.
2. Education and Training: Revenue from pre-licensing courses (60-hour course), continuing education (CE), Code of Ethics training, Fair Housing courses, and professional development programs through Peninsula Real Estate School.
3. Event Fees: OSC Awards Banquet tickets, annual awards ceremonies, RPAC fundraising events, and various networking events.
4. REALTOR Store: Sale of REALTOR merchandise including sign riders, tumblers, t-shirts, hats, tech accessories, and card holders through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VPAR is a professional trade association that delivers membership services, professional education, market statistics, advocacy, and operational support to approximately 1,100 REALTOR members and affiliated businesses across the Virginia Peninsula. Core offerings include the Peninsula Real Estate School, the OSC awards program, monthly market reports, the REALTOR merchandise store, RPAC political advocacy, ethics and arbitration, and access to the Supra eKey lockbox system.

Product overview

Virginia Peninsula Association of REALTORS (VPAR) operates as a professional trade association, not a software product company. VPAR offers a coordinated portfolio of member services organized around core functions: professional education through Peninsula Real Estate School (including pre-licensing and continuing education), industry recognition via the Outstanding Salesmanship Club (OSC) Awards Program and Annual Awards Banquet, market intelligence through monthly and quarterly Market Reports, advocacy services including RPAC fundraising and Smart Growth Values public policy initiatives, operational tools such as Supra lockbox access and the REALTOR Store, community engagement through the VPAR Charitable Foundation, and a Partners Corner content platform featuring affiliate partner articles. The association also provides ethics and arbitration services, an Affiliates Directory connecting members with industry vendors, and is currently pursuing a strategic partnership with Hampton Roads REALTORS Association (HRRA) pending member approval.

Differentiator

Problem solved

Functional benefit

Brands

• Peninsula Real Estate School: Real estate school offering pre-licensing and continuing education courses
• OSC Award Program

Products and services

• REALTOR Membership Annual membership in the Virginia Peninsula Association of REALTORS for licensed real estate professionals, granting the REALTOR trademark, MLS access, lockbox services, advocacy, education discounts, and professional standards participation.
• Affiliate Membership Membership tier for real estate-adjacent businesses such as mortgage lenders, title companies, inspectors, and home service providers, including directory listing and networking access to REALTOR members.
• Peninsula Real Estate School Education program offering pre-licensing courses and continuing education (post-licensing, broker, and elective CE) for real estate license candidates and licensees, taught by VPAR's Director of Education.
• Supra eKey Lockbox Service Access to the Supra electronic key and lockbox system for showing properties, available to VPAR members and integrated with the REIN MLS.
• Monthly Market Reports Statistical publications providing monthly data on home sales, prices, inventory, and market trends across the Virginia Peninsula, distributed to members and media.
• OSC Awards Program Annual recognition program honoring REALTOR members for outstanding service, sales performance, and citizenship within the local real estate community, with awards presented at an annual banquet.
• REALTOR Store Online retail storefront offering REALTOR and VPAR-branded merchandise, signage, and supplies available for purchase by members and consumers.
• Ethics and Arbitration Services Formal complaint, mediation, and arbitration process administered by VPAR to enforce the NAR Code of Ethics among members and resolve disputes between members and consumers.
• Strategic Partnership Sponsorship Program Annual sponsorship program for businesses seeking year-round visibility and engagement with the VPAR REALTOR membership, with tiered packages (Diamond, Platinum, Gold, Silver, Bronze).
• RPAC (REALTORS Political Action Committee) Political fundraising and advocacy program through which REALTOR members voluntarily contribute to support pro-real-estate candidates and legislation at local, state, and federal levels.
• Smart Growth Values Program Advocacy initiative coordinating with HRSD and local governments on the Virginia Peninsula to promote Smart Growth land-use planning, density, and infrastructure policies.
• REALTOR Day on the Hill Annual legislative advocacy event bringing VPAR members to the Virginia state capitol to meet with legislators on real estate industry issues.
• Affiliate Directory Searchable online directory of affiliate member businesses available to REALTOR members and consumers seeking real estate service providers.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered diamond, gold, silver, bronze, core and minor.

