RealtyNinja
RealtyNinja Services Ltd. is a Vancouver-based SaaS company providing a mobile-first, MLS-integrated website builder platform for Canadian real estate agents, teams, and brokerages, built on its proprietary Katana theme engine.
- Company typePrivate
- Founded2009
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RealtyNinja does
RealtyNinja Services Ltd. operates a hosted SaaS website builder serving Canadian real estate agents, teams, and brokerages. Founded in 2009 and headquartered in Vancouver, the company has built over 10,000 websites for the Canadian real estate market across 15+ years of operation. Its core product is a cloud-based website builder built on the proprietary Katana theme engine — a mobile-first, widget-based architecture with a front-end WYSIWYG editor designed for non-technical users. The platform's primary differentiator is deep MLS® data integration covering virtually every Canadian real estate board through CREA DDF®, Pillar 9™, PropTX, and direct feeds (GVR, FVREB, CADREB, Viva, Bridge/RAE), enabling automatic listing imports, IDX/VOW functionality, sold-listing search, and neighbourhood/demographics overlays via Local Logic and Walk Score®.
The company monetizes primarily through recurring monthly/annual website subscriptions, supplemented by pass-through MLS® data fees ($5–$9/month or $60–$108/year for DDF® and Pillar 9™ boards), one-time professional design services starting at $899+tax, and an affiliate/referral program offering 10% recurring commissions. Distribution is primarily self-serve PLG via an unlimited free trial with no credit card required at signup, supplemented by inside sales support, a Canadian content-marketing ecosystem (Dojo blog, e-books, webinars), and long-standing organic SEO presence. The primary customer segment is individual REALTORS®, with teams, brokerages, and agents on third-party platforms (via the standalone MLS®/IDX Widget) as secondary segments. The company is privately held and bootstrapped, with no disclosed external funding, acquisitions, or institutional investment.
RealtyNinja firmographics
Firmographics- Name
- RealtyNinja
- Legal name
- RealtyNinja Services Ltd.
- Website
- https://realtyninja.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RealtyNinja Services Ltd. is a Vancouver-based SaaS company providing a mobile-first, MLS-integrated website builder platform for Canadian real estate agents, teams, and brokerages, built on its proprietary Katana theme engine.
- Ownership category
- akta.pro rank
RealtyNinja industry classification
Industry- Product category
- Real Estate Website Builder Software
- NAICS
- Custom Computer Programming Services (541511), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where RealtyNinja is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
RealtyNinja business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Website Subscription: Recurring monthly or annual subscription for real estate agent websites. Paid in advance; non-refundable. A valid credit card is required. The website is available on a temporary subdomain during free trial and promoted to a full domain upon payment.
- MLS® Data Fees: Additional monthly or annual fees for CREA DDF® and Pillar 9™ MLS data feeds ($5–$9/month or $60–$108/year depending on board). These are passed through from MLS board providers. Direct board feeds (GVR, FVREB, CADREB, Viva, RAE, PropTX) have no data fees.
- Professional Design Services: One-time professional semi-custom and fully customized design services starting at $899+tax. Includes Katana theme customizations, Limited Edition Designs (Yuuki, Nagi, Hikari, Riku), and other premium design options. These are optional add-on services.
- Affiliate Commissions: 10% recurring commission on referred paying customers' subscription fees through the Approved Ninja affiliate program. Also available as a 'Give 10% Get 10%' referral rewards program for existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SaaS website subscription for real estate agents (core product) |
| Subscription | Annual | Annual subscription (discount vs monthly) |
| Subscription | Monthly | MLS®/IDX Widget standalone account |
| One time/ perpetual license | Pay-as-you-go | Professional design services — semi-custom and fully customized |
| One time/ perpetual license | Pay-as-you-go | Limited Edition Design themes — Hikari and Riku |
| One time/ perpetual license | Pay-as-you-go | Black Friday / seasonal design sales |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
RealtyNinja product offering
Product offeringCore offering
RealtyNinja provides a cloud-based SaaS website builder purpose-built for Canadian REALTORS®, featuring built-in MLS®/IDX data integration covering virtually all Canadian real estate boards, a proprietary Katana mobile-first theme engine with drag-and-drop widgets, lead capture tools, and free assisted setup. The platform is offered on a recurring subscription model with one-time professional design services and a standalone embeddable MLS®/IDX Widget for non-RealtyNinja websites.
