Homes of Victoria

What Homes of Victoria does

Homes of Victoria is a private, sole-practitioner real estate brokerage operating as a Personal Real Estate Corporation under licensed realtor Kent McFadyen, headquartered at 3194 Douglas Street, Victoria, BC, with a service territory covering Southern Vancouver Island including Langford, Colwood, Saanich, Sidney, Duncan, Sooke, North Saanich, and View Royal. The firm is affiliated with the Coldwell Banker Oceanside Real Estate franchise for brand, marketing infrastructure, and MLS distribution, while the underlying technology stack is a standard RealtyNinja brokerage platform with MLS integration and a Ratehub.ca-powered mortgage calculator, augmented by Google AdWords remarketing for paid digital demand capture.

The firm executes traditional residential and commercial buying, selling, and leasing representation on a commission basis, and has built two specialty tracks: a Seniors Real Estate Specialist (SRES) service line certified by the National Association of Realtors for clients 50+ requiring downsizing or retirement-move support, and a DND Military Transfer service delivered through registered Brookfield Global Relocation Services (BGRS) Specialist status to Canadian Forces families relocating to Vancouver Island. Customer segments include individual seniors, first-time homebuyers, seasoned investors, DND/military families, and the general residential/commercial market, with referral flow generated through partnerships such as On The Move Seniors/Changing Places and the Esquimalt Military Family Resource Centre (MFRC).

Revenue is generated entirely from real estate commissions on closed transactions, with free home evaluations and mortgage calculators functioning as lead-generation tools rather than paid SKUs. The business is a solo-agent model with no disclosed external funding, no parent company, no subsidiaries, and no documented M&A or restructuring history; documented scale signals are limited to 37+ lifetime sold properties and 25+ years of construction experience held by the principal agent.

Name

Homes of Victoria

Legal name

Homes of Victoria

Website

https://homesofvictoria.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Homes of Victoria is a sole-practitioner real estate brokerage in Victoria, BC, operated by licensed realtor Kent McFadyen under the Coldwell Banker franchise, serving residential and commercial buyers, sellers, and lessees across Southern Vancouver Island with specialized seniors and DND/military relocation services.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate services
• Commercial real estate brokerage
• Seniors real estate specialist
• Military relocation services
• Property buying and selling

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commission: Traditional real estate commission-based model for residential and commercial property transactions. Agent earns commission on successful property sales and purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Homes of Victoria is a real estate brokerage operated as a Personal Real Estate Corporation by Kent McFadyen under the Coldwell Banker Oceanside Real Estate franchise, providing full-service residential and commercial property buying, selling, and leasing representation across Southern Vancouver Island. The practice maintains two distinct specializations: Seniors Real Estate Specialist (SRES) representation for clients aged 50+ and registered BGRS DND/Military transfer services for Canadian Forces families relocating to Vancouver Island.

Product overview

Homes of Victoria is a single-agent real estate practice offering residential and commercial property services through Kent McFadyen. The core offering consists of buying, selling, and leasing representation, complemented by two specialized service tracks: Seniors Real Estate Specialist services for clients 50+ and DND Military Transfer services for Canadian Forces personnel. Supporting tools include a Ratehub.ca-powered mortgage calculator and free home evaluation service. All listings are distributed through MLS via RealtyNinja platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service buyer and seller representation for residential properties across Southern Vancouver Island, including Greater Victoria, West Shore, Saanich, Sooke, Duncan, and Sidney. For individual homeowners and families looking to buy, sell, or lease primary residences.
• Commercial Real Estate Services Buyer and seller representation for commercial and investment properties on Southern Vancouver Island, including small commercial and multi-family investments. For small-business owners and property investors.
• Seniors Real Estate Specialist (SRES) Services Dedicated real estate representation for clients aged 50+ navigating downsizing, rightsizing, retirement-community moves, or estate-related sales. For individual seniors and retirees and their families in Southern Vancouver Island.
• DND/Military Relocation Services (BGRS Registered) BGRS-registered real estate representation for Canadian Armed Forces members and their families receiving relocation postings to Southern Vancouver Island, covering purchase, sale, and turnover coordination aligned with posting timelines. For Canadian Forces families transferring into the area.