• ABNB Federal Credit UniondiamondGTM or Marketing PartnerDiamond partner providing banking services to VPAR members. Located at 1600 George Washington Memorial Hwy.
• REIN (Real Estate Information Network)diamondTechnology or IntegrationPlatinum partner providing MLS services. REIN provides Matrix MLS system, agent productivity tools, and market data. Co-marketing relationship includes Partners Corner blog content.
• Lytle Title & Escrow / Lytle LawgoldGTM or Marketing PartnerGold partner and legal services provider. Located at 11801 Canon Blvd, Newport News, VA. Provides title, escrow, and legal services to members.
• National ExterminatinggoldGTM or Marketing PartnerGold partner providing pest control services. Located at P.O. Box 6069, Hampton, VA. Services include termite and pest management.
• Towne Bank MortgagegoldGTM or Marketing PartnerGold partner providing mortgage lending services. Located at 1 Oyster Point Rd, Newport News, VA.
• BayPort Credit UnionsilverGTM or Marketing PartnerSilver partner providing mortgage and financial services. Located at One BayPoint Way.
• Movement MortgagesilverGTM or Marketing PartnerSilver partner with multiple locations serving Virginia Peninsula. Katie Brinson contact in Virginia Beach.
• OVM Financial / Annie Mac Home MortgagesilverGTM or Marketing PartnerSilver partner providing home mortgage services. Located at 11820 Fountain Way, Newport News, VA.
• Shaheen Law FirmsilverGTM or Marketing PartnerSilver partner providing legal services. Located at 12350 Jefferson Ave, Newport News, VA.
• Southern Trust MortgagesilverGTM or Marketing PartnerSilver partner providing mortgage lending. Located at 295 Bendix Rd, Virginia Beach, VA.
• First Heritage MortgagebronzeGTM or Marketing PartnerBronze partner providing mortgage services. Located at 4551 Cox Road, Glen Allen, VA.
• Fulton Mortgage CompanybronzeGTM or Marketing PartnerBronze partner providing mortgage services. Located at 601 Thimble Shoals, Newport News, VA.
• NestGuard ExterminatingbronzeGTM or Marketing PartnerBronze partner providing pest control services. Located at 10349 A Warwick Blvd.
• Supra (Honeywell)bronzeTechnology or IntegrationBronze partner providing Supra lockbox systems and eKey technology for secure property access. Includes training resources and error code support.
• Virginia HousingbronzeGTM or Marketing PartnerBronze partner providing state housing programs and financing options. Located at 601 S. Belvidere St., Richmond, VA.
• Hampton Roads REALTORS Association (HRRA)coreStrategic or Co-development PartnerVPAR is exploring a potential strategic merger/partnership with HRRA. Evaluation focused on strengthening member services, expanding resources, and long-term success. Ballot voting June 15-19, 2026. Preserves local presence and maintains service levels. Proposed completion date July 1, 2026.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational professional trade association representing 1.4 million REALTORS. VPAR membership automatically extends to state and national association membership. Provides Code of Ethics, professional standards, advocacy resources, and education programs.
• Virginia REALTORScoreStrategic or Co-development PartnerState association representing 35,000 REALTORS. VPAR membership automatically extends to state association membership. Collects state dues, provides legal hotline, education programs, and legislative advocacy.
• VPAR Charitable Foundation RecipientsminorOthersCharitable partnerships include American Red Cross, Habitat for Humanity Peninsula, HELP Inc., LINK Human Resources, Natasha House, and Menchville House. Foundation supports housing-related assistance for Greater Virginia Peninsula residents.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS: NAR is VPAR's national umbrella organization representing 1.4 million REALTORS. While operating nationally rather than regionally, NAR provides the Code of Ethics framework, REALTOR trademark licensing, and brand standards that VPAR's entire service model is built upon.
• California Association of REALTORS: CAR is the largest state REALTOR association in the US, providing trade association services at massive scale. It is comparable as a state-level umbrella offering the same membership, education, advocacy, and market intelligence framework that VPAR delivers regionally.
• Texas Realtors: Texas Realtors is a major state REALTOR association offering similar membership services to Texas-based regional REALTOR associations. It is comparable as a state-level umbrella within the same NAR affiliation hierarchy that VPAR participates in.
• Virginia REALTORS: Virginia REALTORS is the state-level trade association representing 35,000 Virginia REALTORS, sitting between VPAR and NAR in the three-tier structure. It operates the same membership and dues model at larger state scale, providing legal hotline, education, and legislative advocacy.
• Florida Realtors: Florida Realtors is a large state-level REALTOR association operating with the same three-tier NAR affiliation structure as VPAR, providing comparable services — education, advocacy, legal support, market data — at scale to Florida-based regional associations.

Direct peers

• Richmond Association of REALTORS: Richmond Association of REALTORS is a regional Virginia trade association serving REALTORS in the Richmond metro area. It offers the same suite of professional services, education programs, Code of Ethics enforcement, and advocacy under the NAR umbrella as VPAR.
• Houston Association of REALTORS: HAR is one of the largest regional REALTOR associations in the US, offering comparable MLS services, education programs, advocacy, and member services in a regional capacity similar to VPAR but at significantly larger scale and with proprietary technology investments like HAR.com.
• Northern Virginia Association of REALTORS: NVAR is a regional Virginia trade association serving REALTORS in Northern Virginia. It operates the same NAR-affiliated membership model as VPAR, offering comparable advocacy, MLS partnerships, education, and market intelligence services in a larger and faster-growing metro market.
• Hampton Roads REALTORS Association: HRRA is VPAR's proposed merger partner and the most direct comparable: a regional trade association serving REALTORS in the neighboring Hampton Roads area of Virginia. Both organizations share the same NAR affiliation, membership-based revenue model, education and advocacy service structure, and are actively pursuing consolidation.
• Greater Atlanta Association of REALTORS: Greater Atlanta Association of REALTORS is a large regional REALTOR association serving metro Atlanta with a similar trade association model, education programs, MLS integration, and member service structure to VPAR, operating at meaningfully larger regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virginia Peninsula Association of Realtors