Product overview
RealtyNinja is a Canadian real estate website platform offering a unified product portfolio centered on its core Real Estate Websites platform. The platform is built on the Katana Theme Engine, a mobile-first widget-based architecture that allows agents to build and manage websites without technical skills. MLS® data integration is a foundational feature, supported through direct feeds (PropTX for Ontario, GVR/FVREB/CADREB for BC, and others) and CREA DDF® for boards across Canada. The MLS®/IDX Widget extends listing functionality to any third-party website via embed codes. Professional design services (semi-custom and fully custom designs) and Social Media Listing Ads are paid add-ons. RealtyNinja Labs hosts experimental features including an AI Listing Description Generator. Additional programs include the Referral Rewards Program (for customers), Affiliate Program (for partners), Marketplace Deals (curated third-party offers), and Dojo (premium marketing education bundle).
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Websites Hosted SaaS website builder for Canadian REALTORS® with built-in MLS® data integration, lead capture, mobile-first Katana theme engine, SEO tools, and free assisted setup. Agents can self-manage content without technical skills on a recurring monthly or annual subscription.
- MLS®/IDX Widget Standalone embeddable widget product providing MLS® search, listings, and buildings functionality to any third-party website (Squarespace, WordPress, custom-built) via embed codes. Subject to the same MLS® data fees as full RealtyNinja websites.
- Website Design Services
Quantifiable outcome
- 10,000+ real estate agent websites created
- +5 more outcomes
Companies that use RealtyNinja
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
RealtyNinja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability2 records
Feature13 records
RealtyNinja partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Local LogiccoreLocal Logic provides neighbourhood insights and demographics data integrated into every RealtyNinja listing and building page. Data includes income, population, age distribution, housing characteristics, household composition, education levels, commuting methods, languages spoken, nearby amenities (shopping, groceries, restaurants, daycares, schools, transit, parks, gyms), and a commute calculator. This is a key differentiator providing lifestyle context alongside property listings.
- CREA (Canadian Real Estate Association) — DDF®coreCREA's Data Distribution Facility (DDF®) provides MLS® listing data to RealtyNinja for boards that are not on direct feeds. Covers multiple provinces including Association of Interior REALTORS®, BC Northern REB, Powell River Sunshine Coast REB, Manitoba boards, New Brunswick REB, Newfoundland & Labrador AR, Northwest Territories, Nova Scotia AR, Orangeville & District REB, PEI REA, Saskatchewan RA, Thunder Bay REB, Windsor-Essex County AR, Yukon REA, and others. $9/month or $108/year data fee applies.
- Pillar 9™ (Alberta MLS® Provider)corePillar 9™ provides MLS® data for Alberta boards including Alberta West REALTORS® Association, Calgary REB, Central Alberta RA, Fort McMurray REALTORS®, Grande Prairie & Area AR, Lethbridge & District AR, Medicine Hat REB Co-op, REALTORS® Association of Lloydminster & District, REALTORS® Association of South Central Alberta. $5/month or $60/year data fee applies.
- PropTX (Ontario MLS® Data Provider)corePropTX provides MLS® data for Ontario boards including Toronto Regional Real Estate Board (TRREB), Ottawa Real Estate Board, London and St. Thomas AR, Kingston & Area REAA, Niagara AR, Central Lakes AR, Cornwall & District REB, OnePoint AR, Oakville/Milton & District REB, Renfrew County REB, Rideau-St. Lawrence REB, Timmins/Cochrane/Timiskaming AR, Woodstock Ingersoll Tillsonburg AR, North Bay AR, and others. No additional data fee.
- Greater Vancouver REALTORS® (GVR)coreDirect MLS® data feed providing IDX and VOW functionality for Greater Vancouver listings. No additional data fee. Migrated to new RESO-standard feed in 2025.
- Fraser Valley Real Estate Board (FVREB)coreDirect MLS® data feed providing IDX and VOW functionality for Fraser Valley listings. No additional data fee. Migrated to new RESO-standard feed in 2025.
- Chilliwack & District Real Estate Board (CADREB)coreDirect MLS® data feed providing IDX and VOW functionality for Chilliwack and surrounding area listings. No additional data fee. Migrated to new RESO-standard feed in 2025.
- Viva (Vancouver Island REB / Victoria REB)coreDirect MLS® data feed for Vancouver Island Real Estate Board and Victoria Real Estate Board listings. No additional data fee.
- Bridge (REALTORS® Association of Edmonton)coreBridge provides MLS® data for the REALTORS® Association of Edmonton, replacing the previous RAE system. Direct integration completed in 2025. No additional data fee.