Quantifiable outcome

• Sold property well above assessed value in one day (senior client)
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Coldwell Banker Oceanside Real EstatecoreChannel Partner/ Reseller/ DistributorFranchise relationship with Coldwell Banker providing brand recognition, marketing support, and referral network access across Canada and internationally.
• Brookfield Global Relocation Services (BGRS)coreStrategic or Co-development PartnerKent McFadyen is a registered BGRS Specialist serving DND military transfer clients. Provides relocation services for military families posted to Vancouver Island with access to BGRS resources and network.
• On The Move Seniors / Changing PlacescoreChannel Partner/ Reseller/ DistributorPartnership with John Procopio of On The Move Seniors for referring transitioning seniors needing real estate services. Works closely with senior transition specialists for downsizing and retirement moves.
• Canadian Forces Housing Agency (CHFA)minorStrategic or Co-development PartnerResource partner for DND relocation services. Manages military housing on behalf of DND.
• Esquimalt MFRC (Military Family Resource Centre)minorStrategic or Co-development PartnerRegistered non-profit supporting military families in Victoria area. Provides welcome resources and programs for incoming military families.
• Trusted Professional NetworkcoreOthersExtensive network of trusted professionals including mortgage brokers, lawyers, home inspectors, estate planners, downsizers, movers, accountants, and eldercare experts who provide seamless client services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Century 21 Canada: Global real estate franchise with Canadian operations and active Victoria-area brokerages. Overlaps with Homes of Victoria on general residential buy/sell representation and serves similar mid-market clients, but at national scale rather than a single-agent seniors-specialized model.
• Coldwell Banker Canada: National Canadian real estate franchise brand and Homes of Victoria's parent affiliation (Coldwell Banker Oceanside Real Estate). Operates a broad agent network across Canada offering residential and commercial brokerage services comparable in core offering, though at vastly greater scale and without the SRES-specific niche focus.
• RE/MAX Canada: One of the largest Canadian real estate franchise networks with deep Greater Victoria presence (e.g., RE/MAX Camosun, RE/MAX Island Properties). Directly competes with Homes of Victoria for the same residential buyers and sellers in Victoria, including senior demographics, but operates at significantly larger scale across many agents.
• Sotheby's International Realty Canada: Luxury-leaning real estate brand with presence in Victoria and across Canada. Comparable as a residential brokerage serving higher-value properties in the same market, particularly relevant given Homes of Victoria's active listings reaching the $1.5M+ range, though focused on the luxury tier rather than the seniors transition niche.
• Royal LePage Canada: Major Canadian real estate franchise with established Victoria/Southern Vancouver Island brokerages (e.g., Royal LePage Coast Capital Realty). Competes head-to-head in the same primary market for residential transactions, including seniors and luxury segments, though it does not concentrate on the SRES-specific niche.

Peers

• PropertyGuys.com: Canadian flat-fee and self-service real estate platform operating across multiple provinces. Comparable as a competing channel for residential sellers in the same Canadian market who might otherwise engage a traditional agent like Homes of Victoria, though differentiated by a low-fee, technology-led model rather than full-service representation.

Regional players

• Engel & Völkers: European-origin international real estate brokerage with Canadian operations including Vancouver Island. Comparable as a premium residential brokerage competing in the same Victoria geography, particularly for higher-priced homes; differentiated by international referral reach rather than local market tenure.

Direct peers

• On The Move Seniors / Changing Places: Victoria-based senior transition services company (John Procopio) and active referral partner of Homes of Victoria. Operates in an adjacent but directly complementary niche — downsizing, move management, and senior relocation — and shares the same target customer base, making it the closest direct functional peer despite the non-brokerage service mix.

Emerging players

• eXp Realty Canada: Cloud-based brokerage operating in Canada with a commission and fee structure that pressures traditional franchise models like Coldwell Banker. Comparable as a direct competitor for agent affiliations and seller/buyer mandates in Victoria, though fundamentally different in its asset-light, technology-led operating model.

Others

• RealtyNinja: Canadian real estate website and IDX platform used by Homes of Victoria as its core technology stack. Adjacent enabler/provider rather than a competitor, but relevant because any agent can license the same platform, meaning RealtyNinja defines the commodity baseline Homes of Victoria competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/realtor.kent.mcfadyen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes of Victoria