- REALTORS® Association of Edmonton (RAE)coreThe REALTORS® Association of Edmonton is served via the Bridge MLS® data provider. No data fee for RAE listings.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
RealtyNinja competitors and assessment
Company assessmentDirect peers
- iHomefinder: iHomefinder provides MLS®/IDX search, real estate agent websites, and lead-capture widgets that can be embedded on third-party sites. It is functionally comparable to RealtyNinja's website builder and standalone MLS®/IDX Widget, especially for agents with existing non-platform websites.
- Placester: Placester offers IDX-enabled real estate websites, lead generation, and CRM solutions for agents, teams, and brokerages. It competes head-to-head with RealtyNinja in the website builder + MLS® integration + lead capture category, primarily in the U.S. and Canadian markets.
- Real Geeks: Real Geeks is a direct competitor offering IDX/MLS-integrated real estate websites, lead generation, and CRM tools primarily for North American agents. It overlaps with RealtyNinja on core website building, MLS® integration, and agent CRM/lead capture, targeting the same solo-agent and small-team segment.
- Agent Image: Agent Image is a real estate website design and technology firm offering custom agent and brokerage websites. It is comparable to RealtyNinja's professional design services add-on (semi-custom and fully custom designs starting at $899+) and competes in the same agent website segment, with stronger custom-design orientation.
- Property Web Builder: Property Web Builder is a UK-based real estate website builder with MLS/IDX integrations, but is comparable to RealtyNinja in product scope (agent websites, listings, lead capture). It represents a similar niche self-serve vertical SaaS, though primarily serving the UK/EU market rather than Canada.
Broad incumbents
- Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform is a broad incumbent offering websites, CRM, lead generation, back office, and marketing automation for real estate brokerages. While much larger and more enterprise-focused than RealtyNinja, it directly competes for team and brokerage website contracts.
- Lone Wolf Technologies: Lone Wolf provides a full real estate technology stack including back-office, transaction management, and broker/agent websites. Its broader portfolio and brokerage focus make it a broad incumbent rather than a direct self-serve competitor to RealtyNinja, but it competes for the same brokerage-level website contracts.
- BoomTown: BoomTown provides real estate websites, CRM, and lead generation primarily for teams and brokerages. While more enterprise-focused than RealtyNinja, it overlaps on the website plus lead-capture value proposition for mid-market real estate customers.
- Squarespace: Squarespace is a broad website builder increasingly used by individual real estate agents for non-MLS® sites. It is a broad incumbent competing for the same solo-agent customer, though it lacks RealtyNinja's deep Canadian MLS®/IDX and VOW integrations.
Emerging players
- Realvolve: Realvolve is a real estate CRM and workflow automation platform with website integrations. It overlaps with RealtyNinja through CRM-side integrations and competes for the same REALTOR® customer base, though it is more CRM-centric than website-centric.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
RealtyNinja social profiles
Digital presenceRealtyNinja financial estimates
Financial estimateRevenue estimate
Valuation estimate
RealtyNinja leadership team
Management profileNumber of profiles
RealtyNinja funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RealtyNinja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RealtyNinja
What does RealtyNinja do?
RealtyNinja provides a cloud-based SaaS website builder purpose-built for Canadian REALTORS®, featuring built-in MLS®/IDX data integration covering virtually all Canadian real estate boards, a proprietary Katana mobile-first theme engine with drag-and-drop widgets, lead capture tools, and free assisted setup. The platform is offered on a recurring subscription model with one-time professional design services and a standalone embeddable MLS®/IDX Widget for non-RealtyNinja websites.
Is RealtyNinja a public or private company?
RealtyNinja is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RealtyNinja founded?
RealtyNinja was founded in 2009. It employs 11 to 50 people.
Where is RealtyNinja based?
RealtyNinja is headquartered in Vancouver, Canada, in the North America region.
How does RealtyNinja make money?
Four revenue lines are on record. SaaS Website Subscription is the primary driver. The others are MLS® Data Fees, professional Design Services and affiliate Commissions.
Who are RealtyNinja's main competitors?
Direct peers on record are iHomefinder, Placester, Real Geeks, Agent Image and Property Web Builder. Broad incumbents are Inside Real Estate (kvCORE), Lone Wolf Technologies, BoomTown and Squarespace. Realvolve is listed as an emerging player.
Does RealtyNinja have an API?
No public API is recorded for RealtyNinja.
What industry is RealtyNinja in?
RealtyNinja's product category is Real Estate Website Builder Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 541511 and its SIC code is 6531.